Research Methods of Hilton Hotel | Case Study
Added on 2020-01-28
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RESEARCH METHODS
TABLE OF CONTENTSRESEARCH PROPOSAL...............................................................................................................3Introduction..................................................................................................................................3Rationale......................................................................................................................................4Critical review..............................................................................................................................4Project specification.....................................................................................................................5Research plan...............................................................................................................................5Assessment 1....................................................................................................................................6References......................................................................................................................................112
RESEARCH PROPOSALResearch TitleTo identify the impact of social media marketing on business performance; A case study ofHilton Hotel.”IntroductionIn the present era, social media is one of the best platform in order to introduce andpromote the product and services in the market. With assistance of social media mediums likeFacebook, instagram, twitter etc company can easily get touch with customer and identify theirviews and feedback related to product and services. Social media marketing is a process underwhich firm engage with various social media channels like Facebook, twitter, instagram, youtube etc in order to promote and advertise the product and services. It can be said that socialmedia marketing is the tool by this way firms can keep their eyes on the competition. They canlook upon their strategies and accordingly they can modify their operations. The followingresearch proposal provides the depth knowledge and understanding about the social mediamarketing with respect of Hilton hotel. In addition to this, it will also define the importance ofthis social media marketing in improving the business performance in the market. The majorobjective of this business proposal is to identify the impact of social media marketing on thebusiness performance of Hilton hotel.Present research proposal is based on the case study of Hilton hotel which is amultinational corporation in the London. It offers luxurious accommodation and other services tocustomer that make them satisfied and they become loyal toward brand. In order to attain theobjective of this research proposal, investigator will use the various research methodologies andtools in this research proposal.AimsThe main aim of this entire research proposal is to identity the impact of social media marketingon the business performance of the Hilton hotel.ObjectiveTo understand the concept of social media marketingTo analysis the relationship between social media marketing and business performances 3
To identify the positive and negative impact of social media marketing on Hilton Hotel.To suggest ways of improving effectiveness of social media marketing in the Hiltonhotel.RationaleThe major aim of this selected topic is to assess and impact of social media marketing inthe real situation of the Hilton hotel. As it is found that Cited venture is facing the issue related toineffective promotional and advertisement activities through which number of customer decreaseand profitability has been also decreased. Thus, it is very important for company to adopt sucheffective marketing method through which it can again attract the large number of customer anddevelop effective brand image in the market. For this purpose, researcher selects this topic forresearch proposal. The another reason for choosing this topic is that researcher likes to study onthe social media marketing topic and its impact in the current business. Researcher has hugeinterest in this particular area thus this topic will select as the topic of research proposal. Inaddition to this, there is a sufficient data available of this particular topic on internet, books,journals and other sources.Critical reviewAs per the view of Bélanger, Bali and Longden, 2014 social media marketing is fardiffered from the traditional marketing techniques (Bélanger, Bali and Longden, 2014). Authorhas said that it can also be called as relationship marketing in which firms give more priority tomake connection rather than selling of products. According to Kuzma, Bell and Logue, 2014social media marketing is an amazing strategy which assist management of the company intaking immediate feedback about the products and services (Kuzma, Bell and Logue, 2014).Consumers can share their feelings on website and can give their review on it. By this way firmscan get to know draw backs of current system and they can improve their operations accordingly.As per the view of Messing and Westwood, 2014 social media marketing is the tool by this wayfirms can keep their eyes on the competition. They can look upon their strategies and accordinglythey can modify their operations (Messing and Westwood, 2014). In the highly competitiveworld it is essential for the organizations to emphases on the strategies of the competitors andoffer better services to consumers so that they do not get influenced to other brand's products.social media marketing and business performance has very strong relationship because while4
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