This study explores the impact of digital marketing on customer perception and its role in shaping the brand image of organizations. The research focuses on ZARA, a multinational fashion retailer, and investigates the relationship between digital marketing exposure and customer perception. The study aims to provide recommendations for improving customer perception through digital marketing strategies.

Explore the role of digital marketing in shaping customer perception and its impact on organizations. Study conducted on ZARA.

Impact of digital marketing on customer perception

Impact of digital marketing in forming up the customer perception

This study investigates the influence of technological development on customer perception of goods and services offered by Amazon in the UK. It explores the strategies adopted by Amazon to positively influence consumers through technological advancements. The study aims to understand the changes in consumer behavior and the impact on organizational performance.

Data Science and Big Data

Artificial Intelligence

How Technological Development Transformed Customer's Perception towards Amazon in UK

This study examines the impact of digital marketing on customers perception of Zara. It explores the benefits of digital marketing, its role in building brand awareness, and the challenges faced by Zara in implementing digital marketing strategies. The study is based on primary research conducted through a survey. The findings suggest a correlation between digital marketing and customer perception, highlighting the importance of digital media in engaging customers and influencing their buying behavior.

Marketing

Languages and Culture

Philosophy

Impact of digital marketing in forming up customers perception on Zara

This report discusses the importance of web designing system for online platforms and its impact on marketing advantage and profits. It includes team roles, project proposal, research findings, and recommendations.

Professional Development

Web Designing System for Online Platforms

Presentation

This research study focuses on the impact of digital marketing on the sales and productivity of an organisation. It explores the concept and need of digital marketing for better global presence and customer interaction. The study also evaluates various platforms and tools of digital marketing that can enhance sales and brand image.

Impact of Digital Marketing on Sales of an Organisation

This document discusses the topics of change, strategy, and projects at work. It covers the development of an online learning program, the role of ICT skills, project completion timeline, and problem resolution using the PDCA cycle. The document provides valuable insights for individuals interested in these subjects.

Change, Strategy and Projects at Work

This document discusses the importance of marketing strategies in attracting new and potential customers towards a brand. It focuses on ASOS Plc, an online fashion retailer, and explores different marketing strategies that can be adopted to attract customers. The research aims to analyze the ways to attract new and potential consumers towards the ASOS brand.

Impact of digital marketing in forming up the customer perception

End of preview

How Technological Development Transformed Customer's Perception towards Amazon in UK

Impact of digital marketing in forming up customers perception on Zara

Web Designing System for Online Platforms

Impact of Digital Marketing on Sales of an Organisation

Change, Strategy and Projects at Work

Importance of Marketing Strategies for Attracting Customers

Impact of digital marketing in forming up the customer perception

End of preview

How Technological Development Transformed Customer's Perception towards Amazon in UKlg...

Impact of digital marketing in forming up customers perception on Zaralg...

Web Designing System for Online Platformslg...

Impact of Digital Marketing on Sales of an Organisationlg...

Change, Strategy and Projects at Worklg...

Importance of Marketing Strategies for Attracting Customerslg...

How Technological Development Transformed Customer's Perception towards Amazon in UK

Impact of digital marketing in forming up customers perception on Zara

Web Designing System for Online Platforms

Impact of Digital Marketing on Sales of an Organisation

Change, Strategy and Projects at Work

Importance of Marketing Strategies for Attracting Customers