Sustainable Tourism Development and Management

The provided assignment is related to sustainable tourism development and management. It includes references to various studies, research papers, and books that discuss different aspects of sustainable tourism, such as its benefits, challenges, and strategies for implementation. The assignment appears to be a collection of summaries or analyses of existing literature on the topic, rather than an original piece of work or a problem-based assignment.

RESEARCH PROJECT

Table of Contents
TASK 1............................................................................................................................................1
1.1 Formulate and record possible research project outline specification..................................1
RESEARCH AIM AND OBJECTIVE ......................................................................................1
Research question........................................................................................................................2
1.3 Undertake critical review .....................................................................................................2
Literature review.........................................................................................................................2
1.4 Research methodology .........................................................................................................4
1.5 Gantt chart ............................................................................................................................7
1.5 Suitable plan..........................................................................................................................7
Task 2...............................................................................................................................................8
2.1 Match the resources efficiently to the research questions ...................................................8
2.2 Undertaking the proposed research investigation ................................................................8
2.3 Record and collected data ....................................................................................................8
Task 3.............................................................................................................................................12
3.1 Research evaluation techniques .........................................................................................12
3.2 Interpret and analyses result...............................................................................................12
3.3 Recommendation ...............................................................................................................19
Task 4.............................................................................................................................................20
4.1 Presenting outcome in a poster format................................................................................20
REFERENCES..............................................................................................................................20
REFERENCES..............................................................................................................................21

TASK 1
1.1 Formulate and record possible research project outline specification
Tourism is becoming on of the major source of income in many countries and it is
developing in the global market. Many people travel for the purpose of pleasure and some for
business. To successfully evaluate these functions it is related to that travel and tourism is
conducted without providing any harm to the environmental and natural ecosystem of any
particular area. People travel to various tourist destination for enjoyment purpose and for holiday
moreover, there visit is subjected to harm the natural and social-environment of the place. With
the increase in the population there is a growth in pollution rate and increase in disturbance to the
environment. The present study is conducted on the national parks of UK and to promote the
sustainable tourism development in the country. The government is also functioning to provide
support in developing the tourism and to make the country powerful and remarkable. To increase
the sustainable tourism development it is required to know the impact of tourism in the country
and increasing the interest of tourist in visiting the national parks in UK. To fulfil the needs of
national park and introduce sustainable tourism and also enhance the economic conditions of the
country.
RESEARCH AIM AND OBJECTIVE
Aim
"To explore the importance of promoting a sustainable tourism development in UK”- A study
on the national parks of UK.
Research objectives
 To understand the concept and importance of sustainable tourism development STD)
 To evaluate the impact of sustainable tourism development STD on growth of National
Park of UK.
 To measure the effectiveness promoting a sustainable tourism development in the
National Park of UK. To recommend the strategies to promote a sustainable tourism development
1

Research question
 What is the concept and importance of sustainable tourism development STD)
 What is the impact of sustainable tourism development STD on growth of National Park
of UK.
 What is the effectiveness promoting a sustainable tourism development in the National
Park of UK. What strategies to recommend promoting a sustainable tourism development
1.2 Identify factor that contribute to the process of research project
Rational of study
Tourism is one of the most important and remarkable socio-economic phenomena as the
growing interest of people globally. It is forming as an industry which in the present scenario is
the main element for raising economy in both developed and developing nations. It is free to
utilise free natural and cultural resources for development and to promote tourism and attract
visitors. Its impact create the opportunity for enhancing employment, and positively forms the
redistribution of wealth and increase the economies. There is a need of balance and negotiation
in these objectives to compete and provide opportunities for wider development. This research is
mainly focused on understanding the needs of sustainable tourism development and promoting
the National parks of UK. These areas are protected under the Sustainable Tourism Initiative
(STI) that encourages people for supporting in protecting the parks and developing awareness for
increasing the interest of local and national tourist. It also focuses to protect the environment for
future as in tourism the main cause of providing harm to environment is through the emissions
coming from transportation. This study focuses to increase the awareness to utilise the local
transportation and help in generating sustainable tourism and protecting the natural environment
for future generation.
1.3 Undertake critical review
Literature review
The concept and importance of sustainable tourism development STD
According to the Liburd and Edwards, (2010), the concept of sustainable tourism
development focus on low effect on the local culture and environment and assist in generating
2

employment and income. Further it also provides a proper concept for the improvement of
ecotourism initiatives. Sustainable Tourism include a strong commitment toward the nature,
social responsibility and the integration of local people on a tourist operation. Further the
sustainability development approach can be applied at any aspect of tourism development. As
because sustainability is depended on the way the planning is undertaken related to preventing
the society, economy and environment and the effectiveness of plan and implementation.. As per
the view of Nicholas and Thapa, (2010), environment sustainability tourism assist in creating
less impact on natural resources, particularly in protected area. It leads to reduce damage to the
environment such as habitats, water living, flora etc. Basically it helps in providing benefit to the
environment. Further sustainable development assist in keeping safe social and culture. Iit
prevent from the harm to the culture of the community and social structure. Along with this it
also respects different types of culture and traditions. For its planning there are different types of
stakeholders are involved in it such as tour operator, government, communities etc. As per the
view of Stoddard, Pollard and Evans, (2012), explained that sustainable development assist in
economic development. Further it helps in providing employment and generate the national
income. Along with this, it provides benefits to the employees, neighbours and owners. There are
many contexts which indicate that tourism is not a smokeless industry. Author suggested that
national park of UK is not managed effectively then it leads to lower the demand of tourism.
Many time's tourism provide such accused of destruction which is done by them. As because
there are many times visitors are destroyed the destination by their own. It is basically done with
the national park destination which is highly resources sensitive. In order to reduce the negative
impact and increase the opportunity it is important to planned and managed effectively the
tourism activity (Stanford and Guiver, 2016). There is increase in demand of the sustainable
tourism from the side of people who like to enjoy adventure travel, nature tourism and
ecotourism.
The impact of sustainable tourism development STD on growth of National Park of UK.
Over the last years, tourism has evolved and has become one of the most powerful and
important factor for increasing the economical condition for the country. The development of
sustainable tourism has impacted in the growth of National parks in Uk, as they are
understanding the need to protect the parks and open it for the tourism practices. The tourism
industry has matured over years and is being increasing the interest of different class of people
3

and attracting them to enjoy and to spend their quality time and increase sustainability of
tourism. The National parks are increasing the interest of people to come and enjoy and have a
deep satisfaction in the natural environment by protecting the rights of individual and enhancing
sustainable tourism development. The national park of UK tourism has some positive impact on
the environment in different ways such as it lead to increase the awareness related to the
conservation of the resources and enhance the environmental friendly activity(Hall, Gossling and
Scott, 2015). Along with this, visitor income also contributes to improve the national park
resources and used in conservation project. Contribution provided by direct visitor have some
significant benefits that it provide alternative source of income in order to meet the funding
requirement for the new project which is related to the conservation of resources and
maintenance of national park.
The effectiveness of promoting a sustainable tourism development in the National Park of UK
The sustainable tourism development has been promoted with a positive impact on the
National Park of UK and increased the economic condition of the country and also employment
ratio in the country. Promoting sustainable tourism creates a bond between economic conditions
and development of countries positive cultural activities. It also motivates people to protect the
socio-cultural environment. The main reason for promoting the tourism is to benefit the
economy. For this purpose the UK association of National Park presented all its benefits on their
websites as because increase in tourism is one of the best source of generating income.
Therefore, the economic benefits lead to increase in employment and growth and development of
industrial area(Murphy, 2014). The effectiveness of promoting sustainable tourism development
helps in increasing the economy and also develop strategies to increase the national economy and
develop the strong relation between tourism and other factors that promotes economic
enhancement like manufacturing.
1.4 Research methodology
This section of research methodology can be state as one of the most important section of
the research. The reason behind the importance of the research is that it helps an individual to
understand and focus on the various tools and techniques that are helpful in achieving the aim
and objectives of the study. The study focuses on the research based on evaluation of the
techniques that is the best suitable to evaluate the motive of the research. The process of
4

collecting data and information for the purpose to make decisions in promoting the sustainable
tourism development in the country.
 Research approach- This approach helps in carrying out the study in the best
possible manner by implementing strategies which are essential for the research.
The researcher can use these two types of approaches that includes inductive and
deductive approaches. To carry out the research on analysing the factors that
influence the sustainable tourism development in the country and it will be
implemented by using inductive approach(Font, Garay and Jones, 2016 ). It is
done as it helps in bringing out the more specific research and information that is
required for the researcher to carry out the research.
 Research design- It is linked with the key problem and designing the more
specific systematic plan that will help in analysing the research design such as
descriptive, exploratory, case study etc. In the present report exploratory research
design will be used to identify the key factors that are for the sustainable tourism
development. This design will also help in analysing the need to protect the
sustainable research development(Kalra, Phadnis and Joshi, 2017. ).
 Data collection- This is the process in which data is collected from different
techniques and sources that are helpful in carrying out the objectives of the
information and on a particular topic. The data collection is the process where
different data is collected through different means as primary and secondary. To
conduct the research that helps in sustainable tourism development and the
sources will be taken into consideration. Primary data is collected and secondary
data is gathered through books and journals.
 Sampling- It can be identified as an effective process in which different people or
sample are selected with an objective to gather primary information. Moreover, it
can be classified into two categories that is probabilistic and non-probabilistic.
The data collected is sampled according to the requirement of the research and it
is done for the purpose of attaining more specific and required information from
the collected data(Landau, Mitnik and Lev-Ari, 2016. ).
 Data analysis- It is the process in which different tools are being used in order to
analyse or evaluate the information collected from various sources to find out
5

valid conclusion. Quantitative and qualitative are the two different techniques
which can be used to carry out the process of data analysis. In the present
research, qualitative technique will be used where the data collected will be
analysed with the help of different themes. Along with this, the information will
be presented with the help of various tables (Mammen, Norton and Butz, 2016. ).
6

1.5 Gantt chart
1.5 Suitable plan
Activities 1st
Week
2nd
Week
3rd
Week
4th
Week
5th
Week
6th
Week
7th
Week
8th
Week
9th
week
10th
Week
Formation of
the research
proposal
Making the
objectives
and aim
Developing
research
questions
Identifying
and selecting
method of
data
collection
Literature
review
Designing
Research
Methodology
Collecting
primary
data
Data
analysis
Finding of
collected data
Recommenda
tions and
conclusion

Task 2
2.1 Match the resources efficiently to the research questions
In the present report to make the research paper effective different resources are used and
undertaken efficiently. The report is made reliable and more valid with the use of some financial
and physical resources. There is a relation between the resources and the questions used for
research which states that resources are utilised for generating questions whereas, financial
resources are helpful to gather data and also utilised to develop and prepare questionnaire. The
research questions are developed on the basis of generating effective results for the research
paper. These questions are evaluated from the requirement to increase the required effectiveness
in the development of the economic conditions of the country.
2.2 Undertaking the proposed research investigation
The research methodology is organised in a way so to know the need to promote
effectiveness in sustainable tourism development and its requirement in promoting National
Parks in UK. It focuses on using a different methods by which the sustainable tourism can be
achieved and also increase its effectiveness for further development in National parks. The
present report is being developed by using the descriptive and interpretative research design so to
make the research more effective. The aim and motive of the researcher in the report is to
identify the needs and effectiveness of the sustainable tourism development in the National parks
of UK. To evaluate the purpose of requirement the researcher has used inductive research
approach, that implements on researching general information and then focuses on the specific
issues for the selected topic. Moreover, data is collected from both primary and secondary
methods. In primary method of collecting information will be specific and no resemblance to any
books and journals. Information is collected by various methods through internet, newspaper,
books and journals. The analysis of the data collected will be done with the help of qualitative
and quantitative techniques. Moreover, in the present research to analyse the data qualitative
technique is used for further process.
2.3 Record and collected data
Theme 1: No, the tourism policy do not help in achieving the sustainable tourism development

1.) Does the tourism policy helps in the UK
achieving the sustainable tourism
development? No of respondent
Highly agree 2
Agree 1
Neutral 1
Disagree 3
Highly disagree 3
10
Theme 2: The policies helps in protecting the natural resources and national park in the country.
2.) According to your view, the policies
helps in protecting the natural resources and
national park in the country? No of respondent
Highly agree 4
Agree 2
Neutral 1
Disagree 2
Highly disagree 1
10
Theme 3: The natural heritage assets, including national park and resources are highly
protected.
3.) According to your view, does the
natural heritage assets, including national
park and resources are highly protected? No of respondent
Highly agree 4
Agree 2

Neutral 1
Disagree 2
Highly disagree 1
10
Theme 4: Tourism being effectively planned and managed in national parks and other tourist
spots.
4.) According top your view, Is tourism
being effectively planned and managed in
national parks and other tourist spots? No of respondent
Highly agree 5
Agree 3
Neutral 0
Disagree 1
Highly disagree 1
10
Theme 5: The tourism policies does not offer a well organised product related to heritage areas.
5.) Does the tourism policies offer a well
organised product related to heritage areas? No of respondent
Highly agree 2
Agree 2
Neutral 2
Disagree 1
Highly disagree 4
10
Theme 6: The country natural heritage is supported by tourism for sustainable tourism
development.

6.) Is the country natural heritage is
supported by tourism for sustainable
tourism development? No of respondent
Highly agree 3
Agree 3
Neutral 1
Disagree 2
Highly disagree 1
10
Theme 7: The tourism approaches does not help in protecting issues related to cultural heritage.
7.) Does the tourism approaches helps in
protecting issues related to cultural
heritage? No of respondent
Highly agree 1
Agree 1
Neutral 2
Disagree 1
Highly disagree 4
10
Theme 8: Sustainable tourism have an impact on country national economy.
8.) Does sustainable tourism have an impact
on country national economy? No of respondent
Highly agree 4
Agree 3
Neutral 1
Disagree 1

Highly disagree 1
10
Theme 9: there is an importance of sustainable tourism development in protecting national park
in the UK.
9.) Do you feel there is an importance of
sustainable tourism development in
protecting national park in the UK? No of respondent
Highly agree 5
Agree 2
Neutral 1
Disagree 1
Highly disagree 1
10
Theme 10: sustainable tourism helps in monitoring environmental conditions of national parks in
the UK
10.) Does sustainable tourism helps in
monitoring environmental conditions of
national parks in the UK? No of respondent
Highly agree 4
Agree 2
Neutral 1
Disagree 1
Highly disagree 2

Task 3
3.1 Research evaluation techniques
There are two types of techniques to evaluate the research that are qualitative and
quantitative techniques. In quantitative technique the research is evaluated in a sample form and
information is gathered from a group of population and their interest and views as well opinions
are used for the purpose of research. In this method it also includes the prescribed concept of
review for records and observation and to formulate the hypothesis or theory this technique
further uses deductive process to generate results. On the other side qualitative technique is
implemented to gain the deep understanding of the effectiveness of enhancing sustainable
tourism development in the country. This research is used to gain and understand an underlying
reason and the method of collection of data is unstructured. Questionnaire, interview and survey
are some common method for this purpose. In the present report the researcher has used
qualitative technique in which collected data is prepared by questionnaire and thematic analysis
and chart is made to analyse the data collected. This method is used by the researcher to show
the effectiveness of the research and to make it easier to understand the analysis and
interpretation of the data collected.
3.2 Interpret and analyses result
Theme 1: No, the tourism policy do not help in achieving the sustainable tourism
development
Interpretation: From the above it is interpreted that tourism policy does not support in
achieving the sustainable tourism development as from the 10 respondent, 3 of them highly
0
0.5
1
1.5
2
2.5
3 2
1 1
3 3
Colum...

disagree with the fact and 3 of the respondent also disagree with the same. Whereas, 2
respondent have strongly agreed with the point and 1 respondent also agree and 1 was neutral
about the same.
Analysis: From the above research it is analysed that tourism policy do not help in achieving the
sustainable tourism development as 3 of the respondent have strongly disagreed with the
sustainability of tourism. It is analysed that the UK government and tourism department must
develop strong policies that helps in achieving the sustainable tourism development and they
should also provide some extra benefits to the individual for promoting the tourism in the
country. Tourism policies should be evaluated in the country and the policies that are attracting
the interest of individual must be enhanced and developed as per the requirement of the
development procedure.
Theme 2: The policies helps in protecting the natural resources and national park in the
country.
Interpretation: From above study it is interpreted that out of 10 respondent 4 have highly
agreed when asked about the policies protecting the natural resources and parks in the country.
Whereas 2 moderately agree with the same and on the other hand 2 of them disagree to the
policies protecting the natural parks and 1 respondent highly disagree with the same.
Analysis: It is analysed from the above that policies do help in protecting the natural resources
of the country and also the national parks as most of the respondent were positive while
answering the same. The policies made must be equally beneficial for the tourism department
0
1
2
3
4
4
2
1
2
1 Colum...

and the national park in the country and must ensure to work in the development of the
sustainable tourism. It is also analysed that natural resources of the country must be protected as
they are the main attraction of the country and tourist point should be developed in national
parks.
Theme 3: The natural heritage assets, including national park and resources are highly
protected
Interpretation: On asking about the natural heritage protection 4 respondent out of 10 have
strongly agreed with the fact and 2 of them agree with the same. On the other hand 2 respondent
were disagreed the point and 1 of them strongly disagree on the same.
Analysis: The above research focus on the point that natural heritage and national parks are
highly protected and most of the respondent have also agreed to the same. It is analysed that
protecting them will open a way for the country to develop sustainable tourism in the country.
This will also be beneficial in raising the economy of the country and manage to increase the
interest of individual for development in the tourism aspect.
Theme 4: Tourism being effectively planned and managed in national parks and other
tourist spots.
4
21
2
1
Highly agree
Agree
Neutral
Disagree
Highly disagree
Highly agree
Agree
Neutral
Disagree
Highly disagree
0 0.5 1 1.5 2 2.5 3 3.5 4 4.5 5
5
3
0
1
1
Colum...

Interpretation: Out of 10 respondents 5 respondent highly agree that tourism is effectively
planned and managed in national parks and in the other tourist spots. Whereas, 1 respondents
strongly disagree to the fact and 1 respondent also disagree on asking the same.
It is analysed from the above statement that tourism is highly and effectively planned and
managed in national parks as it gives a positive impact on the development of the sustainable
tourism and focuses to increase the interest of tourist and also protect their individual rights and
develop a healthy relation in the development. As most of the respondent also feels that
managing tourism will be profitable for everyone and help in increasing the employment rate in
the country.
Theme 5: The tourism policies do offer a well organised product related to heritage areas.
Interpretation: On asking about the tourism policies do they offer a well organised product in
relation to heritage areas out of 10 respondent, 4 have strongly agreed that it offers a well
systematic organised product and 2 respondent agree with the same. On the other hand 2 of them
were neutral for the same and 1 highly disagree to the fact and 1 respondent also disagreed to the
fact.
0
1
2
3
4
4
2 2
1 1 Colum...

Analysis: From the above analysis it is concluded that tourism policies do offer a well organised
product in relation to heritage areas as most of the respondent have given positive reaction to the
statement. It is also analysed that to attract tourism in country it is required to maintain a well
organised product or the sustainable development in the country would not be possible.
Theme 6: The country natural heritage is supported by tourism for sustainable tourism
development
Interpretation: Out of 10 respondent, 3 of them feels that country natural heritage is supported
by tourism for sustainable tourism development and on the other hand 3 agree to the same.
Whereas 1 kept neutral on the fact and 2 straight away disagree with the same and 1 also highly
disagreed with the fact on asking.
Analysis: On analysing the research it shows that the natural heritage of the country is
systematically supported by the tourism for development of the country and sustainable tourism
as well. Most of the respondent also feels that supporting the natural heritage will bring tourist
attraction in the country which will positively increase the nation's economy. It will also bring
employment in the country and generate better opportunities for the development of sustainable
tourism.
Theme 7: The tourism approaches do help in protecting issues related to cultural heritage
0
1
2
3
3 3
1
2
1 Colum...

Interpretation: On asking about the tourism approaches in the country and do they help in
protecting issues related to the cultural heritage there were 10 respondent and out of which 4
have highly agreed to it and 1 respondent also moderately agreed to the approaches being
positive. On the other hand 2 of them were neutral to the same and kept quiet to the fact, whereas
1 respondent disagree to the same and 1 was highly disagreeing to the fact.
Analysis: The above research states that tourism approaches do help in protecting the issues
related ton cultural heritage as most of the respondent have given answer to this statement
positively and feels that it is necessary for the tourism to protect the issues that are related to the
cultural heritage of the country. They need to focus on the tourism approaches and deliver good
results for protecting the issues and enhance the economy of the country.
Theme 8: Sustainable tourism have an impact on country national economy
Interpretation: Out of 10 respondent, it was noted from the above that 4 respondent feels that
there is an impact on the country national economy and have strongly agreeing to the fact and 3
of the respondent agree with the same. While 1 respondent was not sure about the economic
factor of the country and sustainable tourism development. On the other hand 1 of them disagree
to the same and also 1 respondent highly disagreed to the fact.
Highly agree
Neutral
Highly disagree
0 0.5 1 1.5 2 2.5 3 3.5 4
4
1
2
1
1
Colum...
0
1
2
3
4
4
3
1 1 1 Colum...

Analysis: It is analysed from the above data that sustainable tourism have a positive impact on
the national economy as tourism open the broad gap of employment and also makes it easier for
developing the sustainable tourism so to enable positive impact on the economy of the country. It
is seen from the positive reply from the respondent that developing the tourism activities will
also increase the employment in the country.
Theme 9: There is an importance of sustainable tourism development in protecting
national park in the UK
Interpretation: From the above information it is interpreted that out of 10 respondent 5 of them
feels that there is an importance of sustainable tourism development in protecting national park
in the UK and 2 of them also agree with the same. While 1 respondent kept neutral and did not
bother to speak on the question and on the other hand 1 of them highly disagree with the fact and
meanwhile 1 respondent also disagreed to the same.
Analysis: From the above statement it is analysed that there is an importance of sustainable
tourism development in protecting the national park in the country and most of the respondent
have also been clear about the same. It is essential to raise the economic condition so protecting
national parks will also increase sustainability in the country.
Theme 10: Sustainable tourism helps in monitoring environmental conditions of national
parks in the UK
Highly agree
Agree
Neutral
Disagree
Highly disagree
0 0.5 1 1.5 2 2.5 3 3.5 4 4.5 5
5
2
1
1
1
Colum...

Interpretation: From the above information it is interpreted that out of 10 respondent on asking
for the monitoring of environmental conditions of national parks 4 respondent had highly agreed
on the fact and 2 of them had agreed with the same. On the other hand 1 of the respondent
preferred to be neutral for the same and 1 of the respondent disagreed to the same whereas 2 of
the respondent highly disagreed to the same.
Analysis: It is analysed from the above statement that sustainable tourism helps in monitoring
the environmental conditions of the national park in UK as most of the respondent have also
agreed to the fact and states that monitoring these conditions brings a positive impact on
sustainable tourism development. Monitoring these condition will also enhance the development
of the country and its national economy.
3.3 Recommendation
From the above analysis it is recommended that to promote sustainable tourism
development in the country and in the national parks of UK they should develop policies that
help them to achieve it. Tourism should be encouraged in the country as it is an important
element to increase the national economy of the country. The local residents of the country
should also take initiatives to develop the tourism as it increases the opportunities for
employment for them. It is also necessary by the government to start initiative and encourage
tourism so to protect the national parks and natural heritage in the country. Sustainable tourism is
an essential part in tourism and tourist should also consider it while travelling and take care of
not providing any harm to the culture and natural reserves of the country. It is recommended for
the tourism department to ensure and develop the policies that protects the rights of tourist and
also the national parks and promote it to attract tourist. The cultural heritage is also an important
element and protecting it will help in increasing the sustainability of tourism. It is recommended
4
21
1
2 Highly agree
Agree
Neutral
Disagree
Highly disagree

to allow tourism practices grow in the country so to develop the economical condition.
Sustainable tourism will bring various enhancement in the country such as rise in national
economy and effectiveness in national parks of the country.
Task 4
4.1 Presenting outcome in a poster format
Covered in ppt
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