Impact of Globalisation on Driving Business Growth and Success
Added on 2020-12-31
16 Pages4016 Words133 Views
ResearchProject
Table of ContentsTITLE: “To identify the impact of globalisation on driving business growth and success”. Astudy on Coca Cola. ........................................................................................................................1CHAPTER 1: INTRODUCTION....................................................................................................11.1 Overview of research............................................................................................................11.2 Research Aim........................................................................................................................11.3 Research Objectives..............................................................................................................11.4 Research Questions...............................................................................................................11.5 Significance of research........................................................................................................2CHAPTER 2: LITERATURE REVIEW.........................................................................................22.1 Concept of globalisation.......................................................................................................22.2 Importance of globalisation in driving business success......................................................23.3 Challenges faced by coca cola while entering into new market place..................................3CHAPTER 3: RESEARCH METHODOLOGY.............................................................................33.1 Research approach................................................................................................................43.2 Research methods..................................................................................................................43.3 Research methodology..........................................................................................................43.4 Research tools.......................................................................................................................43.5 Sampling...............................................................................................................................43.6 Identifying population and research site...............................................................................53.7 Sampling strategy..................................................................................................................53.8 Ethical implication................................................................................................................5CHAPTER 4: DATA ANALYSIS..................................................................................................6CHAPTER 5: DISCUSSION (DATA INTERPRETATION).........................................................7CHAPTER 6: CONCLUSION, RECOMMENDATION AND IMPLEMENTATION FORFURTHER RESEARCH ..............................................................................................................13Conclusion.................................................................................................................................13Recommendation.......................................................................................................................13Implications for further research...............................................................................................14REFERENCES..............................................................................................................................15
TITLE: “To identify the impact of globalisation on driving business growthand success”. A study on Coca Cola. CHAPTER 1: INTRODUCTION1.1 Overview of researchGlobalisation refer as the process of communicating and interacting among people,government and companies in all over the world. As a complex phenomenon, globalisation isconsidered as a form of capitalist which enable to combined with local and national economies inthe global, unregulated and market economy (Cramer, 2017). The report is based on Coca Colawhich is carbonated soft drink and it is manufactured by The Coca Cola company. They are offervariety of soft drinks to their customers in order to satisfying their needs and demand. The mainpurpose of this assignment is to understand the aim and objective of the research. Along withthis, literature review assist in analysing various authors views and opinions regarding specifictopic. 1.2 Research AimAim: “To identify the impact of globalisation on driving business growth and success”. A casestudy on Coca Cola. 1.3 Research ObjectivesObjectives:To understand the concept of globalisation.To identify the importance of globalisation in driving business success. To identify the challenges faced by Coca Cola while entering into new market place. 1.4 Research QuestionsQuestions:What is the concept of globalisation ?What is the importance of globalisation in driving business success ?What are the challenges faced by Coca Cola while entering into new market place ?
1.5 Significance of researchThe importance of this investigation is to analyse the globalisation drivers which directlyimpact on business growth and success level. It is helpful in identifying concept of globalisationthat will expand business operations and its functions at international level. CHAPTER 2: LITERATURE REVIEW2.1 Concept of globalisationAs per the view of Mutalemwa (2015) globalisation is the term which can be used fordescribing and enhancing social, economic, political communication and interaction andinterrelation across political and cultural boundaries. Globalisation is the procedure which helpin reaching an international market area for products and services. It is an effort which help inreducing and minimising the national boundaries as a deterrent for trading materials. In this,companies can produce and sell variety of goods and services in different nations. Globalisationis the spread of products, technology, information and jobs in all over the world. In economicterms, it will explain an interdependence of countries around the global area through free trade. Globalisation is the free movement of products, services and people across the world in aseamless and combined manner. It will assist Coca cola company in order to reach with desiredcustomers who are willing to purchase their goods and services (Young, Hood and Hamill,2017). This will help in attracting large number of foreign customers towards their specificproducts and facilities. Globalisation assist in providing employment to large number of people.Multinational companies are also employs and appoint a large number of personnel with highpay scale and other benefits. 2.2 Importance of globalisation in driving business successAs per the view of Waddell (2017) Globalisation is the procedure of internationalintegration which occurs from the interchange of world views, goods, ideas and other aspects ofculture. It is the interconnectedness of people and businesses across the world which can leadtowards global cultural, political and economic integration. It is the ability to move and interacteasily with others all over the world which help in conducting business operations and itsfunctions. In current time period, globalisation is an essential concept which assist company inreaching with desired customers and fulfil their needs or demand. Globalisation offer bothpositive and negative effect on business functions and operations. It is provide tremendous
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