The application of Talent Management in the service industry as a strategic approach on productivity and enhancing business success

Research Project

Table of Contents
Title .................................................................................................................................................1
Introduction .....................................................................................................................................1
Literature Review ............................................................................................................................3
Research Methodology ...................................................................................................................4
Data Analysis and Interpretation ....................................................................................................8
Communicate the outcome to the stakeholder ..............................................................................17
Conclusion ....................................................................................................................................17
Recommendation ..........................................................................................................................18
Reflect on the application of research methodologies and concepts ...........................................18
References .....................................................................................................................................21
Appendix .......................................................................................................................................22

Title
“The application of Talent Management in the service industry as a strategic approach
on productivity and enhancing business success”. Case Study on Sheraton Hotel
Introduction
The study initiate to ascertain the role of leaders and managers in employee development
and talent management (Bird and Mendenhall, 2016). Therefore, managers and leaders are
recognised to be the most essential aspect of business as they plays vial function in the
maturation and improvement of business within commercial centre. Thus, in today's modern
enterprise world businesses are mainly focuses over achieving higher development and
competitive edge via the support of managing talent at workplace. Sheraton Hotel is the selected
administrations for this peculiar undertaking, thus it is a sizeable international hotel chain that is
owned by Marriott Internation (Thunnissen, 2016). The firm is mainly interested over bring off
endowment at work place for the purpose of increasing production and success of business.
Reasons for choosing this project
The main reason behind preferring this topic is that in an organisation the role of
employees plays a vital role as it drive them to achieve its target in an impressive manner as well
as help firm to maintain its working culture. However, the practice of talent management enable
organisation to understand and identify the need or demand of each personnel as well as
empower manager to take corrective course of action. Moreover, by conducting this study, it
assist researcher to gain the deeper understanding about the impact of talent management within
service industry as it aid them to satisfy the targeted customer demands or requirements. Apart
from this, by organising study on such topic enable researcher to identify various sort of benefits
which an establishment acquire with the implication of talent management strategy inside
functional unit. Furthermore, also support them to determine various challenges which that may
hinder company while maintaining talents in an amended way. Additionally, this research report
also assist investigator to know about different kinds of research methodology that lead them to
provide better outcome in a stipulated time limit without any hindrances.
Research Aim
“To ascertain the role of leaders and managers in employee development and talent
management”. - Case Study on Sheraton Hotel
Research Objective
1

 To understand the concept of talent management within hospitality sector.
 To identify the strategies which Sheraton Hotel's managers can imply in enhancing the
productivity of talents.
 To determine the challenges that an establishment undergoes while managing talents in
order to improving employees performance.
Research Question
 What is the concept of talent management within hospitality sector?
 What are the strategies which Sheraton Hotel's managers can imply in enhancing the
productivity of talents?
 What are the challenges that an establishment undergoes while managing talents in order
to improve overall performance?
2

Literature Review
The concept of talent management within hospitality sector.
In the views of Cora Llamas, 2018, In this present era of marketplace, there is an intense
level of competition and challenges among companies, due to which company face huge
difficulty in managing talents in an effective manner. The concept of talent management is
considered as a combination of the elements of human resource management practices which
includes recruitment, selection, career development, retention for achieving the business goal in
an improved manner. In relation to hotel industry, the quality of employees is regarded as an
essential component because it is concern with rendering high level of customer satisfaction and
motivation towards particular brand. However, with the practice of talent management, it enable
organisation to identify, motivate, encourage, retain manpower with the purpose of
accomplishing the pre determined goal in an efficacious and efficient manner. Along with this,
by the implication of of talent management it drive establishment to identify the skill or
potentiality of each personnel and also enable them to delegate roles and responsibilities as per
their capability (The importance of talent management and why companies should invest in it,
2018). Due to such initiation, it benefit organisation by acquiring increased level of contribution
or effort from employees towards the accomplished of business pre defined goal in desired time
frame. In addition to this, practice of talent management empower organisation to provide
enormous growth opportunity to every employees in an equal manner which support firm in
improving the overall profitability ratio in an amended mode. Moreover, it also motive personnel
to understand or determine the requirements of guests and customer as well as drive them to
fulfil the same in a better manner that enlarge the market share and brand image among
competitors in an innovative style.
The strategies which Sheraton Hotel's managers can imply in enhancing the productivity of
talents.
According to Karim Ansari, 2017, The implication of talent management within
organisation is one of the essential element as it enable mangers or employers to reduce the
employee turnover rate and retain the personnel for longer time duration without any hindrances.
This is because, talent management is the strategic approach which is concern with identifying,
motivating and developing each manpower potentiality in order to improve their overall
performance and also the company's proficiency ratio (Simple Talent Management Strategies,
3