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RESEARCH PROJECT

   

Added on  2023-03-20

14 Pages419 Words32 Views
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RESEARCH
PROJECT
RESEARCH PROJECT_1

Cover Content
Introduction
Aim and objectives
Thematic analysis
References
RESEARCH PROJECT_2

Introduction
In the modern era , Social media has developed a new way
of connecting with people. Therefore, customers are the
centre in every organisation because of social media.
Firms are giving importance on behaviours of consumers
and their decision making process of purchasing a
product in order to enhance their sales and profitability
ratios.
RESEARCH PROJECT_3

Aim and Objective
Aims : “To analyse the importance of different social media
tools on identifying buying behaviour of customers and
decision making process” A case study on Easy Jet.
Objectives:
To examine the importance and values of various social
media tools
To determine various factors which influences decision
making process of customers
To analyse the tools used by firms in order to retain
satisfied customers
RESEARCH PROJECT_4

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