Research on Online Scent Marketing
17 Pages3873 Words46 Views
Added on 2020-03-16
Research on Online Scent Marketing
Added on 2020-03-16
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Running Head: ONLINE SCENT MARKETINGOnline Scent MarketingName of the StudentName of the UniversityAuthor Note
1ONLINE SCENT MARKETINGLetter of TransmittalDate ___________Address ___________Dear Recipient, This research program is submitted in the form of a research proposal to a new online companyXYZ. They are requested to follow the research design that has been described in the research.The aim of this research is to identify the influence of online scent marketing on the emotionalbehavior of people. The objectives of this research is to give suggestions to the social networkingsite XYZ so that they can make the changes that are possible in their working method. This willprove beneficial for them to ethically induce any kind of emotional influence created by onlinemarketing.Your acceptance of the research proposal is respected.SincerelyName________
2ONLINE SCENT MARKETINGTable of ContentsExecutive Summary.........................................................................................................................31.0 Introduction................................................................................................................................42.0 Literature Review......................................................................................................................53.0 Research Questions and Research Objectives...........................................................................74.0 Research Methodology..............................................................................................................74.1 Research Design....................................................................................................................74.2 Research Approach................................................................................................................84.3 Ethical Considerations...........................................................................................................85.0 Sample Unit and Sampling Methodology................................................................................105.1 Data Discussion.......................................................................................................................105.2 Validity, Reliability and Limitations.......................................................................................116.0 Conclusion and Recommendations..........................................................................................12References......................................................................................................................................14
3ONLINE SCENT MARKETINGExecutive SummaryThis particular research has laid emphasis upon the technique and concept used by the businessesto create an unforgettable experience in this highly competitive business environment. Thisunforgettable experience comes from creating an urge on the mind of consumers to build anemotional connection and trigger various forms of senses for e.g. listening, vision, smelling, andtasting to form a deeper level of attachment with the particular brand product or a serviceoffered. This results into increase in satisfaction level on both consumer and the business end.The customers create memories and experience a situation which is not easy to forget and thebusiness prospers with increase in brand image appreciation. This leads to increase the sales ofthe company. It has been identified through secondary research, already been published in theform of articles, webpages and theories that altering the emotions with the help ofcommunication through social networking has created an impact on the consumers or users inboth negative and positive ways. Ethical conduct and issues have been addressed so thatawareness increases regarding the method through which consumers get influenced to purchaseand get impulsive in creating a brand image in their minds a particular product or a service. Thisresearch begins with an introduction followed by summary of understandings of various authorsin the Literature review supported by methods and approaches to address various ethicalconcerns. Also, in the end recommendations have been given to suggest the techniques toaddress ethical issues related to scent marketing through the social networking site XYZ.
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