Social Media Impact on Consumer Behavior

The given assignment explores the effect of social media on customers' buying behaviors. It involves data analysis and interpretation to understand how social media influences consumers' purchasing decisions. The report also discusses social media marketing strategies and their impact on customer behavior, highlighting the importance of creating engaging content and interacting with customers to build brand loyalty.

RESEARCH PROJECT 2

TABLE OF CONTENTS
TASK 2............................................................................................................................................1
2.1 Matching of resources effectively and efficiently. ...............................................................1
2.2 Proposed Research Investigation..........................................................................................1
2.3 Recording and Collecting relevant data. ..............................................................................4
TASK 3..........................................................................................................................................11
3.1 Appropriate research evaluation techniques.......................................................................11
3.2 Interpretation and analyze the result in order to research specification..............................11
3.2 Recommendations and justify areas for further consideration............................................22
CONCLUSION..............................................................................................................................22
REFERENCES..............................................................................................................................23

TASK 2
2.1 Matching of resources effectively and efficiently
In the present report, analyst distinguished distinctive factor and procedure which affect
the purchasing conduct of purchaser through advertising. There are some techniques utilized as a
part of this report for leading the entire research. Facilitate subjective procedures is utilized as a
part of which topic are made for breaking down the gathered information. Every one of the
elements which are affecting client conduct can be examined through survey. Alongside this,
there are distinctive kinds of question in connection to their purchasing choice requested
haphazardly chosen customers. Essential data is gathered through survey. In the wake of
breaking down information, subject and graphs are made and on premise of it understanding
done by analyst. In show think about analyst utilized irregular testing technique and question
disperse to the client.
2.2 Proposed Research Investigation
Research Investigation uses various techniques and tools to verify and solve its project in
a very convenient and deliberate manner. Through investigation, various aspects are considered.
Different other facts are figured out (Hagon and Green, 2017). This investigation goes through
various processes like data analysis, research strategy, research design, and research approach.
All ethics are never forgotten and properly kept in mind while performing activities during
project work.
Below mentioned are some methodologies and steps which have to be followed in an effective
and impressive manner.
Research Philosophy:
This is a belief of every researcher that examining facts regarding project, going through
evaluation process after collecting data from primary and secondary sources is common nature of
every project. After making proper use of data, final results are declared. This is actually a real
phenomenon which aims at goals and objectives of the projects (Kaymaksut and Reynaert,
2015). This work goes through two different philosophies: interpretvitism and positivism.
Interpretvitism focuses on models and theories proposed by literates and different other
researchers. While positivism flows in different direction. Interpretvitism focuses on subjectivity
of the project. In positivism, all false figures are neglected. A full perform structure is followed
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in this philosophy. It carries its factors in a very logical way by doing experiments. Like this,
research philosophy helps in determining importance of every aspect.
Research Design:
It needs various tactics and skills to study the project. It is a type of idea that is
implemented by gathering data or information. Data can be complex in nature and solved out in a
descriptive method. Descriptive method is efficient and effective method. Here all theories and
models are considered and so research process becomes simpler as compared to its first step (Le,
Shin, 2015,). Theories applied are analysed and allocated according to its necessity. This method
is aid to
Researcher which describes features of population as being a part of research. This classifies
situation more easily. Thus, it is based on theoretical data and entire information is completed
successfully.
Research Approach:
This is considered as a very effective approach because research is carried out in an
effective and beneficent manner. This approach includes models and theories which rise the
knowledge and understanding power of researcher.
Two different types of approaches are considered i.e. deductive and inductive. Inductive
approach is represented in general to specific manner while deductive approach is considered as
vice versa. It is from specific to general.
In inductive manner, data is formatted in very general manner and special aim of project
is being covered up. It forces the researcher to emphasize on main objective of project. On the
other hand, deductive approach relies on theories which are applied especially to a topic. Both
approaches empower and bring end results of the project (Sin, Wong, Gill and Lee, 2017).
However, researchers use inductive method for their projects more as it mainly aims at
objectives of project.
Data Collection
A data collection plan is a very procedural and detailed process. Various steps are involved in the
collection of data. These steps involve types of data, its purpose, location of data, and its
frequency and lastly in which format it would be displayed. This data collection method is very
useful for the research topic (Dat, Huy , Van Khanh and Van, 2016). There are different types of
sources through which research can be done i.e. primary and secondary. Primary method
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includes data which is gathered for the first time such as from interviews, questionnaire,
observation and focus groups. While secondary sources include data which is collected from
other means like from articles, online sources, books and journals.
Data Analysis
Data can be collected from primary and secondary sources. Researchers collect data more
specifically through primary sources. In primary sources, interviews are conducted by
researchers and surveys are done by the. Interviews are carried out personally from person to
person in which researchers view activities of the targeted segment of people. Surveys are
conducted by them on large groups and various activities are conducted. In interviews,
researchers target those people who are efficient to provide them useful information and this
information solves their project work (Green, Payne, 2017). The public usually answers about
their habits, qualities, educational qualification etc. In data analysis, a researcher takes mostly 20
employees for analysis.
Research Strategy:
An appropriate strategy is applied to achieve goals and targets of the project. It is the
responsibility of researcher that all requirements are easily met and satisfied through
investigation process. Almost two different methods are followed i.e. qualitative and
quantitative. Both these methods help them to attain their targets effectively. Qualitative method
emphasizes on models and theories of scholars which make them understand type of project
easily. While quantitative method is carried out researchers for their deep understanding. This
method goes with analytical tools and statistical techniques. Further, quantitative method is a
calculative way and qualitative method is a theoretical way.
Sampling:
This method is used because any researcher gathers information from large amount of
information is not possible. Therefore, they use sampling method (Teknomo, 2016). It is divided
into two parts i.e. probabilistic and non-probabilistic sampling. In Probabilistic sampling,
random selection is done while in later appropriate sampling is made.
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Ethical consideration:
Ethics have to be considered as primary data should be destroyed after analysing. Then in
secondary data, references and citation must be used. Information should be written in their own
words and proper writing. Citations and references should be true and authentic. Data should not
get rotated. Specified data should be saved properly.
In ethical consideration, all factors should be taken into consideration. It is complete
responsibility of a researcher to assure that all aspects are satisfied while handling a project. A
proper system has to be followed by the researcher; after information is saved. it should be
properly destroyed so that no further issues are created. Data should never be changed used from
secondary sources. Plagiarism is a major mistake which occurs often. Citations should be there in
the secondary information. Authenticity must be presented regarding references.
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2.3 Recording and Collecting relevant data
Theme 1: The majority of the individual uses the Facebook on the daily basis.
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Theme 2: The majority of the customer spent the 7 to 8 hours on social media marketing
activities.
1

Theme 3: Most of the customers in the firm believe that data about any unit can be
enhanced with the use of web-based social networking locales
1
Agree
Strongly agree
Both agree and disagree
Disagree
Strongly Disagree

Theme 4: In this, majority of the customers will make the purchase decision and this is
needed to be triggered by the social media activities.
1
Yes
No
Not sure

Theme 5: The majority of the customer said that advertisement is one of the effective
sources.
1
Yes
No

Theme 6: Most of the customer believes that customer need to have effective platform is
need to be provided by social media activities so that large number of customer in the
market can get attracted.
1

Theme 7: In this, majority of individuals in social media market are relay on the
uncertainties are being faced by them so that individuals can get attracted towards it.
1

Theme 8: In this, most of the consumers think that buying decision will be affected due to
feedback given on social media site.
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TASK 3
3.1 Research Evaluation Techniques
Formative is defines and includes all the research aims and objective and collect them
and defines is the process which collect all the information of research project and determines
their objectives. Formative also includes the all research projects format and defines in the last.
It's also determines all the information and analysis all the collective information in the research
projects. This process also conducts all the approaches of research project and describe all
including research in the project. Formative also defines the related collective data of the
research project what aims and objectives of the research projects.
Submissive - Submissive determines the information's step-by-step process research
projects. This describes the all methods in step-by-step process. This also defines each process of
research project and lastly submits all information. It submissive process in research projects
defines the all task step by step and also conducts information forma research projects.
Submissive process also means it's totally relates to research of all above given.
It researches projects make use submissive assignment and aims. These research asses all
information about the research projects and also includes data analysis of research project and
create tables and other procedure which make research success.
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3.2 Interpretation and analyse the result in order to research specification.
Theme 1: The majority of the individual uses the Facebook on the daily basis.
Interpretation- Based on the above diagram, it can be concluded that large number of audience
is totally dependent on the activities of Facebook. Around 8 respondednts make use of Facebook
on consistent schedule. The data that is being given by the organization about its item and
administrations is been broke down by the customers on the Facebook and other online
networking. Facebook is most popular among social media sites. large number of audience is
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relay on the application as Facebook. It is contains with the wide number of information. Thus, it
is one of the effective methods to target customers in the market and analyse conditions that how
much an individual uses Facebook to get access to each information
Theme 2: The majority of the customer spent the 7 to 8 hours on social media marketing
activities.
Interpretation- Based on above diagram, it can be concluded that social media techniques
covers large number of audience in the market. It is one of the effective tools which helps to
passing the time of the individual with the help number of activities of there. Around 8 shoppers
make utilization of Facebook on consistent schedule. The data that is being given by the
organization about its item and administrations is been dissected by the customers on the
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Facebook and other web-based social networking. The social networking is one of the effective
tool which helps to contain the number of information about the individual in the market. IN this
it can be said that most of the customer are using the social media activities to be active on the
online marketing. This will be helpful in order to protect the number of information so that
individual in the market can be attractive towards the process with the social media marketing
activities.
Theme 3: Most of the customers in the firm believe that data about any unit can be
enhanced with the use of web-based social networking locales
5

Interpretation- Based on the above diagram, it can be concluded that it is one of the effective
method in terms to enhance the web based social media marketing activities. With the help of
this, information can be accessed effectively. Under this, it can be said that social media
marketing is one of the effective tools to attract a large number of customers in the market. In
addition to this, there is about 8 purchasers unequivocally concur that a great deal of data can be
increased through web-based social networking identified with any item that is offered by the
organization. They can likewise observe the appraisals that are being given to that specific item
in light of that choices can be made by them.
Theme 4: In this, majority of the customers will make the purchase decision and this is
needed to be triggered by the social media activities.
6
Agree
Strongly agree
Both agree and disagree
Disagree
Strongly Disagree

Interpretation- Based on the above diagram, it can be concluded that social media
marketing is helpful to collect wide number of information so that it can attract wide number of
customers in the market. In addition to this, there are about 9 buyers who feel that obtaining
choice triggers by web-based social networking. By observing a specific item via web-based
networking media stage, the customers get pulled towards it and their purchasing conduct is then
made in light of it. The purchase decision is need to make by the customer in terms to target the
customer in the market. In addition to this, it can be said that social media marketing activities
plays an essential role to convince customer to purchase things so that they can purchase
commodities effectively.
7
Yes
No
Not sure

Theme 5: The majority of the customer said that advertisement is one of the effective
sources.
Interpretation- Based on the above diagram, it can be concluded that advertisement is one of
the effective tools in terms to attract the customers in the market. Without advertisement,
customers are not able to be aware about products and services. This is one of the effective tools
in order to attract the customer about the services. There are 20 respondents, and around 14
shoppers said that commercial additionally draw in them to buy items and administrations and
8
Yes
No

around 6 buyers don't think so. The advertisement activity is helpful to make an effective
interaction between customers. The advertisement strategy will be helpful to make customer
aware about products and services in the market. The online promotional activities are helpful to
target customers and make them aware about products and services.
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Theme 6: Most customers believe that an effective platform must be provided by social
media activities so that large number of customers can get attracted.
Interpretation- Based on the above diagram, it can be concluded that social media activities are
helpful in terms to make better interaction among individuals. Around 9 buyers feel that by
observing survey, inputs, evaluations and so on via web-based networking media the
consideration of customers can be draw towards organization's item and administrations. The
organization can likewise direct advancement of its item on this stage. In addition to this, it can
be said that social media marketing activities is helpful in terms to attract the customer in the
market. With the help of social media marketing, activities are useful to aware customers about
products and services. With the help of online source, the customer in market can get attracted
towards working of online marketing.
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Theme 7: In this, majority of individuals in social media market are relay on the
uncertainties are being faced by them so that individuals can get attracted towards it.
Interpretation
Based on the above report, it can be concluded that social media marketing plays a
greater role in term so attract the customer in the market. In addition to this, there is total number
of 20 respondents. In this, there is Around 10 purchasers said that if there should be an
occurrence of any vulnerability they depend via web-based networking media as they figure all
the data they will get will be precise and redress from this social destinations. With the help of
depending on the social media activities they are able to get aware about the product and services
in the market. Under this, it can be said that social media marketing collects all information so
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that they are able to be aware about the products and services. In this term, it can be said that
social media marketing plays a greater role in terms of targeting audience.
Theme 8: In this, most of the consumers think that buying decision will be affected due to
feedback given on social media site.
Interpretation- Based on the above diagram, it can be concluded that it can be true to said that
buying decision of customer will get affected due to feedback of the customer's on the social
media sites. In addition to this, there is total number of 20 employees. In this, Around 10
shoppers firmly trust that buying choice gets influenced because of criticism that are being given
by different customers on social of media. In the event that the input will be great then that item
will be obtained by customers else it won't be.
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3.2 Recommendations and justify areas for further consideration
Recommendations- To impact on social media recommendations on customer's behaviour
buying to improve this technology. Organization gives more advertisement on social media and
also post more content for these customers attract more. To make more recommendations of
social media organizations improve they have to provide more product and in effective price and
also gives discount prices products and no complain review form they customers side. This
process will make better recommendations for the customers buying products online. It will also
give better opportunity to customers buying behavioural techniques and also give opportunities
in social media technology. To recommendations of justify the research project on the social
media technology. To improve the social media customers buying behaviour procedure
organization provides more and more products to customers and send personnel message to the
customers for the attractive deals. For the recommendations of social media organization try to
create new blogs and timely update new contents on social media which is give better behaviour
process for the customers. It recommendations make organizations social media timely update
and also gives better products to customers.
CONCLUSION
This research project impacts on social media on the consumer behavior. This report
includes data analysis and the interpretation on the research projects. This report also includes
the research methodology on the social media impacts on customers buying behaviors and this
research also focus on objectives that has been in research. This research main objectives is
customer's purchasing decisions on different products and examines different types of social
media sites and also includes the social media buying behavior, it also defines the social media
mean of giving customers a voice.
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REFERENCES
Books & Journals
Pittman, M. and Reich, B., 2016. Social media and loneliness: Why an Instagram picture may be
worth more than a thousand Twitter words. Computers in Human Behavior. 62. pp.155-
167.
Saravanakumar, M. and SuganthaLakshmi, T., 2012. Social media marketing. Life Science
Journal. 9(4). pp.4444-4451.
Packer, R., 2011. Social media marketing. The Art of Conversational Sales. WSI.
Kim, A.J. and Ko, E., 2012. Do social media marketing activities enhance customer equity? An
empirical study of luxury fashion brand. Journal of Business Research. 65(10). pp.1480-
1486.
Venkatesh, A., Joy, A., Sherry, J.F. and Deschenes, J., 2010. The aesthetics of luxury fashion,
body and identify formation. Journal of Consumer Psychology, 20(4), pp.459-470.
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