Offshoring and Outsourcing Business Practices

The provided assignment is a questionnaire-based assessment on the concepts of offshoring and outsourcing in business practices. The questions cover various aspects such as understanding the phenomena, benefits of offshoring, advantages of outsourcing, risks faced by Morrison while globalizing their business operations through offshoring, effective ways to overcome these risks, challenges faced by companies during globalization via outsourcing, and effective methods to overcome drawbacks of outsourcing. This assignment aims to provide a comprehensive understanding of offshoring and outsourcing strategies in business.

Research
Project

Table of Contents
TITLE .............................................................................................................................................1
CHAPTER 1: INTRODUCTION....................................................................................................1
PART 1: RESEARCH PROPOSAL ...............................................................................................1
TASK 1............................................................................................................................................1
P1 Produce a research proposal that clearly defines a research question or hypothesis,
supported by a literature review..................................................................................................1
Background of the research ........................................................................................................1
Research aim...............................................................................................................................2
Research objectives ....................................................................................................................2
Research questions......................................................................................................................2
Rationale of the research ............................................................................................................2
Conceptual framework of study..................................................................................................3
CHAPTER 2: LITERATURE REVIEW.........................................................................................4
CHAPTER 3: RESEARCH METHODOLOGY.............................................................................7
P2 Examine appropriate research methods and conduct primary and secondary research.........7
Research approach:.....................................................................................................................7
Research techniques:...................................................................................................................7
Data collection:...........................................................................................................................8
Analytical technique:..................................................................................................................8
Limitation of research:................................................................................................................8
PART 2-THE RESEARCH & REPORT ........................................................................................1
EXECUTIVE SUMMARY OR ABSTRACT.................................................................................1
TASK 2............................................................................................................................................1
METHODOLOGY..........................................................................................................................1
P3 Primary and secondary research using appropriate methods for a business research project
.....................................................................................................................................................1
P4 Appropriate analytical tools to analyse research findings and data.......................................3
DISCUSSION..................................................................................................................................5
TASK 3............................................................................................................................................5

P5 Research outcomes in an appropriate manner for the intended audience..............................5
CONCLUSION..............................................................................................................................14
RECOMMENDATIONS...............................................................................................................15
REFLECTION:..............................................................................................................................16
TASK 4..........................................................................................................................................16
P6 Reflect on the effectiveness of research methods applied for meeting objectives of the
business research project...........................................................................................................16
P7 Consider alternative research methodologies and lessons learnt in view of the outcomes..16
.......................................................................................................................................................17
REFERENCES .............................................................................................................................18
APPENDICES...............................................................................................................................20
Questionnaire............................................................................................................................20

TITLE
“To analyse benefits and the risks of offshoring and outsourcing on business operations
of an organisation”. A study on Wm Morrison Supermarkets plc.
CHAPTER 1: INTRODUCTION
PART 1: RESEARCH PROPOSAL
TASK 1
P1 Produce a research proposal that clearly defines a research question or hypothesis, supported
by a literature review
Background of the research
Offshoring introduces as an effective relocation process of the business activities from
one nation to another. This process has different aspects related to the transferring of operations
such as manufacturing, accounting and supporting. There are different advantages of offshoring
such as favourable economic conditions and labour costs. On the other hand, outsourcing refers
as an essential practice which covers hiring of the firm or party from outside of the organisation.
Main aim of this process is to help an organisation in performing of its business functions and
development of products (Caniato and et. al., 2015). Along with this, offshoring and outsourcing
are consider as a main part of globalisation which is used by a multinational company to enlarge
their business operations and activities at international level. Globalisation is the process of
integration and interaction among legal authority, business and people worldwide. This process
of globalisation has grown due to advances in technology of communication and transportation.
With the maximised international interactions comes the growth of global trade, culture and
ideas.
For this project, Wm Morrison Supermarkets plc is a chosen multinational organisation.
It is a retail industry which is headquartered in Bradford, England, United Kingdom. It was
founded by William Morrison in 1899. Company mainly specialise in marketing and selling of
food and drinks, books, clothings, magazines, CDs and DVDs. Company has to decide to
globalise their business operations through offshoring and outsourcing. It is a best way for
Morrison to globalise their operations and gain better advantages for future growth and
development (Graham and et. al., 2017). Through offshoring and outsourcing company can save
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their cost and gain greater competitive benefits within given time period. Apart from this, there
are various type of offshoring and outsourcing risks which will be faced by company while
globalising their business operations. Cost-reduction expectations, security of data, process
discipline, failure of business knowledge, failure of vendor to deliver, regulations and rules of
governments etc. are consider main drawbacks of offshoring and outsourcing which will
negatively effect on business operations and market performance of Morrison.
Research aim
Main aim or purpose of this research is “To analyse benefits and the risks of offshoring
and outsourcing on business operations of an organisation”. A study on Wm Morrison
Supermarkets plc
Research objectives
 To develop basic understanding about the concept of offshoring and outsourcing.
 To investigate benefits of offshoring and outsourcing on business operations of
Morrison.
 To analyse risks of offshoring and outsourcing on business operations of Morrison.
 Recommend different ways through which risk of offshoring and outsourcing can be
manage or overcome by the Morrison.
Research questions
 What are the basic idea about the concept of offshoring and outsourcing?
 What are the advantages of offshoring and outsourcing for Morrison to improve their
operations at global level?
 What are the risk of offshoring and outsourcing for Morrison to enhance their operations
at international level?
 What are the different used by Morrison to overcome risk of offshoring and outsourcing?
Rationale of the research
Main rationale behind choosing this topic is to investigate the benefits and drawbacks of
offshoring and outsourcing on business operations of Morrison. It is a multinational supermarket
chain in United Kingdom. Main reason about selecting this organisation, as it is a multinational
supermarket chain which will also help in development and growth of economic in specific
country. Along with this, research is most essential and important part for each organisation to
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identify issue related to business (Gunasekaran and et. al., 2015). This topic or research will also
support a researcher to increase their knowledge and understanding about specific area of study.
For this, researcher need to improve certain kind of skills such as literature skills, data analysis
and data interpretation skills. All these are possible with the help of this research or topic. Thus,
it is an effective and useful topic for development of different skills of researcher. With the help
of this skills, a researcher can easily complete each activities of study and also do further study
for accomplishment of better outputs.
Conceptual framework of study
It is consider as a main part of research which is mainly related with tasks of study. In
this various chapter will be included which help a researcher to complete each activities of
research in systematically and effective manner. All these activities are determined as under:
Introduction: Introduction is important which covers different points such as background
of the study, research aim, research objectives and questions etc. All these are identify as a best
aspects for completion each activity of study in systematic and effective manner. (Mykhaylenko
and et. al., 2015).
Literature Review: It introduces as a second section of research project which will assist
a researcher to identify consequences in previous study. It is a type of scholarly paper in which
different authors and writers give their opinion about the project.
Research Methodology: It is also identify important section of research project. In this,
different methods and approaches were included such as research philosophies, approaches to
data collection and data analysis, primary and secondary research etc. All these are consider as
an essential and important part for collecting reliable and valid data about the topic.
Data analysis and data interpretation: For collecting accurate data, questionnaire will be
used by researcher. As it will help a researcher to gather reliable information about the study
(Oshri, Kotlarsky and Willcocks, 2015). On the other hand, for analysing information about the
study, thematic analysis will be identified more suitable techniques. As it help a researcher to
minutely analysis response of participants about the topic.
Conclusion and Recommendation: It is a last section of research project in which detail
summary of whole project will be included. In order to overcome issues analysed in
questionnaire, some recommendation will be provided to an organisation.
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CHAPTER 2: LITERATURE REVIEW
A literature review introduces as an effective, reproducible as well as explicit method for
evaluating, identifying and synthesizing the present structure of completed work regulated by
practitioners, scholarly person and researchers. In addition, it is a review of comprehensive
summary of past study on a topic (Rodríguez and Nieto, 2016). It includes different sources such
as books, articles relevant to a specific area of research. It is a type of scholarly paper which
cover current knowledge about the substantive findings as well as methodological and theoretical
contribution to a specific topic. Main intent of literature review is to identifying the
inconsistencies and gaps in previous studies. Thus, it is a most essential section because it will
help a researcher to address each objectives of research systematically.
Theme 1: The concept of offshoring and outsourcing.
According to the Jonathan Webb, 2017, offshoring usually introduces to accessing
services or products from a different nations. In addition, it is a relocation of a business process
or procedure from one country to another country, typically an operational process of company,
such as supporting, manufacturing and accounting. In simple word, offshoring introduces to
obtaining product and services from another nations.
On the other hand Jeffrey Glen, 2019, outsourcing refers as a delegation of day-to-day
business process to few third party. This is completed to free up their different resources
including time, manpower, money and more for the core activities of an organisation. In
addition, outsourcing introduces to obtaining few products or services from an another
organisation, especially sourcing something including, accounting services, manufacturing of a
some input to another party.
Theme 2: Benefits of offshoring and outsourcing on business operations of Morrison.
According to the GINO LISONDRA, 2019, there are different advantages of outsourcing
and offshoring on business operations of Morrison at global level. Some benefits are determined
as under:
Benefit of Offshoring to Morrison:
Favourable government policies: The advantage of offshoring process is also about the
existence of positive conditions within the country and its favourable influence on the business
operations of Morrison. This will gives an opportunity or chances to the company is to use the
benefit persist in various external factors and moves them into opportunity.
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Benefit of Outsourcing to Morrison:
Reduces cost of operations: It is identify main benefit of outsourcing which will help an
organisation to gain better advantages at global level. Option of outsourcing for an organisation
help them by providing opportunity to remove the addition cost of operations and done the work
at minimum costs. It will also essential for Morrison because with the help of this process, they
can easily enhance their profit margins.
Theme 3: Risks of offshoring and outsourcing on business operations of Morrison.
According to the Damorelos, 2018, there are different number of risks of outsourcing
and offshoring which negatively effected on companies operations and growth of Morrison
internationally. There are various kind of risk of offshoring and outsourcing including,
competition risk, risk of delays, performance risk, political and reputation risk, communication
risk etc. All these are major risk but communication and culture difference is major risk faced by
organisation. It is explained as under:
Risk of Offshoring to Morrison:
Cultural and social differences: It is identify as a major risk or challenge of offshoring
which will be faced by the Morrison if they done their wok in some other nation. Due to this,
they have to face the language and culture issues which will highly impacted on business
operations of company.
Risk of Outsourcing to Morrison:
Communication problems: The same language and communication issue introduces as
a major risk of outsourcing which is faced by Morrison. As the work completed from the other
organisation which do not have same culture and language.
Theme 4: Different ways through which risk of offshoring and outsourcing can be manage
or overcome by the Morrison.
According to the Sidney Liquigan, 2017, Business process outsourcing and offshoring
proves to have essential advantages in cash flow, logistics and operations. Still, having an
offshore other organisation gives also comes with risks or challenges that when handled poorly,
can cause main disadvantage to their business operations. There are some ways suggested to an
organisation about how to overcome risks of offshoring and outsourcing. Some essential ways
are determined as under:
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 Company should identify their goals and set checkpoints which will help them to avoid
risk of delay.
 Morrison should set KPIs which will help them in measuring employees performance
and also reducing performance risk.
 Company should obtain raw files, not just the final product which will also assist them in
overcoming competition risk.
 Application of the proper communication channel support to disburse all information or
data in accurate manner. This will gives a chances or opportunity to find out the actual
and real meaning. It will also assist an organisation to overcome communication risk and
achieve better results within given time period.
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CHAPTER 3: RESEARCH METHODOLOGY
P2 Examine appropriate research methods and conduct primary and secondary research.
Research methodology introduces as a systematic process followed by researcher to
gather appropriate and relevant information regrading the current research. In this part, various
number of useful methods will be covered which help a researcher to accumulate reliable and
accurate information about the topic. Some important and useful methods with their justification
are determined as under:
Research approach:
Research approach refers as an essential part of research methodology because with the
assist of research approach, an investigator easily collect qualitative and quantitative information
about the topic. There are basically two types of research approach which is qualitative and
quantitative. Qualitative research introduces as an important method of inquiry that develops
better understanding on social science and human, to analyse the way people feel and think
(Schniederjans, Schniederjans and Schniederjans, 2015). On the other hand, quantitative research
introduces as an effective research method that is applied to develop hard facts and numerical
data, by employing mathematical, logical and statistical technique. Both type of research
approach are essential but according to the topic, qualitative research approach is more suitable
and appropriate for collecting quality information about the topic.
Justification: Main rationale about choosing qualitative approach as it will a researcher
to collect quality data without wasting any cost and time. On the other side, quantitative
approach is not suitable according to this topic because it require more time and cost of an
organisation or researcher.
Research techniques:
Research technique introduces as a tool of data collection applied by an investigator to
gather appropriate data regarding specific topic of research. It have been classified into different
parts such as case studies, questionnaire, modelling, interviews etc. All these are consider main
techniques which will assist a researcher to accumulate reliable and valid information about the
risks and benefits of offshoring and outsourcing on business operations of multinational
organisation (Tate and Bals, 2017). For current project, questionnaire will be used because it
give accurate data about the topic.
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Justification: Questionnaire will be used for this research project because it provide valid
and reliable data about the topic. On the other hand, modelling, case studies and interview
techniques need maximum time and cost of researcher while accumulating data. As it is not
appropriate for this project.
Data collection:
For gathering data about the advantages and drawbacks of outsourcing and offshoring on
business operations of Morrison, primary and secondary are consider two type of data
collection. For accumulating primary information, questionnaire will be applied, because it will
assist in accumulating reliable information regarding the topic (Wiesmann and et. al., 2017). On
the other side, for collecting secondary information, books, magazines, journals, scholarly paper
and many other articles relevant to the topic will be applied. Thus, both primary and secondary
source of data collection will be used by researcher for gathering detail and reliable information
about the field of study.
Analytical technique:
Analytical technique is identify as a significant section of research methodology used by
investigator to analyse appropriate data about the topic. This part of methodology will be divided
into three parts such as inductive technique, deductive technique and regression analysis. All
these are essential and important for investigator to analyse accurate and relevant information
according to the study. Apart from this, thematic analysis is also identify best analytical
techniques used by researcher to easily analyse response from respondents about the study.
Justification: According to current research, thematic analysis will be used because it
support a researcher to easily analyse response of participants about the study. On the other side,
inductive, deductive and regression analysis also essential but for this project is not useful
because these are time consuming.
Limitation of research:
Limitation is a form of drawback which will impact on researcher while collecting data
and doing entire activities of research (Wiesmann and et. al., 2017). For this project, researcher
faced various limitation including preparation of aims and objectives of research, execution of
information accumulation method, Lack of past studies in the specific area of study, scope of
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discussions etc. Along wit this, all these are consider main limitation or issues for conducting
activities of study systematically and effectively.
Ethical considerations: Research ethics were used extensively with purpose to ensure
that the study results are considered to be most relevant as well as robust. There are some
research ethics principles that were applied in this project including anonymity, confidentiality
and informed consent. All these are essential principles of research ethics which will help an
investigator to complete research in ethical and systematic manner. For informed consent,
researcher must provide accurate understanding or knowledge about the research objectives to
the participants. Under anonymity, accurate details of respondents are not related with the results
of any type of research. Finally for confidentially, outputs of study are only communicated with
those respondents who have important part in the research.
Benefits or contribution of research: This research is based on benefits and the risks of
offshoring and outsourcing on business operations of an organisation which will help an
enterprise by increasing its success at global level. With the help of research, an organisation is
able to identify needs and wants of international clients about the specific product or brand. As it
will assist an organisation to fulfil customer's requirement and gain better advantages within
given time duration.
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Timeline of research activities
Time is consider major part of research because without this, a researcher can not
complete all activities or tasks of research in effective manner. For Completing the research
activities in a effective and accurate manner, investigator requires to estimate accurate time
period for each activity of research. For this Gantt chart is applied by the investigator to
determine an accurate schedule of research activities. In simple word, it introduces as an
essential way of displaying each activities within a formed time duration (Mykhaylenko and et.
al., 2015). This tool includes different activities such as topic selection, implementation of aims
and objectives, literature review, research methodology, data collection, data analysis,
conclusion and recommendation, and at last, submission of final report. Therefore according to
the Gantt chart total activity will be completed in within 20 weeks of time period. Main intent of
Gantt chart is to determine the starting as well as the closing time period for complete of research
activity.
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 Selection of topic- In order to selecting appropriate topic, minimum 2 days will be
needed by researcher. Development of aims and objectives- In order to develop aims and objectives of research,
investigator will require around 5 days of time. Literature review- For collecting in-depth information via scholarly papers, researcher
requires minimum 9 days of time. Research Methodology- In order to select appropriate methods of data collection,
researcher requires 15 days (Graham and et. al., 2017). Data Collection- For gathering proper information regarding the topic through different
sources, researcher will need to take minimum 21 days of time. Data Analysis- For interpreting and analysing the results about the research. researcher
requires 17 days of time. Conclusion and Recommendation- To decently or accurately conclude the results of
research, investigator needs around 4 days of time.
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Submission of Final Report- It is a last activity of research for this, researcher requires only 1
days of time period and complete research systematically.
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PART 2-THE RESEARCH & REPORT
EXECUTIVE SUMMARY OR ABSTRACT
Globalisation is effective process by which an organisation can easily expand their
business operations. Main purpose of conducting this report is to analysis benefits and drawbacks
of outsourcing and offshoring business practice on business operations of Morrison. Morrison is
a supermarket chain that mainly specialise in selling of food, clothing etc. In order to achieve
research aim and objectives different steps have been taken by researcher. Literature review is
main section which have been done the help of books, journals, articles etc. Research
methodology is another important section which have been completed by researcher by using
qualitative research, primary method of data collection i.e. questionnaire. Data collection and
analysis is significant chapter which is mainly focused on thematic analysis. It is consider as a
type of analytical technique and helps an investigator to analysis accurate information without
wasting any time. Conclusion and recommendation is last activity of research which covered full
summary of research. Therefore all these are main activities which have been required by
researcher for completing study in systematic manner.
TASK 2
METHODOLOGY
P3 Primary and secondary research using appropriate methods for a business research project
Primary and secondary are consider two important methods of data collection. For
collecting primary information, questionnaire is consider most useful method. On the other side,
for collecting secondary information, different number of books, journals, publication research,
articles etc. sources will be used (Flick, 2015). Along with this, there are different methods used
by researcher for conducting primary and secondary research in systematic manner. Some useful
methods will be determine as under:
Cost: It is consider more useful method for conducting secondary and primary research in
effective or systematic manner. In research, there are different activities such as development of
aim and objectives, using of different sources for literature review, adoption of suitable research
methods etc. All these are main activities and for completing these activities accurate amount of

cost is require by researcher. Therefore, without accurate amount of capital, researcher not able
to do primary and secondary research (Gioia, Corley and Hamilton, 2013).
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Access: It can be explained as the appropriate academic and ethical practices which is
used by researcher to gain entry to a given participants for the motive of conducting primary and
secondary research. The first and most essential consideration in obtaining access to research
respondents in qualitative or quantitative investigation is to do no harm (Green, Camilli and
Elmore, 2012).
Ethical issues: As the research involves primary and secondary research, research ethics
is used largely to ensure that the outputs of study are considered to be more accurate and robust.
There are some ethical issues faced by researcher while conduction of primary and secondary
research. Improper behaviour of respondents, security issues, personal data etc. are consider
main ethical issues that impact on researcher (Kumar, 2019). In order to overcome these issues
there are some research ethics principles which are anonymity, confidentiality and informed
consent. All these are main principles that must be used by researcher because it helps them to
conduct study in ethical manner. For informed consent, researcher mus provide accurate
understanding of research objectives to participants. For anonymity, research must collect
accurate details of participants. And under confidentiality, an investigator must share each
information about the study to their respondents. Therefore, all these are main ways to overcome
ethical issues in an effective manner.
Apart from this, there are also different methods used in research methodology which are
determine as under:
Research sampling: This part of research methodology helps an investigator to select
sample size from total population. For selecting sample size, there are basically two types of
sample which are probability and non-probability. According to the current investigation,
probability sampling is used by researcher (Mackenzie, Tan, Hoverman and Baldwin, 2012).
Main reason behind selecting this method of sampling is, it not require addition cost and time of
researcher. On the other side, non-probability sampling is not useful according to the current
researcher because it need more resources of investigator. 60 employees of Morrison will be
recruited by using probability sampling.
Research philosophy: Interpretivisim and positivism are also consider two types of
research philosophy. According to the current study, interpretivisim philosophy is used by
researcher. As it will assist am investigator to gather appropriate information regarding the topic.
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On the other side, positivism philosophy is not useful according to current investigation because
it not provide valid data about the study (Mackey and Gass, 2015).
Research design: It is important part of research methodology because each activities of
study is depend on them. This method helps an investigator to identify impact of study.
Exploratory, experimental and descriptive are consider main types of research design. For
analysis drawbacks and benefits of outsourcing and offshoring on business performance of
Morrison, descriptive is the design which is used because it is more suitable and helps an
investigator to derive effective conclusion (McCusker and Gunaydin, 2015). Exploratory and
experimental design are nor appropriate according to the current investigation because it not
drive valid conclusion.
Research approach: Inductive and deductive are consider two important kind of research
approach. According to the current topic, inductive approach is more appropriate. As this
approach assist an investigator to gather actual amount of information from respondents. This
method will also assist an investigator to conduct research in more appropriate and accurate way.
Inductive approach also useful while collection of information in accurate and reliable way
(Miller and et. al., 2012).
P4 Appropriate analytical tools to analyse research findings and data
Thematic analysis is consider one of the main analytical tool which support an
investigator to analyse appropriate information about the topic in short way. In this case, various
number of themes will be created on every question and helps researcher to analysis accurate
data in systematic manner (Quinlan and et. al., 2019). Thematic analysis introduces as an
effective method for determining, analysing and reporting themes within data or information, it
minimally describes and organise information set in details. However, it is more useful method
and helps researcher to interprets different aspects of research topic in accurate manner.
Questionnaire
Frequency table
Q1) Are you have accurate understanding or idea regarding the phenomena of
offshoring and outsourcing?
Frequency
a) Yes 45
b) No 15
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Q2) What are the main benefits of offshoring for business operations of
Morrison?
Frequency
a) Higher growth of business 20
b) Close collaboration 19
c) Favourable policy of government 21
Q3) What are the advantages gained by Morrison through outsourcing as a
part of business practice?
Frequency
a) Improve business productivity 21
b) Increase flexibility 19
c) Reduce operation's cost 20
Q4) What are the risks faced by Morrison while globalising their business
operations through offshoring business practice?
Frequency
a) Lack of proper work dissemination 18
b) Communication and culture barrier 25
c) Legal issues 17
Q5) How to overcome risks of offshoring on business operations of
Morrison?
Frequency
a) Proper implementation or training program 18
b) Implementation of flat communication 25
c) Tie up with legal agency 17
Q6) What are the challenges faced by company while globalising their
business via outsourcing?
Frequency
a) Security problem 20
b) Social and cultural difference 17
c) Communication barriers 23
Q7) What are the effective ways through which drawbacks of outsourcing can Frequency
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be overcome by Morrison?
a) Conduct frequent audits 20
b) Proper adoption of moral policies 17
c) Usage of effective methods of written communication 23
Q8) As per your opinion, which factor is more useful for Morrison in
improvement of its business operations at global level?
Frequency
a) Adoption of modern promotional tools and techniques 15
b) Product development 20
c) Market development 25
Q9) Which type of business practice is more useful in context of Morrison? Frequency
a) Offshoring 30
b) Outsourcing 20
b) All the above 10
DISCUSSION
TASK 3
P5 Research outcomes in an appropriate manner for the intended audience.
Employees of the Morrisons are consider indented audience which is selected through
probability sampling. Research outcomes mainly depend on questionnaire which will support an
investigator to analysis accurate information or data regarding the current study. Questionnaire is
more effective tool of data collection and its helps researcher by providing reliable and valid
information (Riedl, Davis and Hevner, 2014). As it will assist a researcher to gain positive
outcomes from analysing response from indented audience.
Theme 1: Accurate understanding or idea regarding the phenomena of offshoring and
outsourcing
Q1) Are you have accurate understanding or idea regarding the phenomena of
offshoring and outsourcing?
Frequency
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a) Yes 45
b) No 15
a) Yes b) No
0
5
10
15
20
25
30
35
40
45
45
15
Frequency
Interpretation: This graph has been determined awareness about the offshoring and
outsourcing business practices among employees of Morrison. 45 out of 60 respondents have
accurate idea whereas remaining 15 participants not have any knowledge about the same.
Therefore, majority of respondents have proper understanding regarding the phenomena of
outsourcing and offshoring.
Theme 2: Main benefits of offshoring
Q2) What are the main benefits of offshoring for business operations of
Morrison?
Frequency
a) Higher growth of business 20
b) Close collaboration 19
c) Favourable policy of government 21
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a) Higher growth of business
b) Close collaboration
c) Favourable policy of government
18
18.5
19
19.5
20
20.5
21
20
19
21
Frequency
Interpretation: This chart has been concluded different benefits of offshoring for
Morrison while they globalise their business. 20 out of 60 respondents have idea as offshoring
helps an organisation by improving its business growth. 19 employees within an organisation
have opinion as offshoring develop close collaboration among customers and workers. And
remaining 21 respondents have knowledge as in case of offshoring, favourable government's
policies helps an enterprise in its growth and success. Therefore, the main advantage of
offshoring is favourable policy of government. It will support an organisation to conduct their
business operations smoothly and systematically.
Theme 3: Advantages gained by Morrison through outsourcing
Q3) What are the advantages gained by Morrison through outsourcing as a
part of business practice?
Frequency
a) Improve business productivity 21
b) Increase flexibility 19
c) Reduce operation's cost 20
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a) Improve business productivity
b) Increase flexibility
c) Reduce operation's cost
18
18.5
19
19.5
20
20.5
21
21
19
20
Frequency
Interpretation: Above mentioned table has been interpreted advantages of outsourcing
for Morrison. 21 out of 60 employees of company have idea as outsourcing assist them by
improving its productivity level. 19 workers have opinion as such type of business practice
support Morrison by increasing flexibility. Remaining 20 respondents have idea as outsourcing is
more essential and effective business practices which will helps an enterprise by reducing its
operational cost and improving their brand image in marketplace.
Theme 4: Risks faced by Morrison while globalising their business operations through
offshoring
Q4) What are the risks faced by Morrison while globalising their business
operations through offshoring business practice?
Frequency
a) Lack of proper work dissemination 18
b) Communication and culture barrier 25
c) Legal issues 17
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a) Lack of proper work dissemination
b) Communication and culture barrier
c) Legal issues
0
5
10
15
20
25
18
25
17
Frequency
Interpretation: Above shown graph has been interpreted risk of offshoring on business
operations of Morrison. 18 out of 60 respondents have idea as lack of proper work dissemination
is major drawback which will negatively impact on business operations of Morrison. 25
respondents have opinion as communication and cultural barrier negatively influence on an
organisation by increasing rate of employees turnover. Remaining 17 workers have knowledge
as legal issue is main drawback offshoring business practice. Therefore, majority of respondents
have view as cultural and communication is main barrier which is faced by company while they
globalise their operations.
Theme 5: Ways to overcome risks of offshoring
Q5) How to overcome risks of offshoring on business operations of
Morrison?
Frequency
a) Proper implementation of training program 18
b) Implementation of flat communication 25
c) Tie up with legal agency 17
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a) Proper implementation of training program
b) Implementation of flat communication
c) Tie up with legal agency
0
5
10
15
20
25
18
25
17
Frequency
Interpretation: This chart has been explained different ways for overcoming negative
impact of offshoring on business operations of Morrison. 18 out of 60 respondents have idea as
company must focus on proper implementation of training program which will helps them by
overcoming impact of poor work dissemination. 25 respondents have knowledge as
implementation of flat communication is more effective way for Morrison to reduce impact of
communication and cultural barrier. Remaining 17 workers have idea as company must tie up
with legal agency which will assist them by overcoming impact of legal issues. Therefore, all
these are more effective ways for reducing negative effect of offshoring on business operation of
Morrison.
Theme 6: Challenges faced by company while globalising their business via outsourcing
Q6) What are the challenges faced by company while globalising their
business via outsourcing?
Frequency
a) Security problem 20
b) Social and cultural difference 17
c) Communication barriers 23
11

a) Security problem
b) Social and cultural difference
c) Communication barriers
0
5
10
15
20
25
20
17
23
Frequency
Interpretation: It has been concluded different number of challenges faced by company
when they globalise their business. 20 out of 60 respondents have knowledge as security is main
issue at global level. 17 workers have opinion as culture and social difference is biggest issue
that directly impact on business operations of Morrison. Remaining 23 respondents have idea as
communication is another barrier that negatively influence on business growth and success at
global level.
Theme 7: Effective ways through which drawbacks of outsourcing can be overcome
Q7) What are the effective ways through which drawbacks of outsourcing can
be overcome by Morrison?
Frequency
a) Conduct frequent audits 20
b) Proper adoption of moral policies 17
c) Usage of effective methods of written communication 23
12

0
5
10
15
20
25 20 17
23
Frequency
Interpretation: It has been suggested different ways to the Morrison about how to
overcome negative effect of outsourcing on business operation of company. 20 respondents have
view as solving security issue, Morrison must conduct frequent audits. 17 respondents have idea
as company must adopt moral policies which will support them to overcome impact of social
and cultural difference in effective manner. Remaining 23 respondents have knowledge as usage
of effective methods of written communication is more essential way for an organisation to
overcome impact of communication barrier. As all these are effective and useful ways for an
organisation to overcome impact of outsourcing and achieve better results easily. Therefore,
effective method of written communication is more useful for an enterprise because it will helps
them by reducing conflict and misunderstanding among employees of Morrison.
Theme 8: Factor is more useful for Morrison in improvement of its business operations at
global level
Q8) As per your opinion, which factor is more useful for Morrison in
improvement of its business operations at global level?
Frequency
a) Adoption of modern promotional tools and techniques 15
b) Product development 20
c) Market development 25
13

0
5
10
15
20
25
15
20
25
Frequency
Interpretation: It has been interpreted different factors for improvements in business
operations of an organisation. 15 out 60 respondents have view as adoption of modern
promotional tools and techniques helps an organisation to attract large number of customers. 20
respondents have view as product development is more effective way for Morrison to introduce
new product in marketplace. As it will support an enterprise in its growth and success within
given time duration. 25 out of 60 respondents have opinion as market development is one of the
main growth strategy for Morrison to use and improve their success at international level.
Therefore, market development is more effective strategy for Morrison to use and improve their
growth and success at international marketplace.
Theme 9: Usefulness of business practice
Q9) Which type of business practice is more useful in context of Morrison? Frequency
a) Offshoring 30
b) Outsourcing 20
b) All the above 10
14

a) Offshoring b) Outsourcing b) All the above
0
5
10
15
20
25
30
30
20
10
Frequency
Interpretation: It has been determined importance of business practices for Morrison
while globalisation of its business operations. 30 out of 60 employees of an organisation have
opinion as offshoring is more useful way for globalising business operations in systematic
manner. 20 out of 60 workers have opinion as outsourcing is useful way for company to
globalise their business operations systematically. Remaining 10 employees have view as
outsourcing and offshoring, both are effective way of globalisation. Therefore, offshoring is
most useful business practice which will helps an organisation by providing different benefits
such as close collaboration, improved business growth and success etc. Ii will further assist an
enterprise by improving its goodwill and image in marketplace.
CONCLUSION
From the above finding its has been concluded role of outsourcing and offshoring
business practice on business performance of an organisation. Majority of respondents have
knowledge about the concept of offshoring and outsourcing in context of business. Offshoring
provide different benefits to the company while they globalise their business, including close
collaboration, favourable government's policy and higher growth. Along with this, outsourcing
also played vital role by improving business productivity, increasing flexibility and reducing cost
of operations at global level. Apart from this, some respondents have opinion as offshoring and
outsourcing also have certain drawbacks such as lack of proper work
15

dissemination,communication and culture barrier, legal issues, security problem, social and
cultural difference etc. All these are main issues which directly impacted on business
performance and productivity of company. Large number of respondents also have view as there
are different factors through which company can improve its business operations globally. It
includes product development, market development and adoption of modern promotions tools
and techniques. All these are useful and helped an organisation by improving its market share
and sales ratio. As per the view of stakeholders offshoring is more beneficial and useful business
practice because it helps them by reducing its operational cost and improving its business
performance at marketplace.
For completing research in systematic manner, quantitative data analysis is used by
researcher. In this method, questionnaire was prepared which helps in collection of reliable as
well as valid information regarding impact of offshoring and outsourcing upon business
performance of company. Different methods were also applied by researcher for conducting
primary and secondary research in systematic manner.
RECOMMENDATIONS
From the above findings or report, it has been recommended offshoring and outsourcing
are consider as a type of business practice and with the help of these practices, company can
globalise their business. There are some recommendation to the Morrison about how to
overcome negative impact of offshoring and outsourcing, and how to gain competitive benefits
easily. Few recommendation will be describe as under:
Ways to overcome offshoring risks: Lack of proper work dissemination, communication
and culture barrier, legal issues etc. are consider main problems for Morrison while they
globalise their business through offshoring. In order to overcome these issues, Morrison must
focus on proper implementation of training program, implementation of flat communication and
tie up with legal agency. All these are consider more effective ways which will also support an
organisation by improving its brand image and goodwill in customer's mind and in marketplace.
Ways to overcome outsourcing risks: Security problem, communication barriers, social
and cultural difference are consider main challenges which is faced by Morrison while they
decide to globalise their business by using outsourcing business practice. In order to overcome
these challenges, company must conduct frequent audits, use of effective methods of written
communication and adoption moral policies in proper manner. As these are more useful ways
16

for an organisation to use and overcome negative impact of outsourcing and achieve better
outcomes within given time duration.
Ways to gain competitive advantages: There are different strategies suggested to the
Morrison to must use and gain competitive benefits within given time period. Company must
invest in deeper customer relationship which will helps them by increasing customer base and
also improving their brand image in mind of clients. An organisation must also leverage new
technology which will support them by maintaining employees turnover. Along with this,
company should provide quality service and products to the customers which will further assist
them to gain competitive benefits.
REFLECTION:
TASK 4
P6 Reflect on the effectiveness of research methods applied for meeting objectives of the
business research project.
I am glad that I got opportunity for conducting research over an interesting topic i.e.“To
analyse benefits and the risks of offshoring and outsourcing on business operations of an
organisation”. A study on Wm Morrison Supermarkets plc. Throughout this investigation, I am
able to understand meaning and impact of outsourcing and offshoring business practices on
performance of an organisation. In order to conduct research over such topic, I have to used
questionnaire. It is more essential instrument of data collection and helps me by providing
reliable and valid data about the study. By performing investigation, I become able to improve
my data collection skill, literature review skill, management skill etc. As these skills assist me
while accomplishment of research objectives in systematic manner. Along with this, I used
different methods for conducting research activities in accurate and effective manner. For this,
descriptive research design, probability sampling, interpretivisim philosophy etc. methods used
by me. All these are effective methods for me because these assist me by giving reliable and
valid data about the current investigation.
P7 Consider alternative research methodologies and lessons learnt in view of the outcomes.
Interview is consider as an useful part of alternative research methodology. This method
will helps an investigator to gather in-depth information regarding the current study. Interview is
most effective and valuable instrument of data collection and have different advantages such as
17

less costly, time saving, enhancing knowledge, collection of primary data, sufficient data,
development of relationship, in-depth analysis, flexible etc. All these are biggest advantages of
interview and aid an investigator to collect accurate data or information within given time
duration. This method will also support in achievement of research aim and objectives easily.
According to the current investigation, questionnaire used by researcher because it supported
them by providing reliable and valid data (Scotland, 2012).
18

REFERENCES
Books and Journals
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project. Sage.
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research: Notes on the Gioia methodology. Organizational research methods. 16(1).
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Graham, M. and et. al., 2017. The risks and rewards of online gig work at the global margins.
Green, J. L., Camilli, G. and Elmore, P. B. eds., 2012. Handbook of complementary methods in
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review for research and applications. International Journal of Production
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Kumar, R., 2019. Research methodology: A step-by-step guide for beginners. Sage Publications
Limited.
Mackenzie, J., Tan, P. L., Hoverman, S. and Baldwin, C., 2012. The value and limitations of
participatory action research methodology. Journal of hydrology. 474. pp.11-21.
Mackey, A. and Gass, S.M., 2015. Second language research: Methodology and design.
Routledge.
McCusker, K. and Gunaydin, S., 2015. Research using qualitative, quantitative or mixed
methods and choice based on the research. Perfusion. 30(7). pp.537-542.
Miller, T.,and et. al ., 2012. Ethics in qualitative research. Sage.
Mykhaylenko, A. and et. al., 2015. Accessing offshoring advantages: what and how to
offshore. Strategic Outsourcing: An International Journal. 8(2/3). pp.262-283.
Oshri, I., Kotlarsky, J. and Willcocks, L. P., 2015. The Handbook of Global Outsourcing and
Offshoring 3rd Edition. Springer.
Quinlan, C. and et. al ., 2019. Business research methods. South Western Cengage.
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Rodríguez, A. and Nieto, M. J., 2016. Does R&D offshoring lead to SME growth? D ifferent
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Schniederjans, M. J., Schniederjans, A .M. and Schniederjans, D. G., 2015. Outsourcing and
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Wiesmann, B. and et. al., 2017. Drivers and barriers to reshoring: a literature review on
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Articles
Jonathan Webb. 2017. What Is Offshoring? What Is Outsourcing? Are They Different?. [Online].
Available through:<https://www.forbes.com/sites/jwebb/2017/07/28/what-is-offshoring-
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d1412/>.
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[Online]. Available through:<https://www.mybusiness.com.au/sales/3366-offshoring-
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Sidney Liquigan. 2017. Tips to Reduce Outsourcing and offshoring Risks. [Online]. Available
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APPENDICES
Questionnaire
Q1) Are you have accurate understanding or idea regarding the phenomena of offshoring and
outsourcing?
a) Yes
b) No
Q2) What are the main benefits of offshoring for business operations of Morrison?
a) Higher growth of business
b) Close collaboration
c) Favourable policy of government
Q3) What are the advantages gained by Morrison through outsourcing as a part of business
practice?
a) Improve business productivity
b) Increase flexibility
c) Reduce operation's cost
Q4) What are the risks faced by Morrison while globalising their business operations through
offshoring business practice?
a) Lack of proper work dissemination
b) Communication and culture barrier
c) Legal issues
Q5) How to overcome risks of offshoring on business operations of Morrison?
a) Proper implementation or training program
b) Implementation of flat communication
c) Tie up with legal agency
Q6) What are the challenges faced by company while globalising their business via
outsourcing?
a) Security problem
b) Social and cultural difference
c) Communication barriers
Q7) What are the effective ways through which drawbacks of outsourcing can be overcome by
21

Morrison?
a) Conduct frequent audits
b) Proper adoption of moral policies
c) Usage of effective methods of written communication
Q8) As per your opinion, which factor is more useful for Morrison in improvement of its
business operations at global level?
a) Adoption of modern promotional tools and techniques
b) Product development
c) Market development
Q9) Which type of business practice is more useful in context of Morrison?
a) Offshoring
b) Outsourcing
b) All the above
Q10) Give any suggestion to Morrison about how accomplish competitive advantages within
given time duration.
22