Consumers of Organic Food Research Study

Added on - 03 Dec 2019

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RESEARCHPROJECT1
TABLE OF CONTENTSTitle –...............................................................................................................................................3LO 1.................................................................................................................................................31.1Possible Research Project Outline Specification...................................................................31.2Factors Contributed in Selecting Research Project...............................................................31.3 Critical review of key references...........................................................................................4Factors affecting the purchase of organic food............................................................................4International studies on consumers of Organic Food..................................................................5Consumer’s preference for organic food in UK..........................................................................51.4 Research project specification...............................................................................................61.5 Appropriate Plan and procedure............................................................................................6LO 2.................................................................................................................................................82.1 Match resources efficiently to the research questions...........................................................82.2 Proposed research investigation............................................................................................82.3 Record and collect relevant data..........................................................................................10LO 3...............................................................................................................................................113.1 Use appropriate research evaluation techniques..................................................................113.2Interpret and analyse the results in terms of the original research specification.................113.3Make recommendations and justify areas for further consideration...................................15REFERENCES..............................................................................................................................172
Title –To investigate the impact of organic food oncustomerbehavior –Study on how theintroduction for organic foods change the way consumer shop and eat?LO 11.1Possible Research Project Outline SpecificationThe twentieth century has witnessed different types of technological agricultural changes.It leaves remarks on rural landscape and population. Due to invention of machinery labour at thefarm has gone out of the field and use of chemical fertilisers has increased without taking intoconsideration the concern for environment (Oudet and et. al., 2012). But in the recent years thisissue has come into the limelight and demand for organic food has been increased among theconsumers.The term “organic’ is rooted in Greek. It denotes the life or way of living. This kind ofproducts were firstly introduced in 1940 and were regarded as the food which is developed,grown and stored without any use of synthetically produced chemicals or fertilizers, herbicides,fungicide etc. It is a product manufactured from organic farming (Bravo and et. al., 2013).There is an increase in the demand for organic food becauseperception of customerstowardssuch foodin terms of quality and safety has emerged to be better.However,consumption of organic food is relatively less as compared to non-organic food.Hence suchsituation demands for a research on this subject.1.2Factors Contributed in Selecting Research ProjectEvery study is performed because of a reason. There are some factors which influence theresearcher to perform such kind of research. The subject of organic food has been explored byvery few researchers. This appears that subject is a bit challenging to me. Further in the recentyears it has been noticed that consumers have become highly conscious about their health. Theykeep a strong watch on hygienic and unhygienic kind of things. Despite of increasing awarenessabout the organic food, still the consumption of this kind of food is low. Apart from that subjectof organic food is related with environmental impact hence it discloses some of the corporatesocial responsibilities of the manufacturers.3
Therefore all the above issues needs a research to be performed on the impact of organicfood on consumer behaviour. It will be really interesting to identify consumer’s intention andattitude to buy the organic food.1.3 Critical review of key referencesFactors affecting the purchase of organic foodConsciousness towards healthKey rationale behindbuying the organic food is health consciousness andpreservation ofenvironment. According to Thøgersen and Zhou, (2012),with the consciousness towards health,there is apositive impact on the attitude of the customers to buyorganic food.It encourages thepeople to maintain a healthy life standard. According to Beltrán and et. al., (2013),healthconsciousness and attitude to buy the organic food shares strong relationship. This is thescenario because it is been viewed as environmental friendly, healthier and safer food ascomparedto the conventional ones.Environment ConsciousnessAnother major reason identified for buying the organic food is environmentconsciousness. Environment is taken as something under which the people live and consumedifferent types of things. According to Krippendorff, (2012), this factor influences the peopletodevelop positive assertiveness with regards toorganic food. This type of food cultivation isperformed through taking into consideration the environmental aspects. It involves the use oforganic compost, manure fertilizer, natural pest etc. which lead to decrease in the negativeimpacts on the environment.Organic Food priceVarious studies conducted on this subject have shown thatregular buying of prodfuctsconcerning to organic foodis lowwith relatedto the non-organic products.The rationalebehindthat is the expensive price of the organic food because frequently these kind of products arecharged with premium pricing (What is Organic Food and Why Should I care?, n.d). Thisindicates that consumer carries a negative perception in buying these food items.4
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