Globalization and Organizational Agility

The provided assignment focuses on the relationship between globalization and organizational agility. It discusses how globalization influences various aspects such as leadership, innovation, sustainability, and knowledge management within organizations. The assignment references multiple sources, including books, journals, and online articles, to support its arguments. It emphasizes the importance of adapting to changing global environments and leveraging technological advancements to maintain competitiveness and achieve success in a globally interconnected world.

Research Project

Table of Contents
CHAPTER 1: INTRODUCTION...................................................................................................1
Research Aim..............................................................................................................................1
Research Objectives....................................................................................................................1
Research Questions.....................................................................................................................1
Time scale...................................................................................................................................2
CHAPTER 2: LITERATURE REVIEW ........................................................................................2
Concept of globalization.............................................................................................................2
Advantages of globalization employed by Marks and Spencer at global market.......................3
Challenges faced by the company due to globalization at market place.....................................4
CHAPTER 3: RESEARCH METHODOLOGY.............................................................................5
Type of Investigation..................................................................................................................5
Research Philosophy...................................................................................................................6
Research Approach.....................................................................................................................6
Research Strategy........................................................................................................................6
Data collection............................................................................................................................7
Research Design..........................................................................................................................7
Sampling.....................................................................................................................................7
CHAPTER 4: DATA ANALYSIS..................................................................................................8
CHAPTER 5: CONCLUSION AND RECOMMENDATION.....................................................19
Conclusion.................................................................................................................................19
Recommendation.......................................................................................................................20
CHAPTER 6: REFLECTION........................................................................................................20
REFERENCES..............................................................................................................................21
.......................................................................................................................................................22

TITLE: “To determine the significance of globalisation concept in attaining organizational
success at global level. A study on Marks and Spencer.”
CHAPTER 1: INTRODUCTION
Globalization is a vast concept which provide benefits to organization in which company
can operate their activities at global level with the aim of attaining competitive advantages. It can
be stated that global provide platform where in company make their operational more successful
at international level. Mainly, it increase competition level at market place by which firm serve
their quality services to large number of customers with the purpose of attaining their
satisfaction. In addition of this, globalization not only related with economic aspect it has
includes another elements such as cultural awareness, advancement of technology, free
movement of good and services and many more (Ayoub, 2015). Report is based on the Marks
and Spencer, is British multinational retailer company that specialize in selling clothing, home
products and luxury food products in over the world. The main purpose of business organization
is to target new market in order enhance its market share. Current research includes its aims and
objectives which help sin undertaking whole study in systematic manner. Different
methodologies is also mentioned in this report which aid in gathering relevant information. As a
result, It will aid in evaluating a valid conclusion which make research more successful.
Research Aim
To determine the significance of globalization concept in attaining organizational success
at global level. A study on Marks and Spencer.”
Research Objectives
 To understand the concept of globalization.
 To evaluate the advantages of globalization employed by Marks and Spencer at global
market.
 To identify the challenges faced by the company due to globalization at market place.
Research Questions
 What is the concept of globalization?
 What are the main advantages of globalization employed by Marks and Spencer at global
market?
 What are the challenges faced by the company due to globalization at market place?
1

Time scale
It is one of the important section of the research which help in completing entire activities
in allotted time frame. In this, researcher set research task and schedule along with suitable time
so that they ca easily execute activities. This will aid in reducing the chances of arising any kind
of issues. Along with this, time scale also provide the duration wherein project will be completed
successfully (Al Shobakib, Abu Amuna and Abu Naser, 2017). It directly contribute in
improving the chances of attaining positive outcomes within the research. In this Gantt chart is
also played a vital role in completing task activities of the research as it is a graphical
representation through which researcher easily determine the competed research activities in a
systematic manner.
2

CHAPTER 2: LITERATURE REVIEW
This section is also played as a significant role on gathering research activities systematic
manner. Literature review is related with critical analysis of published sources and framework
which help in giving summary, classification, comparison and evaluation of specified topic and
area. It is related with secondary data of collection which includes various sources such as books,
journals, articles, online, newspapers and many more. By using this section, researcher easily
3

gather relevant and reliable information which contributes in attaining positive outcomes. In this
all the brief evaluation is complete on the basis of different views and opinion of authors who
has experience towards the research topic.
Concept of globalization
According to Baylis, Smith and Owens, (2017), Globalisation is a very common term in
today's world. Globalisation is an integration of economic, political, cultural and social relation
across the international boundaries. It allows companies to trade between countries without no
restriction which enhance their potentiality to grow. In simple terms, it consider the whole world
as a one family and enhance the relationship among countries which leads to expansion and
growth. Apart from this it improves the living standard of nation by encourage companies to
adapt latest technology in order to enrich their productivity. By this it increases the competition
between companies and encourage them to introduce innovative technology and produce in order
to accomplish the organisational goal in an effective manner. Globalisation has big contribute
towards the reduction of poverty by offering the employment which enhances the overall
performance of company as well as the economy of country. The increase in economic
transaction across the globe improves country's GDP and influence them to develop new
industries. However, globalisation has positive and negative impact on country as well as in
company's growth. It allows companies to establish enormous industries and factories but at the
same time it leads to pollution in environment. However, it enables the company to identify the
strength and weakness in order to face the challenges from the competitors which helps them to
capture the market easily. Thus, globalisation is an integral part for company's growth as well as
country's economic in order to maximise the profit with the optimum utilisation of resources.
Advantages of globalization employed by Marks and Spencer at global market
According to Ayres, (2019), globalization consider as a process by which national and
regional cultures, societies have become integrated by the global network of trade,
communication and transportation. By implementing of globalisation concept, company can
easily improve the chances of attaining competitive advantage from its rival by offering better
services into new market. As it provide opportunities to business organization to expand their
activities with the aim of establishing positive brand image at global market place. Along with
this, one of the main advantage of globalisation concept is to increased the free trade,
communication among nations along with technology development and many more. All these are
4

influence business organization in positive manner and at the same time also make the image
more competitive. In this context, there are some advantage of globalization which employed by
the Marks and Spencer at global market are as follows:
Faster growth: Globalisation is a process in which organisation operate their business
with the aim of developing their growth level at market place. In addition of this, concept of
globalisation help in reducing the border restrictions which create opportunities in front of
company to improve their productivity. Furthermore, creating common payment formats,
opening products access by reducing export barriers is also supporting in improving people way
of life.
New technologies: Globalisation is play a significant role in developing advance
technologies through which company may improve their production process in order to offer
quality services to its potential customers. This is the main reason that organization easily
increase their profitability level and also established competitive brand image at Market place.
Increase competition: Globalisation leads to increase the competition level which is
related with quality products, cost, target market, technological adaption, quick production and
many more. When organization produce products with less cost and also sells cheaper that it
increase the market share of the company. With the assistance of this company easily established
their positive brand image and also make their performance more competitive at market place.
Reduce labour exploitation issues: When national borders becomes less restrictive in the
world, organization tends to locations where they get best opportunities. This will provide an
effective path in which organization operate their business activities with the aim of attaining
competitive edge. It also help in improving the living standard of local people are at the same
time also reduce the child labour issues.
Challenges faced by the company due to globalization at market place
According to Bolman and Deal, (2017), globalization consider as a scenario where
different countries and organization around the world interconnected for meeting their needs and
goals. As it provide an effective path by which firm established their image at competitive
market place and at the same time also increase he chances of inviting large number of customers
towards its offerings. On the other side, it also put negative impact and create various challenges
that reduce the overall performance of the company at global level. The main drawback of
5

globalization is that, the countries are really dependent from one to another. In this context, there
are some disadvantages of globalization which can be understood by following points:
Culture differences: Culture play a significant role in concept of globalization as culture
of nation is totally different form others. While operating business at global level, Marks and
Spencer face this type issue which mat negatively impact productivity level of the company.
Thus, company needs to have proper knowledge about the working culture, rules,
communication style and many more so that they can easily making their business globalize and
attain success.
Lack of financial control: It is also a major issue that mostly faced by company while
globalizing their business activities across the world. At the time of entering into new market,
Marks and Spencer face issue in maintaining financial control over its operational activities
which may reduce overall performance of the company at market place. Thus, it is important for
company to manager their financial term and money before operating in another countries.
Human resource management: It is one of the main challenge that face by Marks and
Spencer at the time of operating their business activities at global level. In this context, company
needs to focus on hiring right people for right job so that they can easily implement global
activities. Thus, it is important for company to hire well educated and capable workers so that
they can able in operating activities at global level. In addition of this, providing training is also
more expensive which will be extra expenses for the organization.
CHAPTER 3: RESEARCH METHODOLOGY
It is one of the important section of research as it provide right direction to the
investigator so that they can effectively undertake research activities. Mainly, it is process of
gathering analyzing information to draw a valid conclusion. This section refers to the collection
of application which help in providing a better path to moving ahead in the study to attain
positive outcomes (Duffield, 2014). Thus, researcher is responsible for selecting appropriate
research method to gather accurate information from the different participant about the particular
research topic. In this context, there are some research methods used by investigator to carry out
the study are as follows:
6

Type of Investigation
It is one of the imperative section of research activities which used by researcher with the
purpose of moving ahead in right direction. As it help researcher maker to effectively gather
accurate and valid information about the research topic. An exploration work is either based on
qualitative or quantitative research. By these type of investigator researcher can make a valid
decision with the study. In this qualitative research is related with the collection of data by
qualitative means. Under this, collected information is based on the theoretical prospective by
which researcher easily understand the human sentiments about the topic. On the other side,
quantitative research is depend on the basis of selection of measurable. Mainly information is
gather on quantitative aspects and also measure in statistical manner. With the assistance of this,
researcher maker analysis the validity of the information. The current research shows that the
study into consideration is based on qualitative nature as it help in gathering in-depth and
theoretical information about the research topic.
Research Philosophy
It is another part of research methodology which deals with the source, nature and
development of knowledge. Mainly it is a belief towards the ways in which data toward the topic
should be collected, analyzed and used in study. Along with this, it also reflects views and
opinion of different authors who provide short information that is based in the particular research
area (Dutot, Bergeron and Raymond, 2014). In addition of this, research philosophy is
categorized in two parts such as positivism and interpretivism philosophy. Both are appropriate
for the researcher to gather information but in the existing exploration report interpretivism
research philosophy is used by the investigator as it important for rendering potential description
which is based on the qualitative research. With the assistance of this, researcher can easily
gather accurate information and take right decision.
Research Approach
It is one of the important plan and procedures which provide direction to the investigator
to gather data and information in systematic manner. Mainly, it provide clear vision to the
researcher with the aim of carry out the research activities. The main aim of this section is to
determine the issue that consist in the whole research. Research approach is categories on two
types such as inductive and deductive research approach. With the use of these approaches,
investigator can easily draw a valid conclusion and improve the overall efficiency level of the
7

study. In this context, inductive research is related with observation through which researcher
maker analyses the actual facts towards the topic. On the other side, deductive research approach
is relate with the existing theory that help in gathering reliable information which help in
drawing a valid conclusion. For undertaking current research activities, researcher will use
inductive approach which is based in qualitative information. By this, investigator collect in-
depth information towards the research topic.
Research Strategy
This section consider as a road map which help in determining that how the set goals and
objectives can be attained. With the help of this, researcher gather accurate information to draw a
valid conclusion. Mainly, it is based on the various aspects such as experiment, case study,
survey, action research and many more (El Mansour and Dean, 2016). All these are help in
presenting the research activities in successful manner. From all of them, survey is the
appropriate strategy which is associated with the deductive approach. By this investigator easily
draw a reliable and reliable conclusion within the research.
Data collection
Data collection is a process of gathering as well as measuring information on variable of
interest in order taking a valid decision towards the research activities. Mainly, it is consider as
an important tool through which research activities can be easily completed. It includes two type
of data collection sources such as primary and secondary method (Harraf and et. al., 2015). Both
are played as a significant role in carry out the research activities. For this, investigator use
primary and secondary data collection method that help researcher to collect accurate
information and at the same time also increase the chances of attaining positive outcomes.
Research Design
This section is consider as a blue print of entire research as it help in effectively carry out
the activities in attaining positive outcomes. Mainly it provide direction to the researcher maker
to make them able in undertaking research task in systematic way. It includes three types such as
descriptive, exploratory and experimental research design. With the use of these design
investigator take right decision and increase the chances of attaining positive outcomes. Present
research is based on the descriptive research design which is effective for investigator to carry
8

out qualitative research. With the assistance of this research maker can easily draw a valid
conclusion.
Sampling
It is one of the important part of research methodology as it replicates from original
population. Under this, researcher gather information from different respondents with the aim of
drawing a valid conclusion. Mainly, data sampling is a classified between two different types
such as probabilistic and non-probabilistic (Hirst, Thompson and Bromley, 2015). For
undertaking current research activities, investigator applied non-probabilistic sampling method.
With the help of this, investigator easily select sample size from the whole population. In this
researcher tends to select the sample size of 40 respondent's who help them in gathering actual
and reliable data towards the research topic and area as well.
CHAPTER 4: DATA ANALYSIS
This section play a significant role in analyzing as well as interpreting information in
attaining positive outcomes. Mainly, data analysis is a process of inspecting, cleansing and
modeling data with the aim of developing valid conclusion and at the same time also support to
research in decision making process (Hitt, Ireland and Hoskisson, 2016). In this context,
researcher maker prepare a questionnaire which includes various questions that asked from the
different respondents for gathering relevant and accurate information about the research topic.
Questionnaire
Name:
Age:
Contact no.:
Email Address:
Q1) Do you have any idea about the concept of globalisation?
a) Yes
b) No
Q2) Does globalisation provide path to business organization to operate their business at
global level?
a) Yes
b) No
9

Q3) What is the impact of globalisation concept of business organization performance?
a) Positive
b) Negative
Q4 What are the main advantage of globalisation employed by Marks and Spencer within
their business activities?
a) Enhance productivity level
b) Increase competition level
c) Build positive relation with customers
Q5) What are the important factors which directly affect Marks and Spencer while
operating their business at global level?
a) Political factors
b) Technological factors
c) Market trends
Q6) What ate the main issues associated with globalisation for Marks and Spencer at
global level?
a) Cultural differences
b) Government laws
c) Language barriers
Q7) What are the ways used by Marks and Spencer to overcome from issues of
globalisation?
a) Skilled workforce
b) Proper understanding about culture
c) Understanding of market trends
Q8) What are the main department of Marks and Spencer which are involve in the
globalisation process?
a) Human resource department
b) Marketing department
c) Finance department
Q9) As per your point of view, globalisation is essential for organization to attain success?
a) Yes
b) No
10

Q10) Any recommendation for Marks and Spencer associated with its globalisation
concept.
Questionnaire
Q1) Do you have any idea about the concept of globalisation? Frequency
a) Yes 30
b) No 10
Q2) Does globalisation provide path to business organization to
operate their business at global level?
Frequency
a) Yes 25
b) No 15
Q3) What is the impact of globalisation concept of business
organization performance?
Frequency
a) Positive 30
b) Negative 10
Q4 What are the main advantage of globalisation employed by
Marks and Spencer within their business activities?
Frequency
a) Enhance productivity level 20
b) Increase competition level 10
c) Build positive relation with customers 10
Q5) What are the important factors which directly affect Marks
and Spencer while operating their business at global level?
Frequency
a) Political factors 15
b) Technological factors 15
c) Market trends 10
Q6) What ate the main issues associated with globalisation for Frequency
11

Marks and Spencer at global level?
a) Cultural differences 15
b) Government laws 15
c) Language barriers 10
Q7) What are the ways used by Marks and Spencer to overcome
from issues of globalisation?
Frequency
a) Skilled workforce 20
b) Proper understanding about culture 10
c) Understanding of market trends 10
Q8) What are the main department of Marks and Spencer which
are involve in the globalisation process?
Frequency
a) Human resource department 20
b) Marketing department 10
c) Finance department 10
Q9) As per your point of view, globalisation is essential for
organization to attain success?
Frequency
a) Yes 30
b) No 10
Theme 1: Concept of globalization.
Q1) Do you have any idea about the concept of globalisation? Frequency
a) Yes 30
b) No 10
12

Interpretation: Globalization is a a process by which business organization can easily develop
their international influence on global level for attaining competitive advantage from its rivals.
Due to advances in transportation and communication technology globalization has grown by
which company easily increase their overall growth. 30 out of 40 people have ideas and
awareness about the concept of globalization that provide opportunities to company to operate
their business at global level and also invite large number of customers towards its offerings. 10
respondents are against with this theme as they does not have any idea about the globalization
concept and its benefits as well.
Theme 2: Globalization provide path to business organization to operate their business at
global level.
Q2) Does globalisation provide path to business organization to
operate their business at global level?
Frequency
a) Yes 25
b) No 15
13
30
10
a) Yes
b) No

Interpretation: Globalization consider as an important concept for companies as it provide a
better path like new market, number of customers and many more to business organization to
make their brand image popular and competitive as well. This is the main reason that, company
easily operate their activities at global market and build positive relation with their potential
customers. In this 25 out of 40 respondents are give their views in favor of this theme as they
said that concept globalization provide huge opportunities to company for implementing their
commercial activities in across the world with the aim of capturing larger marker share from its
rivals. Apart from this, 15 people are not agree with this statement as they think that process of
globalization create issues related with market trends which negatively influence the business
activities.
Theme 3: Globalization concept put positive impact on the performance level of the
company.
Q3) What is the impact of globalisation concept of business
organization performance?
Frequency
a) Positive 30
b) Negative 10
14
25
15
a) Yes
b) No

Interpretation: Process of globalization help in spreading of products, investment and
technologies across the national borders and culture through which business organization easily
operate activities and at the same time also attain opportunities to make their brand presence at
global market. This will support in making strong customers base. 30 out of 40 respondents are
go with this theme as they said that globalization put their positive impact on business
organization by influencing entire activities at global market. By this company easily serve their
quality services to large number of customers. This is the main reason that company enhance
their profitability level and established their competitive brand image also. On the other hand, 10
out of 40 people are said that some time globalization put negative image because it create issues
related with language and culture at market place. As company fail in understanding the actual
needs and wants of the customers and market. This may reduce the profitability level at market.
Theme 4: Globalization help in enhancing productivity level of Marks and Spencer at
market place.
Q4 What are the main advantage of globalisation employed by Frequency
15
30
10
a) Positive
b) Negative

Marks and Spencer within their business activities?
a) Enhance productivity level 20
b) Increase competition level 10
c) Build positive relation with customers 10
16

Interpretation: From the above mentioned graph, it has been analyzed that globalization involves
various benefits to business organization while operating its activities at global level. In this
company can develop their image and also tries to make strong customers base. In this 20 out of
40 people think that globalization process help in creating an integrated global economy by
which company can easily maximize their returns by serving quality services to potential
customers as per their needs and wants. This will increasing the chances of attaining competitive
advantage which positively influence in increasing overall productivity level of the company at
market place. Furthermore, 10 people think that it increase the competition level at market place
because due to this number of companies operate their business at market with the aim f attaining
higher success. On the other hand, 10 people give their views that globalization help business
organization to build positive relation with their potential customers by services them services as
per their requirements. For this, company analyze their needs and wants at market place.
Theme 5: Important factors which directly affect Marks and Spencer while operating their
business at global level.
Q5) What are the important factors which directly affect Marks
and Spencer while operating their business at global level?
Frequency
a) Political factors 15
17
20
10
10
a) Enhance productivity
level
b) Increase competition
level
c) Build positive relation
with customers

b) Technological factors 15
c) Market trends 10
Interpretation: It is important for business organization to includes all the necessary factors while
operating operational activities at global level. With the assistance this, company easily
accomplish their set target at international market. In this, 15 out of 40 people give their views
that political factors is play a significant role in business organization in implementing their
business activities at global scale. In this company is responsible for following all the political
factors so that they can easily attain their set target in market place. Along with this, 15
respondents are also give their views that technological factors also consider as an important
factors that help company in performing operations and production activities is systematic
manner. By this organization easily offer quality and unique products to large number of
customers in market for enhancing their profitability level. Furthermore, 10 people said that
market trends are vital in making organizational activities more effective at global market.
Theme 6: Main issues associated with globalization for Marks and Spencer at global level.
Q6) What ate the main issues associated with globalisation for
Marks and Spencer at global level?
Frequency
18
15
15
10
a) Political factors
b) Technological factors
c) Market trends

a) Cultural differences 15
b) Government laws 15
c) Language barriers 10
Interpretation: Globalization is a concept which includes integration among people, organization
and government that provide opportunities to company in establishing competitive image. But on
the other hand, it also create challenges in-front of Marks and Spencer while operating at global
market. In this, 15 people are go with cultural differences which is major challenges in-front of
company while operating their business at global level. The main reason behind this is that there
are numerous customers who are belong to different culture so that company fail in analyzing
their actual demand. Furthermore, 15 respondents said that government laws and regulation of
global market is also a major barrier for Marks and Spencer in operating their activities at
international market. Apart from this, 10 think that language barriers is issue that is associated
with the globalization for Marks and Spencer at market place in which company fail in
understanding the customers issues towards its offerings.
Theme 7: Skilled workforce is and effective way that used by Marks and Spencer to
overcome from issues of globalization.
19
15
15
10
a) Cultural differences
b) Government laws
c) Language barriers

Q7) What are the ways used by Marks and Spencer to overcome
from issues of globalisation?
Frequency
a) Skilled workforce 20
b) Proper understanding about culture 10
c) Understanding of market trends 10
Interpretation: It is important for business organization to implement an effective ways to
overcome from the issues related with globalization. With the assistance of this company easily
improve their performance level at market place and also established their competitive brand
image. In this context, 20 out of 40 respondents give their views that skilled workforce help in
effectively performing business activities as they can understand the policies and activities that
help them in improving their performance level at market place. Along with this, 10 people are
think that proper understanding about culture is also an effective way through which Marks and
Spencer can easily overcome from the issue of globalization. On the other side, 10 people said
that understanding of market trends is effective for reducing the chances of arising issues related
with the globalization.
Theme 8: Human resource department is important for Marks and Spencer which are
involve in the globalization process.
20
20
10
10
a) Skilled workforce
b) Proper understanding about
culture
c) Understanding of market
trends

Q8) What are the main department of Marks and Spencer which
are involve in the globalisation process?
Frequency
a) Human resource department 20
b) Marketing department 10
c) Finance department 10
Interpretation: While operating business activities at global level, it is crucial for organization to
involve all the important department that help them in effectively performing their activities at
market place. By this company increase the chances of attaining set target and also enhance their
productivity level. In this context, 20 out of 40 people think that human resource department play
a significant role in operating business activities in effective manner. Along with this, 10
respondents said that marketing department is important for company which help in analyzing
the market trends and customers demand at global level. On the other side, 10 people give their
views that finance department is vital for operating its activities at global level in most effective
manner.
Theme 9: Globalization is essential for organization to attain success.
21
20
10
10
a) Human resource department
b) Marketing department
c) Finance department

Q9) As per your point of view, globalisation is essential for
organization to attain success?
Frequency
a) Yes 30
b) No 10
Interpretation: As per above mentioned graph it can be evaluated that, globalisation is a process
of international integration that arise from the interchange of world products, ideas and another
aspect of culture. This will help in providing an effective path which may contribute in
enhancing profitability level at market place. In this, 30 out of 40 respondents are agree with this
statement as globalisation positively impact on the overall performance of the company at global
market. On the other side, 10 people are not agree with this statement as they think that
globalisation is not more important for company to attain success at market place.
CHAPTER 5: CONCLUSION AND RECOMMENDATION
Conclusion
From the above mentioned research it has been concluded that, globalization is process of
integration between different countries, business and individuals that reduce the gap. It also
provide opportunities to business organization to operate their operational activities at global
22
30
10
a) Yes
b) No

level with the aim of attaining competitive advantage from its rivals. With the assistance of this,
company easily capture larger market share by establishing their competitive image at market. In
addition of this, company also face issue while globalizing their business like culture different,
human resource management and financial control which lead to reducing the brand image of the
company at market place. Furthermore, marketing department is also involved by the firm at the
time of operating business at global level which help them in analyzing customers needs and
wants towards its offerings. This will directly contribute in enhancing the chances of capturing
larger market share from its rivals.
Recommendation
From the above mentioned research it can be recommended that, globalization put
positive impact on the business organization by providing them better opportunities. Through
which company easily established their competitive brand image. In this company needs to ficus
on the marketing activities before globalizing their activities so that they can increase the
chances of capturing customers attention towards its offerings and provide them better
satisfaction accordingly. Furthermore, firm should make proper planning while implementing
globalization activities which will help them in accomplishing their positive brand image at
global level. Marks and Spencer needs to undertake an effective research to undertaking the
culture, market trends, customers needs and wants in order to make their activities accordingly.
Use of innovative technology is also help them in reducing issues at the time of globalizing
operational activities at global level.
CHAPTER 6: REFLECTION
The research is related with the concept of globalization can drive business towards the
success. In this researcher gather information to determining the issues related with research in
order to attain positive outcomes. For this investigator use various research methodology that
play a significant role in gathering accurate information towards the research topic. AS a
investigator I used primary and secondary method in which questionnaire is used in primary
method and in literature review part, secondary sources has been used. By this I can easily gather
relevant data which helped me in taking right decision within the research activities. Along with
this, interview is the best alternative method that can be applied by me in collecting primary data
23

of information through which I can easily understand the views and opinion of the respondents
towards the particular area of the research.
24