Understanding E-Restaurant Research Outcomes

The importance of proper planning in conducting research projects is emphasized, as it sets the stage for successful outcomes. The assignment highlights the significance of planning and estimation, implementation, and customer behavior studies. Research analysis is conducted to examine variables such as employee skills, potential customers' expectations, and management quality. Recommendations are made to implement plans that minimize costs, improve service levels, and enhance management skills. Overall, effective research project planning and execution are crucial for achieving desired outcomes.

Research Project

Table of Contents
Introduction......................................................................................................................................2
Task 1 Formulation of a Research Specification.............................................................................2
1.1 Rationale for Research Project..........................................................................................2
1.2 Principles of the Research Project....................................................................................3
1.3 Literature Review..............................................................................................................4
1.4 Methods of Research.........................................................................................................5
1.5 Action Plan to implementing research..............................................................................6
2.1 Requirement of Resources to conduct research.....................................................................9
Task 2.............................................................................................................................................12
2.2 Research Questions..............................................................................................................12
2.3 Research and Project Objectives and...................................................................................12
3.1 Factors influencing the success of Project...........................................................................13
3.2 Research Analysis................................................................................................................15
3.3 Recommendations and Justification.....................................................................................16
4.1 Presentation of research Outcomes......................................................................................16
Conclusion.....................................................................................................................................17
References......................................................................................................................................18
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Introduction
There are a large number of restaurants available in the US. All these restaurants are managing
efficiently by the Department of health. The department is responsible for measuring all
restaurants for food and safety purpose. Population in the US is large, and they are also varied
from each other as per their culture, and religion. We provide E-restaurant service to the different
customers where they click and order their entire lunch or dinner plan, and we can make their
dinner and lunch very special as per their expectations. It is considered that restaurant business is
not so easy and having large competition into the available market. Out main motive is to
provide the best service to potential customers.
We will have our internet website through which people can access to the restaurant easily and
can place orders. (Bell, 2014) There may be a large number of restaurants into the market which
are provided either tasty food or best facility, but we want to offer both things to our customers
so that we can make their day very special and entertaining. We also offer various external
services such as security on some unknown places like beach dinner with some extra charges.
Task 1 Formulation of a Research Specification
1.1 Rationale for Research Project
Project Purpose
The main purpose of the different E-restaurant project is to offer different service to the
customers. This was done through providing an E-ordering facility for securing their lunch as
well as dinner at our place or any other place as clients want. The main motive of the project is
offering following services:
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 Provide E-order lunch or dinner booking facility
 Provide overall services in just one click
 Extraordinary lunch and dinner service at client’s Place
 Arrangements and Security at any unique or separate Place dinner (Gayatri, 2014)
 Tasty food and beverages facility as per tastes of clients
 Provide special demand with order
Background of Project
My project is to provide E-restaurant service to a large number of customers in the US. The
restaurant will provide food and beverages services or other services as per choice and demand
of customers (O'Leary, 2013). There are a large number of restaurants providing e-food service,
but they provide food in their own place or at client home, but there is no any restaurant which
providing the food and other facilities at some extraordinary places.
My Restaurant will be the only restaurant which offers special dinner or lunch facility. Anyone
can reach us through our networking websites and can easily place their orders. We must
implement the policy of advance payment so that in future we don't have to face any problem
regarding payment. Out concept of the restaurant will be unique or different which is never seem
into the market.
1.2 Principles of the Research Project
It is necessary to follow the research project principles. It facilitates us in attaining the overall
objective of the research project so that restaurant services can implement in a predetermined
time period. The following principles enable us to attain the objective of the research in an
efficient manner:
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 It is necessary that research aims and questions should be determined in an efficient
manner so that they can provide us right direction to conduct the research further.
 There should be an information sheet for different participants of the project. It should
define clearly what the research is about, and what it will involve (McNiff, 2016). If
information sheet is there, participants will have more knowledge about the research
project, and they put their large efforts.
 The appropriate methodology should adopt to meet the desired answers of research
questions.
1.3 Literature Review
Technological growth changes the overall living standards of human beings. It completely
changes the restaurant industry. Most of the innovation in the restaurant industry has been with
point-of-sale operations. Areas of the restaurant also change as per the change in technology.
Traditional restaurant services require waiters and staff members to communicate with customers
before processing their orders directly. It consumes much time of individuals (Smith, 2015).
Recently, a new system was in processing which can efficiently resolve the different problems of
individuals. High-quality service system would actively measure the demand and needs of
individuals. The emergence of computer pioneered brings the automation of the overall lunch
and dinner ordering system. A PC was set up which is managed by the people for receiving the
orders of different clients. Wireless place booking system changes the overall management
system of restaurants. Lunch or dinner ordering system presented in-depth on the technical
operation of the PDA-based wireless ordering system (Saunders, 2014). This will facilitate a
high level of communication between the restaurant staff and individuals.
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1.4 Methods of Research
Primary Research
The research report of the project is mainly utilizing the primary or secondary research method.
Primary study is conducted to measure the taste and preferences of consumers, and their
feedback regarding the restaurant and its services or response. Various methods are applying to
measure the role of food and its quality in the life of human beings. All these will be analyzed by
organization primary research. For getting the answers of different research questions, I shall use
different methods of primary research which are following:
 Questionnaire and Surveys: It is very efficient and trustworthy method of collecting the
response of customers. This enables us in collecting the required data so that further steps
can be taken to implementation the desired project.
 Observations: It can be of two types; observation through communication and interaction
or observation through no interaction or communication. In the research project, direct
observation method is applied to measure the customer's response on the spot.
Secondary Research
Secondary research is also utilized for collecting the data in the desired manner. Secondary
research it conducted because it is easy to access and free to use (Davies, 2014). We mainly
utilized literature review method for carrying out the study.
 Literature Review: It helps us in reviewing the assemble articles and the original research
conducted by the writers in the selected field. This utilized to study the past research
regarding the subject of the research.
Research Method
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The research report mainly utilizes the qualitative research methods such as observation, survey,
and questionnaire (Tan, 2012). The qualitative method helps us in collecting the needed data in
an efficient manner. Qualitative research method is chosen for following reasons:
 Tastes and perceptions of customers can identify accurately.
 The framework and direction of research can be revised quickly with the changes in the
lifestyle of customers.
 Data about the feedback of restaurant can immediately collect from the clients so that
alteration can be made on a timely basis.
Limitations
 Rigor is very difficult to measure, maintain and demonstrate.
 Availability of a large number of data makes interpretation and analysis very difficult.
 Sometimes it is not accepted and understood as quantitative research within the scientific
community
 Availability of various issues such as confidentiality and anonymity.
1.5 Action Plan to implementing research
Project Schedule
As it is mentioned before that, the research is being carried out through primary research. We
identified the population for carried out our further research. The population is required to
analyze their feedback towards their taste and preferences or available restaurant services. With
primary research, secondary research is also conducted by reviewing the available literature
reviews of different authors. Articles of different authors are accessed through internet sources
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such as Google scholar, or Google (Flick, 2015). The project is started from 1 December. After
this various meetings and interviews are conducted so that project can succeed in the desired
manner. The project schedule of the research project is following:
Project Cost
It is necessary to work as per the project management schedule. This helps us in keeping a
balance in all the activities of the research project. The outcome of the E-restaurant project
research will be positive, and it is approximate $6100. If the project is implemented once then,
we need to spend only maintenance and personnel cost. Hence, total investment made in the
project facilitate us in earning a large profit. The cost incurring in all activates following:
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Cost Control Techniques
Cost control is necessary to fulfill the project in predetermined budget criteria. Techniques of
cost control are following:
 Planning the overall project budget
 Continuous measurement of costs involved in project
 Efficient time management (Wilson, 2014)
 Efficient Control of project changes
 Utilization of Earned Value
Gantt chart
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Success and Failure Criteria
 Efficiently identification of customer tastes and preferences
 Research is completed within predetermined time period
 Feedbacks are similar to expectations
 Research is completed within the less cost and maximum utilization of data collected
through researchers
2.1 Requirement of Resources to conduct research
Human Resources Requirements
Current Engagement Potential Management Strategy
Data Analyst Analyze the collected data from the market
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Market Researcher Conduct market research to know the
feedback of customers
Project Manager Communicating strategy and changes to
project to the whole team. Work with the
developer in close proximity, to ensure that
all activities are performed in a predetermined
manner.
Designer Following up with the Project manager and
the developer to ensure that selected design is
aligned as per the requirements.
Sponsor Continuous meeting with the team and the
project manager to check the additional
requirements and progress if any.
Business Analyst Keeping Stakeholders and project manager on
the same page through providing the required
information on a continuous basis.
Tester Generating different reports of project and
communicate any issue to both developer and
business Analyst
Network Analyst Necessary working is at the time of pre-
deployment testing and time of UAT.
Coordinating with the different team members
by email and reporting them about the
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required changes.
Developer Collecting testing results and developing a
component in parallel from the Tester.
Finance Requirements
Successful completion of the project requires more than 7500$. It is because large payment is
made to all human resources as well as research activities.
Time Requirement
After looking the above-mentioned diagram. It can be said that the research project can
successfully complete in 5 months. So, it requires hard dedication so that project can be
completed as per standard schedule.
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Task 2
2.2 Research Questions
Research Questions
Research Question for conducting the research are following:
 Is there a requirement or need for E-restaurant?
 How many customers can I expect?
 What is the adequate price for services offered by me?
 How should restaurant products look, taste, and feel?
 How are much competitors giving the same facility to the customers?
 Is there adequate demand for product and services offering by me to make to business
viable?
Project Hypotheses
Hypotheses#1: Demand of E-restaurant products effects the price of its products
Hypotheses#2: Services level of E-restaurant effects its reputation in the market
Hypotheses#3: Management skills affects the quality of services
2.3 Research and Project Objectives and
Project Objectives
Overall objectives of the project includes different things:
 To offer a customer-centric service. This will facilitate the customer to enjoy the food of
their choice.
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 Offering customers with an option to select location as per their own choice from the
available set of location. It is going to be the USP for our E-restaurant model.
 Establish ourselves as a famous and known brand in the US. The main target of the
management is to implement it within 5 months.
Research Objective
Objectives and outcomes of the project should be clear. Unclear objectives and outcomes bring
various problem and can influence the overall schedule of the project. Unclear objective brings
conflicts and project may fail. The research objectives of the research project is following:
 Measurement of customer feedback regarding the e-restaurant services.
 Measurement of taste and preferences of customers.
 Measure the potential growth of the selected market.
 The expectation of customer regarding prices of e-restaurant services.
3.1 Factors influencing the success of Project
There are two types of factors which influencing the success of the project in an efficient
manner. These factors are following:
Project Success Factors
There are a large number of success factors which influencing the overall success of the project
to a large extent. The following are the top 10 success factors:
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 Customer Involvement: Absence of customer involvement is the main factor of project
failure. Even when completed on standard time and budget, a project can fail if it does
not fulfill the requirements of the customers.
 Executive Management Support: It influences the success of a project in large extent.
Process and progress of the project will hamper in a case of lack input from an executive.
It produces various disadvantage for the project.
 Clear Statement of requirements: This factor is known as the base level requirement for
conducting research (Burke, 2013). By creating obtainable, minimal base level of
requirements and then developing those features will facilitate the effective outcome of
the project research.
 Proper Planning: It is considered the important key of the whole project. Creating a
project plan is necessary to conduct successful research. Planning is the first thing to do
when undertaking the research project.
Project Failure Factors
 Planning and Estimation Factor: This factor is mainly related to the schedule estimates
and the initial cost of the project. The project may fail if it is not planned correctly.
 Implementation Factor: This factor influences the overall success of the project and
becomes a failure. This is caused by changes in project scope and wrong utilization of
project methodology, or high changes in testing and project requirements (Bennett,
2014).
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3.2 Research Analysis
The project is analyzed through conducting the descriptive analysis of the study. It mainly
focuses on the various variable under the study and the mean and the standard deviation of the
same as showing in the below-mentioned table:
Variable Mean Standard Deviation
Employees 3.71 0.6713
Potential Customers 3.57 0.7786
Management 3.3 0.6951
From the above-mentioned figure, it can be understood that the mean of competitors employees
3.71 states that demand e-restaurant products highly influenced by the price of products which
ultimately influence the reputation of a restaurant in the market. Another means of the potential
customers states that the reputation of the e-restaurant influenced by the level of services offered
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by them. Moreover, the third mean describes that the quality of services influenced by the skills
of management.
3.3 Recommendations and Justification
Customer behavior study is necessary for conducting every research project. It is important
because various decisions are largely influenced by their expected actions or behavior. Due to
this reason, consumer behavior is known as the applied discipline which is required while
conducting every research. Large time of our life is spent directly in the marketplace, engaging
or eating in other market activities. In addition, the goods people eat determine their living
standard. All these general concerns are enough to justify our study of providing e-restaurant
services. The main reason behind this project was to determine the customer perception toward
the e-services facility and product prices and with the help of this paper I able to know the
customer perception towards the e-service facility and its product prices.
4.1 Presentation of research Outcomes
Research outcomes influence the implementation of the E-restaurant project in a significant
manner. The demand for E-restaurant products highly influenced by the prices of its products.
So, the management of e-restaurant should implement such plan which minimizes the overall
cost of the project (Kerzner, 2013). In the same manner service level and management skill will
also influence the reputation of the project in the market. While launching the E-restaurant
management should take corrective action towards its control techniques so that overall cost can
be minimized.
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Conclusion
After studying all this, it can be concluded that research should be conducted in an efficient
manner. If all principles of the research project follow accurately, it must able to gain success in
the market. Customer satisfaction is necessary for every businessman. So, the main motive
behind every project should deliver high level of satisfaction to their target customers.
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References
Bell, J. (2014). Doing Your Research Project: A guide for first-time researchers. McGraw-Hill
Education (UK).
O'Leary, Z. (2013). The essential guide to doing your research project. Sage.
McNiff, J. (2016). You and your action research project. Routledge.
Saunders, M. N., & Lewis, P. (2014). Doing research in business and management: An essential
guide to planning your project. Pearson Higher Ed.
Smith, J. A. (Ed.). (2015). Qualitative psychology: A practical guide to research methods. Sage.
Davies, M. B., & Hughes, N. (2014). Doing a successful research project: Using qualitative or
quantitative methods. Palgrave Macmillan.
Flick, U. (2015). Introducing research methodology: A beginner's guide to doing a research
project. Sage.
Wilson, J. (2014). Essentials of business research: A guide to doing your research project. Sage.
Bennett, J. M., & Ho, D. S. (2014). Human resource management. In PROJECT
MANAGEMENT FOR ENGINEERS (pp. 231-249).
Burke, R. (2013). Project management: planning and control techniques. New Jersey, USA.
Kerzner, H. R. (2013). Project management: a systems approach to planning, scheduling, and
controlling. John Wiley & Sons.
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