The Impact of Social Media on Tourism

This assignment delves into the significant impact of social media on the tourism industry. It examines how social media platforms influence consumer decision-making processes, shape perceptions of destinations, and drive marketing strategies for tourism businesses. The analysis covers various aspects, including online photography, stakeholder engagement in technology-enhanced services, content creation, and co-creation within destination branding. The assignment also considers the role of social media in fostering connections and promoting togetherness in a mobile world.

Research Project

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
1.1 Formulate and record research project outline specification................................................1
1.2 Identification of factors that contribute to the process for research project selections.........3
1.3 Undertake a critical review of key references.......................................................................3
1.4 Produce a research project specification...............................................................................5
1.5 Provide appropriate plan and procedures for agreed research specification.........................5
TASK 2............................................................................................................................................6
2.1 Match resources efficiently to the research question or hypothesis......................................6
2.2 Undertakes the proposed research investigation according with agreed specification and
procedures...................................................................................................................................7
2.3 Record and collate relevant data where appropriate.............................................................8
TASK 3............................................................................................................................................9
3.1 Use appropriate research evaluation techniques...................................................................9
3.2 Interpret and analyse the results in term of original research specification..........................9
3.3 Recommendation and justify areas for further consideration.............................................12
TASK 4..........................................................................................................................................12
Covered in PPT.........................................................................................................................12
4.1 Use formate and media to present the outcomes of the research to an audience................12
CONCLUSION..............................................................................................................................12
REFERENCES..............................................................................................................................14

INTRODUCTION
Research is defined as the systematic investigation process of various facts as well as
basis for the purpose of increasing the current knowledge. It can be done by finding several facts
and figures through available knowledge and abilities in an appropriate manner (Di Pietro, Di
Virgilio and Pantano, 2012). There are various organisations who conduct research study so that
decisions can be made and developed. It is essential for getting accurate results as well as
outcomes. The current study is based on Toyota Motor Corporation which is Japanese
multinational automotive company. This organisation is facing several types of problems or
issues at the workforce due to lack of coordination, interactions and poor communications among
staff members as it directly effects on the business operations. The assignment will examine the
impact of effective communication in increasing productivity. It will formulate research project
and identify factors for this. Moreover, critical review will also be undertaken. It produces plan
and procedures for research and collects data by framing questions. Interpretation and
recommendation also will be given in this.
TASK 1
1.1 Formulate and record research project outline specification
Research generally conducts for some specific reasons as well as purposes of any
organisation. It is based on outcomes and generates profits, so researcher considers these kinds of
studies for getting the best results. As per this report, it has outlined some specifications which
must be required for achieving particular aims or objectives in an effective manner. This research
is conducted for such study as like:
“Topic: - To identify the impact of effective communication on organisational productivity: A
case study on Toyota”
The case study is based on importance of effective communication within an organisation
as how it is beneficial for making successful organisation. This can be affects on the business
operations like poor communications always reduce productivity of the company and also
responsible for damaging relations among employees. That is why, every organisation requires
an effective communication so that better interactions can be done. This project will support to
determine the effectiveness of various forms of communications as it facilitates to remove any
kinds of disputes and conflicts in an appropriate manner (Dickinson and et. al., 2014). Toyota
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Motor Corporation is trying to increase better productivities within an organisation through
adopting the best methods and techniques of communications in better ways. They are focusing
on creating healthy environment and workforce so that productivity can be enhanced and
produce best models of cars . In this, investigation is required for finding the best suitable ways
of communication so that company can consider these while operating business. This research
report will contribute various aspects including aims, objectives, themes and perspectives which
are needed for getting the best results or outcomes (Egger, 2013). It is essential for improving the
performance of the company and also builds strong relationship among people.
“Theme: To identify and analyse the impacts of effective communication on the
organisational productivity. A case study on Toyota Motor Corporation”
This research report defined its aims or objectives which are very beneficial for
improving business performance in an effective manner and support to the company in
increasing productivity. Company can enhance employee’s skills and knowledge by using
appropriate form of communications within an organisation. Toyota is Japanese company and it
manufactures various models as well as parts and sells across the country. In this company,
around 3, 64,445 people are working so it must be required to manage them by proper
interactions. It can be possible only through effective communication.
Aims: The project aim is to determine the major impact of communication so that productivity
can be enhanced and achieve set goals or targets by conducting research or study. Its main
objective is to create healthy environment and good working conditions by proper
communication and interactions among workers.
Objectives: The main motto of this research is to provide proper guidelines and find the best
results by the researcher for the purpose of attaining set targets of the company.
 To identify the critical factors that can influence on the effective communication.
 To measure the level of productivity and employees relations within an organisation.
 To identify various forms of communications for the organisation perspective.
Research questions: It must be required to frame suitable questions so that appropriate answers
can be attained (Hojeghan, and Esfangareh, 2011). These questionnaires support in gathering
relevant information regarding defining problems which will support in finding the best results
or outcomes. Questions can be framed like this such as:
 How to adopt the best communications method or form for improving productivity?
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 What techniques will be suitable for communicating information to the employees within
an organisation?
 How to enhance productivity by using appropriate forms of communications?
1.2 Identification of factors that contribute to the process for research project selections
There are various factors that can occur while conducting research so, it is not an easy
tasks to manage and maintain the research project. Therefore, here are some elements which help
in contributing the research project selection in an appropriate manner such as:
Selections of project: This is very difficult phase to select a research project because it
includes set of activities which support in analysing data so that better action plans can be made
(Hudson and Thal, 2013). It will be supporting in satisfying the employees by communicating
with them regarding any business activities and operations so that productivity can be increased
through job satisfactions. Toyota Motors required to identify the best mode of communication
for building better relations among people.
Collection of data: It is another factor which helps in collecting relevant data regarding
workforce and organisation so, researcher conduct a successful research program for finding
better ways or flow of communication so that relationship can be build. Research program
always support in discovering ultimate solutions of any difficult problems. Data are to be
collected for getting best results.
Data evaluation: This is next phase in which data are evaluated as research projects
provides effective data and interpret it for the purpose of managing differentiation and
comparison. It is an essential for providing suitable elements and it also contributes in earning
profits.
Recommendation and conclusion: This is final aspect of the study in which concludes
entire report outcomes. In this appropriate recommendation are given that support to manage and
maintain whole things for generating profits. Recommendation and suggestion also provide for
improving the performance of the organisation and helps to find best solutions of defining
problems (Lo and et. al., 2011).
1.3 Undertake a critical review of key references
Critical review is a next step which must be consider after implementing of ideas and
views. This phase is very complex and difficult because it check entire tasks from beginning in
an appropriate manner. In this, researcher consider proper quality of work which has applied and
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also make reinvestigation regarding key points of the research program. In various terms, critical
reviews generally defined as the assessment as well as evaluation procedures which helps in
finding the advantages and disadvantages (McCabe, Sharples and Foster, 2012) . On the other
side, for generating the good critical reviews plan, it must be required to consider various
important points such as stipulated results, improvement, effective path or track, speculation and
methodologies of the defined tasks so that a good research can be conducted. The purpose of this
case study is to determine the impacts of communication on the organisational productivity
within the Toyota motors.
a) Effective communications for improving productivity
According to Joey Papa (2017), Effective communication is essential for every successful
organisation for their prosperity. It is beneficial in reducing extra times as well as decrease the
wastages of times and provide supportive tools or techniques to employees and customers for
getting success and find satisfactions. If in a case, when communications if not effective then at
the end results will be as increase in productions time and decrease in the bottom line. Therefore,
company requires effective communications for avoiding such kinds of outcomes.
b) Communication affects on the productivity at the working place
According to Pawel Kijko (2017), Effective communication is very important as it
increase the productivity because it affects on the behaviour of employees directly as well as
affects the way they perform. An effective communications generally concern with clear
instructions, convey messages fast as much as possible and deliver it to the receivers, proper
explanations and many more, it is key factor that helps in building effective relations among
people as managers and employees in an appropriate manner. It play an important role in
completing all works which ultimately improve the productivity of the department. On the other
side, communication refers to the effectiveness as it can be effective when the receiver
understands the message which has sent by senders.
c) Increase productivity by using appropriate communication
According to Pavel Aramyan (2015), In this, he found that marketers have experienced
about the consequences of communication if it is poor at the work place. As he described that if
information is not transfer in effective manner as well as right way then it can decrease
productivity of the company. It will also affects on the tasks as it can be incomplete and reduce
the profitability of any organisation. In other words, effective communications can be defined as
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the positive aspects that affects on the employees performance as well as increase their morale,
retaining rate of entire productivity of an organisation in an appropriate manner. There are are
various ways of effective communications that support in increasing productivity and contributes
more such as less misunderstanding, empowerment and transparency, healthy culture and
increase accountability (Molz, 2012).
1.4 Produce a research project specification
Research projects specialisation included various aims or objectives of the study which
helps in creating and analysing the hypothesis in an appropriate manner. This report is based on
the impacts of effective communications as its objectives and title is to identify the impacts of
the effective communications on the organisational productivity in the Toyota motor corporation.
It is an essential for passing information without any delay and conflicts which support in
building good relations among people. In this, it has conducted research study for collecting
primary and secondary data by various resources in an appropriate manner.
It also collect important and relevant information such as qualitative test results of whole
research project. Research methodologies support to analyse the importance of effective
communication in the Toyota motor corporation. It also consider several aspects such as
methodology, design and implementation of strategies for better process.
1.5 Provide appropriate plan and procedures for agreed research specification
Every research must be conducted with best planning and procedures for the purpose of
developing entire things within an organisation in effective manner. In this, it must be required to
frame the plan in an appropriate manner regarding entire activities so that project specification
can be achieved and outlined it in better way. For this purpose, Gantt chart and network diagrams
can be used as it make easy to divide entire tasks or distribute activities into various segments as
well as categories (Soteriades, 2012). Gantt charts are essentials for dividing entire tasks in best
frameworks by mentioning beginning dates and ending time period.
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TASK 2
2.1 Match resources efficiently to the research question or hypothesis
Research questions are generally indicates the set of questions which depict the nature of
humans as well as their interest towards behaviour. Toyota motor corporation has prepared he
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proper form of questionnaires which support in analysing the effective communications for the
purpose of increasing productivity so that company can generate profits and return higher
through proper communications (Sigala, Christou and Gretzel, 2012). For the researcher, it is
necessary to formulate all questions with relevant data or information so that appropriate answers
can be found and decisions can be made.
Hypothesis is the description which generally explain the information that has gathered
and also it is an initial stage which is useful for proper foundation of former investigation of
given matter regarding the subjects. There are several important tools and techniques as well as
resources that must be used for questions and hypothesis as like collecting data or information,
time involvement and financial resources etc.
2.2 Undertakes the proposed research investigation according with agreed specification and
procedures
Every research study is based on some specific topic which have particular purpose or
aims. It helps in determining the process as well as stipulate which is necessary to follow all
these in an appropriate manner. As per this case study, the report is based on Toyota motor
corporation in which examine the importance of effective communications for increasing
productivity and get work done within limited period of time.
Research investigation: It is defined as the assessment activities in which proposed
several plans and programmes for the purpose of understanding the development of projects.
Toyota motor corporation use various methods and tools while investigating such program and
company as well as they have generated several data or information for analysing the
communication procedures or methods so that messages can be conveyed in limited time period.
Main proposal plan: This research proposal generally consider the main subject of
matters, analyse the collected data or information and finish with complete executions of
strategies and research programs.
Random sampling frame: It is very supportive in making better decisions that also helps
in achieving predetermined goals or objectives of an organisation.
Questionnaires: It is also another important aspects in which doing some random
sampling as well as questionnaire techniques ( Sruiz-Molina,Gil-Saura and Moliner-Velázquez,
2011). In this includes set of questions in proper formate in an effective manner.
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2.3 Record and collate relevant data where appropriate
Research program is defined as the more exploration procedures which helps in
displaying the real outcomes which come with next phase in the softened manner (Morrison,
2013). There are various experts who described that research is concern with set of activities in
which included different components such as finding, identify, analysing, investigating and
implementation of such plans and policies for achieving goals or objectives. Here are some
questionnaire such as:
Questionnaire
Name:
Age:
Sex:
Designation:
Q.1 What are the ways of improving communication in order to increase productivity?
a) Less misunderstanding
b) Empowerment and transparency
c) Healthy culture
d) Increased accountability
f) Clear Directions
Q.2 Which type of impact is being given by effective communication on company?
a) Positive
b) Negative
Q.3 Is effective communication will improve production of organisation?
a) Yes
b) No
Q.4 Is improved mode of communication will upgrade employee relations?
a) Yes
b) No
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TASK 3
3.1 Use appropriate research evaluation techniques
Research programmes is generally concerned with the various kinds of information and
data which has collected from formulating questionnaires. For gathering appropriate and relevant
data, it must be required to collect suitable data or information regarding the research. In this
process can be developed by different methodologies, conducting meetings and prepare some
relevant questionnaires with employees.
Experimental model: This is an essential that support to the company in evaluating the
collected data or information in an appropriate manner. It underline the quality, objectivity and
summarization of particular data (Oliveira and Panyik, 2015).
Qualitative techniques: It is an effective techniques that support in checking collected
data or information for objectives and adopted the data mining procedures.
Quantitative techniques: This techniques is use for collecting data for the purpose of
gaining standard level of information which has used for identifying the effective
communications.
3.2 Interpret and analyse the results in term of original research specification
Theme: 1 Ways of improving communication in order to increase productivity
Q.1 What are the ways of improving communication in order to
increase productivity?
Frequency
a) Less misunderstanding 4
b) Empowerment and transparency 5
c) Healthy culture 3
d) Increased accountability 5
f) Clear Directions 3
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Interpretation: From the above, it can be analyse that there are some people who think
regarding improving communication that increase productivity by several ways such as 4 out of
20 believes in less understanding and 5 candidates agreed with empowerment and transparency
and remaining thinks different from this.
Theme: 2 Type of impact is being given by effective communication on company
Q.2 Which type of impact is being given by effective
communication on company?
Frequency
a) Positive 15
b) Negative 5
10
a) Positive b) Negative
0
2
4
6
8
10
12
14
16
15
5 Column B
0
1.5
3
4.5 4
5
3
5
3
Column B

Interpretation: From the above questions, it can be summarize that effective communication are
being impacted on the company in both ways as positive and negative. 15 out of 20 are agreed
and remaining do not think so.
Theme: 3 Effective communication will improve production of organisation
Q.3 Is effective communication will improve production of
organisation?
Frequency
a) Yes 10
b) No 10
Interpretation: This question defined about increasing production of an organisation through
proper communication as 10 out of 20 accept this and others are disagreed.
Theme: 4 Improved mode of communication that upgrade employee relations
Q.4 Is improved mode of communication will upgrade
employee relations?
Frequency
a) Yes 12
b) No 8
11a) Yes b) No
0
2
4
6
8
10
12
12
8
Column B
a) Yes b) No
0
2
4
6
8
10
10 10
Column B

Interpretation: From the above questions, it can be analysed that improved communications is
helpful in upgrading the employees relations so, 12 out of 20 believes in this.
3.3 Recommendation and justify areas for further consideration
For the most successful research project, it has been found that person is required to
implement the procedure so that researcher can be analyse as well as screening the present
situations by using available resources which helps in grabbing the new knowledge and
information in effective manner.
Recommendation:
Toyota motor corporation should utilise effective ways of communications for providing
information to the employees regarding any business activities and decisions. They can use
various tools and techniques for collecting relevant data or informations for identify any external
or internal factors that affects on the productivity of organisation related with communications.
It is necessary to check gathered or analysed data for evaluating these all in effective
manner. In this also consider several models such as quantitative, qualitative techniques for
collecting appropriate data and information in effective manner.
Justify areas for investigation:
This research project is defined the impacts of effective communication on the increasing
of organisational productivity as it is based on the case study of Toyota motor corporation which
will support in making appropriate decisions and build good relations among people.
TASK 4
Covered in PPT
4.1 Use formate and media to present the outcomes of the research to an audience
CONCLUSION
from the above report it has been concluded that in an organisation it is essential of have
effective communication which provide aid in organisational productivity. If workers aer having
efficient flows of communication through which they will be able to contribute their views in
front of higher authority and management. For a production department , firm required to make
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easy flow of transmission so that their employees are capable to take participation in decision
making, hence Toyota is utilising effective and sufficient flow for communication.
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REFERENCES
Books and Journals
Di Pietro, L., Di Virgilio, F. and Pantano, E., 2012. Social network for the choice of tourist
destination: Attitude and behavioural intention. Journal of Hospitality and Tourism
Technology. 3(1). pp.60-76.
Dickinson, J. E. and et. al., 2014. Tourism and the smartphone app: Capabilities, emerging
practice and scope in the travel domain. Current Issues in Tourism. 17(1). pp.84-101.
Egger, R., 2013. The impact of near field communication on tourism. Journal of Hospitality and
Tourism Technology. 4(2). pp.119-133.
Hojeghan, S. B. and Esfangareh, A. N., 2011. Digital economy and tourism impacts, influences
and challenges. Procedia-Social and Behavioral Sciences. 19. pp.308-316.
Hudson, S. and Thal, K., 2013. The impact of social media on the consumer decision process:
Implications for tourism marketing. Journal of Travel & Tourism Marketing. 30(1-2).
pp.156-160.
Lo, I. S. and et. al., 2011. Tourism and online photography. Tourism management. 32(4).
pp.725-731.
McCabe, S., Sharples, M. and Foster, C., 2012. Stakeholder engagement in the design of
scenarios of technology-enhanced tourism services. Tourism Management Perspectives.
4. pp.36-44.
Molz, J. G., 2012. Travel connections: Tourism, technology, and togetherness in a mobile world.
Routledge.
Morrison, A. M., 2013. Marketing and managing tourism destinations. Routledge.
Oliveira, E. and Panyik, E., 2015. Content, context and co-creation: Digital challenges in
destination branding with references to Portugal as a tourist destination. Journal of
Vacation Marketing. 21(1). pp.53-74.
Ruiz-Molina, M. E., Gil-Saura, I. and Moliner-Velázquez, B., 2011. Does technology make a
difference? Evidence from Spanish hotels. Service Business. 5(1). pp.1-12.
Sigala, M., Christou, E. and Gretzel, U. eds., 2012. Social media in travel, tourism and
hospitality: Theory, practice and cases. Ashgate Publishing, Ltd..
Soteriades, M., 2012. Tourism destination marketing: approaches improving effectiveness and
efficiency. Journal of Hospitality and Tourism Technology. 3(2). pp.107-120.
Online
Pavel Aramyan 2015. [Online]. Available through: <https://explore.easyprojects.net/blog/5-
ways-workplace-communication-effectiveness-can-increase-productivity>.
(Di Pietro, Di Virgilio and Pantano, 2012)(Dickinson and et. al., 2014)(Egger, 2013)(Hojeghan,
and Esfangareh, 2011)(Hudson and Thal, 2013)(Lo and et. al., 2011)(McCabe, Sharples
and Foster, 2012)(Molz, 2012)(Soteriades, 2012)(Sigala, Christou and Gretzel, 2012)(
Sruiz-Molina,Gil-Saura and Moliner-Velázquez, 2011)(Morrison, 2013)(Oliveira and
Panyik, 2015)
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