Factors that influence customers taste towards the brand and its offerings

Research Project 4

Table of Contents
INTRODUCTION 400....................................................................................................................1
Research aim...............................................................................................................................1
Research objectives.....................................................................................................................1
Research questions......................................................................................................................1
Scope of the research..................................................................................................................1
Rationale of research...................................................................................................................2
TIME FRAME.................................................................................................................................3
LITERATURE REVIEW ...............................................................................................................4
Concept of customers perception towards the brand..................................................................4
Ways that can be used by hotel to increase customers satisfaction............................................4
Major features that attracts customers towards the Shangri-La Hotel at The Shard, London....5
METHODOLOGY..........................................................................................................................5
REFERENCES................................................................................................................................8

Title: Factors that influence customers taste towards the brand and its offerings." A study
on Shangri-La Hotel at The Shard, London
INTRODUCTION 400
In a competitive business environment, each organisation wants to sustain in market for
longer period of time. For this, providing better satisfaction to its customers is crucial because it
it contributes in maximising the profitability level (Moreira, Fortes and Santiago, 2017). In this,
company is responsible for understanding the customers taste and factors that may change their
buying behaviour. This can be beneficial in analysing the actual requirement in market place.
Present research is based on Shangri-La Hotel at The Shard, is famous hotel that provide
accommodation services in over the world. The main focus of this hotel is to provide quality
services to it customers in order to gain their satisfaction.
Research aim
"To investigate the factors that influence customers taste towards the brand and its
offerings." A study on Shangri-La Hotel at The Shard, London.
Research objectives
 To identify the concept of customers perception towards the brand.
 To explore the ways that can be used by hotel to increase customers satisfaction.
 To determine the major features that attracts customers towards the Shangri-La Hotel at
The Shard, London.
Research questions
 What is the concept of customers perception towards the brand?
 What are the ways that can be used by hotel to increase customers satisfaction?
 What are the major features that attracts customers towards the Shangri-La Hotel at The
Shard, London?
Scope of the research
Customers are the important asset for business organisation because the overall success
of company is highly based over the consumers. This research provide wider scope of company
by analysing the factors that influence customers taste and behaviour towards the brand. In this,
organisation tries to keep their customers satisfy by providing them values as per their needs and
wants (Rousta and Jamshidi, 2020). With the help of this, organisation can easily enhance their
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