Business Process Automation and Digitalization

The provided assignment is a research work that focuses on business process automation and digitalization in management. It covers various topics such as the advantages of business process automation, challenges and solutions for marketing in a digital era, and how resilient the future workforce is in China. The document also touches upon knowledge management and measurement, implementation of fashion ERP systems in China, and making innovation work through effective managerial organization and leadership.

RESEARCH
PROJECT

Table of Contents
TITLE: ............................................................................................................................................1
INTRODUCTION...........................................................................................................................1
Overview of the Research ..........................................................................................................1
Background of the Research ......................................................................................................1
Rational of the study ..................................................................................................................2
Research Aim .............................................................................................................................2
Research Objectives....................................................................................................................2
Research Questions ....................................................................................................................2
LITERATURE REVIEW ...............................................................................................................3
The concept of automation and its various advantages for business growth..............................3
The core factors which forces an organisations to implement automation within business
processes and operations.............................................................................................................4
The various tools which are used by Auto Trader for implementing automation within the
working environment. ................................................................................................................4
RESEARCH METHODOLOGY ....................................................................................................5
TIME SCALE .................................................................................................................................7
REFERENCES ...............................................................................................................................8

TITLE:
To ascertain the effectiveness of automation in the modern business era and its influence
on enhancing organisational sales and growth. A case study on Auto Trader, UK.
INTRODUCTION
Overview of the Research
Automation refers as creation and application of technology as to control and monitor the
production and delivery of products and services. Industrial automation is the utility of control
system like computer, robots and various information tools in order to managing different
processes and machineries within an organisation in regards to replace human efforts (Jaques,
2017). In the modern business world competition is so high at market place and organisations are
widely concern on developing their performance and productivity through implementing
innovative tools and ideas. Automation is a crucial term which helps the firm in managing their
workforces by establishing innovative systems and machineries, this create value in reducing
human efforts and generate higher growth. Auto Trader Group Plc is the chosen organisation for
this particular research work. It is a automotive trading company which deals via internet and
mobile. The major motive of Auto Trader is to expand their business operations through
implementing automation tools and technologies within the work place.
Background of the Research
Automation is consist to be an essential element which is widely used in different sectors
such as manufacturing, transport, utilities, defense, facilities, operations, lately and information
technology. Auto Trader Group Plc is a automotive classified advertising organisation. The
company mainly deals in new and second hand automotive sales, involving cars sold through
private sellers and trade dealers (Davila, Epstein and Shelton, 2012). The company was
establishing its business operations in the year of 1975 by the John Madejski. The major concern
area of firm is to implementing automation within work place as to making their production
more effective and innovative in nature. In the modern world the basic purpose of each small as
well as large business enterprises is to managing their business performance through
implementing automation within the work place.
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Rational of the study
The research into consideration is based on the effectiveness of automation in the
modern business era and its impact on developing organisational sales and profitability. The
major purpose of research is to providing a wide area of knowledge in some specified areas
which helps an individual in attaining growth in their future purpose (Leeflang and et. al., 2014).
The reason behind selecting the particular topic is that it consist to be the major issue which has a
direct influence on the growth and productivity of firm.
Research Aim
The exploration Point depicts the objective which are to be master through endeavour of
this examination. It is depicted to give a system to be considered amidst significance of centres
for the examination. The essential aim of this particular research is “To ascertain the
effectiveness of automation in the modern business era and its influence on enhancing
organisational sales and growth”. A case study on Auto Trader, UK.
Research Objectives
This comprise to be the best piece of research venture which depends on the exploration
issue. The examination targets are shaped in light of point worked for the examination. Some
essential objectives of research are described as under:
 To identify the concept of automation and its advantages for business growth.
 To analyse the core factors that forces an organisations to implement automation within
business processes and operations.
 To evaluate the impact of automation on the cost structure of the Auto Trader.
 To determine various tools which are used by Auto Trader for implementing automation
within the working environment.
Research Questions
Research questions are an endeavour through which objectives are to be replied. The
importance of demand makes it less demanding to gather data which is profitable in seeing lastly
accomplishing objectives for the examination. The examination ask for this examination are as
indicated by the going with:
 What is the concept of automation and its various advantages for business growth?
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 What are the core factors which forces an organisations to implement automation within
business processes and operations?
 What are the major impact of automation on the cost structure of the Auto Trader? What are the various tools which are used by Auto Trader for implementing automation
within the working environment?
LITERATURE REVIEW
This can be resolved as the best piece of research project which helps the analyst in
directing a top to bottom research venture as to drawing a powerful research result for the
predefined zone of study (Rozdolskaya and Ledovskaya, 2015). It is the most fundamental bit of
the examination wander. The researcher gathering information and data through various
resources and complete them in the work. The master recognize the contemplations and insights
of makers which are related to the wander and subsequently examine the feeling and
contemplations of various makers and endeavour to propel them.
The concept of automation and its various advantages for business growth.
Automation is described as the process which is effective in developing organisational
performance and productivity at market place. It defines as the use of machines and technology
to create processes as to run their business operations through reducing manpower. As per the
views expressed by Ruth Thomas, 2014, business organisation it is essential for Auto Trader to
implement automation in their operations and production functions in order to developing its
operations and performance at market place. There re various benefits of automation for business
growth in which some are described as under:
Faster turnover time: Automation is effective in completed the business process in desired
period of time. Automation helps in reducing the factor of time since it allows the firm to
completed their task simultaneously. Unnecessary tasks are responsible to increasing the time
which cause issue in completion of task in given period of time (AF Ragab and Arisha, 2013).
Tracking, monitoring and reporting: The major objective of each business organisation is to
monitor their business operations in order to attaining higher growth and success at market place.
Automations are effective in managing and monitoring business operations in appropriate
manner without applying any kind of manual efforts.
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Workload is decreased: Organisations faces various issues due to their manually completed
work, which takes long time in completion of organisational activities. Automation create sense
to reduce the manual workload of workers to effective utilisation of their skills and focuses on
their core competencies.
The core factors which forces an organisations to implement automation within business
processes and operations
As per the views expressed by Mathias Kirchmer, 2017, in the modern business era
constantly changing business environment various opportunities and challenges occurs every day
which often drive by the all recent digitalisations. In the modern business era competition is so
high at market place and it is necessary for an organisations to implement automation in respect
to maximise their business operations in effective manner. It is essential for Auto Trader to
establish new and innovative automation tools as to developing the performance of firm at
market place. There are various core factors an organisation to implement automations within
business processes and operations are described as under:
Competition: This consist to be the major factor which has a direct influence on the performance
of firm. High competition create force on firm to implement automation within firm as to
creating benefits for firm (Wang, Cooke and Huang, 2014).
Innovation: This also considered as the major factor which compel an organisation to use new
and advance ideas and processes as to making their self stand out and providing high competition
to their rivals. As a large service industry it is essential for Auto Trader to implement innovative
technologies and tools in enhancing the profitability of firm through producing more effective
goods and services.
Customers satisfaction: Buyers are considered as the key element of market as the growth of
firm are based on increasing the profitability of firm at market place. Auto Trader is focused on
grabbing the attention of buyers through offering them variety of products and services at market
place.
The various tools which are used by Auto Trader for implementing automation within the
working environment.
As per the views expressed by Hanssens and Pauwels, 2016Automation technologies like
machine and software are effective in learning and robotics plays an effective role in developing
the performance and productivity of firm at market place. Auto Trader is deals in online
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automotive sectors and offers variety of products and services as to fulfilling the desires of
people at market place. There are tools which are adopted by Auto Trader for implementing
automation within the working environment in which some are described as below:
Information Technology: This consist to be the essential element of firm which helps the firm in
managing the appropriate flow of data and information in appropriate manner. Communication is
must as completion of organisational activities in desired period of time.
Social Media: This is the most used tool which is applied by organisations as to creating
awareness among people about the offered products and services of firm at market place. In
today's scenario people are usually spending a huge amount of time of social media tools as to be
connected with others. This is the most appropriate source of attracting people towards the firm
or its products.
RESEARCH METHODOLOGY
An exploration technique is worried about different kinds of plan for the aim of
organization an examination. It is an exceptionally fundamental piece of the exploration as it sets
out the strategies which have been chosen to lead investigate in a legitimate and additionally
successful way. This piece of research is essentially worried about utilization of various kinds of
apparatuses through which an exploration can be directed in a powerful and additionally
proficient way.
Type of Investigation: The sorts of investigation can be antithetic, it is the commitment of the
exploration to choose the kind of examination in view of his judgement. There are two kind of
research. Subjective research and Quantitative research (Choi, Chow and Liu, 2013). The
decline and flow research depends on the subjective strategy in light of the fact that, in this
extraordinary actualities and also figures are being considered to reach to conclusion in a
compelling and in addition proficient way.
Research Design: This consist to be the most essential part of research as this part provides an
appropriate blue print of the research as to implementing all activities in effective manner. This
sort of methodology is based on three major types such as descriptive, exploratory and
experimental research design. In the present research project descriptive research design has to
be taken into proper action by researcher as it helps in drawing effective outcome for qualitative
research.
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Research Approach: This area can be sorted among two noteworthy segments, for example,
inductive and deductive research approach. In the present research venture inductive approach
must be made into legitimate move as it is compelling in aggregating suitable outcome and
result. With the true objective of complete of this examination, inductive research approaches is
considered as a result of its propriety with subjective research outline. The data gathering in this
undertaking emphasizing on making a theme and plan of hypothetical structure which is helpful
in driving examination.
Data Collection: This comprise to be the most fundamental piece of research venture as it helps
in collecting fitting and substantial result for the exploration work. It is fundamental for
specialist to accumulate information and data through different sources. This part is based on two
sort of methods such as primary and secondary source of data collection. In the present research
work both the methods are significantly applicable in research as primary method is effective in
conducting survey and secondary source is effective in comparing the view point of various
authors and writers.
Ethical Consideration: It is a standout amongst the most basic part of directing a specific
research. An analyst goes over different sorts of issues and in addition viewpoints while directing
an exploration. These issues should be tended to in a successful way. These are to lead look into
in a proper and compelling path and in the given time span. While leading the examination a
specialist assemble information of respondents, which is very individual in nature and, it is the
obligation of the analyst that such information might not be spilled to anybody as it, and ought to
be utilized just for the reason for which it is acquired.
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TIME SCALE
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REFERENCES
Books and Journals
AF Ragab, M. and Arisha, A., 2013. Knowledge management and measurement: a critical
review. Journal of Knowledge Management. 17(6). pp.873-901.
Choi, T. M., Chow, P. S. and Liu, S. C., 2013. Implementation of fashion ERP systems in China:
Case study of a fashion brand, review and future challenges. International Journal of
Production Economics. 146(1). pp.70-81.
Davila, T., Epstein, M. and Shelton, R., 2012. Making innovation work: How to manage it,
measure it, and profit from it. FT press.
Hanssens, D. M. and Pauwels, K. H., 2016. Demonstrating the value of marketing. Journal of
Marketing. 80(6). pp.173-190.
Jaques, E., 2017. Requisite organization: A total system for effective managerial organization
and managerial leadership for the 21st century. Routledge.
Leeflang, P. S., and et. al., 2014. Challenges and solutions for marketing in a digital era.
European management journal. 32(1). pp.1-12.
Rozdolskaya, I. V. and Ledovskaya, M. E., 2015. Customer-oriented marketing imperatives of
innovation in the field of organization management working on the internal consulting
principles. Mediterranean Journal of Social Sciences. 6(2). p.74.
Wang, J., Cooke, F. L. and Huang, W., 2014. How resilient is the (future) workforce in China? A
study of the banking sector and implications for human resource development. Asia
Pacific Journal of Human Resources. 52(2). pp.132-154.
Online
Thomas, R., 2014. Advantages of Business Process Automation. [Online]. Available Through:
<https://www.geeks.ltd.uk/about-us/blog/details/yVJCkM/5-advantages-of-business-
process-automation>.
Kirchmer, M., 2017. Digitalization, Innovation, and BPM. [Online]. Available Through:
<http://insights.btoes.com/business-transformation-operational-excellence/successful-
innovation-through-business-process-management>.
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