Research Methods and Ethics

Research Methods and
Ethics
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Title .................................................................................................................................................3
Chapter 1: Introduction ...................................................................................................................3
1.1 Overview of the research topic .............................................................................................3
1.2 Research aim..........................................................................................................................3
1.3 Research Objectives ..............................................................................................................4
1.4 Research problem ..................................................................................................................4
1.5 Research question .................................................................................................................4
1.6 Sub-questions of research .....................................................................................................4
Chapter 2: Literature review............................................................................................................5
2.1 Introduction to literature review ...........................................................................................5
2.2 Explain about the concept of E-marketing in context of Audi? ............................................5
2.3 What issue faced by Audi while using E-marketing strategies? ..........................................6
2.4 What are the relationship between E-marketing and business performance? .......................7
2.5 Conclusion of literature review .............................................................................................8
Chapter 3: Research design .............................................................................................................9
3.1 Research strategy...................................................................................................................9
3.2 Methodology .........................................................................................................................9
3.3 Constraints ..........................................................................................................................10
3.4 Research philosophy ...........................................................................................................10
3.5 Outline Project plan ...........................................................................................................11
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REFERENCES .............................................................................................................................14
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Title
To investigate the issue faced by automotive manufacturers while using E-marketing
strategies and its influence on their business performance. A secondary research on Audi".
Chapter 1: Introduction
1.1 Overview of the research topic
E-marketing refers to the systematic process of marketing a product and service by using
internet. This type of marketing not only includes marketing on the internet, but also covers
marketing done through wireless media and e-mail. E-marketing uses a different number of
technologies to support to connect business to their clients (Abu Bakar and Ahmed, 2015). There
are different types of e-marketing strategies that were employed by automotive manufacturers
such as SEO, PPC, PR, social media marketing, content marketing, affiliate marketing, paid
advertising, influencer marketing etc. All these are effective types of e-marketing strategies that
were used by automobile industry for marketing and promoting their products or service to the
customers or in marketplace. These strategies helped overall manufacturing industry by
increasing customer base and maximising sales.
For this research proposal Audi is a chosen automobile manufactures that designs,
produces, markets and distributes luxury vehicles. It was founded in 1910 by August Horch and
headquartered in Ingolstadt, Germany. Audi has an energetic participation in sponsoring
different number of sport ventures. In addition print media, television and net marketing,
company furthermore engages celebrities to recommend the product. Along with this, company
used different number of e-marketing strategies such as social media marketing, SEO etc. These
are effective for them in maintaining of strong relationship with customers and also retain them
for longer time that resulted in higher growth and improved brand image. Along with this, E-
marketing strategies supported company to increase their business performance by providing
accurate information about the product and services speedily through internet (Ahmad and Saber,
2015).
1.2 Research aim
Main aim of this research proposal is “To investigate the issue faced by automotive
manufacturers while using E-marketing strategies and its influence on their business
performance”. A secondary research on Audi".
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1.3 Research Objectives
 To gather an understanding on concept of E-marketing
 To determine issue faced by Audi while using E-marketing strategies.
 To ascertain the relationship between E-marketing and business performance.
1.4 Research problem
This research proposal is based on E-marketing strategies and its influence on business
performance of Audi within automotive industry. Main purpose of doing this research is to
identify literature gap in previous study. Within an investigation main research gap is the
influence of e-marketing strategies on business performance. In previous study, there is
information about the influence of e-marketing strategies over performance of an organisation,
but there is lack of data about the influence of types of e-marketing strategies. In order to fulfil
this gap, present research will be conducted (Ali and Hashim, 2017). Along with this, one of the
main problems faced by manufacturing industry is how to connect with customers, in order to
reduce this issue, e-marketing strategies will be employed because this helps an organisation to
connect their customers towards products and also increase their sales easily.
1.5 Research question
 What are the issue faced by automotive manufacturers while using E-marketing strategies
and its influence on their business performance?
1.6 Sub-questions of research
 Explain about the concept of E-marketing in context of Audi?
 What issue faced by Audi while using E-marketing strategies?
 What are the relationship between E-marketing and business performance?
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