The concept of social media can be a very crucial tool for the businesses in the current time since it brings benefits to the engagement of the audience and increasing the overall traffic of the website. But there can also be certain drawback which consists of resources needed and negative feedback. Based on the pros and cons can assist people in determining the best approach towards social media for the business. Presence of social media has basically transformed the way business is done or communicated to the consumers and the people at large (Borgatti et al., 2018). The report discusses about the research methods with positive and the negative factors of handling social media in organisations.
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