Training and Development for Customer Loyalty in Airline Industry

TO EVALUATE VARIOUS TRAINING AND DEVELOPMENT NECESSITY FOR EMPLOYEES IN
ORDER TO GAIN CUSTOMER LOYALTY AND SATISFACTION IN AIRLINE INDUSTRY
OVERVIEW OF RESEARCH RESEARCH OBJECTIVES RESEARCH QUESTION
Customers are the most important players for
growth and success of overall industry. In this
modern world all the firms are focused on
achieving competitive gains by satisfying their
potential customers as the products are
manufactured according to their choices.
Managers at work place should develop plans
in order to provide quality products to all their
customers thus retaining their loyalty for long
time durations. Employees ta work place
should have adequate skill and knowledge by
which they can serve all their customers thus
gaining satisfied customers who will not be
buying products from other rivalries
The main research objectives by which all
the operations can be carried out in
effective and planned ways are described
below as:
 To analyse effectiveness of
organising training and
development activities by easy Jet?
 To determine various tools and
techniques which are beneficial in
achieving customers satisfaction.
 To evaluate importance of training
activities in order to gain satisfied
customers?
 To asset different ways by which
firms can enhance their overall
productivity thus achieving
competitive gains at market place?
The major research questions are described
below as:
 What are the ways to analyse
effectiveness of organising training and
development activities by easy Jet?
 How to analyse various tools and
techniques which are beneficial in
achieving customers satisfaction.
 What is the importance of training
activities in order to gain satisfied
customers?
 How to analyse different ways by which
firms can enhance their overall
productivity thus achieving competitive
gains at market place?