Impact of Digital Marketing on Sales of an Organisation

Reflective Essay
Table of Contents

Research Topic: Impact of digital marketing on sales of an organisation. A research work on
Marks and Spencer...........................................................................................................................1
Reflection.........................................................................................................................................1
Reflection on potential research outcomes.............................................................................1
Reflection on significance of research study..........................................................................2
REFERENCES................................................................................................................................4

Research Topic: Impact of digital marketing on sales of an organisation. A
research work on Marks and Spencer.
Reflection
Reflection on potential research outcomes
The current investigation and research topic is based on the topic of Impact of digital
marketing on sales of an organisation thus, it would ensures better understanding about the
overall concept and need of digital marketing for an organisation. The potential research
outcomes of current project consists of better awareness and understanding about the use of
digital marketing by organisation that involves making use of internet and other online channels
to reach and assess the customers. The potential outcomes of current investigation consists
information regarding the concept and need of diglital marketing for an orgnisation as it has been
evaluated that in current modern atmosphere it is vital for organisation to use a more effective
and constant form of tools to communicate and share information with customers at global level.
The current investigation lead to better evaluation of impact lead by Digital marketing on overall
sales and productivity of organisation as digital marketing lead to an efficient mode of
communication that could be utilised by an organisation to transfer information about its
exclusive range of products through making use of Cohesive Content Experience for customers.
It could be evaluated from current investigation that use of digital marketing lead to better
customers experience and awareness on consumers regarding product and services through use
of various form of online and digital marketing that includes more interactive and attractive
advertisements and online campaign to attract and cater larger number of customers.
Thus, current investigation facilitates a vital information for scholars regarding the direct
and positive impact of digital marketing in sales and productivity of organisation through
attracting larger number of customers for products and services. Apart from this, the potential
outcomes of current investigation consist of better evaluation of all best possible platforms and
tools of digital marketing that could be used by an organisation in order to enhance its sales and
global presence. It would be also evaluated by me with the help of current investigation that
there are various types of online platforms like Website, content Marketing, Email Marketing,
social Media Marketing, Affiliate Marketing, Mobile Marketing, Online PR, conversational AI
and Web Analytics that could be adopted and used by an organisation to ensure better connection
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