logo

(pdf) Usage of Social Media Marketing - Hilton

9 Pages2116 Words175 Views
   

Added on  2020-11-12

(pdf) Usage of Social Media Marketing - Hilton

   Added on 2020-11-12

ShareRelated Documents
PROJECT PROPOSAL REPORT
(pdf) Usage of Social Media Marketing - Hilton_1
Table of ContentsINTRODUCTION...........................................................................................................................1Literature Review.............................................................................................................................2Research Methodologies..................................................................................................................3REFERENCES................................................................................................................................7
(pdf) Usage of Social Media Marketing - Hilton_2
INTRODUCTIONBackgroundThe marketing is one of the crucial part of the company as with the help of this,promotional activities are effectively accomplished by firm. In relation to this, social mediamarketing has paved the way for company in getting proper marketing which is time-saving andcost-effective as well. It has become better tool for building stronger relationship withconsumers. There are numerous social media sites of which most popular used by hospitalitybusinesses are Facebook, LinkedIn, Instagram and Twitter as it is largely utilised by people.Apart from marketing, firms can obtain feedback regarding their products by effectivelymonitoring conversations made on online (4 Ways Hotels Can Benefit from Social Media. 2017).This helps to make improvement in goods and services and as a result, customers are satisfied onone hand and marketing activities are accomplished on other hand. Hospitality industry in whichHilton Hotel operates also has much usage of social media marketing for promotional purpose.This helps firm to attain profits in effective manner as better marketing is done.Aim-“To assess the significance of social media marketing on marketing activities oforganisation- A study on Hilton Hotel”Objectives-To analyse importance of social media marketing on enhancing promotional activities ofHilton HotelTo evaluate factors of social media marketing benefiting Hilton Hotel in achieving goals To make recommendations on improving social media marketing efforts of Hilton HotelResearch QuestionsQ1. What are the factors of social media marketing which are benefiting Hilton Hotel?Q2. Do social media marketing is important to Hilton Hotel in marketing of its products andservices?Q3. What is the relationship among social media marketing and success of firm?Rationale of researchThe social media marketing has offered various benefits to hospitality industry to marketits services to guests in a better way. For understanding factors and advantages of social mediamarketing on marketing activities of firm, this topic has been taken. The main reason for1
(pdf) Usage of Social Media Marketing - Hilton_3

End of preview

Want to access all the pages? Upload your documents or become a member.

Related Documents
Research Methodologies Assignment : impact of social media marketing on hospitality sector
|17
|5724
|398

Research Project Assignment - Impact of Social Media on Customer Attraction in Hospitality
|12
|3095
|472

Research project
|9
|387
|64

Research Methods of Hilton Hotel | Case Study
|12
|2946
|416

Hospital Marketing Essentials
|17
|1179
|63

Hospitality Digital Marketing: Impact on Hilton Hotel and Marketing Strategies
|19
|5346
|211