Talent Management in Hospitality Sector

This research project focuses on talent management in the hospitality sector, specifically through a case study on Holiday Inn London. It explores the impact of talent management on the role of HR, the importance of managing talent, and various strategies for talent management. The research methodology includes a quantitative approach and data collection through questionnaires.

Research project
Table of Contents

Research topic: Talent management in hospitality sector. A case study on Holiday inn London...1
Chapter 1: Introduction....................................................................................................................1
1.1) Overview of research topic.............................................................................................1
1.2) Aims and objective..........................................................................................................1
1.3) Rational for project.........................................................................................................1
1.4) Research questions..........................................................................................................2
Chapter 2: Literature Review...........................................................................................................2
Chapter 3: Research Methodology...................................................................................................5
Chapter 4: Data analysis and interpretation.....................................................................................9
Chapter 5: Research outcomes, Recommendation and communication........................................17
5.1) Research Outcomes and convincing arguments............................................................17
5.2) Communication with stakeholders................................................................................17
5.3) Recommendations.........................................................................................................18
Chapter 6: Reflection and Conclusion...........................................................................................18
6.1) Reflection on effectiveness of current research method...............................................18
6.2) Reflection on alternative research methodologies........................................................18
6.3) Conclusion.....................................................................................................................19
REFERENCES..............................................................................................................................21

Research topic: Talent management in hospitality sector. A case study on
Holiday inn London
Chapter 1: Introduction
1.1) Overview of research topic
The concept of talent management is becoming vital and crucial for all organisation as it
the best way through which as organisation can enhance its productivity and success level
through focusing more on skills and competencies of its employees (Sanjeev and Birdie, 2019).
Thus, in current scenario talent management is becoming crucial and essential for all
organisation face high level of competition and remain successful through better creativity and
innovation in its functions together with widening the scope and viability of HR. Holiday inn
London is a well known American brand of Hotels that is facing a high level, of competition
from other famous hotels situated at Buckinghamshire, United Kingdom. Thus, the current
research work is conducted on Holiday inn London to study the impact of talent management on
HR role in hospitality sector.
1.2) Aims and objective
The aim of this research is conducted on Holiday inn London is , “To study the impact of
talent management on HR role in hospitality sector”.
Research objectives
The main objectives and purpose associated with current research work are stated as
follows:
 To determine the importance of managing for talent for an organisation.
 To examine the impact of talent management on role of HR in Holiday inn London
(Marinakou and Giousmpasoglou, 2019).
 To identify various strategies that could be use by Holiday inn London for managing
talent.
1.3) Rational for project
The selection of current research topic is rationale as it lead to better understating about
concept of talent management along with its role in HR that provides an effective tool to enhance
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viability and success level of an organisation. Further, it is also justifiable from personal view
point of researcher as ensures betterment in managerial skills and knowledge of other scholars.
1.4) Research questions
The questions and issues addressed through current research work on Holiday inn London
are as follows:
 What is the importance of managing for talent for an organisation?
 What impact of talent management on role of HR in Holiday inn London?
 What are the various strategies that could be use by Holiday inn London for managing
talent?
Chapter 2: Literature Review
A literature review is a comprehensive summary or description about the research topic on
the basic of review of survey scholarly articles and documents, books and online as well as other
relevant sources about particular research (Bratton and Watson, 2018). This literature review or
analysis is made for meeting the requirement and determining the nature of research as for
conducting the literature review on role of talent management as in Human resource in the
context of Holiday Inn Hotel, London.
a) To determine the importance of managing for talent management as in organization.
According to the Alice Withers, 2014. The talent management is basically scrutinize the best
hires the high potential employees or candidates for their organization or in another words as
superior promote the effective skills employees within their organization. The human resource
department or human resource manager scrutinize and operate the employee’s talent
management activities where they monitored the best employee workforce as analyzation their
valuable performances. With the context of the organization there are sort of main factor of talent
management which entitled for the effective sources are:
 Attract top talent: By providing the attractive platform on which employee
performs and contributing their skills and knowledge through accomplish the opportunity as it
helps to scrutinize the high skill workforce (Baharin and Hanafi., 2018).
 Employee motivation: As it helps to brings the employee motivation towards the
action of work as to accomplish factor which enhanced the improvisation morale and
encourage them for making understand the priorities.
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 Improvised the employee performances: By assorting of talent management it
helps to enhancing the employee productivity which reflect to suited for their job which can
lead toward the reduce of issues and grievances which allows the positivity in the
organization.
 Engaged employees: Through Talent management it helps to allows the employee
engaging for the mobility in the premises and also towards for the work or task assigned. By
having the employee engagement activities can generates the employee productivity for
organization objectives accomplish and making to engaged for not get distracted (Reilly,
2018).
b) To examine the talent management on the role of Human resource in Holiday Inn
Hotel in London.
According to the Louis Carter, 2018. The Human resource practices in talent management is
to managing the employee workforce productivity in the premises where they enhancing the
opportunity in which they can perform and gain the multiple achievement in terms of the
effective performances and creating the benchmark towards the performance graph. The Human
resource monitored and implement the best outlet activities of talent management which helps to
taking the best employee with the context of high performance productivity. As with the
preference of Holiday Inn Hotel, London the talent management impact are as follows: By creating internal talent pools: As to creating the new aura of program in which
organization seeks for specific credentials of skills with sets of different positions through
internally are preparing the employees by the format of Talent management (Zhang and
Stewart, 2018). Developing the Collaboration by eliminating the errors: As to mapped the performances
and collaborates within the organization through which the performances are monitored
with experiences and effective performances which effectively delivered to the optimum
right person within the right time. Role of Employee engagement: The role of employee engagement is very essential in the
hospitality industry where it operate sand design the schedule by Human resource
manager in which it provides the suitable activities that comprises fun at work in which
employee can not be workaholic it has to some free time by consuming the creative work
which helps to monitored the employee contribution and their skills by their manager
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through which they can promote that particular one for further platforms (Golubovskaya,
Solnet and Robinson, 2019). The Goal alignment strategy: The goal Alignment is a power management tools where
it work when the employee get engaged and feels the presence of ownership in directing
their efforts to accomplish the hospitality aspects or respective hotels objectives and
become the most prominent employee by entitled for committing the work completion in
before time duration.
c) To identify the various strategies of talent management of the Holiday Inn, London
perspective.
According to the Karim Ansari, 2017. By understanding of the simple concept of the
talent management about the hospitality industry on which it comprising the identification of the
best talent employees whose having the effective enhancing of skills and knowledge by enables
to promotes them by providing opportunities on which they reflects the benchmark performances
(Bharwani, and Talib, 2017). As with the context of the hospitality industry is Holiday Inn
Hotels, London comprises the impact and making strategies to implement the talent management
in their premises are:
 By understanding of Job Description: The concept and theory of the talent management is to
doing all the contribution and efforts for retaining and attract and more independently by
develop the best employee candidates in the market (Othman and Khalil, 2018). Starting from
the understands about the power of influence Job description which defines about the
represent of the company that holds the operative power to organization success which
includes the job information related like job title, job role, work relationship with salary
incentives etc.
 Analyzation of the candidate fit through culture: Through interview and other activity to
mapped the candidate for scrutinizing about the job role and entitled offer them as job
responsibility is very important to analyzation the candidate behavior and attitude towards the
favorable as per the organization culture basis or not. It is very important as per the company
norms the employee should have the basic soft skills which enhance the experience and
expertise as per the cultural fit for the organization which reflects the Way of communication,
Language proficiency and work ethics.
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 Providing the effective training and development opportunities: As by facilitating the
training and development interventions through talent management by those who are potential
or non performing employees as to polish their skills and develop the knowledge (Boella and
Goss-Turner, 2019).
Chapter 3: Research Methodology
A research methodology facilitates the set of specific procedure and techniques which are
used by a researcher or manager identify, select and process with analyzation information and
related with particular topic (Sheehan, Grant, and Garavan, 2018). The research methodology
allows to facilitates about the data of research is collected to procurement information for
evaluating to getting the outcomes of conclusion about the research.
Research Philosophy:
It provides a belief about the ways in which data about to related topic is collected,
gathered, analysis and used by researcher (Hight, Gajjar and Okumus, 2019). There are two main
types of philosophy which assorted by researcher Positivism and Interprevistism.
For this particular research there is use of Positivism philosophy is selected for
investigation and evaluating as main focus about research towards the predicting and analyzing
the outcomes on essential aspects while interpretivism is not optimum solution for this research a
sit only gathered only subject data which is determined.
Research approach
A research approaches provide the plan and procedures which is assorted through
researcher in the research as it involves various steps and board assumption as for the implies
about to effective method for data collection to analysis and interpretation as it contain the types
of decoding such as Deductive and Inductive (D’Annunzio-Green, 2018).
As for this particular research there is assorted of Deductive approach for selecting where
it generates optimum of theory from hypothesis as to collecting and analyzation of data in
simplify manner while Inductive approach will focus only to generating the new theory and
mixture of data information which will not suitable for the research.
Research Method:
The research method generates the systematic planning of conducting and attaining the
objectives of any research (Kong and et. al., 2018). There are two amin types of research
method which are Qualitative and Quantitative research method.
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As for this research there is use of Quantitative research method is selected as it generates
the numeric or statistical representation of data for the research where it also facilitates the facts
and figure of research data information while qualitative research method is only provides the
detailed knowledge about the research where it is not required for this research.
Gantt Chart: A Gantt chart is a horizontal bar graph that provides the graphical
representation of different task and steps related with the research topic, where it provides the
transparency, clarity, and simplicity in research (Bolander, Werr and Asplund, 2017).
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Sources of data collection
It basically represent the data invention form where it actually collected or gathered.
There are two sources of data collection such as Primary and Secondary Sources (Hsiao, 2017).
As for this particular research there is used of both primary and secondary sources of data
collection where primary is helps to gathered the data for the framing of questionnaires as
secondary source is prevails the information required for questionnaire findings from other
research document.
Instrument Used: As for this research the used of instrument of making the objective
achieving motive through the questionnaires for collects the data information topic of research
(Manoharan and Singal, 2017).
Sampling Size: For the sample size in this research is to predicting the 30 respondent has
been considered as the employees from Holiday Inn Hotel, London.
Questionnaire
Q1) Do you having any perception about the phenomenon and important concept of talent
management?
a) Yes
b) No
Q2) Are you agreed with the fact that implication and adoption of talent management
strategy would lead to better impact on productivity and efficiency of Holiday Inn London
Hotel?
a) Agreed
b) Disagreed
Q3) Why it is important for an organisation to focus on management of talent?
a) To create improvement in skills and competencies
b) To enhance productivity and efficiency
c) Lead to higher motivation and encouragement in employees
Q4) Is reduction in employees turnover and enhanced employees engagement could also be
achieved by Holiday inn London through having proper management of talent?
a) Yes
b) No
Q5) What impact of talent management is lead on role of HR in Holiday inn Hotel,
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London?
a) Positive
b) Negative
c) No impact
Q6) How talent management is playing a crucial role in enhancing viability and scope of
human resources management in an organisation?
a) Better tool to retain talented employees
b) Enhance bonding of HR with staff
c) Timely identification of need of training
Q7) What implication are you having regarding the need of talent management in Holiday
inn Hotel for enhancing its competitive strength and success level?
a) Essentially needed
b) Not needed
Q8) What issues could be faced by HR managers of Holiday inn London during implication
of talent management?
a) High employee turnover
b) Difficulty in analysing dynamic needs of staff
c) High expectation and desires of employees
Q9) What are the various strategies that could be use by Holiday inn London for managing
talent?
a) Effective communication to enhance bonding
b) Regular training to sharpen skills of employees
c) Use of incentives and perks
d) Implication of participative management
Q10) Any further recommendation for Holiday Inn London for better management of
talent?
Ethical Consideration:
According for this research topic the objective is to get information through primary
sources and quantitative research method where the information data is collecting through the
different factor (Marinakou and Giousmpasoglou, 2019). As it to keep that confidential as well
as to making ensures about the data as it collects the review of respondents will not be disclosed
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as it implementing all authentic form of data which having no negative influence and not create
any impact on research and others sentiments (Sanjeev and Birdie, 2019).
Chapter 4: Data analysis and interpretation
For analysis and interpretation of data collected with the help of questionnaire use of
deductive coding method or typology of data analysis is used as deductive approach of research
is mainly associated with analysis and interpretation of quantitative data. For better presentation
of data analysis and interpretation use of pie charts and frequency table is made a description of
which is provided below:
Theme 1: Important concept of talent management
Q1) Do you having any perception about the phenomenon and
important concept of talent management?
Frequency
a) Yes 26
b) No 4
Interpretation
The above pie chart is depicting that out of 30 respondents selected for current research
work 26 participants were having perception about the phenomenon and important concept of
talent management where as 4 were unaware this concept.
Theme 2: Adoption of talent management strategy would lead to better impact on
productivity and efficiency
Q2) Are you agreed with the fact that implication and adoption of Frequency
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talent management strategy would lead to better impact on
productivity and efficiency of Holiday Inn London Hotel?
a) Agreed 22
b) Disagreed 8
Interpretation
It has been find out through current investigation that 22 individuals were agreed with the
fact that implication and adoption of talent management strategy would lead to better impact on
productivity and efficiency of Holiday Inn London Hotel where as 8 participants were seemed
disagreed with this fact.
Theme 3: Important for an organisation to focus on management of talent
Q3) Why it is important for an organisation to focus on
management of talent?
Frequency
a) To create improvement in skills and competencies 12
b) To enhance productivity and efficiency 8
c) Lead to higher motivation and encouragement in employees 10
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Interpretation
12 participants believed that it is important for an organisation to focus on management
of talent to create improvement in skills and competencies of employees where as 8 has
supported that talent management lead to enhancement productivity and efficiency. Apart from
this, 10 individuals had also supported higher motivation and encouragement in employees.
Theme 4: Reduction in employees turnover and enhanced employees engagement could also
be achieved through having proper management of talent
Q4) Is reduction in employees turnover and enhanced employees
engagement could also be achieved by Holiday inn London through
having proper management of talent?
Frequency
a) Yes 27
b) No 3
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Interpretation
With accordance to above frequency table and pie chart it can be analysed that 27
participants were having a thinking that reduction in employees turnover and enhanced
employees engagement could also be achieved by Holiday inn London through having proper
management of talent where as 3 individuals are also there who opposed this statement.
Theme 5: Impact of talent management is on role of HR
Q5) What impact of talent management is lead on role of HR
in Holiday inn Hotel, London?
Frequency
a) Positive 20
b) Negative 2
c) No impact 8
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Interpretation
It has been find out on the basis of current investigation that talent management lead to a
positive impact on role of HR in Holiday inn Hotel, London which was supported by 20
participants where as 2 were in favour of its negative impact along with 8 other who have
favoured that no impact is lead by talent management on role of HR.
Theme 6: Enhancing viability and scope of human resources management in an
organisation
Q6) How talent management is playing a crucial role in enhancing
viability and scope of human resources management in an
organisation?
Frequency
a) Better tool to retain talented employees 7
b) Enhance bonding of HR with staff 11
c) Timely identification of need of training 12
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Interpretation
7 respondents had supported that talent management plays a crucial role in enhancing
viability and scope of human resources management in an organisation through providing a
better tool to retain talented employees where as 11 supported enhanced bonding of HR with
staff. Further, 12 individuals also supported timely identifications of need of training as a crucial
role lead by talent management.
Theme 7: Need of talent management for enhancing its competitive strength and success
level
Q7) What implication are you having regarding the need of talent
management in Holiday inn Hotel for enhancing its competitive
strength and success level?
Frequency
a) Essentially needed 23
b) Not needed 7
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Interpretation
23 respondents believes that it is essentially needed for Holiday inn Hotel to have proper
implication of talent management for enhancing its competitive strength and success level where
as 7 participants were in favour of not needed option.
Theme 8: Issues faced by HR managers during implication of talent management
Q8) What issues could be faced by HR managers of Holiday inn
London during implication of talent management?
Frequency
a) High employee turnover 9
b) Difficulty in analysing dynamic needs of staff 11
c) High expectation and desires of employees 10
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Interpretation
It has been find out from current research work that many issues faced by HR managers
of Holiday inn London during implication of talent management that consist of high employees
turnover supported by 9 participants along with difficulty in analysing dynamic needs of staff as
supported by other 11 respondents where as further 10 individuals had supported high
expectation and desires of employees.
Theme 9: Various strategies that could be use by Holiday inn London for managing talent
Q9) What are the various strategies that could be use by Holiday
inn London for managing talent?
Frequency
a) Effective communication to enhance bonding 8
b) Regular training to sharpen skills of employees 7
c) Use of incentives and perks 6
d) Implication of participative management 9
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Interpretation
As per the opinion of 8 participants effective communication to enhance bonding is the
best strategy that could be use by Holiday inn London for managing talent where as 7 other
respondents had favoured regular training to sharpen skills of employees. Beside this, 6 other
individuals were also supported use of incentives and perks along with 9 who had favoured
implication of participative management as suitable strategy that could be use by Holiday inn
London for managing talent.
Chapter 5: Research outcomes, Recommendation and communication
5.1) Research Outcomes and convincing arguments
The convincing argument for current research work includes the fact that talent
management has become essential and crucial part of every organisation in order to attract and
retain talent employees that is necessary for better productivity and higher competitive strength.
As per the above discussion of the talent management in context of hospitality industry in which
it enhances through several activities by deliverables by retain and attract the high performer
workforce where they contributing and in return they are providing the valuable outcomes as it
form with different strategies which ahs been discussed above matter
5.2) Communication with stakeholders
Stakeholders are the person who are having direct or indirect influence and impact on
overall working and functions of organisation along with affecting the decision making process
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of a firm. The current resrch is based on concept of talent management thus, the stakeholders
who are selected for current research work are from the employees of Holiday Day inn Hotel
who are best aware about its policies and skills. Further, use of online modes of communication
like email and social media is used for having an interrupted and effective communication with
other stakeholders of Holiday inn that consists of its directors, managers, employees, customers
and other associated persons.
5.3) Recommendations
With respect to current investigation it has been find out that many issues like high
employees turnover, difficulty in analysing dynamic needs of staff and High expectation and
desires of employees are faced by an organisation while managing talent. Thus, adoption of
effective communication is recommended for Holiday inn as it lead to enhancement in bonding
among employees and HR managers so that they can have better understanding about needs and
wants of staff that is necessary for effective talent management. Further, providing regular
training along with use of incentives and perks is also suggested for Holiday Inn as it is a best
way to sharpen skills of employees and also keeps them motivated in order to retain talented
employees for longer period.
Chapter 6: Reflection and Conclusion
6.1) Reflection on effectiveness of current research method
The current research work is effective in achieving its goals and objectives well known
time and also lead to better development of my knowledge and personal skills. Use of
quantitative research method was made by me for current work that has ensures collection of
data in most simplest way through use of questionnaire. Further, it also improve my
communication and managerial skills through enhancing my capabilities. Use of Gantt charts
was also made by me to accomplish current work on time. Thus, it can be reflected that current
research work is very crucial and vital firm my personal development that has enhanced my
overall knowledge and skills level.
6.2) Reflection on alternative research methodologies
The alternative research method that could be used for current work includes qualitative
approach that is useful in collecting in-depth information about a topic. Use of interview could
be made fir data collection but is an expensive and time consuming method.
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6.3) Conclusion
On the basis of above research it can be concluded that talent management is playing a
crucial role in enhancing viability and scope of human resources management in an organisation
through yielding a better tool to retain talented employees along with enhancing bonding of HR
with staff and also ensures timely identification of need of training to maintain the skill and
efficiency level of employees. Further, it can be summarised that issues and challenges could be
faced by HR managers during implication of talent management that consists of difficulty in
analysing dynamic needs of staff, high employee turnover and also related with high expectation
and desires of employees. At last it can be summarised in the basis of above investigation that
many strategies and steps are adopted by organisation to overcome issues faced during
management of talent that consists of better communication and use of perks and incentives.
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REFERENCES
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Alice Withers.,2014.What is talent management and why is it important?. [Online]. Available
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