Research Methodology: Analysis, Philosophy, Approach, Strategy, Choice, Time Horizon, Data Collection, Analysis, Sampling, Ethics

Chapter: 3 Method of
Analysis
1

Table of Contents
RESEARCH METHODOLOGY....................................................................................................3
Research philosophy....................................................................................................................3
Research approach.......................................................................................................................3
Research strategy.........................................................................................................................4
Research choice...........................................................................................................................4
Time horizon................................................................................................................................5
Data collection.............................................................................................................................5
Data analysis................................................................................................................................6
Sampling......................................................................................................................................6
Ethical consideration...................................................................................................................6
REFERENCES................................................................................................................................7
Books and journal........................................................................................................................7
2

RESEARCH METHODOLOGY
This is the most important chapter in the investigation that helps in addressing the research
problem in quite significant manner. the section focuses on selecting the right method and tool
for gathering and analysing the data. Research methodology provide solution for two crucial
question that are how data will be analysed and how it will measure (Fidahic and et. al, 2020).
Thus, it is defined as the scientific process for identifying, analysing and interpreting data for the
study. the readers and the participants of the study also focus on this part. It is because it assists
them to determine the overall validity and reliability of the investigation (Wohlin and Runeson,
2021). This section is further divided into various part that help in carrying the investigation in
appropriate manner. theses stages are discussed below with the help of the Saunders research
onion framework:
Research philosophy
This is the first stage in the research methodology that focuses on understanding the social
world in accurate way. research philosophy used the phenomenon that helps in gathering and
analysing information related to the specific study. It is divided into three parts which are
positivism, interpretivism and realism. Positivism philosophy is used when data is in numerical
format, interpretivism is chosen by the investigator when they want to gather and analyse non
numerical information (Nickerson, 2022). At last. Realism is the combination of positivism and
interpretivism philosophy. According to the study, investigator has opted for positivism research
philosophy. The main reason is that it gathers objective data regarding the impact of
transformational leadership style. With the help of objective information, a trend and pattern
about organisational efficiency can be understood in effective way. collecting and analysing
quantitative information is much easier (Mir and Greenwood, 2021).
Research approach
The second layer in the research methodology talks about the research problem. So
research approach is that stage were solution to address the research problem is being obtained.
The answer is get by testing the hypothesis and theories. There are two approaches that are
inductive and deductive. Deductive approach is the process of evaluating exiting information
with the assistance of quantitative data (Janiszewski and van Osselaer, 2021). On the other side,
inductive approach frames theme as per the quantitative data so that in depth information can be
3