Impact of Globalisation on Driving Business Growth and Success

Research
Project

Table of Contents
TITLE: “To identify the impact of globalisation on driving business growth and success”. A
study on Coca Cola. ........................................................................................................................1
CHAPTER 1: INTRODUCTION....................................................................................................1
1.1 Overview of research............................................................................................................1
1.2 Research Aim........................................................................................................................1
1.3 Research Objectives..............................................................................................................1
1.4 Research Questions...............................................................................................................1
1.5 Significance of research........................................................................................................2
CHAPTER 2: LITERATURE REVIEW.........................................................................................2
2.1 Concept of globalisation.......................................................................................................2
2.2 Importance of globalisation in driving business success......................................................2
3.3 Challenges faced by coca cola while entering into new market place..................................3
CHAPTER 3: RESEARCH METHODOLOGY.............................................................................3
3.1 Research approach................................................................................................................4
3.2 Research methods..................................................................................................................4
3.3 Research methodology..........................................................................................................4
3.4 Research tools.......................................................................................................................4
3.5 Sampling...............................................................................................................................4
3.6 Identifying population and research site...............................................................................5
3.7 Sampling strategy..................................................................................................................5
3.8 Ethical implication................................................................................................................5
CHAPTER 4: DATA ANALYSIS..................................................................................................6
CHAPTER 5: DISCUSSION (DATA INTERPRETATION).........................................................7
CHAPTER 6: CONCLUSION, RECOMMENDATION AND IMPLEMENTATION FOR
FURTHER RESEARCH ..............................................................................................................13
Conclusion.................................................................................................................................13
Recommendation.......................................................................................................................13
Implications for further research...............................................................................................14
REFERENCES..............................................................................................................................15

TITLE: “To identify the impact of globalisation on driving business growth
and success”. A study on Coca Cola.
CHAPTER 1: INTRODUCTION
1.1 Overview of research
Globalisation refer as the process of communicating and interacting among people,
government and companies in all over the world. As a complex phenomenon, globalisation is
considered as a form of capitalist which enable to combined with local and national economies in
the global, unregulated and market economy (Cramer, 2017). The report is based on Coca Cola
which is carbonated soft drink and it is manufactured by The Coca Cola company. They are offer
variety of soft drinks to their customers in order to satisfying their needs and demand. The main
purpose of this assignment is to understand the aim and objective of the research. Along with
this, literature review assist in analysing various authors views and opinions regarding specific
topic.
1.2 Research Aim
Aim: “To identify the impact of globalisation on driving business growth and success”. A case
study on Coca Cola.
1.3 Research Objectives
Objectives:
 To understand the concept of globalisation.
 To identify the importance of globalisation in driving business success.
 To identify the challenges faced by Coca Cola while entering into new market place.
1.4 Research Questions
Questions:
 What is the concept of globalisation ?
 What is the importance of globalisation in driving business success ?
 What are the challenges faced by Coca Cola while entering into new market place ?

1.5 Significance of research
The importance of this investigation is to analyse the globalisation drivers which directly
impact on business growth and success level. It is helpful in identifying concept of globalisation
that will expand business operations and its functions at international level.
CHAPTER 2: LITERATURE REVIEW
2.1 Concept of globalisation
As per the view of Mutalemwa (2015) globalisation is the term which can be used for
describing and enhancing social, economic, political communication and interaction and
interrelation across political and cultural boundaries. Globalisation is the procedure which help
in reaching an international market area for products and services. It is an effort which help in
reducing and minimising the national boundaries as a deterrent for trading materials. In this,
companies can produce and sell variety of goods and services in different nations. Globalisation
is the spread of products, technology, information and jobs in all over the world. In economic
terms, it will explain an interdependence of countries around the global area through free trade.
Globalisation is the free movement of products, services and people across the world in a
seamless and combined manner. It will assist Coca cola company in order to reach with desired
customers who are willing to purchase their goods and services (Young, Hood and Hamill,
2017). This will help in attracting large number of foreign customers towards their specific
products and facilities. Globalisation assist in providing employment to large number of people.
Multinational companies are also employs and appoint a large number of personnel with high
pay scale and other benefits.
2.2 Importance of globalisation in driving business success
As per the view of Waddell (2017) Globalisation is the procedure of international
integration which occurs from the interchange of world views, goods, ideas and other aspects of
culture. It is the interconnectedness of people and businesses across the world which can lead
towards global cultural, political and economic integration. It is the ability to move and interact
easily with others all over the world which help in conducting business operations and its
functions. In current time period, globalisation is an essential concept which assist company in
reaching with desired customers and fulfil their needs or demand. Globalisation offer both
positive and negative effect on business functions and operations. It is provide tremendous

opportunities for economic growth in order to make improvement in quality of life for many
people. Globalisation increasing company products and services in wider areas where they can
easily gain attention of large number of customers (Hill, 2017). Along with this, it is helpful in
analysing and examining business opportunities through which they can acquire higher income
and profitability. It can be used for attracting large number of customers towards desired goods
and services which are offered by Coca cola. It will assist respective company in order to survive
in the competitive area for achieving potential targets and goals in better manner.
3.3 Challenges faced by coca cola while entering into new market place
According to the view of Calvo, Rodeiro-Pazos and Fernández-López, (2017)
Globalisation is the process which help company in easily interacting and communicating with
their international customers in better manner. There are various challenges which are faced by
Coca Cola at the time of enter in the new market area which are described as follows:
 Change in technology – Coca cola required to update and upgrade the technology which
are directly impact on business operations and its functions. It is necessary for an
organisation is to make changes in their equipments which are helpful in reaching with
desired customers. Technology is the major challenge which occurs while enter in the
new market lace so an organisation require to update their equipments as per the needs
and requirements.
 Cultural indifference – Good and effective communication is the heart of international
business strategy. However communicating across cultures can be very real challenge for
an organisation (Zajda, 2015). They are developing cross cultural competency and
communication abilities which are mainly focus on business operations. If coca cola does
not communicate with the other country people so they are not smoothly run their
business operations and its activities. On the other hand, cultural indifference can also
influence on market demand of the company goods and services.
CHAPTER 3: RESEARCH METHODOLOGY
A research methodology is the procedure which can be used for collecting and gathering
accurate data which main aim is to develop appropriate decision of business (Nickerson, 2015).
It involves interview, surveys and different research method that can be present and historical

information and data in better manner. It is the scientific method that can be used in research
report and it is mainly based on abilities of others to replicate this study.
3.1 Research approach
It is the plan and process which mainly consist with steps of advanced assumptions and
predictions to detailed method of collecting data and information, analysis and interpretation.
There are various method of research approach such as inductive, deductive (Gunn, 2017). In
this report, deductive approach is used for gathering and collecting appropriate data for
completing specific project.
3.2 Research methods
Research method refer as the method and tool which one uses to do an investigation.
Such as qualitative and quantitative method which assist in gathering or collecting accurate data
in better manner. In this, qualitative research is used for collecting only description data which
assist them in completing the project. On the other hand, quantitative method of research is used
for assembling and gathering numerical and statistical data for the research report. The existing
project is based on qualitative method of research which can be applied for completing an
investigation.
3.3 Research methodology
It is the procedure which help in collecting and gathering information and data which
main purpose is to make appropriate decisions (Homann, 2016). The methodology can includes
publication investigation, surveys, questionnaire, research paper and interviews and it could
includes both present and historical information.
3.4 Research tools
It is the process which can be applied in order to collect and gather accurate data for the
study of research. It includes observation forms, interview schedules, questionnaire and
interview guides which are considered as research tools and methods (Tan and Macneill, 2015).
Research tools are used by investigator and practitioners in order to aid in the assessment
instrument and tools which includes scales, surveys, informal observations and so others.
3.5 Sampling
Sampling is the process which can be used in statistical analysis in which a
predetermined number of observations are taken from huge population. In this, methodology is

used to take sample from a larger population that are depend upon type of analysis which is
being performed but it may include simple random sampling and systematic sampling. It is the
procedure for selecting sample members from a populations. There are three types of sampling
methods such as simple random sampling, stratified sampling and cluster sampling. In this
research project, they are select 30 respondents who are given their views and opinion regarding
specific topic. While selecting sample among large population, an organisation manager can
adopt and use different methods that includes random sampling, simple random sampling and so
more (Aljuwaiber, 2016).
3.6 Identifying population and research site
A research site refer as the single organisation which is responsible for conducting the
research at a specific locally. Researcher are select such place where they can easily conduct
research along with all participants or respondents. In this, they are analysing and examining the
different respondents views or opinions regarding specific topic. Along with this, research site
define as the position where researcher need to conduct enquiry in better manner. There are
different types of research sites that includes institutions, corporations, hospitals and field
investigation (Greenwood, 2016). It is essential for researcher is to use different factors in
appropriate manner so that they can assist in doing work in order to achieving desired goals and
objectives.
3.7 Sampling strategy
This is the procedure which can be used by an investigator in order to recognise and
identify summary in better manner. For this, researcher are able to find out correct outcome and
results as per the needs and demand of the research. There are four sampling strategies through
which an organisation can easily gather and collect accurate facts and figures which includes
simple random sampling, stratified sampling, cluster, multistage and systematic random
sampling (Bradford, Guzmán and Trujillo, 2017). Along with this, it is required for the firm is to
adopt correct sampling strategy so that the are capable for find out appropriate strategy which are
relevant to the research.
3.8 Ethical implication
In this part, it will play an important role in carry out main activities and operations
which assist in gaining attention of potential buyers. While conducting an investigation, there are

various issues that are faced by researcher while performing their activities and functions. In this,
main issues are time and cost which are faced by an investigator in this research report. An
investigator are responsible for securing and safely all private information which are associated
with respondents in effective way. If an investigator does not follow ethical consideration
effectively so there are various issues which are related to legal practices such as need to give
fine and punishment (Bagur-Femenías, Perramon and Amat, 2015). This is required because
researcher ask and complete some personal details from respondents that can be misused so that
researcher need to adopt it.
CHAPTER 4: DATA ANALYSIS
QUESTIONNAIRE
Q.1. Are you aware about the concept of globalisation ?
 Yes
 No
Q.2. Does globalisation assist company in expanding their business operations and its functions
at global level ?
 Agree
 Disagree
Q.3. What are the various ways and strategies through which Coca Cola can easily enter in the
new emerging market place ?
 Licensing
 Franchising
 Joint venture
Q.4. What is the role of globalisation in order to increasing company income and profitability ?
 Easily attract customers
 Increasing growth
Q.5. Do you think, globalisation help company in gaining attention of domestic as well as
international customers ?
 Yes
 No
Q.6. What are the challenges faced by Coca Cola while entering in the new market place ?

 Change in technology
 Political influence
 Cultural indifference
Q.7. Does globalisation assist in enhancing business growth and success in the market place ?
 Agree
 Disagree
Q.8. Any recommended suggestions..........................................................................
CHAPTER 5: DISCUSSION (DATA INTERPRETATION)
Theme 1: Concept of globalisation
Q.1. Are you aware about the concept of
globalisation ?
Frequency
 Yes 28
 No 2
Interpretation: According to the above described table, it can be analysed that globalisation is
the procedure which assist in communicating and interacting with different companies,
government and others. Globalisation is the integrated markets in the global economy, which can
lead towards enhancing interconnectedness of national economies. There are around 28
28
2
Yes
No

respondents who are agree on that they are aware about globalisation is an effective concept. On
the other hand, there are approximately 2 respondents who does not agree on that statement.
Theme 2: Globalisation assist company in expanding their business operations and its
functions at global level
Q.2. Does globalisation assist company in
expanding their business operations and its
functions at global level ?
Frequency
 Agree 27
 Disagree 3
Interpretation: It can be analysed that globalisation help an organisation in order to expand their
business operations and its functions at international level. It will assist in reaching with desired
goals and target by attracting large number of customers. There are around 27 respondents who
are agree on that consideration in which they think globalisation s beneficial for expanding
whole business operations at global area. Rest of the 3 respondents are said that it is not useful.
Theme 3: Joint venture is the major strategy through which Coca Cola can easily enter in
the new emerging market place
Q.3. What are the various ways and strategies Frequency
Agree Disagree
0
5
10
15
20
25
30 27
3
Column B

through which Coca Cola can easily enter in
the new emerging market place ?
 Licensing 10
 Franchising 5
 Joint venture 15
Interpretation: As per the above mentioned table, it can be analysed that there are various ways
and strategies through which Coca cola company can easily rennet in the new market place.
There are around 10 respondents who are said that licensing is the method for entry. Rest of the 5
respondents are agree on franchising in which this will help them in easily enter in the market
area. Remaining of the 15 respondents are said that joint venture is appropriate method.
Theme 4: Role of globalisation in order to increasing company income and profitability
Q.4. What is the role of globalisation in order
to increasing company income and
profitability?
Frequency
 Easily attract customers 20
 Increasing growth 10
10
5
15 Licensing
Franchising
Joint venture

Interpretation: It can be analysed that globalisation play an essential role in order to enhancing
company income and growth level. There are around 20 respondents who are agree on that
statement in which they said it will assist in attracting customers. Rest of the 10 are agree on
increasing growth.
Theme 5: Globalisation help company in gaining attention of domestic as well as
international customers
Q.5. Do you think, globalisation help company
in gaining attention of domestic as well as
international customers ?
Frequency
 Yes 25
 No 5
Yes
No
20
10
Easily attract customers
Increasing growth

Interpretation: According to the above described table, it can be analysed that globalisation
help an organisation in gaining attention of domestic as well as international buyers. There are
around 25 respondents who are agree on that statement in which they think globalisation assist in
gaining attention of customers towards goods and services. Rest of the 5 are not agree.
Theme 6: Challenges faced by Coca Cola while entering in the new market place
Q.6. What are the challenges faced by Coca
Cola while entering in the new market place ?
Frequency
 Change in technology 10
 Political influence 10
 Cultural indifference 10
Interpretation: It can be analysed that there are various challenges which are faced by Coca
cola while entering in market area. There are around 10 respondents who said change in
technology, rest of the 10 participants said political influence is main challenge. Remaining of
the 10 respondents are agree on that cultural indifference.
Change in technology Political influence Cultural indifference
0
1
2
3
4
5
6
7
8
9
10
Column B

Theme 7: Globalisation assist in enhancing business growth and success in the market
place
Q.7. Does globalisation assist in enhancing
business growth and success in the market
place ?
Frequency
 Agree 20
 Disagree 10
Interpretation: From the above described table, it can be analysed that globalisation help
company in increasing business growth and success level. There are around 20 respondents who
are agree on that statement in which globalisation assist Coca cola firm in order to increasing
business success and growth. Rest of the 10 respondents are disagree on this consideration.
CHAPTER 6: CONCLUSION, RECOMMENDATION AND
IMPLEMENTATION FOR FURTHER RESEARCH
Conclusion
As per the above described report, it can be concluded that globalisation assist company
in reaching with domestic as well as international customers. Globalisation is the spread of
products, technology, information and jobs in all over the world. It is the ability to move and
interact easily with others all over the world which help in conducting business operations and its
functions. This will used for expanding business operations and its functions in order to
Agree
Disagree

increasing customer base and gain high income. Globalisation is the free movement of products,
services and people across the world in a seamless and combined manner It is the ability to move
and interact easily with others all over the world which help in conducting business operations
and its functions.
Recommendation
On the basis of above mentioned report, it can be recommended that Coca cola need to
adopt various strategies and policies which help them in reaching with desired customers. They
require to analyse buyers needs and requirements as per this they should make goods and provide
services. The company can gain competitive advantage with the help of expanding business
functions in all across the boundaries. Globalisation can assist in providing business growth
opportunities and success for surviving in the large market place.
Implications for further research
For further research, company need to adopt variety of strategies and policies which
assist them in achieving desired growth and success level. They need to expand business
operations and its functions in another nation for reaching with desired customers. In future, they
required to conduct investigation where all the respondents are feel safe and secure in each
manner.

REFERENCES
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