Impact of Digital Technology on Nisa

This assignment requires students to critically examine the influence of digital technology on Nisa's operations. Students must evaluate both the potential benefits (e.g., cost reduction, enhanced sales) and challenges (e.g., operational costs, training needs) associated with digital implementation. A key focus is on the role of e-commerce in driving business success and how digital technologies can enhance stakeholder engagement.

RESEARCH PROJECT
(The implication of digital technologies on SME)

Table of Contents
INTRODUCTION...........................................................................................................................1
P1 RESEARCH PROPOSAL.................................................................................................2
P2 primary and secondary sources.........................................................................................8
D1...........................................................................................................................................9
M1.........................................................................................................................................11
M2.........................................................................................................................................11
P3 Conducting primary and secondary research using appropriate methods for a business
research project that consider costs, access and ethical issues.............................................11
P4 EVIDENCES OF DATA COLLECTION......................................................................12
P5 RESEARCH OUTCOME, CONCLUSIONS AND RECOMMENDATIONS..............19
M3.........................................................................................................................................20
D2.........................................................................................................................................21
P6 REFLECTION................................................................................................................21
P7 Alternative research methods..........................................................................................22
M4.........................................................................................................................................23
D3.........................................................................................................................................23
CONCLUSION..............................................................................................................................23
REFERENCES..............................................................................................................................25
APPENDIX....................................................................................................................................27

INTRODUCTION
In the modern era use of advanced technologies have become essential for the organization.
These digital technologies are now changing the corporate environment (Mithas, Tafti and
Mitchell, 2013). There are many big firms those which are financial strong and that is why they
continuous make changes in their working by implementing the latest techniques and
machineries. But for small entities it is quit difficult to implement these digital technologies in
workplace. IT spending is costly but fruitful system this can help in accomplishing goal of the
companies to great extent (Landorf and Ward, 2017). In includes internet, e-commerce and
various tools through which entity can expand their business and can make communication with
mass audience.
Digital technologies are effective electronic tools that support in improving production
ability of business and support in raising their performance level. It drives sustainable growth
and makes positive changes in organizations. It helps in constant improvement and improving
performance of business unit to great extent. Internet, email, social media sites, e-commerce has
become part of human life (Nwankpa and Datta, 2017). Traditional business activities were
unable to meet with the organizational goal, it is essential for corporations that to transform
activities and adopt digital technologies so that they can compete with big firms and can sustain
in the market for longer duration. This is great tool that impacts positive on entity. This helps in
improving administration functions and by this way storage, filling, sharing of information can
be done significantly (Evangelista, Guerrieri and Meliciani, 2014). Digital technologies include
social media tools, that helps in effective communication with the customers and employees. By
this way small firms can engage its stakeholders and can make them positive towards the brand.
Use of advance technologies is beneficial tool that supports in improving production capabilities
and can improve quality of products of the corporation as well.
Present study will be based on Nisa retail limited which is award-winning retail firm. It is
private limited company which has strong network and good reputation in domestic market
(Venkatraman and et.al, 2014). Research project will define various stages that an organization
have to go through for digital transformation. Furthermore, some challenges of integrating
emerging technologies will be explained. It will explain implication of digital technology on
Nisa will be illustrated in the current research project (Golwalkar and Shelar, 2016).
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P1 RESEARCH PROPOSAL
Title
“The implication of digital technologies on SME”
Background
Digital technologies have changed the environment of business units, it has provided new
opportunities to firms and has supported in improving their standards and performance level.
With the help of advance technologies entities are now able to improve quality of their
production (Hanelt and et.al, 2015). Implication of digital technologies are highly beneficial for
small medium firms, it aids in improving their administration, communication, storage and
production process which support in meeting with needs of consumers (Oldham and Da Silva,
2015).
Aim and Objectives
Aim
“To identify impact of digital technologies on business activities and its performance: A study on
Nisa retail firm”
Objectives
 To explain stages that organisations have to go through for digital transformation.
 To identify challenges of integrating emerging technologies within Nisa.
 To determine implication of digital technology on Nisa.
 To explain e-commerce and its benefits for the SME business.
 To analysis benefits of digital technologies for engaging stakeholder.
 To suggest ways through which entity can successfully implement these technologies in
workplace.
Research Questions
 What are the main stages that organisations have to go through for digital transformation?
 What are the challenges of integrating emerging technologies within Nisa?
 Explain implication of digital technology on Nisa?
 Explain e-commerce and its benefits for the SME business?
 What are the benefits of digital technologies for engaging stakeholder?
Rationale
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Small medium firms have innovative ideas and have capabilities to gain competitive
advantage. But due to lack of financial resources and lack of experience they are unable to
sustain in the market for longer duration (Matt, Hess and Benlian, 2015). Such firms are
struggling in the market. The main reason of conducting this investigation is to make mall firms
aware with the benefits of technologies so that they can utilize it well and can gain competitive
advantage. Furthermore, it is vast topic and huge data are available thus, scholar has chosen this
topic so that individual can prepare a quality report on it. With the help of sufficient availability
of data individual can be able to collect relevant information and real implication of digital
technologies on small medium business units (Tai, Wang and Wang, 2017).
In addition, Researcher has self interest in this topic. Individual has experience of
working on advanced software and individual like to work on latest machineries. Scholar knew
this fact that digital technologies can be beneficial for the small firms in raising their
performance level. Interest in this subject has forced the person to conduct the investigation on
this topic.
Significance of the study
In the modern corporate era, most of the firms are using the latest techniques so that they
can improve their quality and can meet the needs of consumers. In such environment, it has
become difficult for small firms to sustain in the market for longer duration, for sustaining them
in the market they are required to adopt digital technologies. With the help of this investigation
scholar will be able to identify issues faced by small firms while implementing digital
technologies in the workplace (Peppard and Ward, 2016). So, researcher will be able to find
ways through which these entities can convert transformation from traditional methods to digital
methods into opportunities. This would be better for small firms in gaining new ideas and
improving their performance level to great extent. Digital technologies have become essential
part of corporations. This study will help the other firms those who are operating as small entity
and aiming to expand their business (Rudram and et.al, 2016). With the assistance of this study
they will get to know issue they may face while transformation into digital technologies and how
they can handle this situation. Furthermore, investigation will be beneficial for other scholar,
they will get to know importance of digital technologies so they will get idea through this
research project so that they will be able to conduct further study on the same subject (Ross,
2016).
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LITERATURE REVIEW
Introduction
It is essential part of the research, scholar has to review earlier literature on the same
subject in order to develop better understanding about the subject matter. In this section
investigator will review each aspect of digital technology and its impact on business activities by
involving previous studies into this research (Karjaluoto and Ulkuniemi, 2015).
Stages that organisations have to go through for digital transformation
As per the view of Barrett and et.al, (2015) digital transformation is the great tool that
support firms in improving their efficiency level and reducing operational times. For successful
transformation entities are required to first identify their objectives (Digital Transformation &
Organizational Performance, 2017). By making effective objectives company can identify the
ways through which it can successfully implement digital tools in the workplace and can raise its
performance level. Retail firms those who are operating at small scale, their main objective is to
develop communicate with customers through digital media. They want to improve loyalty and
satisfaction level of clients so that their sales volume can be increased. This objective can force
small firms to implement new technologies through which can effectively coordinate with mass
audience and can identify their needs and requirements. This is the first stage through which
companies can easily transform from traditional methods to digital technologies (The Impact of
Digital Technologies on Innovations in Retail Business Models, 2013).
Karjaluoto and Ulkuniemi, (2015) stated that small and medium firms have to study
about technologies and they need to look upon their cost of implementation as well. Small
entities need to pay attention on SMAC stack for identifying the future benefits of these
technologies for business. This can force them transformation to digital technologies easily. Most
of the small corporations look for the consequences they can face after implementation of theses
techniques such as cyber crime, high cost etc. By this way they will be able to find ways that can
support in gaining success in the market and gaining competitive advantage. On other hand
Ross, (2016) argued that envision the future platform for digitalization is the main stage that
need to be followed by entities for successfully transformation from traditional methods to
digital technologies. This is the great way through which small corporations can enhance their
working efficiency and can sustain in the market for longer duration.
Challenges of integrating emerging technologies
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According to Venkatraman and et.al, (2014) integrating emerging technologies are the
essential part that can support in raising business performance of business units and can support
them in sustaining in the market for longer duration. The main issue faces by small firms while
integrating emerging technologies in the system that it increases their cost to great extent. Digital
transformation is costly procedure, firm has to completely transform their existing procedure for
implementing digital technologies in the workplace (Digital Transformation & Organizational
Performance, 2017). Small firms do not have that much financial resources that they can use all
the times new technologies because in this process they require investing a lot. That is the
biggest challenges for them thus, they avoid to transform their existing process into digital
technologies.
As per the view of Landorf and Ward, (2017) small firms hire skilled employees but they
generally recruit freshers in the organization because they have to give fewer salaries to them as
compare to other experienced candidates. In such condition if these small or medium firms
implement these digital technologies in the workplace then they have to give extra training to
staff members so that they can operate these systems well (The Impact of Digital Technologies
on Innovations in Retail Business Models, 2013). Poor skills employees can not deal with these
latest equipments well, that increase chances of errors which may affect their brand image. By
this way company may fail to provide quality products to its consumers. This can create
consequence for the entity in the future.
Implication of digital technology
As per the view of Tai, Wang and Wang, (2017) digital technologies are making drastic
changes in the small firms (Matt, Hess and Benlian, 2015). By using these techniques firms are
now able to enhance their efficiency level and are able to improve their production abilities. With
the help of digitalization production and administration process can be done in smooth manner.
By this way entity can meet with the needs of consumers and can satisfy clients to great extent.
On other hand Hanelt and et.al, (2015) digital technologies impact negative on the business unit
because it increases cost of entities to great extent. By this way firms fail to run their operations
smoothly which negatively impact on their sustainability.
E-commerce and its benefits for SME business
According to Peppard and Ward, (2016) in the modern era most of the small firms are
getting engaged into e-commerce business, they operate their business through internet. It is part
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of digital technology which supports in increasing sales volume of entities to great extent.
Consumers those who do not have sufficient time to go to the retail shops they buy products
online. It is time and cost effective way. By getting engaged in e-commerce business small
corporation can enhance its business by up to 200%.
According to Landorf and Ward, (2017) e-commerce is beneficial tool that supports in
reducing operational cost of entity. Such type of business is profitable for the firm which
supports in completing operations in minimum time and reaching to mass audience. By this way
company can sale large products in minimum time that reduce production cost per product.
Evangelista, Guerrieri and Meliciani, (2014) stated that e-commerce is the type of business
which assist in operating business 24*7 that attracts new consumers and enhance interaction with
mass audience.
Benefits of digital technologies for engaging stakeholder
As per the view of Oldham and Da Silva, (2015) employees, customers, suppliers are
major stakeholder of any business. Companies can inform their stakeholder about performance,
revenues through these digital techniques. By this way they will be associated with brand for
longer duration. It can engage shareholder with the entity for longer duration.
Barrett and et.al, (2015) stated digital technologies such as internet, email, social sites are
effective tools that can help in effective coordination with important persons. By this way
entities can gain their attention and can hold them in the workplace for longer duration.
Time Scale
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Selection of
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Review of
previous
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Selection of
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Recording
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Data
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graphs and
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Conclusion
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Edition and
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submission
P2 primary and secondary sources
Researcher has to select some specific tools and techniques for completing the
investigation in effective manner.
Primary research
Primary data collections is the best tool through which individual can gather first-hand
information. Primary data collection sources are such tools in which scholar gathers fresh
information related to subject matter. These details are very specific and help scholar in knowing
real facts related to topic. Though gathering primary data is time taking process but it aids in
collecting in-depth detail about the subject.
Secondary research
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It is another type of tool in which scholar uses already available information, this is quite
effective technique that help in gathering quick and relevant information about topic. Researcher
will also use Books, journals, internet articles and will review previous literatures so that
individual can draw valid conclusion. For analysing the information researcher will apply
thematic analysis tool this will be better for the qualitative investigation and will support
researcher in reaching to the final results.
D1
Research methodology can be defined as methods that are applied to gather in -depth
information about the topic. These are systematic planning tools which helps in analysing
information and reaching to final results in effective manner (Žikić, 2016). In the present study
scholar use will apply interpretivism philosophy. It would be suitable for the current study
because by this way individual will be able to use theories and models in order to develop
understanding about the topic. Furthermore, researcher will gather information about digital
technologies and its impact on business activity's scholar will use primary and secondary data
collection sources
Research philosophy
It is the method which is used to conduct an investigation in effective manner.
Interpretivism and positivism are two major techniques that can assist in carrying ouit study in
accurate manner. Present research project is qualitative in nature thus, scholar has applied
interpretivism philosophy (Coiro and et.al, 2014). It has helped the scholar in demonstrating facts
about digital technologies and its impact on business activities. This tool aids in critically anasyis
the facts and gathering quantifiable information about the topic.
Research Design
Research design is another tool of research methodology that defines ways to conduct
investigation in structured and systematic manner. It defines the way through which scholar can
reach to the final result and can accomplish objective of study. There are various research design
such as experimental, descriptive, exploratory etc (Creswell, 2013). These all tools are applied
in different types of research projects. Current study is on the impact of digital technologies on
business activities, for that company has applied descriptive research design. This has supported
researcher in describing facts and figures about the topic and applying theories in this respect in
effective manner (Gioia, Corley and Hamilton, 2013).
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Research Approach
It is another method of research methodology which indicates the person in conducting
the research from specific to general or from general to specific way. Inductive and deductive are
two types of approaches, selection of tools depends upon the type and nature of investigation. In
the present study scholar had to identify impact of digital technology on business performance
(Žikić, 2016). For that scholar had applied inductive research approach, it has supported in
involving human being in the investigation. That has aided in reaching to the results and drawing
valid conclusion.
Data collection
It is most important part of research projects and dissertation. Researcher need to collect
in-depth information about subject matter for that primary and secondary data collection sources
are the best suitable. Primary sources is the tool in which researcher gather information by own
(Coiro and et.al, 2014). For that individual has to involve human being in the investigation those
who can give right detail about subject matter. Questionnaire, interview, observation are best
tools through which individual can collect all facts about the topic. Present study is all about
impact of digital technologies on business activities (Gioia, Corley and Hamilton, 2013). For that
scholar has applied questionnaire technique, it has helped in identifying the views of participants
about digital technologies. Furthermore, investigator have also applied secondary sources and
has used books, journals, internet articles for gathering detail about implication of digital
technology on business environment.
Sampling
Present investigation is qualitative in nature for that scholar has applied random sampling
method. Researcher has selected samples randomly which has helped in gathering realistic facts
about digital technologies (Creswell, 2013). This random sampling was suitable for the present
investigation, it has helped scholar in avoiding bianess and gathering in-depth information about
the topic. Researcher has selected 10 managers of Nisa as sample. Scholar has asked questions
with them about impact of digital technologies on business (Coiro and et.al, 2014).
Data Analysis
It is essential part of research project, after gathering all detail researcher has to analysis
the detail effectively. For analysing the information researcher has used thematic analysis tool
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which has supported the investigator in reaching to final conclusion (Žikić, 2016). Charts, graphs
and other methods were able to present the data in effective manner.
Limitation
Researcher was having limited financial resources that has created issue for the person
because individual was unable to take support of advance technologies. But as thematic analysis
was appropriate and suitable tool which was cost effective as well. Thus, researcher has
completed investigation and reaching to final results in effective manner (Gioia, Corley and
Hamilton, 2013). Furthermore, scholar had limited time which was creating issue because in
such short time duration it was very difficult to complete the study. But researcher has utilized
resources well and has scheduled activities properly which has helped in completing project on
time.
Area of research covered
Present study will cover various aspect through which small medium firms can gain
opportunities and can sustain in the market for longer duration. Research project will discuss
about stages that an organization have to follow for transforming traditional activities into digital
mode. Furthermore, investigation will focus on challenges of integrating emerging technologies
within firms. In addition, study will concentrate on implication of digital technologies on Nisa
retail firm. Benefits of digital technologies on small and medium corporations will be explained
in this investigation. Use of technology for increasing engagement of stakeholders will be
covered in this assignment.
M1
There are so many methods that are used by researcher in order to complete research in
effective manner. Scholar has applied interpretivism philosophy as it has helped the person in
involving theories and models and involving human being so that valid and current data can be
collected. Furthermore, researcher has selected primary data collection source and have used
questionnaire tool. This has helped in gaining insight detail related to topic. Inductive approach
was suitable because this has helped in aligning the entire research and minimising complexity of
facts and figures.
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M2
Primary data collection technique was used by researcher, this has helped in gathering
real and current facts related to topic. But use of primary data collection is time consuming and
researcher had faced he issues in getting concern from participants.
P3 Conducting primary and secondary research using appropriate methods for a business
research project that consider costs, access and ethical issues.
Researcher has to ensure involving correct method so that it can complete the study with in
specified period and with good quality.
Cost: In order to carry out this research in effective manner on effects of digital technologies
scholar has managed cost and have monitor financial activities effectively. That is why
unnecessary cost has been minimised. Implementing digital technology is quite costly process
but Nisa has adequate funds to do the same.
Access: Researcher has to take access of various links in order to know more about impact of
digital technologies. this access has developed insight understanding of scholar and has
supported in gaining expected outcome.
Ethical consideration: It is most important part which need to be considered by researcher
while working on any research projects. Scholar has sent concern form first to the respondents
and have taken their positive concern (Coiro and et.al, 2014). Furthermore, researcher has
collected information from authorized website. Scholar has not copied any material from any
website that has helped in avoiding plagiarism issue.
P4 EVIDENCES OF DATA COLLECTION
Q1: Since how long you are working in Nisa?
Less than 1 year 2
Between 1-2 year 4
Between 2-3 year 3
More than 5 years 1
Q2: Do you think that company needs transformation from traditional method to digital
technology?
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Strongly agree 4
Agree 3
Disagree 1
Strongly disagree 0
Q3: Do you think that implementation of digital technologies can be beneficial for Nisa?
Yes 6
No 4
Q 4: What negative impact can face by Nisa if it implements digital technologies?
Increase operational cost 3
Additional training required to give to staff
members
4
Unclear procedures 2
Others 1
Q 5: What positive impact can face by Nisa after implementing digital technology?
Reduce cost 4
Enhance sales volume 3
Increase production efficiency level 2
Others 1
Q 6: Do you think that e-commerce can drive the business towards success?
Strongly agree 4
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Agree 5
Disagree 1
Strongly disagree 0
Q 7: Does digital technology can enhance engagement of stakeholder with organization?
yes 6
No 4
Theme 1: Length of working in Nisa.
Interpretation:From the above discussion it is found that 2 out of 10 answers have viewed that
they are working in Nisa since less than one year. On other hand 4 out of 10 respondents have
said that they are working in the organization between one to two years. Furthermore, 3 out of 10
participation shave said that they are working between two to three years in the workplace
whereas one respondents has said that individual is working since more than five years in the
Nisa. From the above discussion it can be interpreted that maximum people are working in Nisa
between 1-2 years. This is good time length and they have good knowledge about this firm so
they can give real information about its operations, it slacking points and further development
areas.
Theme 2: Company needs transformation from traditional method to digital technology
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Interpretation: From the above discussion it is analysed that 4 out of 10 answers have viewed
that they are strongly agreed with the point that Nisa is strongly required to change its traditional
methods and have to use digital technologies. On other hand 3 out of 10 participants have said
that they are agreed with this point that cited firm definitely need to transform from traditional to
digital technologies. Whereas 1 out of 10 answers have said that they are disagreed with this
point. From the above discussion it cam be interpreted that Nisa is working as small and medium
organization, for expanding its business and increasing sales volume for the firm, it is essential to
transform its operations from traditional methods to digital methods. This will be beneficial for
the entity in meeting with its goal and sustaining in the market for longer duration.
Theme 3: Implementation of digital technologies can be beneficial for Nisa
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Interpretation: From the discussion it is analysed that 6 out of 10 answers have said that yes
implementation of digital technology is beneficial way that can support the Nisa in
accomplishing its objectives soon. Whereas 4 out of 10 participants have viewed that no it is not
beneficial way because this way create consequences in the business unit to great extent. From
the above discussion it can be interpreted that Nisa is small firm so before implementing any new
technology or before transformation it needs to look upon its capabilities and have to utilize
resources well so that after transformation it can continue its operations in effective manner.,
theme 4: Negative impact can face by Nisa if it implements digital technologies
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Interpretation: From the above discussion it is analysed that 3 out of 10 participants have
viewed that implementation of digital technologies increases operational cost of the company.
Firm has to spend a lot for implementation of new technologies that can increase cost and being
a small firm this can create financial consequences in the business unit. Furthermore, 4 out of 10
answers have viewed that Nisa will have to train its staff members after transformation of digital
techniques which may create issue because employees does not have sufficient knowledge to
operate these technologies. Whereas 2 answers have said that unclear procedure can also create
issues for the firm. From the discussion it can be interpreted that transformation of digital
technology can create consequence for the entity in such condition it would be difficult for the
firm to survive in the market for longer duration.
Theme 5: Positive impact can face by Nisa after implementing digital technology
Interpretation: In this research, researcher asks about respondents' views on positive impact on
performance of Nisa Ltd. However, it is evaluated that 4 out of 10 express their views that it will
be effective for reducing costs for expenditures. Including this, its sales revenue will be enhanced
effectively. Similarly, 3 favours for positive impact on sales volume of the entity which is linked
with profitability and its marketability. In addition to this, remaining 3 out of them express their
opinion that it will influence on production efficiency level of the entity. Therefore, on average
most of the respondents are favoured for positive impacts and their positive impacts on business
operations and efficiency at maximum level. Hence, it can be forecast that adopting digital
17

technologies will be effective for small scale entity to enhance efficiency and cost effectiveness
for its operations appropriately.
Theme 6: E-commerce can drive the business towards success
Interpretation: Afterwards, researcher asks with managers that how many of them are agreed
with the statement that 'E-commerce can drive the business towards success. According this
opinion, significance of E-commerce can be identified for encouraging customers towards
groceries, food items and home products of Nisa Ltd. In accordance to this, it is evaluated that 4
out of the total managers are strongly agreed with this statement. Including this, they also
express their opinion that it will be effective for establishing and maintaining good relations with
customers as well for providing details of its goods and services. However, market research will
be more easy through analysing customers' views using social networking sites and other contact
ways. On behalf of analysing these tools, market position can be identified in terms of products
and services of the enterprise. Apart from this, 50% of remaining are agreed with the same
statement and encourages for online marketing as well E-commerce for business market position
and competitive strategies of the organisation. Thus, it is identified that E-commerce for
marketing and production of Nisa Ltd services would be enhanced on larger scale influences
further operations effectively.
Theme 7: Digital technology can enhance engagement of stakeholder with organization
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Interpretation: With the help of this research, managers views on impact of digital technology to
enhance engagement of stakeholder with Nisa Ltd is to identified. In accordance to collected
data, it is interpreted that 60% of total respondents favour for adopting digital technology for
maintaining relation with stakeholders. Including this, they express their views that it will be
effective for increasing customers and meeting with stakeholders including debtors, creditors and
others will be more convenient. In addition to this, they also favour for maintaining relations
with them efficiently as well sharing information quite easily as well time consuming process.
Besides this, they also favour for cost effectiveness approach regarding using digital
technologies for enhancing relations with stakeholders within Nisa Ltd. On critical evaluation, it
is recognised that remaining 40% are not agreed with the statement because of no clear and
effective communication between business parties. Similarly, it remains difficult for contacting
with each and every client of the business. Therefore, on considering this factor, appropriate
decision should made in context to proper use of digital technologies for the small scale entity.
P5 RESEARCH OUTCOME, CONCLUSIONS AND RECOMMENDATIONS
Conclusion and outcome
From the above study it can be concluded that digital technologies have changed the
situation of companies. In the modern era small and big firms are facing high competition, for
sustaining in the market for longer duration they have to provide unique products and services to
its consumers. It becomes very difficult for small firms like Nisa to offer clients new and
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innovative goods. For that they have to transform their operations from traditional methods to
digital technologies. This can help the entity in improving operational efficiency and raising its
sales volume. E-commerce is the great example of digital technology, by this way company will
be able to communicate with mass audience which will raise its sales volume to great extent.
From the above investigation it can be articulated that though digital technologies are
effective enough and can be beneficial for the organization, but it can also create consequence
for the organization. Firm has to train its staff members and have to spend a lot for installing
these technologies in the workplace. In such condition it may fail to sustain in the market for
longer duration. Digital transformation is the beneficial thing but small firms have to do this
transformation in effective manner so that it can earn profit and can expand its business across
the world.
Scholar can use quantitative research type in order to identify impact of digital
technology on business activities. Quantitative research will involve statistical calculations that
will help in finding accurate answers and real impact on business. Furthermore, researcher can
also use deductive approach, individual can frame hypotheses and can test these hypotheses by
applying SPSS. This will support in checking validity of answers. Use of secondary research
analysis technique can also be beneficial because by this way individual will be able to complete
study in less time. Primary data collection takes time but by analysing information on the bases
of secondary data is quite easy.
Recommendations
For effective implementation of digital technologies, Nisa as small firm need to adopt
following ways:
 Nisa should utilise resources well so that it can make effective control over its
expenditures. This will help in successfully implementing digital technologies and
gaining profit through this.
 Entity should create positive environment in the workplace so that staff members support
the firm and they support corporation. By this way consequence will be minimized and
entity will be able to conduct operations in smooth manner.
M3
Digital technologies play significant impact on business unit. The main objective of
conducting this research was to know about influence of digital technologies of business. It is
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analysed that digital techniques have significant impact on firm and supports the organisation in
making healthy relationship with consumers and gaining more profit. These technologies are
helpful in minimising operational cost as well. Scholar has selected appropriate research tools
through which outcome meet the set research objectives.
D2
Management should monitor each activity after digital transformation closely and have to
prepare contingency plan in advance. By this way Nisa will be able to minimize negative impact
and will be able to gain success in the market.
P6 REFLECTION
While conducting the research I have learned about various digital technologies that can
influence overall operations of business. I learned impact of these technologies on operational
efficiency of company. Earlier to that my technical skills were very poor but this study has
improved my knowledge about the latest technologies. Furthermore, my communication skills
have been developed to great extent. Earlier to that I always feel hesitated in coordinating with
others. But for carrying out this study I had to coordinate with participants so that data can be
gathered. I became able to convey my message with them and interact with them properly. I still
feel that I will have to work on my listening skill and scheduling skill. This will help me in
conducting in researches in the future in effective manner. I have learnt about scheduling
activities so that I can become able to complete this thesis on time. I have selected appropriate
path through which I can get valid results. The objective of this study was identified impact of
digital technologies and I have managed entire study in proper manner that has helped me in
finding accurate results and meeting with objectives.
All the research methods that have been used in this project were effective and helpful in
answering research questions. Scholar has used inductive approach that has helped in avoiding
calculations and involving theories to develop understanding. Use of primary research methods
have supported in finding actual and current facts related to subject matter. Thematic analysis
tool has aided in preparing themes and presenting it through graphs. This has improved
understanding about various factors that impact on business and finding ways to raise efficiency
of organisation.
21

By going through this research, I have realised that my time management skill are goods.
I can schedule task properly and can complete given task within specified period of time.
Furthermore, this study has helped me in improving my knowledge regarding importance of
resource management. I have managed all the physical, technical and human resource well. That
would be beneficial for me in conducting future research projects. But still I have realised that
my knowledge about research methods is little weak .I need to improve my knowledge ,by this
way I would be able to generate more relevant results quickly. This study has developed my
technical skill, I got to know about Gantt chart.
P7 Alternative research methods
Researcher can also conduct this investigation by using statistical tools. Individual can
apply SPSS for analysis data. This can help in getting more authentic results. Furthermore, use of
deductive approach can be better because by this way scholar can be able to frame hypothesis
and test these assumptions in order to find correct answers.
Nisa is using internet recently, this digital technology helps the firm in searching more
about needs of people and offering them goods and services accordingly. This has supported
entity in raising its brand image and generating profit as well. But in the future Nisa is planning
to take support of mobile application technology. This would be more beneficial tool because by
this way it will be able to give immediate response to its consumers and would be able to resolve
their quarries soon. Mobile application is worthwhile for customers as well because they will get
immediate response and they will be able to track their order. They can give their reviews on this
mobile application that would help Nisa in making changes in existing strategies in order to
improve its sales and profit.
In the current investigation investigator has applied interpretivism philosophy, this has
supported in applying models for answering research questions. But scholar can use positivism
philosophy this will be helpful in framing hypothesis and finding accurate facts about topic. In
addition, use of secondary research would be better in respect to primary because by using
secondary individual can collect in-depth detail about subject in less time; this will aid in
identifying previous market demand and current market conditions. By this way researcher
would be able to answer research questions effectively.
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M4
This study has improved technical skill of scholar but still there are chance of
improvement. Furthermore, scholar has developed research skill that may help the person in
making good career as professional researcher. In the future scholar may take support of facts
and can involve calculation for finding more specific outcome about influence of digital
technologies on the business.
D3
Researcher would apply deductive approach, this would help the scholar in framing
hypothesis and testing these assumptions. It would be beneficial in gaining more accurate results.
Using SPSS software will aid in generating valid output as compare to theories. Researcher
could use purposive sampling method because using random sometimes creates issue in
involving right people in investigation. By involving such candidates, those who are able to solve
this purpose individual will get actual results related to impact of technologies on business.
CONCLUSION
Digital transformation is quoit effective for the firm, it helps in developing relationship with
customers and identifying their needs significantly. With the help of computers, internet, email
system corporation are developing communication with clients. It supports in measuring issues
in the system and finding ways to improve these problems. By this way entity can be able to
enhance its efficiency level of production which can attract more consumers towards the brand.
23

24

REFERENCES
Books and Journals
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Sage publications.
Evangelista, R., Guerrieri, P. and Meliciani, V., 2014. The economic impact of digital technologies
in Europe. Economics of Innovation and New Technology. 23(8). pp.802-824.
Gioia, D. A., Corley, K. G. and Hamilton, A. L., 2013. Seeking qualitative rigor in inductive
research: Notes on the Gioia methodology. Organizational Research Methods. 16(1).
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February 2016].
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APPENDIX
Questionnaire
Name
Age
Gender
Since how long you are working in Nisa?
 Less than 1 year
 Between 1-2 year
 Between 2-3 year
 More than 5 years
Do you think that company needs transformation from traditional method to digital technology?
 Strongly agree
 Agree
 Disagree
 Strongly disagree
Do you think that implementation of digital technologies can be beneficial for Nisa?
 Yes
 No
What negative impact can face by Nisa if it implements digital technologies?
 Increase operational cost
 Additional training required to give to staff members
 Unclear procedures
 Others
What positive impact can face by Nisa after implementing digital technology?
 Reduce cost
 Enhance sales volume
 Increase production efficiency level
 Others
Do you think that e-commerce can drive the business towards success?
 Strongly agree
 Agree
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 Disagree
 Strongly disagree
Does digital technology can enhance engagement of stakeholder with organization?
 Yes
 No
28