Achieving Success through Strategic Research Methods: A Case Study of Tesco

Tesco needs to modify their strategies and policies by applying new technologies and focusing on corporate social responsibility (CSR) to achieve their goals. CSR activities, such as producing green products, developing environmental awareness among customers, and ensuring the efficient use of resources, play a crucial role in the success of business enterprises. Research methods are useful for organisational success, including qualitative, quantitative, primary, and secondary research, which help generate revenue and goodwill by analyzing customer needs and wants, employees' behavior and performance, and creating brand awareness.

RESEARCH
PROJECTS

INTRODUCTION
Research includes the creative works that is carried out in a systematic way for increasing
the knowledge of human beings ,culture and societies ,stock of knowledge etc. In other terms it
can be say that in the research ,researcher collects the information from various sources and
investigate or analyse the collected data that will be used for future plans. It consists of questions
that no one has asked that to anyone before and does research on that question that are very
important to find out the question (Williams, 2014). Data can be collected from various sources
like primary data or secondary data. This project is based on Tesco research project that is very
important for a company for formulating the strategies. In this it explains that factors that will
contribute in the process of research project selection, plan and procedure for the agreed research
specification ,techniques of research evaluation and appropriate media and format that will help
in presenting the outcome of research.
TASK 1
1.1 Research project outline specifications
Research is conducted for collecting the data that is helpful in remaining competitive in
the market. Tesco is doing research on Corporate Social Responsibility. Corporate social
responsibility is very important for an organisation. It is an initiative that is carried out by Tesco
for giving benefit to the societies. In this company gives a certain amount of portion of profit to
the society or in charity. It is compulsory for an organisation. By doing this, company can get
many benefit such as -
 It increases the goodwill and generate more revenue.
 Government gives tax rebate or other benefits to the company.
 It creates the awareness of the products or services of the company etc.
For collecting the data ,Tesco can use the following methods which are as follows -
 Quantitative research – In this research , researcher collects the information in numbers
rather than in data. For example- no. of people or company which are agree to do
corporate social responsibility and agree that it is beneficial for the company (Aitken,
2015). In this researcher are aware about the problems and know what they have to find
out. It can be carried out by doing experiments and filling the questionnaire.

 Qualitative research – In this researcher observe the behaviour or event that are
conducting in the society. It is also known as field research .
 Primary research – When data is collected for the first time then it known as primary
research .
 Secondary research – When data is collected from the existing sources like
books ,newspaper etc. then it is known as secondary research.
Aims – Fulfilment of corporate social responsibilities in an effective manner – A case study of
Tesco.
Objectives –
 To gain high competitive advantage
 Provide qualitative products and services to customers
 Providing healthy and positive working environment to employees
1.2 Factors that contributes in the process of research project selection
For the success of the organisation ,Tesco have to select best research project that is very
critical for an organisation. There are many no. of factors that should be considered by Tesco for
getting the desired result (Mackey and Gass, 2015). While selecting the research project , the
goals and objectives should be kept in mind. Selection of project is a process to evaluate each
idea or data and evaluates which are giving best result to the organisation. Following are the
factors that should be considered by Tesco while selecting a project which are as follows -
 People
 Problems
 Phenomena
 Programmes
All above factors should be considered by Tesco for the solution of a problems. For doing the
research ,problems should be cleared to the researcher .if problem will not be cleared then he will
not be able to do research. There are no. of steps that are included in research problem
formulation which are as follows-

 There are no. of variables that should be analyse by the researcher before selection of
project (Silverman, 2016). There are three types of variable which are
dependent ,extraneous and independent variables.
 All variables should be measured by the scale which are nominal scale ,interval
scale ,ratio scale etc.
 After that he should do hypothesis that is a tentative assumption about the problems. It
allows the researcher to add theory formulation if it will proved right.
1.3 Critical review of corporate social responsibilities
Corporate social responsibility is very important for Tesco because it is helpful in
achieving the desired result. Many books ,journals ,bulletins and internet helps the researcher to
gather the information about the specific problems. Key references helps the researcher to collect
the useful information and tells about the benefit and losses that will be Beard by the company if
research will not conducted effectively or efficiently (Flick, 2015). Through this , researcher
will be able to find out the techniques that will provide the support for conducting the research
and provide creditability to the study.
For doing Corporate social responsibility ,it is compulsory for the organisation if it have
certain criteria that is set by the government. If company is falling in that criteria then it is
mandatory. If company is doing corporate social responsibility then it provides many benefits to
the company . For example -
 It creates the awareness of the brand of the company and helpful in generating the
revenue or customers.
 It increases the goodwill or market share of the company .
 If company is doing this then it receives many benefits from the government like tax
rebates ,fund etc.
Overall it is good for the company as well as for the societies . In this Tesco gives a certain
amount of the profit in the charity or the society. It can do this in the following way like
protecting the environment by planting or cleaning the country etc.
1.4 Produce research project specifications
Research project specification defines the goals and objectives of the research or
describes the the objective why researcher is conducting research. It defines the importance of
the research for the organisation. In research there are set no. of question that provides the

direction to the researcher and explains why research is conducted (Brinkmann, 2014). It defines
the possible barriers or challenges that have to face by the researcher and with the help of this
researcher can get easily solution of the problems. There are many no. of techniques that is used
for collecting the information like primary research ,secondary researcher ,qualitative or
quantitative research. Through the research which data is collected that should be properly
analysed or managed so that it can help in achieving the desired result.
In the research ,researcher has no right to deceive someone even for his personal reason.
Data analysis means to analyse the data and find out the types of statistics that is used in it. Key
reference provides the researcher that research should be done in ethical manner or with code of
practise. There should be no harm to any one in the society. While conducting the
research ,researcher should take consent or permission from the individual who will give the
answer to the researcher (Vaioleti, 2016). In this participant have right to withdraw themselves if
they don't want to participate any more and data should be disclosed to everyone who is the part
of it.
In order to customers needs and wants, there is conducted questionnaire. Certain research
questions are stated as below: -
Q1. What kind of CSR are fulfilled by Tesco?
Q2. How to measured employees performance?
Q3. What is the impact of CSR activities in company's growth and success?
1.5 Provide a plan and procedure for the agreed research specifications
Before doing the research ,researcher should do planning of it that helps in making the
overall strategies and it's duration that defines the time in which research will be completed and
achieve it's desired result. Researcher should have a long term goals or objective with target
dates in which research will be completed. Researcher should evaluate and monitor the progress
of the research time to time and evaluate that research are doing according to the strategy or no .
If not then should take corrective action for accomplish the result and he should ensure that it
should be completed on time (Neuman and Robson, 2012). Once the research is completed then
it is presented in front of public or the member of the company. It is done for taking the feedback
from them and to know what people are thinking about the research and what the impact of it to
them. Feedback is helpful to know the deficiency in the research project and if there is any

requirement of changes then it can be modified easily and also helps to know research is meet
the expectation of the people or not or it accomplished the desired result or not.
TASK 2
2.1 Match resources efficiently to the research questions or hypothesis
Matching the resources efficiently to the research or hypothesis is vital for accomplishing
the desired result. It provides a proof that research is conducted according the standards and in
ethical manner. Researcher should comply all ethical standards so that he can conduct research
without facing any barrier (Fischer and Onyango, 2012). Researcher should follow all rules and
regulation and should used material or resources of the owner without deceiving him. Researcher
should conduct the research in that manner that is not harmful to anyone of the societies and be
able to identify the problems that can be occurred in the process of research.
Researcher should know about his legal roles and responsibility that will be followed
while conducting the research and should maintain his promise and conditions that are written in
the research. He should be aware about the consequences of the study that affect the people of
the society and should respect the decision of the participants if they are not willing to participate
and don't force to them for participating in the activity (Zavala, 2013).
Questionnaire
Name:
Age:
Gender:
Q1. Have you satisfied with products and services of Tesco?
 Highly satisfied
 Satisfied
 Dissatisfied
Q2. Do you agree that Tesco is fulfilling is all corporate social responsibilities?
 Strongly agree
 Agree
 Disagree
 Strongly disagree

Q3. Do you think that business organisations are required to provide training to their
employees?
 Yes
 No
Q4. How long have you been using the products of Tesco?
 Less than 1 month
 6 months to 1 year
 1 to 2 years
Q5. Recommend some of the ways to company can attract more customers?
2.2 Undertake the proposed research investigation in accordance with specifications
Research should be implemented in systematic and specific manners. If it will not do so
then result of the research will not be according to the expectations. For implementing this ,there
are some standards that should be followed by the researcher so that it can meet the expectation
of the people and interested parties and can complete the task within the specific periods of time.
Finishing task or research on time helps the researcher to provide an accurate and adequate
meaning of the research that will helpful in measuring the validity and reliability of the findings
(Gentry and et.al., 2013).Measuring the reliability or validity is helpful in providing the accurate
answers or solution. Reliability concerned with the accuracy ,consistency and stability of result.
In this, Pilot testing is useful to identify that instruments that are helpful in giving the answer of
findings. Through this researcher will be able to measure if research instruments are answerable.

Theme 1: Tesco is providing satisfactory products and services to customers
Q1. Have you satisfied with products and
services of Tesco?
Frequency
Highly satisfy 20
Satisfy 8
Dissatisfied 2
Interpretation: As per this above graphical presentation, it has founded that 20
participants are totally agree and highly satisfied with the products and services of Tesco.
Whereas 8 are average satisfy but remaining two are dissatisfied with this statement.
Theme 2: Firm is fulfilling its corporate social responsibilities
Q2. Do you agree that Tesco is fulfilling is all
corporate social responsibilities?
Frequency
Highly satisfy Satisfy Dissatisfied
0
5
10
15
20
25
20
8
2
Column B

Strongly agree 18
Agree 7
Disagree 3
Interpretation: As per this above diagram, it has evaluated that 18 people out of 30, states
that the firm is fulfilling its CSR activities in a very effective and efficient manner. Apart from
this, another 7 are agree on this whereas 3 respondents does not support this.
Theme 3: Tesco is required to provide training and development assistance to its employees
Q3. Have you satisfied with products and
services of Tesco?
Frequency
Yes 25
No 5
Strongly agree Agree Disagree
0
2
4
6
8
10
12
14
16
18
20
18
7
3
Column B

Interpretation: - As per the above research, it has been monitored that 25 participants are
fully satisfied with products and services of Tesco, whereas 5 are dissatisfied.
Theme 4: Customers ate using firm's product from long term period
Q4. How long have you been using the
products of Tesco?
Frequency
Less than 1 month 8
6 months to 1 year 10
1 to 2 years 12
Yes No
0
5
10
15
20
25
30
25
5
Column B

Interpretation: As per the above chart, it has been founded that people are using form
long term periods to the products and services of the company. In which 8 participants are using
its services from less than 1 month ago, whereas 10 are using 6 months to 1 year. Apart from
this, 12 people are using products from 1 to 2 years ago.
2.3 Record and collect data where it appropriate
Researcher should select that participants who are able to give accurate data and
information that is helpful in conducting the research. He should check that participants are
providing the right information or not. It prevents the negative or inconsistent results.
Researcher should design the appropriate questionnaire for collecting the relevant data that will
be helpful in the research and should keep the relevant data or information in a systematic
manner so that it will provide positive result (Liang and Turban, 2011). Information or data that
is collected from various sources should be evaluated by using the tools and techniques such as
statistical equation ,observation ,qualitative method etc.
Data or information that is collected should be measured for ensuring the validity or
consistency of it. Information or data should be kept in appropriate way and should not disclose
this information to anyone until and unless research will be completed and ready for public
Less than 1 month 6 months to 1 year 1 to 2 years
0
2
4
6
8
10
12
14
8
10
12
Column B

disclosure. All collected information should be in hard copy so that it can be used in future
references. While collecting the data or information ,researcher have to face the challenges or
problems and there can occur uncertainty or errors. Researcher should monitor or evaluate the
outline specification so that if there is any mistake or errors, that can improved or modified
spontaneously for getting the desired results and positive results in terms of the outcome of the
study.
TASK 3
3.1 Explain the appropriate research techniques
There are three types of research techniques, such are as follows :- Exploratory research :- It is conducted for a issue or problem that has not been studied
more clearly. It is able to establishes priories and develops operational definitions in
order to improve the final researcher design. Exploratory research is useful in data
collection methods and it can be determines as the best research design. The outcomes of
this research are not enough for decision making but they can provide significant
perception into a given situations. It can enable the short term decision making process
for day to day operations in organisation environment. It is not typically broad to the
population at large and it take place when problems or issues are on their starting stage.
It can be used when content or issue are new and when data is not possible to collect. Constructive research :- This research is done by technical persons in order to find a new
and innovative solution for a specific or a particular persisting problem. Constructive
research is construct for those organisations where there is a large use of information
technology, it is a most common computer science research method (Harrop and et.al.,
2011). The research is helpful in order to solving piratical and mathematical problems
while proceeding an academically pleasing theoretical attempt.
 Empirical Research :- It is associates with real life data that surrounds us. Measurement
is the key of type of research and empirical research one notice and tests the pattern of
some particular events with real life data and make conclusion with them.

3.2 Interpret the results in terms of the original research specification
The results and outcomes of original research able to know the companies capabilities. It
plays an important roles in customers lives and provides them better solution for the problems.
There are many social responsibilities of the organisation for it is essential to fulfils all those
duties. Research makes easier to collect the primary data and sometimes it is helpful in providing
secondary data of the company. Mangers can easily know their choices and tastes, it is able to
know what a customer wants and produced according to this. That way, give Tesco better results
in terms of profit, it also increases their growth and development. It also changes the sales
revenue of the company and develop the chances of profit in company's profile (Schneider and
Schmidpeter, 2012).
Research is also helpful in assessing the internal as well external environment of the
company and makes solution with that managers can easily the affects that will be put on
organisation performance by the competitors. It is an essential tool for employees behaviour and
their attitudes and it establishes the effective communication among managers and employees.
By using research methods, any business enterprises can increases their annual sales and also
develop their sales in order to the fulfilment customer's choice.
3.3 Make recommendations and justify areas for further consideration
In this corporate world, every organisation wants to succeed by its
own way and research of the different areas helps to the organisation in
order to achieve success. To achieves targets and goals Tesco have to
changes their strategies and policies of research methodology, they have to
applied new technologies so that they get desirable results. There are some
corporate social responsibility of the company, they also have focused on
this if they want to fulfil their goals. CSR activities plays an important in the
success of business enterprises. The involves the efficient uses of
environmental resources and tries to produces green product. They have to
develop awareness for environment among the all customers and produces
that kind of product that do not harm the environment (Aguinis and Glavas,
2012). By using that methods,compliances can easily makes their place in
market, if they are careful for environment, then environment is also ready
to provide them resources on a very cheap rate. Researches also analysis

the communication issues among customers and organisation, the result is
leaders are not bale to understand s the needs and demands of the
customers and how much quality products they can afford. If copay
produces goods and services that matches customer's needs and wants, it is
sure that it will provide success and growth and company is able to gain
their targets and goals.
TASK 4
4.1 Use an agreed format and appropriate media to present the outcomes
The research is the process of gathering the valid information in order to
make proper business decisions. Tesco is using the CSR methodology to
collect and synthesize the valuable data aiming to make accurate business
plan. This task include the different interviews , paperback examination ,
several surveys and many other techniques of research based on the
present as well as past happening. These important researches proved to be
very aidful to the audience or the customer's of the organisation.
The experience or the feedbacks of the different consumers provide
good guide lines to the users about the product quality. This helps in
deciding them what product should be buy or what not. On the other hand it
makes the people aware of about the current situation by providing them
supervised learning by teaching and spreading the knowledge. The research
establish credibility i.e. it make some sense to the audience (Peloza and
Shang, 2011). The deep investigation also proved beneficial to the
organisation itself as this explores the exception of the consumers, their
living style and the socio culture also. This give them appropriate idea of
the designing of the commodities. The product is being designed as per the
living standard of the civilians. This is quite helpful for them in increasing
the turn over of the company because their products are satisfied by its
users and as a fruitful result the demand also increases next time and the
company revenues will ultimately grew up.

CONCLUSION
Form the above mentioned report it has been concluded that research methods are useful
for organisational success. There are few types of research, such as :- qualitative, quantitative,
primary and secondary. They all are helpful in generates revenue and goodwill of the company in
order to fulfilment of all CSR activities of the business. The main aim of these activities is to
maximise the use of green product and development of environmental resources. Research is
helpful in analysing the employees behaviour and their performance. It creates the awareness of
the brand among the customers and helpful in generating the revenue or customers. Research
projects are able to create an flexible commutation among team members because all of the are
working together in order to solve a any issue or problems.