The Role of Talent Management in Cultural Change within Hospitality Organization

This research project focuses on the role of talent management in driving cultural change within a hospitality organization, specifically Sheraton hotel. It explores the concept of talent management, the benefits of managing cultural change, and the ways in which talent management supports cultural change. The research methodology includes primary and secondary research, with a focus on cost, access, and ethical issues. The findings are analyzed using content analysis.

Research project

Table of Contents
TITLE :- The role of talent management as a lever for cultural change within an hospitality
organization......................................................................................................................................3
INTRODUCTION ..........................................................................................................................3
TASK 1............................................................................................................................................3
P1, state research objective, questions and literature review.................................................3
Literature review ...................................................................................................................4
P2. Explain about research methods and secondary investigation.........................................5
TASK 2 ...........................................................................................................................................7
P3. Conduct primary and secondary research while considering cost, assess and ethical issues
................................................................................................................................................7
P4. Apply appropriate tool to research findings ....................................................................8
TASK 3 .........................................................................................................................................17
P5. communicate outcome of research.................................................................................17
TASK 4..........................................................................................................................................17
P6 Effectiveness of research methods in meeting objectives...............................................17
P7. Alternative research methodology ................................................................................18
CONCLUSION .............................................................................................................................18
REFERENCES..............................................................................................................................19

TITLE :- The role of talent management as a lever for cultural change within an
hospitality organization
INTRODUCTION
Talent management is refers to the process of managing, directing and controlling the
practices of employees for ensuring better management of available talent. It plays a crucial role
within forming up a better organisational culture that support employees to perform well and
achieve best possible outcome toward the organisational objectives (Al Ariss, Cascio and
Paauwe, 2014). This is so because by effective managing and retaining the best talent of an
organisation, it become easier to brining new or innovative ideas toward improving the
performance of the organisation. For performing this study effectively, Sheraton hotel will be
taken into consideration which is a larger multinational hotel that provide accommodation related
services throughout several countries.
TASK 1
P1, state research objective, questions and literature review
Overview of topic:-
Talent management is a part of an Human Resource Management process of recruiting,
appraising, transferring, to identifies the high potential employees which are valuable to the
organization, talent management is the scientific use of strategic human resource planning to
improvised the business value and to make it possible to the company by that they can reach to
their goals (Mihalcea, 2017). There is a positive influence of talent management in hospitality
industry where it brings the change in work cultural through strategical planning such as
employee retention, performance appraisal, employee engagement etc. Similarly, Sheraton
Hotels having a practises of talent management which makes this hotel very effective and
Porsche, employees gets opportunities through training and development to flourish their skills.
Aim :-
To investigate about the role of talent management as a lever for cultural change within
an hospitality organization. A study on Sheraton hotel
Objectives

 To study about the concept of talent management in context of hospitality organization
 To determine the benefit of managing cultural change for Sheraton hotel
 To identify the way in which talent management support in levering cultural change
within Sheraton hotel
Research questions
 What is the concept of talent management in context of hospitality organization?
 Explain about some benefit of managing cultural change for Sheraton hotel?
 In what ways does talent management support in levering cultural change within
Sheraton hotel?
Literature review
The concept of talent management in context of hospitality organization
According to the view point of Cerdin and Brewster, 2014, talent management is consider
as a process through which businesses develop talented people that support in bringing positive
influence over an organization. The organizations that are dealing within the hospitality sector
are one which have to remain more customer centric for delivering such an experience that help
in getting repeat business. The employees are the one who directly interact with customers that
visit a particular hotel. Therefore, it become crucial for an organization to manage talent
appropriately by providing regular training and guidance in term of managing customers issues
and way of delivering more effective services to them fro better satisfaction.
The benefit of managing cultural change for Sheraton hotel
According to the view point of Sparrow, Hird and Cooper, 2015 an organizational
culture is very much important in conduction of operation as it have a direct influence over
everything that get performed or executed at workplace. A well developed organizational culture
bring financial benefits through better performances by which 20% of employees work with
high their competencies. The cultural management of Sheraton hotel is very efficient where the
employees work coordination is creates benchmarks in terms of serving to the customers as well
as their supply chain and morale are more prioritize in their services by that it makes the
Sheraton five star service Luxury hotels

Way in which talent management support in levering cultural change within Sheraton
hotel
According to Sparrow and Makram, 2015, In hospitality industry the impact of change in
levering through leadership skills which encourages the employees motivation which it enhanced
in which they can provide effective services to the customers. In Sheraton Hotels the employees
focus to their services up to customers expectation by which the satisfied to the consumer,
Sheraton's having the excellence service quality on that the HR mangers of the each department
flourish the skills to their employees with proper instruction through training and development
program, somehow the other factors also matters such as soft skills improvisation in terms of
behavior, good language proficiency,way of presenting things these factors are majorly effect to
the employees performance as well Sheraton Hotel also.
P2. Explain about research methods and secondary investigation
Research methodology is defined as that part of a study which explains about tools and
techniques that are used for performing an investigation (Scotland, 2012). It support in directing
the investigator regarding the actions that must be performed for completing a research. The
methods that can be used for performing the study are presented below:
Research design:- The design of a study places a significant role over its final outcome
as it decide the direction in which it is to be presented. There are three type of research design
such as descriptive, exploratory and experimental. Among them descriptive research design will
be used as it help in performing proper identification and explanation of investigation.
Research philosophy- Interpretivism and positivism are two basic approaches that are
used within an investigation. As the current research is performed using quantitative methods,
positivism philosophy will be used which support in imposing the knowledge appropriately
while presenting the collected information and analysing them effectively.
Type of investigation:- The investigation can be performed in either Qualitative or
quantitative manner. In this study data will be gathered using quantitative type of investigation
which help in gathering the information in numerical fact and figures for ensuring the accuracy
of data, so that best possible outcome can be provided (Silverman, 2016).
Research approach: For conducting a research effectively two type of approaches used
such as inductive and deductive. From these two, deductive approach is used to perform this

study as it support in analysing the quantified data effectively for extracting best possible
outcome.
Research strategy- For performing a study number of strategies are mainly used which
includes case study, questionnaire, survey, observation etc. In this investigation questionnaire is
used as a tool for gathering information which support in collecting view point of several people
at a time for support the investigation (Tuohy and et. al., 2013). The questionnaire is presented
below:
Questionnaire
Q1. Are you familiar with the concept of talent management in context of hospitality
organization?
a) Yes
b) No
Q2 According to you, does your organization consider talent management as top priority for
effective performance?
a) Yes
b) No
Q3 What are several benefits that Sheraton hotel will get with managing the cultural changes?
a) Drive innovative ideas
b) Increase likelihood of success
c) Enhance productivity
Q4 What are major components that followed by Sheraton hotel for talent management?
a) Talent Acquisition and Retention.
b) Performance Management
c) Career Development
Q5 From your view point, what are main ways through which talent management can influence
the culture of Sheraton hotel?
a) Bringing new competencies
b) Improve working practices
c) Bring collaboration
Q6 Does the changes within the organizational culture support Sheraton hotel in enhancing its
productivity ?

a) Agree
b) Disagree
Q7 What are several challenges that Sheraton hotel may face while leveraging cultural change
at workplace?
a) Rigid organizational structures
b) Lack of commitment and reinforcement
c) Lack of employee engagement
Q8 Among the following, which action must be taken into consideration for effective talent
management practice for developing better organizational culture?
a) Improving organizational communication
b) Providing training to employees
c) Feedback from employees
Data collection- It refers to the number of sources that can be used by a researcher for
gathering information such as primary or secondary data collection sources. For conducting the
research effectively both the sources are used where primary information is gathered using
questionnaire and on other side secondary data is gathered from online sources such as books,
journals, articles etc. The reason behind selecting both method is that secondary information will
support in creating base by developing an understanding regarding nature of study over which
primary information can be proceed to get better outcome.
TASK 2
P3. Conduct primary and secondary research while considering cost, assess and ethical issues
Sampling- It is about selecting a group for gathering information on behalf of whole
population. Sampling is done by using ether probabilistic or non-probabilistic method. For this
study probabilistic methods will be used where sample size is 10 managers (Walliman, 2017).
The main aim behind selecting probabilistic approach is that it support in avoiding bias
behaviour by providing equal chance to each aspirant so that most appropriate outcome can be
achieved.
Reliability and validity of study- In order to maintain the validity and reliability within
data, primary information is collected with the help of questionnaire. This help in ensuring that

the reliable and authenticated data can be collected directly from the respondents that further
support in maintaining the validity of information and overall research.
Cost, access and ethical issue- This is about the financial as well as ethical aspect of the
study. For conducting investigation appropriately, researcher need some amount in order to
perform activities related with gathering the information by getting access to secondary sources,
arranging resources for collecting primary data etc. Apart from that ethical principles are also
significant for maintaining the validity of study (Wiek and Lang, 2016). There are number of
ethical principle that researcher is required to follow such as informed consent, confidentiality,
anonymity etc.
P4. Apply appropriate tool to research findings
For performing this study content analysis will be taken into consideration as it support in
evaluating the quantitative information effectively. It help investigator in presenting the
information in more meaningful manner by creating the themes of each question within
questionnaire to provide an idea to reader regarding what is coming next to them.

Theme 1: The concept of talent management in context of hospitality organization
Q1. Are you familiar with the concept of talent management in
context of hospitality organization?
Frequency
a) Yes 8
b) No 2
Interpretation :- Through the information gathered from research it has been found that
8 respondents said yes about their familiarity regarding talent management for hospitality
organisation while 2 said no to this. With this it can be interpret that most of the managers are
aware regarding talent management as it forms up a main part of employees management within
organisation.
8
2
a) Yes
b) No

Theme 2: Organization consider talent management as top priority for effective performance
Q2 According to you, does your organization consider talent
management as top priority for effective performance?
Frequency
a) Yes 7
b) No 3
Interpretation :- According to 7 managers, talent management is consider as top priority
for effective performance, while 3 respondents said no to this. From this it can be said that
Sheraton hotel consider talent management as their top priority and due to which its employees
become able to perform well as per the market requirement.
7
3
a) Yes
b) No

Theme 3: Several benefits that Sheraton hotel will get with managing the cultural changes
Q3 What are several benefits that Sheraton hotel will get with
managing the cultural changes?
Frequency
a) Drive innovative ideas 4
b) Increase likelihood of success 3
c) Enhance productivity 3
Interpretation :- The Sheraton hotel will get huge number of benefit with their
management of cultural changes, according to 4 respondents it help in driving innovative ideas,
while 3 respondents said that it increase likelihood of success, but 3 respondents said that it help
in enhancing productivity. From this it has been identified that by managing changes in culture,
it become easier to invite ideas from the employees that support in brining innovation to the
organisation.
4
3
3
a) Drive innovative ideas
b) Increase likelihood of
success
c) Enhance productivity

Theme 4: Major components that followed by Sheraton hotel for talent management
Q4 What are major components that followed by Sheraton hotel
for talent management?
Frequency
a) Talent Acquisition and Retention. 5
b) Performance Management 3
c) Career Development 2
Interpretation :- There are several components that Sheraton hotel can use for talent
management. From manager's perceptive it has been found that 5 said talent acquisition and
retention, 3 said performance management and 2 of them said career development. From this
talent acquisition is consider to be most appropriate as it help in ensuring that the highly skilled
or qualified employees will be maintained by Sheraton hotel for execution their main operations
and try to retain them for better performance.
5
3
2
a) Talent Acquisition and
Retention.
b) Performance Management
c) Career Development

Theme 5: Main ways through which talent management can influence the culture of Sheraton
hotel
Q5 From your view point, what are main ways through which
talent management can influence the culture of Sheraton hotel?
Frequency
a) Bringing new competencies 4
b) Improve working practices 3
c) Bring collaboration 3
Interpretation :- There are several ways through which Sheraton hotel can influence
culture, according to 4 managers bringing new competencies, 3 of them said improving work
practices and 3 respondents said that it bring collaboration. From this it can be interpret that
brining new competency would be main method of talent management that help in influencing
the culture of Sheraton hotel. As with proper management of employees it become easier to
develop new skills or competencies which in turn help in improving the culture by making it
more productive and creative.
4
3
3
a) Bringing new competencies
b) Improve working practices
c) Bring collaboration

Theme 6: Changes within the organizational culture support Sheraton hotel in enhancing its
productivity
Q6 Does the changes within the organizational culture support
Sheraton hotel in enhancing its productivity ?
Frequency
a) Agree 6
b) Disagree 4
Interpretation :- According to 6 managers of Sheraton hotel, they are agree that
organisational culture support in enhancing the productivity of employees. This is so because
positive organisational culture motivate the employees in performing well as a result of which it
help in improving there productivity and final outcome of work. But on other side 4 respondents
said that they are disagree with this as culture is nothing until and unless employees have
adequate skills to perform work.
6
4
a) Agree
b) Disagree

Theme 7: Challenges that Sheraton hotel may face while leveraging cultural change at
workplace
Q7 What are several challenges that Sheraton hotel may face
while leveraging cultural change at workplace?
Frequency
a) Rigid organizational structures 5
b) Lack of commitment and reinforcement 2
c) Lack of employee engagement 3
Interpretation :- There are number of challenges that Sheraton hotel may face which
leveraging the cultural changes. By studying over this it has been found that 5 respondents said
rigid organisational structure is major issue, but 2 said lack of commitment and reinforcement is
issue, but 3 said that lack of employee engagement is issue. From this it can be said that rigid
organisational culture is main issue as it restrict the employees to accept changes to their work or
environment in which they operates.
Theme 8: Action must be taken into consideration for effective talent management practice
for developing better organizational culture
5
2
3
a) Rigid organizational
structures
b) Lack of commitment and
reinforcement
c) Lack of employee
engagement

Q8 Among the following, which action must be taken into
consideration for effective talent management practice for
developing better organizational culture?
Frequency
a) Improving organizational communication 6
b) Providing training to employees 2
c) Feedback from employees 2
Interpretation :- From the above gathered information, it has been found that 6
respondents said that improving organisational communication will support in managing talent
effectively while developing culture, but 2 said that it help in providing training to employees
and 2 said that by taking feedback from employees. Hence, it can be interpreted that by
improving the organisational communication it become much easier to effectively performing
6 2
2
a) Improving organizational
communication
b) Providing training to
employees
c) Feedback from employees

talent management practices toward the development of organisational culture by ensuring that
right information get delivered on timely manner.
TASK 3
P5. communicate outcome of research
Stakeholders: After performing investigation the outcomes will be discussed with
stakeholders of Sheraton hotel such as managers, shareholder, government, managers etc. From
these stakeholders, managers are the one that have thorough understanding of importance of
talent management and how it get implemented within the organisation which support in
presenting more accurate information throughout the investigation.
Sources of communicating outcomes: An investigator can make use of several methods
for communicating with its stakeholder and presenting research outcome to them. These includes
online report, mails, presentation, written etc. which can be used by investigator in order to
represent research outcome.
Convincing arguments: The current report is depend over the role talent management in
forming up the positive culture of an organisation. By performing study over this it become
easier to determine the relationship between talent management and organisational culture from
the support of respondents.
TASK 4
P6 Effectiveness of research methods in meeting objectives
The experience throughout this study was great as I learn several methods that can be
used for performing study. In order to analysation of this study of talent management in
hospitality which represent the importance of talent management is very essential in the
organization specially in hospitality where the workers are need to practice of providing services
to the customers where Human resource management provides the effective training to the
workers where they can learn and understand the how deliverables of services can executed, Line
managers and leader work on their workers in which they identify the high potential one whose
skills and potential are valuable to the organization. Similary, during the research of Sheraton
Hotel which comes under in luxuries hotels ventures their managerial skills of workers are highly

effective the reason behind of their benchmark is that they practices the talent management in
their Hotel to flourish the skills better on which they can facilities the excellence way of levering
to their customers beyond to their expectations.
P7. Alternative research methodology
To execute this research the final stage was some type of survey so I choose the
Questionnaire kind of research the motive of doing that is to identify the preferences and
collected the responses from the people who are working in hospitality industry about the system
of talent management creates a positive work cultural in their respective hotels or not. After I got
the information from my respondents I was very keen to work on Interview survey in where I
want to do a face to face conversation between managers and worker of hospitality industry as I
have done a research on Sheraton hotel.
CONCLUSION
According to above research it majorly focuses on the effective of talent management in
hospitality industry by which the how it get to impact and change in work culture in a positive
way as well it essential to every organization to having a proper Talent management process
which can improvised the performances of employees as well as organization growth . In the
effective and excellence levering of cultural of talent management in Sheraton Hotel makes an
positive impact on performances which bring the efficient quality in work, line managers and
leaders are play an important role to provide the guidance of talent management to their
employees on the basis of enhancing to better perform and increase their motivation. The
absence of talent management can dis balanced the working system of organization.

REFERENCES
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