Impact of Leadership on Organizational Success in the Automotive Sector: A Case Study on Aston Martin

Proposal and Ethics
Form

Table of Contents
Research Title: “To analysis the impact of leadership on the success of an organisation within
automotive sector while operating in UK”. A case study on Aston Martin"...................................1
Background to Research Topic........................................................................................................1
Background to Research Organisation.............................................................................................1
Research Rationale...........................................................................................................................2
Research Aims and Objectives........................................................................................................2
Research Question(s).......................................................................................................................2
Research Methodology....................................................................................................................3
Research philosophy...............................................................................................................3
Research approach..................................................................................................................3
The Research design including methodological choice.........................................................3
Research Strategy and time frame..........................................................................................4
Sample Selection....................................................................................................................4
Data Collection and Data Analysis Techniques.....................................................................4
Access and Ethical Issues.......................................................................................................5
Timescale.........................................................................................................................................5
Resources.........................................................................................................................................6
References........................................................................................................................................6

Research Title: “To analysis the impact of leadership on the success of an
organisation within automotive sector while operating in UK”. A case
study on Aston Martin"
Background to Research Topic
The concept of leadership is mainly associated and related with an act of guiding and driving
a team or group of individuals in order to achieve or accomplish a specific goal by the means of
effective motivation and direction (Bui, 2020). Thus, leadership encourages and motivate other
to take actions and perform activities in a more efficient and viable way to get success and better
results in more efficient and effective way (Sethibe and Steyn, 2017). Leadership is taken as
important and viable at workplace of all organisations as it leads to higher level of performance
in employees through motivating people and building strong human relation (Mohanty and
Mohanty, 2018). Further, leadership is also vital to set a balance and coordination among all the
employees and other resources to reduce the chances of chaos and confusion at workplace. Apart
from this, effective direction and motivation is also provided by leadership to ensures that all
resources operates in proper coordination for accomplishment of set objectives (Khan, 2020).
Therefore, current study is conducted to analysis about the overall impact of leadership on the
success of an organisation within automotive sector while operating in UK.
Background to Research Organisation
The organisation selected for current research project is Aston Martin which is a well known
British independent manufacture and marketer of luxury sports car and other types of automotive
vehicle. Aston martin is a multinational company operating in various countries of world and the
main headquarter of which is located at Gaydon, Warwickshire, England, UK. At present a high
level of competition is faced by Aston Martin from larger number of competitors operating in
UK comprising of Rolls Rouse, Bentley, Jaguar and many more thus, some better strategies and
ways are needed by Aston martin to overcome this threat of high competition (Khan, 2020).
Therefore current investigation is undertaken on Aston Martin to analysis the impact of
leadership on the success of an organisation within automotive sector while operating in UK so
that better motivation and guidance can be provided to its employees to have enhanced
performance and better efficiency level.
1