Research Project Assignment Solution (Doc)
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Added on 2020-10-23
Research Project Assignment Solution (Doc)
Added on 2020-10-23
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RESEARCHPROJECT(To evaluate the appropriateness of social media tools increation of growth opportunities for organisations in terms ofsales and profitability. A case study on Tesco Plc. )
Table of ContentsTITLE: ............................................................................................................................................1INTRODUCTION ..........................................................................................................................1Overview of the Research .....................................................................................................1Significance of the Research .................................................................................................2Research Aim ........................................................................................................................2Research Questions ...............................................................................................................3LITERATURE REVIEW ..............................................................................................................4The major benefits of social media tools in modern business era. ........................................4The opportunities which are available for Tesco in the market place. .................................5RESEARCH METHODOLOGY ....................................................................................................7Type of Investigation..............................................................................................................7Research Design ....................................................................................................................7Research Approach ................................................................................................................7Data Collection Methods........................................................................................................8Ethical Consideration ............................................................................................................8TIME SCALE .................................................................................................................................9REFERENCES .............................................................................................................................11
TITLE: To evaluate the appropriateness of social media tools in creation of growth opportunitiesfor organisations in terms of sales and profitability. A case study on Tesco Plc. INTRODUCTION Overview of the Research In the modern world people are very much concern on adopting digitalisations as tomaking their living more effective and comfortable. Now a day's social media is considered asthe most essential tool which helps in implementing effective connection among people at widerange. In the modern era the the major focused area of firm is to attaining higher growth andsuccess through providing effective products and services at market place. It is also essential foran organisation to implement various tools as to gaining attention of buyers towards the firm orits offered products and services at market place (Benitez-Amado and Walczuch, 2012).Customers are considered to be the major element of market on which the whole activities offirm are based on the satisfaction of the people. Social media tools are effective in creatingawareness among people about the goods and services of firm at market area. Social media is themost entertaining tools which is significantly used by people of various age group as theirentertainment sources. This also create value in establishing effective connection among peopleand organisation which are focused on providing beneficial products and services of people atmarket area. Tesco Plc is the selected organisation for this particular research work, it is thefamous American retailer company. The company is widely concern on fulfilling the basicdesires of people at market place through offering them easy and effective services. The essentialpurpose of firm is to gaining attention of people towards the firm or its offered products andservices in respect to generating high range of growth and profitability. Background of the ResearchSocial media and other digital technologies allows business firm to connect,communicate and collaborate with other people and this also create value in establishing globalrelationship with people at large area in respect to enhancing organisational performance andproductivity (Chen and Tsou, 2012). Tesco Plc British multinational retailer company, it mainlydeals in grocery, general merchandise retailer. It is a public limited company which isheadquartered is in England, United Kingdom. Tesco.com is an electronic commerce website1
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