The impact of Digital Technology in SSE

RESEARCH PROJECT

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
P1 Research proposal that clearly defines a research question or hypothesis, supported by
literature review.........................................................................................................................1
P2 Research methods and conduct primary and secondary research..........................................7
TASK 2............................................................................................................................................8
P3 Primary and secondary research using appropriate methods for a business research project
.....................................................................................................................................................8
P4 Analytical tools to analyze research findings and data........................................................11
TASK 3..........................................................................................................................................22
P5 Research outcomes in an appropriate manner.....................................................................22
TASK 4..........................................................................................................................................23
P6 Effectiveness of research methods applied for meeting objectives.....................................23
P7 Alternative research methodologies.....................................................................................23
CONCLUSION..............................................................................................................................23
REFERENCES..............................................................................................................................24

Title: “The impact of Digital technology on business activity”. A Case study on SSE.
INTRODUCTION
In this present scenario, digital technology plays a crucial role in business as it assist firm
in performing their activities in a better manner. Digital technology includes various electronic
equipments which uses information in the form of numeric code i.e. in binary code which is 0
and 1. Digital technology is mainly used in computers, calculators, auto-mobiles, communication
satellites, high-defination televisions etc., In relation with businesses company mostly uses
digital technology for promoting their activities for example: social networking sites. Therefore,
it is one of the useful tools for letting their customers know about the products which are being
introduced by companies. Thus, most of the companies use digital technology for connecting and
communicating with large number of people. The biggest benefits of these technologies is that it
is time saving and cost saving as a result, outcomes which are gained best and appropriate. Firms
who adopt digital technology gets many opportunities in order to expand its business to different
locations. Henceforth, digital technology to most of the business provides benefits and assist
them in gaining a better position at market area.
TASK 1
P1 Research proposal that clearly defines a research question or hypothesis, supported by
literature review
Background of the research
Many industry are there who do bring effective strategies and decision by conducting
research of market and make themselves to attain the goals and objectives in better way. There is
a huge competition in market even cut-throat rivalry is there in between companies. To attain a
competitive advantage in market firms are producing an quality products and services which can
help to satisfy the customer needs and wants in better manner. For such, variety of industry is
using an digital technology to have an effective working in organization and can lead to
minimise the wastage of resources in great way (Westerman, Bonnet and McAfee, 2014).
Although various things are there in digital technology which has bought many changes in
activity of business. SSE is a company who is dealing with generating and supplying of
electricity and gas, therefore they need technology to produce it more and in better way which
could result for them to become on top of list in producing gas. Basically, main motto behind
1

having research is to collect information related to the impact of digital technology on business
activity. Even though with use of modern equipment firm can handle there operation department
and production of gas can become easy for them. Research is that which converted organization
to have an effective solution to those problems and issues which was hindering the success of
firm. Business activity does include various aspect which needs to be revamped in an effective
manner and proper working can be seen at its best. SSE is a company, who wants to satisfy there
clients to whom they sell there generated gas.
Aims: Every company is having an aim for which they are established in market. Basic
motto of this research is - “The impact of Digital technology on business activity”. A Case study
on SSE.
Objectives:
 To analyse the changes in production department with use of digital technology.
 To determine factors having negative implication on operation department.
 To analyse the use of digital technology for attaining goals and objectives. To determine the relationship in between digital tools and profitability.
Research Questions
It is considered as the centre of research which do help in collecting information which is
somewhere related with problems and needs to gather data for same (Berman, 2012). Moreover,
there are few things which is required for research questions as concise, clear, focused and
complex too. Basically some of the research questions are as:
 What type of changes are there in production department with use of digital technology?
 What factor has negative implication on operation department?
 What is the use of digital technology for attaining an goals and objectives?
 What is the requirement of digital tools and profitability?
These questions is undertaken by research department of company so that effective
research can be conducted. As this help in collecting the needed information in better way.
Literature review refers to be said as critical review which is done with the help of evaluation of
level of research in better way. Normally, it has encapsulate and abstract for having an perfect
specific research. Which do allow the collection of having an information as why to interpret for
a particular research.
2

Literature review refers to be said as critical review which is done with the help of
evaluation of level of research in better way. Normally, it has encapsulate and abstract for having
an perfect specific research. Which do allow the collection of having an information as why to
interpret for a particular research.
a.) Type of changes are there in production department with use of digital technology
According to the David Trossell says that, In today's time, it is required by firm to
produce products and services according to customer requirement as because they are considered
as king of market. They are rationale in nature and they use to pay that amount from which they
do get an proper satisfaction from product and services in great way. For company, it is needed
that they should produce an effective and quality product and services in great way. For
manufacturing such it is there that firm should use an modern technique and equipments so that
proper working and thing can be done. Technology do help company to reduce the wastage of
resources and lead to analyse different aspect which is affecting an production department by
having an digital technology in perfect way. Basically, there are lot changes is being noticed in
operation department of SSE and it of kind as it also deals in with risk of change, which examine
and speaks as a lot risk is there in great manner and if changes is bought in organization then it is
required to boost the morale of employees so that they can adapt the changes in proper way. A
another change which is undertaken is maximising the infrastructure of company, even though
SSE is company which is having an great infrastructure but digital technology is such which is
leading them to revamp all its parts. Basically, a resources should be managed with the help of
modern equipment so that minimisation of wastages can be done in better way and thus it can
lead to use the resource in effective way.
In contrary to this a article, 2017 says that Digital transformation doesn't mean for having
an implementation of different enterprise equipments in firm which needs to do better, faster and
cheaper as well, basically it do refer to have an transformation in business with technology.
Although, they need to look as what changes are there in operation department so that effective
production needs to be done in SSE and can provide better services to there client in effective
way. Even though the changing competitive picture is having an swing with the intense pressure
on with manufacturing with having an business model which needs to be designed for having an
traditional sales, whose executives required to control and influence with consumer and making
an retail expectations for having an features, plan and valuation of pricing an product in better
3

way. There are many elements of this as Shorter product development cycles in better manner
and also having an strong demand for the customization as well.
b.) What factor has negative implication on operation department?
According to Bustinza and et. al., 2013 says that, Every organizations faces some crisis
during the crucial time and that has many reasons because of these causes the organizations fails
to perform at it utmost desire. The reason could be anything for any industry which maximizes
the profit of a firm and country as well. Petroleum companies has a wide range of operations that
puts a firm into difficult situations. Petroleum industry is the one of the fundamental needs in
every country that has a deep impact on the civilization and when it goes through the crises the
government takes some steps to resolve the issues. The operations department has some negative
implications on such factors like cost containment, oilfield service, exploration and production.
Cost containment is process to manage expanses that help to sustain a business for a long time
and in the current – conscious environment. Oil and gas operational excellence is a composition
of several critical factors that must be managed in the integrated way to prolong in the high level
performance. The main factors which needs cost expanses are safety, reliability, well
productivity, operational efficiency and cost optimization. All combine to determine the
economic viability of a well or a drilling program under market conditions. When the market
condition changes such as downshift on crude oil prices the challenges for operators and
services company is to rely on their price structure. The success can be achieve through the new
resource development that can continue the the operations or it should be deferred. Oil and gas
companies should be actively continue to build the structure of cost management in order to lock
the competitive advantage. They can opt for the smart well design, real – time, reservoir
management, data analytics, lean operations, a supply chain strategy. The recent oil price
downturn put oilfield service companies on the front-line cutbacks, service price renegotiations
and vanishing commitments to future services. Systems and structures, suppliers, contracting
models and staffing levels are the major elements of the resolving challenges faced by the sector.
These key elements can use the digitalization to manage their records and maintain there internal
operations that can also help in the external operations too. Exploration and production operators
can scramble their small number of development where they can see a way to reduce the costs to
a lower break even point in the present time environment. Besides that there are some
4

environmental and natural factors also make an impact on the petroleum companies but all these
impact can controlled with the use of artificial intelligence.
c.) What is the use of digital technology for attaining goals and objectives?
There are various use of digital technology in order to attain goals and objectives cause a
cause a company needs to be carry out several activities to run a business effectively.
Digitalization is a vast field which shaping the every industry no matter that is a fabric
manufacturing, agriculture industry or oil and gas industry. Modern technology is a combination
of knowledge and artificial intelligence which is offering a various kind of techniques that can
aid to attain the goals and objectives with maximum speed and minimum time.
As SSE or Scottish and Southern Energy Plc is one kind of energy fuel company which
deals in oil and gas field so its goals and objectives are need to be put some efforts. There are
several ventures which do not adopted digitalization they are still buried in paperwork, trapped
with legal systems and slow by the search of data that are needed to get work done. But SSE is
one of that companies which opt for the technologies and get high capital investment for the
projects which shows them a dramatic change in the values. There are some forms of digital
technologies which made an effective impact on SSE includes: Wearable technology: Leaving
behind the hard copy documentation laptops,tablets, smart hard-hats and smart glasses make it
possible to access a document in real time that can improve the communication among staff.
Drones : The inspections and land seismic operations can be done through drones in the oil and
gas companies that will give a overall view of the entire premises and it also supports in health
and safety assessment before entering the working crew.
Blockchain : Blockchain is a shared ledger which records the transactions that cannot be
modified and which made an intensive affect on capital projects. This makes able to see what
others are doing and quickly reconciling transactions are among benefits. Blockchain can enable
validation on the financial side as well as change orders, transmission or design drawings that
can be put by anyone on the same page quickly and efficiently. Live fabrication : Live
fabrication is a process that may provide more visibility to operations, allowing for tracking of
process, products and raw materials. Potential benefits include increased visibility into the
fabrication process while reducing rework, warranty costs, component inventory and prime
product inventory. RFID/ Tracing and traceability : Live fabrication is a complement of radio
frequency identification technology. The typical traditional system was to identify material
5

manually and then entering the information into warehouse inventory system. However, RFID
technology read tags faster and feeds information and that reduces the number of tock -outs and
repurchases. Digital asset management : Managing assets is also not an easy task with a
traditional approach but digitalization refers to the emerging concept of assets. It involves
breaking down the silos and connecting them in a process. The assets refers to the labour who are
responsible for geological and seismic work to those work overs or building assets or
equipments.
d.) Relationship tools and profitability
In many company like SSE there should be a better relationship in between the tools and
profitability in great manner. The digital technology does help firm to attain its goals and
objectives in better manner as well. It is required by company to provide an effective training to
employees so that they can adapt the changes in technology and even thus with changes they will
be able to produce an quality products and services for there clients and customer and with this
the attainment of goals and objectives can be there in proper way. Modern technique and tools
are those which do help in earning profitability too. Moreover, having an better relation in
between these can lead to have an proper research of market which has lead to produce an
effective strategy and decision in great way. Even though, requirement of tools thus help
company to improve there operation department in perfect way and this is such which can lead to
make firm to attain its goals and objectives in proper manner too.
According to Sako, 2012 says that, if company wants to have an success of there
company then it is required by them to bring an effective tools and techniques which can help in
improving the operational department in various ways and such thing can help them to earn
higher profitability in better way as well. Basically, it has seen that there should be an better
relation in between the tool and profitability of organization. Moreover, it has to be done in right
format and needs to look forward to have an attainment of goals and objectives. SSE is a firm
who generate gas for and sell it to there clients and use to for scientific researches and it has to be
done with care and needs to utilise the technology in effective way so that effectively the work
can be done over. Hence, a better relation in between tools and techniques with profitability
should be there as because it is such which increase the morale of company to work in right
direction and even in better way too.
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P2 Research methods and conduct primary and secondary research
Research is very important phase for any development process cause it is a systematic
approach to solve the problems and it also has a scientific study of the patterns that how can a
project can be carried out to give a valuable outcomes. Research methodology goes with a work
of describing, explaining, and predicting a phenomena. Before conducting a research it is also
gains a knowledge that needed to prepare a research plan (Chen, Chiang and Storey, 2012). The
research project is about impact of digital technology on the Scottish and Southern Energy Plc
as it as energy fuel supplier company so what would be the effect on the company when it will
be put a step forward in the digitalization. But before adopting a technology it needed to
investigate all kind of methods that are required to know the possibilities of success and to
reduce the problematic issues. There are several methods are suggested by the scholars to
conduct an effective investigation with a impressive way.
There are various kinds of research methodologies but the basic and applied type of
research can be refer as quantitative and qualitative or event both. The firm can put both the
researches to evaluate the effective results.
Qualitative research method: Qualitative research is concern with the quality of the
information that should has some specific characteristics like non – numeric, descriptive, logical
and words. The main of qualitative investigation is to get meaningful, feeling and situational
responses in the form of words that cannot represent in graphical form. It investigates on why
and how the decision making can take place in the process of research.
Quantitative research: It is based on the measurement of the quantity or amount that
refers to the numeric data, non -descriptive and statistical information to evaluate the iterative
process on the basis of the evidences. It results are often presented in the tables and graph that
offers the conclusion of the study (Hill, Betts and Gardner, 2015). The major part of the
investigation is focused on the questions what, where and when of decision making process. The
research often begins with collection of data which are based on the theory or hypothesis which
is followed by the statistical methods.
Sampling: Data sampling is statistical analysis techniques that are used to select,
manipulate and analyse subset from a pool of data elements that used to recognize the patterns
and trends in the larger set of data set. It is such kind of probability that how many respondents
agreed to get in change and how many not, there is chances for get the feedback in both
7

circumstances to make a decision (Chaffey, 2015). The data sampling is generally draws some
elements from the population and that is called population sampling techniques that includes
random sampling and stratified random sampling. Random sampling is process of data sampling
in which there is a fair opportunity for each elements to be get selected from a huge set of
population. In stratified random sampling the population is broken into different strata and the
elements of both the segments have equal chance for being selected.
Primary method of data collection: This kind of data collection is determine as an
original data sources as it is collected for the first time by the researcher. It can be gathered using
different tools and technologies and the most common method are interview, field observation,
surveys and experiments. Primary method of data collection are quite expensive and consumes
ample time as compared with secondary method of data collection.
Secondary method of data collection: In this, data that are collected are by someone else
and these are published in books, journals, magazines etc., therefore, it is taken into
consideration for making literature review effective so that valid conclusion and
recommendation can be given with the help of this.
TASK 2
P3 Primary and secondary research using appropriate methods for a business research project
Research is done in order with the purpose of getting better results for a specific topic.
Therefore, in order to conduct a research a researcher must have adequate skills and knowledge
which will assist them in achieving objectives in a better manner. There are certain criteria
which are to be taken into consideration and these are given below:
Cost: This is an essential component which investigator must determine. While
conducting this research, investigator had to arrange appropriate funds in order to have a smooth
conduct. Along with this, time was also a big concern as there was lack of time.
Ethical considerations: Researches has an objectives and goal that is need to be
completed within a specific time of period with some ethics. The researcher has a team of
investigators who are appointed on several tasks that must be finished within time and must
maintain the high level of security in order to prevent the information from being accessed by
others without any authorization (Beetham and Sharpe, 2013).
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Even though for collecting an proper information and data does help organization to
attain it goals and objectives. Moreover, a survey was done by SSE in market for collecting an
various and important information that could help them to produce an effective strategy and
decision. Therefore 50 respondent was chose to have an better collection of news and questions
were asked in form of questionnaire which somewhere in collection of accurate data.
Questionnaire
Name:
Gender:
Email ID:
Contact No:
Address:
1.) Do Digital technology helping SSE to earn higher profits?
 Yes
 NO
2.) Do modern equipment is helping to reduce the wastage in operation department?
 Yes
 No
 May be
3.) Does digital technology bringing an effective investment aspect in company?
 Agree
 Disagree
4.) Does SSE is using digital technology in better or effective manner?
 They are
 They Don't
 May be
5.) Did company has introduced innovation and creativity in there product and services?
 Yes
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 No
6.) With the help of digital technology does company is proving better services to there
clients?
 Yes
 No
 May be
7.) Do SSE is spending a good amount on digital technology to get succeed?
 Agree
 Disagree
8.) Does any changes seen in operation department of SSE after implementing technology?
 Moderate changes
 Huge changes
 Nothing seen
9.) Do SSE is utilising available resources in better way?
 Yes
 No
10.) Did SSE has used approaches with digital technology to revamp working of
company?
 Yes, they used
 No, they don't
11.) Does SSE succeed in using an digital technology in effective way?
 Yes
 No
12.) Any Recommendation?
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P4 Analytical tools to analyze research findings and data
Analysis of data has to be done in great way as this help company to look at which
information is useful for them or not. Basically, data analysis make company to understand the
views of respondent in better way so that effective strategy and working can be there in
organization too.
Theme 1: Digital technology help in profit?
1.) Do Digital technology helping SSE to
earn higher profits?
Observation
 Yes 35
 NO 15
Interpretation: Many company are there who are established in market to earn higher
profit with there product and services with satisfying the customers. It was required by the
company to gather information related to same and the outcome from survey is be like as out of
50 respondent around 35 people said that Yes the digital technology is helping SSE to earn
higher profits in great manner and such thing is making them to get stable in market too. Another
side, 15 people is that which said that No company didn't used the digital technology at there
level best in manner. But maximum was for they are using it effectively and will bring many
more strategies to use it more properly.
11
35
15
Yes
NO

Theme 2:
2.) Do modern equipment is helping to
reduce the wastage in operation
department?
Observation
 Yes 38
 No 10
 May be 2
Interpretation: Customer become an rationale one as they need better quality product and
services in effective way and thus for such an better equipment is required to be used in
operation department so that reduction in wastages can be there. When it was asked with people
the outcome for same is as out of 50 respondent there are 38 people said that Yes modern
equipment is helping them to reduce the wastages in great way. 10 people said that No company
is not using an modern equipment in better way to reduce wastages in better way. Apart from
such, 2 people are those who said that may or may be not reduction in wastages can be there in
proper way or not.
12
38
102
Yes
No
May be

Theme 3:
3.) Does digital technology bringing an
effective investment aspect in company?
Observation
 Agree 38
 Disagree 12
Interpretation: Many firms are there who work hard and use digital technology in great
way which does help them to bring in various investors for company. It was required to be asked
the same question in case of SSE and for such the outcome is be like as out of 50 respondent
around 38 people said that they are Agree that if digital technology is used by company is
effective manner then SSE can increase the chances of investment in better way. Apart from this
12 people are those who said that they are disagree with comment that SSE is using digital
technology in right contrast and it will increase an chances of investment in great way too.
13
38
12
Agree
Disagree

Theme 4:
4.) Does SSE is using digital technology in
better or effective manner?
Observation
 They are 32
 They Don't 12
 May be 6
Interpretation: IF company wants to be succeed in better way then it is required by firm
to use digital equipments in effective manner. The company wanted to gather information for
same and for such the outcome is like out of 50 respondent 32 people said that SSE is using an
digital technology in great manner to attain its goals and objectives. Although 12 person replied
as company is not using an digital equipment in effective way which can result into loose the
profits in huge way. Apart from these a part of 6 people said that may be entity is using because
they don't know exactly SSE is which company.
14
32
12
6
They are
They Don't
May be

Theme 5:
5.) Did company has introduced innovation
and creativity in there product and
services?
Observation
 Yes 30
 No 20
Interpretation: Every enterprise in market is such which do bring an innovation and
creativity in better way to satisfy the customer needs and wants in great. Even though the SSE
has performed the same in great manner. It was required for them to collect information for the
same and outcome was like out of 50 respondent 30 people are those who said that company has
bought many better changes in there product and services in various ways which do result in
earning good amount. Apart from this 20 people were like who said that No firm is not using an
digital technology in perfect way so that innovation and creativity can be bought in proper way.
15
30
20
Yes
No

Theme 6:
6.) With the help of digital technology does
company is proving better services to there
clients?
Observation
 Yes 30
 No 10
 May be 10
Interpretation: Each and every firm wants to provide an better services to there clients in
huge way and it is be like that firm needs to gather information as they are providing effective
services to there clients or not. From survey the outcome is be like as out of 50 respondent a
number of 30 people said that Yes SSE is firm who is providing an better service to there clients
in great way. Although 10 people said that No they are not providing effective services in great
manner to clients overly. Apart from such 10 person said that May be entity is satisfying there
clients in proper manner and it creates a better understanding of work to clients as well.
16
30 10
10
Yes
No
May be

Theme 7:
7.) Do SSE is spending a good amount on
digital technology to get succeed?
Observation
 Agree 36
 Disagree 14
Interpretation: Large organization is bringing many new technology to get succeed in
market and thus SSE is doing the same and it was required by them to know that is really
company spending huge amount over such and outcome for it as out of 50 respondent around 36
people has said that SSE is spending a good amount in huge way to attain success and apart from
such 14 people said that they are disagree that entity is not spending a good amount on the digital
technology in great manner.
17
36
14
Agree
Disagree

Theme 8:
8.) Does any changes seen in operation
department of SSE after implementing
technology?
Observation
 Moderate changes 20
 Huge changes 28
 Nothing seen 2
Interpretation: Many company use technology to bring changes in there operation
department so that effective working can be seen and for such the outcome is as out of 50
respondent 20 people said that there are some moderate changes is being bought up by company
in better manner and 28 people said that there is a huge changes is being noticed and apart from
such 2 individuals said that there is no change is been seen in any ways as well.
18
20
28
2
Moderate changes
Huge changes
Nothing seen

Theme 9:
9.) Do SSE is utilising available resources in
better way?
Observation
 Yes 40
 No 10
Interpretation: Every large company has to utilise there resources in great way and SSE
has to use it in better way and thus outcome for such is like out of 50 respondent around 40
people said that company is utilising there resources in perfect way that why they are on top
charts of large companies and apart from such 10 people are like who said that No company is
not utilising its resources in great way which is resulting into lose of profit and customers too.
19
40
10
Yes
No

Theme 10:
10.) Did SSE has used approaches with
digital technology to revamp working of
company?
Observation
 Yes, they used 45
 No, they don't 5
Interpretation: Every large company do uses technology to revamp there working in
organisation and thus it was required to be gather information for the same and outcome is be
like as out of 50 respondent around 45 people said that Yes company is using an approaches wit
technology to improve the working in better way. Apart from such 5 people said that No they did
not used approaches in operation department which resulted into not having an proper working.
20
45
5
Yes, they used
No, they don't

Theme 11:
11.) Does SSE succeed in using an digital
technology in effective way?
Observation
 Yes 47
 No 3
Interpretation: Many company is having an curiosity to use digital technology in better
manner and even great way to get success in great way and from such the outcome is be like as
around 47 people said that company has used digital technology in great way an this has helped
SSE to receive success in right contrast as well. Apart from such 3 people said that No company
has not used digital technology in great manner which is making them to lose the success in
effective way.
21
47
3
Yes
No

TASK 3
P5 Research outcomes in an appropriate manner
Evolution of technology has played a crucial role in providing effective opportunities to
companies. Thus, as compared to earlier times now firm can operate their business in a better
manner for example: organization can now store large number of data and information in their
personal computers or servers which can be further accessed in just one click. Therefore, in
terms of SSE company, if they are doing any kind of change in production department than there
will be a need of providing appropriate training and development seminars so that employees can
improve their skills and knowledge which can be further use in their future operations. Other
than this, technologies assist companies in managing their entire resources in a better manner as
a result it help firm in reducing wastage. Therefore, implementing latest tools and technologies
company will be able to provide better services and facilities to its customers.
As SSE company deals in electricity and gas so for them there are various factors which
can put a negative impact on their business operations. With the help of literature review done
above it has been analyzed that with the hike in price of petroleum industry its business can be
affected like there might be a chance of selling their products at high rates which can further
decrease their customer base. Further, company can use Cost containment process for managing
their expenses. But change in prices of crude oil is not in the hand of company so this can be a
challenge or act as a boon for firms. Moreover, to overcome this process organization can
develop a structure through which cost can be managed. As a result it will provide competitive
advancement to the organization. For example: SSE company can have effective supply chain
and can have proper reservoir management system. Other than this, some of the external and
internal factors can also be consider as it can have a negative impact on business operations.
Digital technology for most of the companies are playing crucial role in providing
maximum benefits as in terms of SSE company, as it deals in providing oil and gas service to its
respective clients thus, for them digital technology is assisting them a lot. In their business
operations they have incorporated Wearable technology which is enabling them in instead of
maintaining documentation in hard copy it provides opportunity in keeping these records in
laptops, tablets etc., in real time. Other than this, SSE company is using Drones for the purpose
of inspection as drones provide with overall information about the entire premises.
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TASK 4
P6 Effectiveness of research methods applied for meeting objectives
Research methodology while conducting a research plays a crucial role as it assist the
researcher in collecting information in a better manner without any problems. For gathering
information there are different approaches such as primary and secondary method of data
collection. In primary research information are collected for the first time and for this,
questionnaire is used as an appropriate method. As a result, it assist researcher in evaluating a
better outcomes. Whereas other than this, secondary method of data collection is also being used
and this, investigator make use of books, journals, magazines etc., and this is mainly used for the
part of literature review so as to take opinions of different authors and scholars. Therefore, both
primary and secondary method are used for making my research more reliable.
P7 Alternative research methodologies
In order to conduct a research most of the researcher use Questionnaire method as it
assist investigator in collecting information which are relevant and as per research topic. It assist
researcher in getting opinions of different respondents. But other than this, there are different
alternative research methodologies which an investigator can use and it is interview. As it help
researcher with detailed analysis which will further assist researcher in evaluating better
outcomes.
CONCLUSION
From the above research project, it can be concluded that research is that which do help
company to have an competitive advantage in market and make it to attain the goals and
objectives in better way. Conducting research in market do help in collecting the needed
information and data which can make them to produce an effective strategy and decision in
better way. The main reason behind having such a research is to determine impact of modern
technique on the business activity and how it can be done in better way as well. SSE is a firm
who utilized the scenario of research project so that they can attain better services production
from operation department. Moreover having an data analysis of collected data make company to
understand the things in more clear way. This is such which can make entity to have an
attainment of goals and objectives in effective way as well.
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