Research Data Collection Report

RESEARCH & INSIGHT
Assessment 2
Research Data Collection
REPORT OUTLINE
This document provides students with the framework for a Research Project
Report that you are required to complete for Assessment 2.
To provide context for the research report, following sections have been
completed for you:
Section 1: Background
1.1 Research Context
1.2 Research Objectives
Section 2: Current Knowledge
2.1 Secondary Research
2.2 Literature Review, Theories and Models
2.3 Research Techniques Available
2.4 Knowledge Gaps
Section 3: Research Method
3.1 Research Question
3.2 Research Design
You are required to complete these sections:
Section 3: Research Method
3.3 Limitations of the Research Methodology
Section 4: Results
4.1 Analysis
4.2 Findings
Section 5: Conclusions
5.1 Summary of Findings
5.2 Contribution to Knowledge
5.3 Recommendations
5.4 Further Research
Appendix
Reference List
Survey Link
You can use this document as your template and save your completed report as
a PDF before you upload it to the Assessment 2 link in Moodle before 11:55 PM
(AEST) on Sunday 7 April 2019.

ASSESSMENT COVER SHEET
Please ensure this form is fully completed prior to submission and included on the front of your
assessment.
Student Number
Student Name
Unit Code
Unit Title
Assignment
Topic/Title
Unit Lecturer Date Submitted
Due Date
Word Count
PLAGIARISM
Plagiarism is the act of representing as one’s own work the creative works of another, without appropriate
acknowledgement of the author or source.
COLLUSION
Collusion is the presentation by a student of an assessment as his or her own which is in fact the result in
whole or in part of unauthorised collaboration with another person or persons. Collusion involves the
cooperation of two or more students in plagiarism or other forms of academic misconduct as such both
parties are subject to disciplinary action. Plagiarism and collusion constitute cheating. Disciplinary action will
be taken against students who engage in plagiarism and collusion as outlined in the College’s policies.
Student Declaration (student to complete)
I hereby certify that:
1. This assessment is my own work based on my personal study/research and not the work of another
student and/or source.
2. I have acknowledged all material and sources used to prepare this assessment.
3. I have not plagiarised or copied any part of this assessment for them work of any other student or source.
4. I have retained a copy of this assessment for my own records in the event I have to reproduce my work.
Student Signature: ___________________________ Date: ______________

RAI102 RESEARCH & INSIGHT
Assessment 2
Research Data Collection
Macleay Smartphone
Survey
Prepared for: John Dingeldei
Conducted by: (Insert you name here)
Date: 7 April 2019

Macleay Smartphone Survey Report
SECTION 1: BACKGROUND
1.1 RESEARCH CONTEXT
This research is being conducted for Macleay Smartphone, a small wholesaler of
smartphones that sells a range of Android smartphones to online and bricks-and-
mortar retailers as well as wireless telecommunications carriers. The main
competitors for Macleay Smartphone are mostly local subsidiaries of large global
technology companies.
The main drivers of demand are increased network coverage, improvements to
networks (e.g. the new 5G network development) and new phone features
together with population growth, increases in consumer sentiment and
discretionary income.
According to IBISWorld (2018), industry revenue growth over the past five years
has been driven by new product development and improvements. IBISWorld
expects revenue for the mobile phone and tablet wholesaling industry to grow to
$10.3 billion, a growth of 3.8%, driven by growing demand from wireless
telecommunications carriers that control 35.4% of the market.
The increased demand from telecommunications carriers may constrain future
industry demand since most phones are sold on post-paid contracts that are paid
by smaller installments over a fixed term that can prolong the phone’s
replacement cycle.
Industry revenue growth is expected to slow over the next five years. While
improvements in national 4G network coverage is likely to increase Smartphone
penetration this will only be small due to mobile device saturation and consumers
increasingly consolidating devices. (Youl 2018)
The popularity of phones that use the Android platform (including Samsung,
Huawei and HTC) is increasing, but with Apple and Samsung dominating the
market, small players like Macleay Smartphone are under increasing pressure to
gain a sustainable market share.
In order to survive, Macleay Smartphone needs to take market share form the
premium flagship brands. The organization lacks understanding of the phone
replacement cycle and the preferences of consumers. This knowledge can help
inform future product development and marketing strategies.
1.2 RESEARCH OBJECTIVES
The key objectives for this research project are:
 To understand current and future smartphone brand preferences of
consumers.
 To gain insight into the replacement cycle of mobile and smartphones.