The Assignment on Research Methodology

Running head: Research Methodology
Research Methodology
Name of the Student
Name of the University

Research Methodology2
Table of Contents
Q1...............................................................................................................................................3
Q2...............................................................................................................................................4
Q3...............................................................................................................................................5
References:.................................................................................................................................6

Research Methodology3
Q1.
What factors characterize low use of secondary data in business research - specific culture or
complexity with access?
Secondary data is data that has already been gathered and can be accessed by a
researcher. In business research where a main objective is to understand one’s core market
better and make guidelines for more economical function of the overall organization, a
comprehensive data consisting of the market characteristics is invaluable. However it is
difficult in many cases to obtain this information for any number of practical impediments.
Hence secondary data is valued by researchers. But there are also several drawbacks that
need to be acknowledged while working with secondary data. The particular research the
business organization wants to do may not be perfectly suited by the structure of the
secondary sources (Hair et al 2017). Accuracy of the secondary data depends on skills of the
original researcher and is not always reliable. Thus the validity and reliability of the data
must be verified by the organization before putting it to use. In many cases the data is
outdated and may not capture precisely the market information the business organization
wants. Another problem occurs in obtaining the information as a lot of data collected maybe
made inaccessible by government for security or other reasons ( De Masis and Kotler 2014).
Moreover when it is free the data is accessible to all and doesn’t give an organization the
information advantage it needs.