Importance of Corporate Social Responsibility at Tesco

This presentation focuses on the importance of Corporate Social Responsibility (CSR) at Tesco and its impact on consumer decision making. It aims to identify the values and significance of CSR, explore ways to influence consumer preferences and choices, and evaluate the effectiveness of CSR activities. Thematic analysis is conducted using a questionnaire to gather data on various aspects of CSR at Tesco.

RESEARCH
PROJECT

Cover Content
 Introduction
 Aim and objective
 Thematic analysis
 References

INTRODUCTION
In this modern times basic aim of every business firms is to achieving
higher profitability and growth at a place of market while attracting
of huge numbers of consumers towards enterprise and offered
services and products. Preferences and choices of consumers are
fastly changed according to increasing changes in a cost of market
and trend. CSR is a big concept which play a very main role in
buying and attaining customers towards company or its high and
innovative quality of services and goods.

Objectives.....
Identify the values and importance of Corporate-social responsibility
at Tesco.
what are the different ways through which preference and choices of
consumers could be influenced?
Mention variety of CSR activities which are executed by a business.
Conduct an evaluation of effectiveness of CSR activities and their
implication on the decision making process of consumers.

Thematic Analysis
For the purpose of collecting and recording data, Questionnaire is
employed so that various elements of CSR in relation to Tesco could
be identified. It is an renowned tool through which views and
opinions of respondents could be identified on the subject of the
investigation. The questions which have been formed are systematic
and orderly so that there is more chances of collecting of right set of
data. The data which has been collected through right approach
assures that accurate data have been collected.

Theme 1:- Familiarity with the concept of Corporate
social responsibility
21
9
a) Yes
b) No

Theme 2:- Importance of CSR activities.
24
6
a) Very Important
b) Less important

Theme 3:- Influence of CSR activities upon buying
behaviour of consumers
19
11
a) Yes
b) No

Theme 4:- Purchasing behaviour of consumers towards
organisation with poor CSR record.
8
22
a) Definitely
b) Never

Theme 5:-Satisfaction of consumers related to conduct
and compliance of Tesco.
23
7
a) Yes
b) No

Theme 6:- Attaining competitive advantage through
CSR activities
20
10
a) Yes
b) No

Theme 7:- The appreciation of the CSR practices related
to company
15
8
7
a) Environmental Responsibility
b) Philanthropic Practices
c) Ethical business practices

Theme 8:- The approach of souring local products by
this organisation
25
5
a) Yes
b) No

Theme 9:- Customer loyalty through CSR practices
18
12
a) Yes
b) No

References
Andrew Caulfield, P., 2013. The evolution of strategic corporate social
responsibility. EuroMed Journal of Business. 8(3). pp.220-242.
Goworek, H., 2011. Social and environmental sustainability in the
clothing industry: a case study of a fair trade retailer. Social
Responsibility Journal. 7(1). pp.74-86.
Gupta, P. and Sethi, N., 2016. Factors Affecting Customers' Choice of
Shopping-A Comparative Study of Online and Offline Shopping
in Odisha, India. Journal of Marketing Vistas. 6(1). p.63.

Thank You!!!