Research Paper on Applied Business Ethics

Added on - 19 Feb 2020

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Running head: APPLIED BUSINESS ETHICSApplied Business EthicsName of the Student:Name of the University:Author’s Note:
2APPLIED BUSINESS ETHICSExecutive SummaryThe main aim of this paper to outline a research method following all the research guidelinesgiven by the XYZ Company who are about to undertake a project based on the very new andmodern scientific technology called the digital smell or the digital scent technology by themeans of which they would try to alter the emotional state of their users As a part of theirproject they first want to carry an overall research and hence the work of the researcher herewill be to sketch a rough framework of the research with the relevant research methods andmethodology, the sampling methods, techniques etc.
3APPLIED BUSINESS ETHICSTable of ContentsIntroduction.........................................................................................................................................4Background..........................................................................................................................................4Literature review.................................................................................................................................5Statement of research questions and objectives..............................................................................7Problem statement..............................................................................................................................7Objectives............................................................................................................................................8Research Questions.............................................................................................................................9Research Methodology and Methods...............................................................................................9Research Design................................................................................................................................10Selection of Sampling Methods......................................................................................................10Discussion about data.......................................................................................................................11Research Ethical Considerations.....................................................................................................12Research reliability...........................................................................................................................12Research validity...............................................................................................................................13Limitations.........................................................................................................................................13Conclusion.........................................................................................................................................14Reference list.....................................................................................................................................15
4APPLIED BUSINESS ETHICSIntroductionIn this era of science and technology, the greatest reality is perhaps the virtual reality.This oxymoronic term virtual reality indeed is very intriguing. Computers are an unavoidableaspect of today's day to day lives and the internet has taken over almost the entire world.Now, as time is passing technology becomes more advanced and several new concepts likeelectronic hand gloves, digital smell, three D (3D) goggles etc are being engineered forcreating more attachment to their users. The aim of this paper will be to develop a researchquestion for XYZ company who are about to use this technology of digital smells to see ifthey can alter the emotional state of the users just as was attempted by Face book only with adifferent approach, FB wanted to carry out the experiment of altering the emotional state ofthe users by altering the comments in the news feed. The main purpose of this paper will beto formulate a questionnaire in order to enable XYZ Company to understand how well theirdigital scent technology can be used(Althobaitiet al2015, p.182).BackgroundXYZ is an online social media marketing company like that of face book and it isabout to use a very modern and new technology that is the technological use of digital scent.This digital scent technology was founded by Dexter Smith and Joel Lloyd Bellenson, whoare experts in bioinformatics and genomics(Althobaitiet al2015, p.182). They mainly aimedat finding and digitalizing a profile of biological smell. Their main take over this particularkind of techno logy was the usage of different naturally available materials like flowers, salt,water, air, fruits etc. They wanted to the device the different scientific methodologies of usingthese natural smells and engineering them into the framework of digital scent technology.The main purpose of this new approach will be to see if the users respond well to the
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