Research Methods for Insurance Company Customer Analysis
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Added on 2023/01/12
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This document discusses the research methods used to analyze customer behavior and reasons for customer loss in an insurance company. It includes a description of the sampling strategy, survey design, and a small questionnaire to capture relevant information.
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Project 2- Research methods Please prepare an answer for the following scenario. You need to answer all three sections. Your answer should fit in the boxes provided. The word limit is 400 words. Q. You are working for an insurance company. In the last financial year, you had 110,000 customers but the number of your customers has dropped about 9% this year to 100,000. Given the acute situation, you want to understand the reasons for this and want to investigate whether you are losing more customers in a certain segment of the market and what might be the reasons for that. Please answer the following questions: Section A. Assuming that you want to implement a survey design, describe the sampling strategy that you will use and explain how you plan to conduct the study (describe research population, sampling frame, sampling strategy and execution plan in detail) 40 points Section B. To incentivise participation in the survey you are offering participants a 10% reduction for their next annual subscription. What is the minimum number of people that you need to contact, to give you the required sample size to be able to make a claim about your customer base with 95% confidence level and accept a 5% margin of error? Explain the basis of your decision and the assumptions you made (20 points) Section C.Design a small questionnaire (8 questions) to capture questions that you could ask in The present study is based on an insurance company and a research is mainly of two types qualitative and quantitative research design, therefore, the appropriate selection of methodology is required for the researcher to execute overall investigation in right manner. Therefore, qualitative research is based on gathering non numeric information that are significant based on qualitative aspects. As in this information is mainly accumulated through interview, focus group and observation. On the opposite site, quantitative research is efficacious in gathering data in numeric aspects as it is mainly encompasses over quantitative aspects, thus in this information is mainly gathered through survey, experiment and so on. In the context of this present investigation work, quantitative research design is the most suitable tool which is effective in gathering numerical information with the support of numerical data. Quantitative research is effective in providing in-depth information with the support of gathering data in actual facts and figures. Therefore, in this the sampling selection is required to assist the work in right manner. Sampling is mainly encompasses over probabilistic and non- probabilistic sampling. In the context of this present exploration work, sampling has been select at random basis therefore, in this people are randomly select for gathering valuable information. In this sample size of 40 respondents has been taken into actual action. In the present investigation work, around 40 participants are needed to be contact for the purpose of gathering valuable information. Therefore, 40 customers of the insurance company are appropriate to gather relevant information, that are significant information to assist the work in right manner.In this existing analysis the consenthas been provided to the 40 respondents as these 40 people are enough to provide accurate data and also helps the business in attaining progress by enhancing the 5 percent level of profit margin of the insurance company profitability.
this survey (40 points) Questionnaire Q1) Are you having an appropriate idea about the insurance firm? Yes No Q2) Are you taking regular benefits of insurance company? Yes No Q3) How long you have been using the facilities offered by the insurance company? 6 Months 1 Year 5 Year More than 5 Years Q4) Is company is providing beneficial services to their customers ? Agree Disagree Q5) According to you, in which manner, insurance company is effective for the customers? Positive Negative Neutral Q6) As per your view, is there any requirement for the insurance company to make any sort of changes in their operations to grab the attention of customers? Yes No Q7) Are you happy with the offerings of insurance company? Yes No Q8) Provide recommendation to the insurance company to make appropriate changes in their operations to grab the attention of more customers.