Implications of Digital Technologies in Tesco : Research Report

Added on -2020-07-22

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Research Methods
Table of ContentsTITLE..............................................................................................................................................1INTRODUCTION...........................................................................................................................1Background of research..........................................................................................................2Rationale of Research.............................................................................................................2Significance of study..............................................................................................................3LITERATURE REVIEW................................................................................................................3RESEARCH METHODOLOGY.....................................................................................................6ACTIVITIES AND TIMELINE......................................................................................................7Gantt Chart showing timeline.................................................................................................7REFERENCES................................................................................................................................9
TITLEThe title of the research is “Understanding the implications of digital technologies onproductivity and profitability of organisation; A study on Tesco.”INTRODUCTIONIn the era of globalisation, technological advancements and development can be observedeasily and efficiently. In order to sustain in the competitive environment nearly everyorganisation incorporating in United Kingdom started using one or many digital technologies attheir premises to enhance the productivity and profitability of the corporations. Digitaltechnologies indeed plays vital role in strengthening the internal and external environment of theorganisation. Digital technologies including cloud services, information systems, multimediamarketing, social media networking, etc. has been used by the management of businessorganisations in order to enhance their sales, profits and revenue (Oldham and Da Silva, 2015).Thus, digital technologies helps in reducing efforts, time and costs of the organisation. Tesco isconsidered as one of the leading organisation in retail sector that incorporated some of the latesttechnologies within the organisation in order to strengthen the existing performance and enhancethe sales of the company. In accordance with this context, in following research proposal, the researcher willanalyse and understand the implication of digital technologies used by the management of Tesco.The present research proposal will include literature review in order to establish theoreticalframework and research methodologies which demonstrates the research methods which will beused by the researcher. The aim and objectives of research will help in providing guidance thatwill helps the end users to understand the flow of research proposal. Aim“To comprehend the implications of digital technologies on business operations; A study ofTesco.”ObjectivesTo comprehend the business activities at Tesco London, United Kingdom.To identify the digital technologies used at Tesco London, United Kingdom.
To evaluate the impact of digital technology on business operations of Tesco London,United Kingdom.To recommend and suggest methods through which management of Tesco, London,United Kingdom, can improve their digital technologies effectively and efficiently.Research questions1.What are the business activities done by the management of Tesco?2.What are the different types of digital technologies used by the Tesco?3.How to evaluate the impact of digital technologies on the productivity and profitability ofTesco?4.What recommendations can be provided to the management of Tesco which can enhancetheir business performance? Background of researchDigital technologies and information systems plays vital and humongous role inenhancing the growth and development of the organisations. In the era of globalisation,technological advancements and development can be observed easily and efficiently (Kane andet.al., 2015). In order to sustain in the competitive environment nearly every organisationincorporating in United Kingdom started using one or many digital technologies at their premisesto enhance the productivity and profitability of the corporations. Digital technologies indeedplays vital role in strengthening the internal and external environment of the organisation. Digitaltechnologies including cloud services, information systems, multimedia marketing, social medianetworking, etc. has been used by the management of business organisations in order to enhancetheir sales, profits and revenue. Thus, digital technologies helps in reducing efforts, time andcosts of the organisation.Rationale of ResearchDigital technologies are affecting life of every individuals. In day to day life anindividual surrounds with ample of technologies which in one or many ways saves his or hertime and efforts. Organisations like Tesco did not able to escape from the impact of digitaltechnologies and implemented them in their organisation in order to enhance the businessperformance (Laudon and Laudon, 2015). The reason for conducing the research in this subjectarea is that the researcher desire to enhance his or her knowledge level in the subject matter. It

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