Improving Customer Retention Strategies for Al Tayer Beauty

This assignment examines strategies for enhancing customer retention at Al Tayer Beauty, a Middle Eastern retail organization specializing in beauty products. The analysis delves into leveraging digital marketing, implementing competitive pricing strategies through backward integration, and developing effective loyalty programs to attract and retain customers. The document emphasizes the importance of understanding consumer needs, segmenting target audiences, and utilizing data-driven insights to optimize retention efforts.