Leadership Management- Wm Morrisons
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Added on 2020-06-04
Leadership Management- Wm Morrisons
Added on 2020-06-04
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Research Project
Table of ContentsTITLE: ............................................................................................................................................1CHAPTER 1: INTRODUCTION...................................................................................................11.1 Overview of research ...........................................................................................................11.2 Significance of research .......................................................................................................11.3 Research Aims .....................................................................................................................21.4 Research objectives...............................................................................................................21.5 Research Questions...............................................................................................................3CHAPTER 2 : LITERATURE REVIEW .......................................................................................32.1 The effectiveness of leadership on firms management ........................................................32.2 The impact of leadership styles on Morrisons supermarket plc ........................................42.3 The major elements of leadership that are needs to be improved in order to enhancingorganisational performance and sales.........................................................................................42.4 The major skills that are required for a leader to improved in respect of providing a properdirection to each employee or organisational activities..............................................................5CHAPTER 3: RESEARCH METHODOLOGY ............................................................................63.1 Type of investigation.............................................................................................................63.2 Research Design....................................................................................................................63.3 Research philosophy.............................................................................................................63.4 Research Approach ..............................................................................................................63.5 Data Sampling.......................................................................................................................63.6 Ethical Consideration ...........................................................................................................7CHAPTER 4: DATA ANALYSIS .................................................................................................8CHAPTER 5: CONCLUSION AND RECOMMENDATION ....................................................175.1 Conclusion ..........................................................................................................................175.2 Recommendation ................................................................................................................17REFERENCES .............................................................................................................................18
TITLE: To analyse the effectiveness of leadership on organisational management in order toimprove performance and sales. A case study on Wm Morrisons Supermarket plc. CHAPTER 1: INTRODUCTION1.1 Overview of research Leader is a person who is having the ability to manage and guide others for achievingsome common purpose. Leadership plays most significant role in every business organisation,because all activities that are held in firm are handled by the leaders. They are different fromorganisational manager, leaders are born to be leader (Antonakis, 2017). A leader is the head ofthat new direction and responsible for all activities. Each organisation is focused on managingtheir all activities in efficient manner in order to improving their performance and sales. Thebasic purpose of firm is to attract large number of customers for reaching at competitiveadvantage at market place. Wm Morrison Supermarket plc, is the worlds fourth largestsupermarket chain in the united kingdom, its mainly deals in grocery, food, electronic and luxuryhome products and equipments. The major aim of firm is to provide high quality services to theirpotential buyers and try to satisfying their needs and wants though offering variety of goods andservices. The company is concern about establishing effective leadership style in their firm,because these style are helpful in managing all work in appropriate manner so that firm canachieve their desired goals and objectives. 1.2 Significance of research This research is having an essential requirement in development of leadership styles in anorganisation because this helps in managing all work in most significant manner, so thatorganisational operation performance and sales can be increased. This research project willcreate an effective impact on leadership and its various styles that are applied by MorrisonsSupermarket plc (Goleman, Boyatzis and McKee, 2013). Leadership can be describes as theessential element of firm which helps in providing a significant direction to organisationalemployees to implement right activity at right place. This may directly or indirectly impacted onorganisational performance. Leaders are the person who are very much close to employees andknow the quality and weaknesses of firm, so they are able to assign right work to right peopleand this helps in reducing conflict and obstacles from the firm. The basic aim of each1
organisation is to provide satisfactory services to their employees through rendering high qualityproducts and services with more advance features. The current research report is based oneffectiveness of leadership and various leadership styles that are helpful in properly managingorganisational activities in order to improving forms performance and sales. Sales is therepresentative of industries growth and success, high sales shows profitable condition of firm andlow sales represents loss situation for firm. The all activities that are held in firm are controlledby leader or manger, and they are responsible for all work . Major outcome of this research is torender an effective support to firm and their staff members who are working under theinstruction of leader, for the purpose of generating high sales, so that company can grow atmarket place and attain competitive advantage. 1.3 Research Aims The aim of present study is “ To measure the effectiveness of leadership onorganisational management in respect of improving performance and sales. A case study on WmMorrisons Supermarket plc. The current report is based on analysing the effectiveness ofleadership and various styles of leadership that are essential for improving organisationaloperations and sales. 1.4 Research objectivesResearch objectives can be describes as the important result of research project whichprovide a significant direction to researcher in order to giving some suggestion on the basis ofgathered outcomes. In order to carry out research activities in proper manner researcher needs toimplement some objectives that are related with present project. Some objectives are describesas follows: To ascertain effectiveness of leadership on organisational management. To evaluate the impact of leadership styles on Wm Morrisons Supermarket plcperformance and sales.To identify various elements of leadership that are needs to be improved in respect ofenhancing performance and sales of Morrisons supermarket plc. Recommend various ways through which leadership skills can be improved in order toproviding a proper direction to organisational activities. 2
1.5 Research QuestionsThese are prepared on the basis of research objectives, it is essential for researcher togenerate appropriate questions for identifying elements that are related with research topic.What are the major effects of leadership on organisational management?How to evaluate the impact of leadership styles on Morrisons supermarket plc? What are the major elements of leadership that are needs to be improved in order toenhancing organisational performance and sales? What are the major skills that are required for a leader to improved in respect ofproviding a proper direction to each employee or organisational activities? CHAPTER 2 : LITERATURE REVIEWThis is the most essential part of research project and plays most important role inmoving all research activities in a proper direction. This is appropriately used by researcher todevelop an effective and in-depth research of information and data that are collected bysecondary resources (Northouse, 2015). Through this session researcher is able to conduct allresearch activities in a right direction. This section provide proper detail about each topic ofresearch through rendering viewpoints of various authors, writers and past researchers. 2.1 The effectiveness of leadership on firms managementAs per the view point of William Pirraglia, 2017, Leadership styles plays important rolein organisational management, it is required for each firm is to manage their activities so that performance can be improved, there are some leadership styles that are essential inincreasing management and functions of firm, some are describes as under: Effect of Autocratic style: This can also describes as authoritarian leadership, this definesthrough the division of employees and leaders. Autocratic leaders are only responsible forall decisions that are created for proper management, there is not any involvement ofemployees or workers. These type of leaders are very much confident and sure abouttheir decision, they perform their decision making skills in very much effective manner. Participative leadership effects: This is also known as democratic leadership, this can bemeasured as the essential option for each company. This style explains that managementprovide proper guidance to its teams and department at the time of collecting input formeach member of team. In this decision has to be made on the basis of different view3
points and feedbacks of employees. There is vast involvement of workers and employeeswho are working in similar group or team. 2.2 The impact of leadership styles on Morrisons supermarket plcAccording to the opinion of Osmond Vitez, 2017, leadership is an essential function ofeach small as well as large business organisation. It has very vast impact on organisationalperformance and sales, some are describes as follows: Setting the tone: Business are usually set the tone leadership for their firm. Higherauthority may accomplish this through developing a vision or mission and set somevalues by which they operate their firm and its activities. STypes: There are three major type of leadership such as democratic, autocratic andlaissez-faire, which plays important role in organisational performance. In Morrisonssupermarket plc is widely use democratic leadership in order to encourage theiremployees for improving their sales through enhancing their productivity (Helms, 2012).Features: The overall performance of firm are based on behaviour of employees andmanagers. Leadership can be describes as the evolutionary process of firm. The skills ofleadership helps in improving employees performance which may impacted on Morrisonsoverall performance and sales. 2.3 The major elements of leadership that are needs to be improved in order to enhancingorganisational performance and salesAs per the opinion of .................... Leader is then most essential part of any businessorganisation and leaders are the only person who is responsible for all activities that are held inany kind of business or organisation. Every individual is wanted to become a leader in their lifebecause leaders give command on the basis of their own perspective and create directions as pertheir set of knowledge. There are some major elements which are needs to be improved in orderto improving organisational performance and sales that are describes as below: Active listen: In a collaborative working environment active listening plays most crucialrole. It is required for leader to engaging their self directly with their followers, so that itis easy for them to knowing the needs and wants of workers (Vinkenburg and et. al.,2011). It is necessary for leaders to establish an effective relationship with their co-workers and followers in order to make their self more accessible as a leader. As a4
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