Impact of Cultural Diversity on Business Performance: A Study on Tesco plc

Research project

Introduction
 Equality and diversity within the organization is useful in respecting each
individual despite of their gender and cultural differences.
 Tesco is a multinational retail company which was established in the year
1919 by Jack Cohen. This company manufactures groceries, toys, financial
services, etc. which mainly deals in various other products and services.

Aim & Objective
Aim
“To investigate the impact of cultural diversity on business performance: A
study on Tesco plc.”
Research Objectives
• To develop understanding on the importance of equality and diversity
within workplace.
• To assess the relationship between cultural diversity with business
performance.
• To critically evaluate various challenges faced by the company due to
cultural diversity.
• To provide effective recommendation strategies to reduce challenges
faced by a firm.

Research Methodology
Particulars Methodology
Research Methods Quantitative Research Method
Research Philosophy Positivism Research Philosophy
Data Collection Primary And Secondary Data
Collection
Sampling Random sampling method where 20
managers of Tesco plc
Data Analysis SPSS