Research Project 2

RESEARCH
PROJECT

INTRODUCTION
Digital technology has transformed the technique we comportment commercial. Over the latter era it has intensely
reformed outmoded corporate representations and altered business events. The practise of digital moveable
technology has providing businesses thru a capital of excellent and chance.
Research aim:
The implications of digital technology on marketing department of SME: A case study on NISA general
store
Research objectives:
To determine the importance of use of digital technology in SME of UK.
To ascertain effect of use of technology on the marketing department of NISA general store.
To recommend the ways in which company would be able to use technology in better way.

Theme 1: The NISA general store make use of digital
technology