Role of Leadership in Mitigating Employee Turnover: A Research Project on Aston Martin

This research project explores the role of leadership in mitigating the issue of employee turnover within a firm, focusing on Aston Martin. It aims to develop a better understanding of the importance of leadership and evaluate effective practices and styles that can be adopted by managers to retain talented employees.

Research methods
Table of Contents

Topic: Role of leadership in mitigating the issue of employee turnover within a firm. A research
project on Aston Martin...................................................................................................................1
INTRODUCTION...........................................................................................................................1
Background of the Project......................................................................................................1
Research Rationale and justifications.....................................................................................1
Project aim and objectives......................................................................................................1
Literature Review.............................................................................................................................2
To develop better understanding about the rising importance of concept of leadership within a
firm.........................................................................................................................................2
To evaluate the role of leadership in reducing and mitigating the issue of employee turnover
within a firm...........................................................................................................................3
To investigate some more effective practises and style of leadership that can be adopted by
the managers of Aston Martin to have higher retention of talented employees.....................4
Intended Methodology.....................................................................................................................4
Research philosophy...............................................................................................................4
Research Approach.................................................................................................................4
Research design and method..................................................................................................5
Research strategy....................................................................................................................5
Sources of data.......................................................................................................................5
Data collection and analysis techniques.................................................................................5
Ethical considerations in undertaking the proposed study.....................................................6
Resources Required and Action plan...............................................................................................6
Estimate of time and action Plan............................................................................................6
Resource Required................................................................................................................11
REFERENCES..............................................................................................................................11

Topic: Role of leadership in mitigating the issue of employee turnover within
a firm. A research project on Aston Martin
INTRODUCTION
Background of the Project
The concept of leadership is basically associated with the process by which a person
(Leader) influences and motivates other individual or group of people to accomplish set
objectives in a more cohesive and coherent manner. It has been analysed that with the rise in the
competition in business environment, an issue of high employee turnover has been faced by
many organisations (Currie and Spyridonidis, 2019). Thus, it become vital and essential to
mitigate this risk of high employee turnover to ensure availability of a more skilled and
competent workforce to meet and accomplish the set organisational goal. Thus, current study is
undertaken on Aston Martin which is well known automotive company of UK having its
branches across the world to evaluate about the role of leadership in mitigating the issue of
employee turnover within a firm.
Research Rationale and justifications
Selection of current research topic is rationale as it supports better underdoing about the
concept of leadership which provides a process to motivate and influence the employees of firm
to mitigate the risk of high turnover. Beside this, selection of current topic based on leadership is
also significant as facilitates the importance of leadership within the firm to effectively
accomplish and achieve set organisational goal. Beside this, leading out current study is also
justifiable as it meets the personal interest of researcher and also ensures accomplishment of
academic purpose through leading improved interpersonal and managerial skills.
Project aim and objectives
Project Aim
The aim of current investigation is, “To develop better understanding about the
importance of concept of leadership along with analysing its role in mitigating and reducing the
issue of employee turnover within a firm”. A research project conducted on Aston Martin.
Project Objectives
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The main objectives associated with undertaking of current investigation on Aston Martin
are listed as below:
 To develop better understanding about the rising importance of concept of leadership
within a firm.
 To evaluate the role of leadership in reducing and mitigating the issue of employee
turnover within a firm.
 To investigate some more effective practises and style of leadership that can be adopted
by the managers of Aston Martin to have higher retention of talented employees.
Research Questions
 Why the importance of the concept of leadership is continuously rising within a firm?
 How a vital role is played by the leadership in reducing and mitigating the issue of
employee turnover within a firm?
 Which can be some more effective practises and style of leadership that can be adopted
by the managers of Aston Martin to have higher retention of talented employees?
Literature Review
This section facilitates and provides a systematic analysis of existing literature which set out
a base for further investigation. An analysis of reviewed online articles and journals on the topic
of leadership and set objective is provided as below:
To develop better understanding about the rising importance of concept of leadership within a
firm.
With respect to the information provided by the Ouakouak, M.L., Zaitouni, M.G. and
Arya, B., 2020, it has been analysed that the concept of leadership is basically associated the
process of motivating and directing a set of employees or people towards accomplishment of a
set organisational goal and objective. Further, it has been analysed that all successful
organisation and business needs effective leaders to formulate and communicate the strategic
directions with a firm. It has been analysed that, as the competition in the business environment
is continuously rising along with the dynamic nature of business market which has increased the
need and importance of leadership with a firm. To cope up with the risk and challenges created
by dynamic nature of business environment, it has become important for firms to have effective
leadership (Business Leadership - Is It Important?, 2020). Apart from this, a vital role is played
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by leadership in setting strategic business goal along with ensuring improved management
activity that influence and direct the behaviour of employees to achieve set organisational goal.
Thus, an analysis can be made that effective leadership has become important for all organisation
to direct and motivate its employees for better utilisation of workforces to effectively achieve the
set organisational goals (Hallinger, 2018).
To evaluate the role of leadership in reducing and mitigating the issue of employee turnover
within a firm.
With respect to the information provided by Bush, T., 2018, it has been observed that vital
role is played by leadership in reducing and mitigating the issue of employee turnover through
leading positive and motivated workplace environment. The key role of leadership in mitigating
the risk and issue of employee turnover within a firm are discussed and analysed as below:
Effective communication and coordination- The concept of leadership comprises of
setting of organisational goal along with effectively communicating these goals with employees.
Thus, effective leadership brings impaired communication at workplace along with directing and
coordinating the efforts of all employees towards accomplishment of set goals. Leadership also
ensures proper bifurcation of role and responsibility of all employees which brings higher
motivation and positivity in attitude of employees which ensures their higher retention (Sahlberg,
2017).
Meeting needs of employees – Leadership helps in creating a two-way communication
with employees which consists of taking regular feedback from employees regarding their needs
and expectation. Thus, leadership helps in better analysis of needs of employees along with
fulfilling these expected needs which reduce and mitigate the risk of high employee turnover.
Enhanced motivation and engagement- Effective leadership ensures proper direction and
guidance for employees which leads to higher level of motivation also boost the confidence level
of employees which encourages them to remain a firm for a longer period. Apart from this,
reduction in employee’s conflicts is also lead out by leadership through leading positive
workplace relationship and higher employee engagement which also ensures reduction and
mitigation of issue of employee turnover (Hasel and Grover, 2017).
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To investigate some more effective practises and style of leadership that can be adopted by the
managers of Aston Martin to have higher retention of talented employees
With respect to the information provided by the Liu, Y., Bellibaş, M.Ş. and Gümüş, S.,
2021, it has been analysed that providing regular growth opportunity and recognition to
employees for their good performance is an effective practises of leadership that can be adopted
by the managers of Aston Martin to have higher retention of talented employees (12 Good
Leadership Practices, 2020). Beside this, adoption of democratic leadership style could also be
adopted by the managers of Aston Martin to have higher retention of talented employees through
ensuring proper involvement and participation of all employees in the decision making process
of the firm which lead to higher motivation and encouragement in employees (Lambert, 2018).
Intended Methodology
This section forms out a vital part of research proposal which facilitates information about
the proposed research method that would be used for undertaking an investigation in systematic
and effective manner:
Research philosophy
This reflects the way that is used by research to gain and evaluate knowledge about a
specific topic. There are two main form of research philosophy which consists of positivism and
interpretivisim philosophy from which one is adopted by the researcher as per the nature and
objective of the investigation (Zaccaro and et. al., 2018). With respect to current topic, use of
positivism philosophy is proposed as it supports systematic collection of data on the topic of
leadership along with leading a more practical and efficient way of study to meet the set
objective.
Research Approach
There are the main types of research approach which reflects about the entire plan of the
investigation comprises of effective collection, analysis and interpretation of data. Deductive and
inductive are two main types of research approach from which use of deductive approach is more
suitable with respect to current investigation. The justification behind making use of deductive
approach is based on the fact that it seemed to be more in-line with the positivism philosophy
and also meet the objective nature of current investigation (Kappelman and et. al., 2019). Beside
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this, deductive approach also ensures better scanning and testing of data to analysis the role of
leadership in mitigating the issue of employee turnover.
Research design and method
Quantitative and qualitative are two main form of research method that provides complete
design and framework for conducting and leading out an investigation. Use of quantitative
research method is proposed for current study as it ensures collection of data in most easy
manner in numeric terms (Mumford and et. al., 2017). Beside this, selection of quantitative
research method is also suitable to ensure more effective presentation and analysis of facts which
ensures a measurable and specific set of results with current study.
Research strategy
There is various form of research strategy which consists of experiments, action research,
observation, survey, interview and many other research strategies that are used to ensure easy
and effective collection of data. With respect to current study, use of survey strategy is proposed
and suggested as it leads to most cost and time effective manner of data collection through
making use of questionnaire which supports collection of data from larger number of participants
in relatively a less amount of time (Zaim, Demir and Budur, 2021).
Sources of data
Primary and secondary are two main sources from where data has been collected by the
researcher. Use of primary as well secondary sources of data collection is made for current study
to ensure ample amount of information for leading effective results. Use of primary source is
suitable as it ensures first hand and authentic set of information while secondary source of data is
also vital to supports the primary fact along with leading improved base and framework for
further study (Lambert, 2018).
Data collection and analysis techniques
Collection of primary data would be made with the help of questionnaire whereas
implication and analysis of secondary data would be made with the help of existing online article
and journal. Further, analysis of quantitative primary data would be made with the help of
frequency table and pie charts which leads to improved presentation of numeric facts to have
measurable set of research results. Beside this, analysis of secondary data would be with the help
of systematic literature review (Sahlberg, 2017).
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Sampling- With respect to current study, a sample size of 40 Participants would be
selected from the employees of Aston Martin with the help of random sampling method for
collection of primary data.
Ethical considerations in undertaking the proposed study.
The ethical consideration within a study is mainly reacted with maintaining the
confidentially of collected facts along with ensuring authenticity and reliability of data.
Implication of BERA code of ethics has made while undertaking current study to meet the set
ethical consideration along with data protection act to maintain the privacy and safety of
collected facts (Hallinger, 2018). Beside this, a prior approval is also taken from selected
participants that is voluntary in nature and can be withdrawn during the course of current study.
Resources Required and Action plan
Estimate of time and action Plan
The below stated Gantt chart is presenting the estimate time and action plan for current
research project:
Activ
ities
1st
week
2nd
week
3rd
week
4th
week
5th
week
6th
week
7th
week
8th
week
9th
week
10th
week
11th
week
12th
week
13th
week
Selec
tion
of
resea
rch
topic
Deve
lopin
g
aims
and
objec
tives
6

along
with
frami
ng
resea
rch
quest
ions
with
regar
d to
topic
Draft
ing
resea
rch
prop
osal.
Perfo
rmin
g
litera
ture
revie
w
with
the
devel
opme
nt of
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them
es.
Asse
ssme
nt
along
with
select
ion
of
resea
rch
meth
odolo
gy
Form
ing
quest
ionna
ire
consi
sting
of
both
close
ende
d and
open-
ende
d
8

quest
ions.
Colle
ction
of
data
throu
gh
quest
ionna
ire.
Anal
ysing
the
colle
cted
data
Draw
ing
concl
usion
.
Reco
mme
nding
vario
us
strate
gies
for
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resol
ving
issue
regar
ding
demo
tivati
on.
Arra
nging
repor
t in a
struct
ured
mann
er.
Cons
ultati
on
with
tutor.
Perfo
rmin
g
modi
ficati
on if
any.
Final
subm
10

issio
n.
Resource Required
The use of financial, human and technical resources would be made to effectively
undertake current study. Financial resources will be used to meet various expenses which
comprises of transportation cost and data collection expenses which accounts for near around
350 £. Use of human resources would be made for collection of data along with for performing
various research activity. Beside this, technical resources, like computer, internet, MS office, etc.
would be made for processing and recording of data.
REFERENCES
Books and journal
Bush, T., 2018. Transformational leadership: Exploring common conceptions.
Currie, G. and Spyridonidis, D., 2019. Sharing leadership for diffusion of innovation in
professionalized settings. Human Relations, 72(7), pp.1209-1233.
Hallinger, P., 2018. Principal instructional leadership: From prescription to theory to
practice. The Wiley handbook of teaching and learning, pp.505-528.
Hasel, M.C. and Grover, S.L., 2017. An integrative model of trust and leadership. Leadership &
Organization Development Journal.
Kappelman, L. and et. al., 2019. A study of information systems issues, practices, and leadership
in Europe. European Journal of Information Systems, 28(1), pp.26-42.
Lambert, L., 2018. How to build leadership capacity. In Thinking About Schools (pp. 201-204).
Routledge.
Liu, Y., Bellibaş, M.Ş. and Gümüş, S., 2021. The effect of instructional leadership and
distributed leadership on teacher self-efficacy and job satisfaction: Mediating roles of
supportive school culture and teacher collaboration. Educational Management
Administration & Leadership, 49(3), pp.430-453.
Mumford, M.D. and et. al., 2017. Cognitive skills and leadership performance: The nine critical
skills. The Leadership Quarterly, 28(1), pp.24-39.
Ouakouak, M.L., Zaitouni, M.G. and Arya, B., 2020. Ethical leadership, emotional leadership,
and quitting intentions in public organizations. Leadership & organization development
journal.
Sahlberg, P., 2017. FinnishED leadership: Four big, inexpensive ideas to transform education.
Corwin Press.
Zaccaro and et. al., 2018. Leader individual differences, situational parameters, and leadership
outcomes: A comprehensive review and integration. The Leadership Quarterly, 29(1),
pp.2-43.
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Zaim, H., Demir, A. and Budur, T., 2021. Ethical leadership, effectiveness and team
performance: An Islamic perspective. Middle East Journal of Management, 8(1), pp.42-
66.
Online:
12 Good Leadership Practices. 2020. [Online] Available Through:<
https://sprigghr.com/blog/leaders/12-good-leadership-practices/>.
Business Leadership - Is It Important?. 2020. [Online] Available Through:<
https://www.ceoinstitute.com/leadership-training/the-importance-of-business-
leadership#:~:text=Leaders%20are%20invaluable%20when%20it,are%20on%20the
%20right%20track. >.
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