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Ethical Issues in Scent Marketing Research Report

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Added on  2020-04-07

Ethical Issues in Scent Marketing Research Report

   Added on 2020-04-07

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Running head: ONLINE SCENT MARKETINGEthical issues of Scent marketing
Ethical Issues in Scent Marketing Research Report_1
ONLINE SCENT MARKETING1Letter of TransmittalDate ___________Address____________Dear RecipientI am submitting this research programme as a proposal to the XYZ Company to pursue the designed research with an aim to identify that to what extent does marketing tactics through online scent marketing influence the emotional behaviour of the users. The objectives included in this research report are aiming to suggest ways for XYZ site to make possible changes in their way of working. This will prove beneficial for them to ethically induce any kind of emotional influence created by online marketing. Your acceptance of the research proposal is respected.SincerelyName________
Ethical Issues in Scent Marketing Research Report_2
ONLINE SCENT MARKETING2Table of ContentsExecutive Summary...............................................................................................................................3Chapter -1 Introduction.........................................................................................................................4Chapter -2 Literature Review................................................................................................................5Chapter- 3 Research Question and Objectives.......................................................................................6Chapter-4 Research Methodology and Methods....................................................................................74.1Research design.....................................................................................................................74.2Research Approach................................................................................................................74.3Ethical consideration..............................................................................................................74.4Action plan............................................................................................................................94.5Gantt chart...........................................................................................................................10Chapter- 5 Sampling Methodology and discussion of the data............................................................10Chapter- 6 Validity and Reliability......................................................................................................106.1 Limitations.................................................................................................................................11Chapter – 7 Recommendations............................................................................................................11References...........................................................................................................................................12
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ONLINE SCENT MARKETING3Executive SummaryThis particular research has laid emphasis upon the technique and concept used by thebusinesses to create an unforgettable experience in this highly competitive businessenvironment. This unforgettable experience comes from creating an urge on the mind ofconsumers to build an emotional connection and trigger various forms of senses for e.g.listening, vision, smelling, and tasting to form a deeper level of attachment with the particularbrand product or a service offered. This results into increase in satisfaction level on bothconsumer and the business end. The customers create memories and experience a situationwhich is not easy to forget and the business prospers with increase in brand imageappreciation. This leads to increase the sales of the company. It has been identified throughsecondary research, already been published in the form of articles, webpages and theories thataltering the emotions with the help of communication through social networking has createdan impact on the consumers or users in both negative and positive ways. Ethical conduct andissues have been addressed so that awareness increases regarding the method through whichconsumers get influenced to purchase and get impulsive in creating a brand image in theirminds a particular product or a service. This research begins with an introduction followedby summary of understandings of various authors in the Literature review supported bymethods and approaches to address various ethical concerns. Also, in the endrecommendations have been given to suggest the techniques to address ethical issues relatedto scent marketing through the social networking site XYZ.
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