Impact of Digital Marketing on Success of Hospitality Organisation

Research methods and
project

Table of Contents
INTRODUCTION...........................................................................................................................1
Research Title:............................................................................................................................1
Background to research topic......................................................................................................1
Background to research organisation..........................................................................................2
Research questions:.....................................................................................................................3
Research aim and objectives:......................................................................................................3
Research Methodology................................................................................................................3
Timescale....................................................................................................................................5
Resources....................................................................................................................................6
REFERENCES................................................................................................................................7

INTRODUCTION
Digital marketing is a a process that is used by the business in order to emphasis its
products and services within the competitive marketplace as with support of electronic mediums.
In this internet based services are used that promote the ordinate products and services in a better
way. It is also be used for advertising under which effectual services is processed and delivered
with support of websites, search engines, email, social-media and mobile applications that
collectively endorse sustained services, goods and brands (De Pelsmacker, Van Tilburg and
Holthof, 2018). It is being used by the business in order to develop effectual value proposition as
it offer suitable pitch to elevate marketing services. The research is dependent over Holiday Inn
as it is a British owned American brand which is having a subsidiary of Intercontinental hotels
group.
Research Title:
Impact of digital marketing on success of hospitality organisation. A research project on
Holiday inn.
Background to research topic
The digital marketing provide effective and efficient channel to the business as with this
effectual services are offered with support of digital platforms and channels and these are as
mobile applications, email, web designing, social media, search engines, websites and many
other platforms as well. It is an electronic medium through which profitable outcome is achieved
as a large number of people get connect within the stipulated period of instance as with this
working efficiency and productiveness. It could be done with support of both online and offline
mediums in balanced mode as with this well rounded strategies is developed with perfection and
adequateness. It bring fortunate outcome as with this sustained level of illustration is processed
under which profit is attained with adequateness (Eller, Peters and Pantovic, 2020). There are
varied categories of online marketing as search engine optimisation, search engine marketing,
content marketing, pay per click, affiliate marketing, email marketing and content marketing. It
get enhanced the working possibilities as with this sustained level of connection is developed and
processed by which ability to connect with people of far distance also get attracted in order
manner. It also get enhanced offline marketing that probably increases attention rate within
1