Research Ethics and Data Protection Form

This assignment involves a comprehensive Research Ethics and Data Protection form that must be completed by students. The form covers essential aspects of research ethics, including participant recruitment, informed consent, data storage and security, and potential ethical issues. Students are required to provide detailed information about their research project, such as how participants will be recruited, how consent will be obtained, and where data will be stored. The form also addresses sensitive topics, risks to participants and researchers, confidentiality, and reporting requirements. By completing this form, students demonstrate their awareness of potential risks and their commitment to ethical research practices.

Research Project

Table of Contents
1 INTRODUCTION........................................................................................................................1
2 LITERATURE REVIEW.............................................................................................................4
2.1 To ascertain the significance of Internet tools for enhance organisational value.............4
2.2 Major tools that can be utilise by Unicorn Grocery to market its products....................5
3 RESEARCH METHODOLOGY..................................................................................................6
4 DATA ANALYSIS AND INTERPRETATION..........................................................................7
5 FINDINGS TO STAKEHOLDERS...........................................................................................23
Significance of Internet tools for enhance organisational value..........................................23
Major tools that can be utilise by Unicorn Grocery to market its products........................24
6 RECOMMENDATIONS............................................................................................................24
7 ETHICS IN RESEARCH...........................................................................................................25
8 REFLECTION............................................................................................................................25
9 CONCLUSION...........................................................................................................................26
REFERENCES..............................................................................................................................27

TITLE: To examine importance of various INTERNET tools for enhance organizational
value. A case study on Unicorn Grocery.
1 INTRODUCTION
Overview of research
Large number of department work in a business organisation and perform various roles
that support entity to achieve it set goal and objective. Marketing is known as one of the most
function perform by every enterprise. This is the process in which various communication tools
are utilise by manager to make the target customers inform about company's product and
influence them to buy the same (Büyüközkan and Arsenyan, 2012). This directly increase profits
of enterprise and help in sustain for long time period. For satisfy the needs of customers and to
retain them for a long time period it is very significant for business entity to create good relations
with them. Today internet is known as one of the most effective tool which help in improve
effectiveness of business operations as this provide various ways to enterprise to promote its
product in market (Durmuşoğlu and Barczak, 2011). Today almost every business organisation
use internet to market its products one of the main reason behind this is that today every
individual use internet so this help in attract more customers towards company's product. Internet
is the one which help buyers in identify and examine the products which they individual want to
buy. Unicorn Grocery a small grocery store based in United Kingdom is taken in this report for
study. Main motive of entity is to increase its market share for generate more number of profits.
Background of research
Internet is one of the most popular source which is use by every enterprise in order to
market its product as this help entity in achieve its sales target. This is very useful tool for the
firms that operate on small level as with this they can expand their activities. Various type of
products are offer by Unicorn Grocery to satisfy the needs of customers. Manager do various
efforts to hire skilled candidates so they can perform their job roles and entity can better satisfy
the needs of its customers. Proper training should be offer to employees to so they can use
internet and various tools in effective manner. One of the main benefit of use internet is that it
support in increase awareness of product among large number of customers. With help of
internet entity can communicate with its target customers in effective manner.
Research Significance
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This part of research support investigator in define the actual purpose of carry out
research. Under this researcher do various efforts to make the audience aware about worth of
study. Mainly research is done to study a issue or to find effective solution of research problem.
Large number of data is gathered and analysed by researcher which help in understand the
research topic (Ip, Leung and Law, 2011). This research is related with the importance of use
various internet tools for the purpose of marketing and enhance organisational value. Most
popular internet tools use by entity are mobile application, social media, online sites etc. which
are use by firms for promote their products in market.
Research aim
This aspect of research highlight the main topic which is examine by researcher. Main
aim of this research is “To examine importance of various INTERNET tools for enhance
organizational value.” A case study on Unicorn Grocery.
Research objectives
This is also known as one of the most significant and important part of every research.
This reveal the goals that are determine by researcher before carry out research. Objectives
related with this research are as follows:
 To ascertain the significance of Internet tools for enhance organisational value.
 To determine the major tools that can be utilise by Unicorn Grocery to market its
products.
 To identify the major ways through which Unicorn Grocery can expand its business
activities with help of internet.
Research Questions
This aspect reveal the questions, research is carry out by researcher to get the answer of
these questions. Questions related with this research are as follows:
 What is the significance of Internet tools for enhance organisational value?
 What are the major tools that can be utilise by Unicorn Grocery to market its products?
 What are the major ways through which Unicorn Grocery can expand its business
activities with help of internet?
Time scale
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3

2 LITERATURE REVIEW
This is known as one of the most significant part of research because this support
researcher in carry out an in depth study. It is the one which help in better understand the main
topic of research. Under this research, investigator take help of various articles, newspapers,
journals and magazines in order to gather the data related with the main topic of research. This
help research worker in draw better conclusion.
2.1 To ascertain the significance of Internet tools for enhance organisational value
Kasemsap, (2016) concluded that today internet marketing play a significant role in
development and growth of a business enterprise. This is one of the most effective tool that can
be use by firms in order to get attention of large number of people. One of the main benefit of
internet marketing is that it help firm in create a large customer base which increase profits of
company. Major benefits of internet marketing can be understood by the following points: Reach to large number of buyers: For increase the sale of its product, it is very
important for entity to make its customers aware about its offerings and internet
marketing help in do the same. With help of this Unicorn Grocery can increase its market
share.
 Improve brand recall and brand awareness: As Unicorn Grocery is a small firm so by
use internet tools company can enhance its brand awareness and in this way can attract
more number of customers.
As per the point view of Pantano, (2014), use of internet tools not only increase profits
of enterprise but at the same time enhance value of organisation. With use of internet tools in
effective manner, Unicorn Grocery can expand its business activities in new areas. Use of
internet tools help in improve organisational productivity. Different digital tools are there that
help in improve organisational productivity. Further, when company use digital tools then it help
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in attract large number of customers which increase sale of company's product and support firm
to sustain in market for long term. Overall effective use of internet tool help firm in carry out
marketing process in adequate manner and this help in attract large number of customers.
Another advantage of internet marketing is that it help in expand business activities in new areas
provide long term benefits to company.
2.2 Major tools that can be utilise by Unicorn Grocery to market its products
Large number of internet tools are there which can be use by Unicorn Grocery for
promote its products and services in market. In this way, company can attain its set sales
objective and can generate more number of profits. It is very important for manager to utilise
right tool as this support in get desired outcome. Major internet tools that can be use by Unicorn
Grocery can be understood by following points: Social Media: This is known as one of the most effective tool which can be use by
Unicorn Grocery to promote its product. Various social media platforms are there such as
Facebook, Twitter, YouTube and many more are use of large number of people. So with
help of these channels firm can promote its product in market. Mobile application: As per the opinion of Quinn, (2011), a business entity can launch
its own mobile application as this help in large number of customers in minimum time. It
can be said that it provide immediate results. Today, almost every individual use mobile
application which help them in select the product as per there needs and requirements.
With help of mobile application Unicorn Grocery can offer its services to million of
customers and in this way can increase the number of its profits. With this firm can
provide its services online which is very time saving and cost effective. One thing that
require to be consider by firm is that mobile application should be easy to use.
 Websites: This is one of the effective tool, by launch its website entity can reach to large
number of customers. With this, customers can easily choose the services they want to
purchase.
All these are the major internet tools that can be utilise by Unicorn Grocery in order to
market its products and influence individuals to buy the same. Before use a internet tool, it is
very essential for manager of Unicorn Grocery to analyse the advantages and cost related with
every tool. In this way company can adopt an effective tool to and can get all benefits related
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with internet marketing. With help of internet marketing company can reach to large number of
customers and can increase its market share.
3 RESEARCH METHODOLOGY
Research method is known as different plans and tools utilise by researcher to conduct
research. It is very important for researcher to use right method and process as this directly affect
the quality of findings.
Type of investigation
An individual can complete the research in various ways. Researcher use the type as per
the nature and scope of research topic. Qualitative and quantitative are the two major type of
research. Qualitative research is main based on tanima.khe quality of content gathered for the
purpose of complete the research. Under quantitative research, investigator collect and analyse
the data in terms of figures, numerical terms (Parveen, Jaafar and Ainin, 2015). Qualitative
research method is use in this research because huge information is collected and examined in
this research for draw valid conclusion.
Research Design
This is known as the framework which highlight the pattern use by investigator to carry
out research. It consists frame objectives, determine the method, cost and time require to
complete the whole research project. Mainly there are three research design which can be use by
investigator to complete the research. Descriptive, casual and exploratory are three research
design. Descriptive research design is taken in this research as this help in define problem and
provide various solutions of it.
Research philosophy
This factor of research is related with collection and analysis of data. Interprtivism and
positivism are the two major approaches of research (Trainor and et. al., 2014). Interpritivism
philosophy of research is consider in this report for study as this help in examine the quality of
information.
Research approach
Inductive and deductive are the two major approaches of carry out research. Deductive
approach work from general to specific. One of the main goal of this approach remain to test the
hypothesis with specific information (Quinn, 2011). Inductive approach is move form specific to
general. This type of research start with some specific observations, investigator detect the
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pattern, formulate hypothesis, explore the same and then develop general conclusion. This
research approach is use in this research.
Data Sampling
Researcher select small number of individuals from whole population to carry out
research as it is not possible to complete research on whole population and individuals are
known as sample. Various methods of sampling are there which a researcher can use to select a
sample such as probabilistic and non probabilistic. A sample of 40 respondents is taken for carry
out present study with help of non probabilistic sampling.
Data collection
Primary and secondary are the two major sources of data collection that can be used
researcher to collect data related with main topic of research (Wallace,Wilson and Miloch,
2011). Primary method of data collection help in collect and analyse relevant data which help in
draw better conclusion. Books and articles are use by researcher under secondary source of data
collection. Mix of both primary and secondary data is use in this research. In this report, random
sampling method is used. Data is collected through questionnaire. This is best way because it
provides in- depth analysis about subject matter. This is relevant to collect appropriate
information through which researcher can convey relevant data. Interpretation is appropriate
which convey relevant information to learners. Total population for conducting research is 250.
This population is selected from employees of 500 Data is colected from top level personnel
which deals with regular working of organisation. They are the people who needs digital
technology frequently. They views are more relevant because they have knowledge about
external environment also.
Ethical consideration
Various issues are face by researcher while complete the research and it is very essential
to deal with all issues in an effective manner in order to draw reliable conclusion. It is very
important for researcher not to ask any personal question from the respondents and keep their
personal information confidential. All this support complete the study in effective manner and
also support in draw valid conclusion.
4 DATA ANALYSIS AND INTERPRETATION
Data analysis is a process through which researcher can inspect, transform data with
logical reasoning. While performing research there is requirement of various information
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collected from different sources. Hence data is collected, reviewed then interpretation is given.
Data analysis can done through data mining, text analytic, business intelligence and data
visualisation.
Data analysis is important because it provides knowledge about possibilities of
performing business operation. As Unicorn Grocery is thinking to use internet tools in order to
expand business. This is important as it provides view of respondents that whether it is fruitful
for organisation or not. As per view of respondents, possibilities of positive or negative results
can be judged.
In this research data is collected from employees as well as customers. Number of
respondents are 50. Data analysis is done in thematic way, so this helps to get overview about
question.
Questionnaire
Name:
Employee/ customer:
Contact number-
Gender-
Age-
Q1) Do you aware about the concept of internet tools?
Yes
No
Can't say
Q2) Which social media tools you preferably use?
Facebook
Instagram
You- tube
Others
Q3) Do you think brand value of Unicorn Grocery gets enhance with use of internet tools?
Yes
No
Can't say
Q4) Do you think internet media tools are beneficial for growth and expansion of Unicorn
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grocery?
Yes
No
Q5)What is the significance of Internet tools for enhance organisational value?
Easy marketing of product and services
Assist in communication
Interaction with customers
Q6) What are the major tools that can be utilise by Unicorn Grocery to market its products?
Mobile application
Social media marketing tools
Q7) For what purpose you use social media tools?
Shopping
Price estimation
Trend analysis
Others
Q8) Which departments gets affected because of internet tools?
HR
Marketing
Research and Development
Sales
Q9) What are the advantages of using internet tools for Unicorn Grocery?
Fast communication
Quick feedbacks
Global reach
Ease in marketing
Q10) What issues managers of Unicorn Grocery face in adopting internet tools?
Lack of requirement
Costly approach
Lack of employees participation
Q11) Do you think there is requirement of training for employees?
Yes
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No
Can't say
Q12) Which type of training channel will fruitful?
On the job training
Off the job training
Q13) Do Unicorn Grocery able to expand business at global level with internet tools?
Yes
No
Can't say
Q13) Recommend the ways in which the John Lewis & Partners can implement social media
techniques in business organisation?
DATA ANALYSIS
Theme1: Concept of internet tools
Q1) Do you aware about the concept of
internet tools?
Frequency
Yes 30
No 15
Can't say 5
10

Yes No Can't say
0
5
10
15
20
25
30
30
15
5
Frequency
(Source: Survey data)
Interpretation- Above graph shows that maximum population is aware about concept of
internet. Out of total respondents of 50, 30 are aware, 15 respondents have no knowledge about
it. While remaining 5 have no idea about this topic. If managers of Unicorn Grocery is thinking
to adopt internet tools to business operations, then it is essential to know that whether
stakeholders have knowledge about internet tools or not. If they do not have knowledge, then this
hampers business growth.
Theme2: Preference in social media tools
Q2) Which social media tools you preferably
use?
Frequency
Facebook 20
Instagram 15
You- tube 10
Others 5
11

Facebook Instagram You- tube Others
0
2
4
6
8
10
12
14
16
18
20
20
15
10
5
Frequency
(Source: Survey data)
Interpretation- These days social media tools are very frequently used by every age
group. There are different sites which is preferably used by respondents such as YouTube,
Instagram, LinkedIn, etc. Above graph shows that Facebook is used by20 respondents out of 50,
Instagram is used by 15 candidates, 10 answerers use you- tube. While remaining 5 candidates
use other social sites such as LinkedIn, Twitter.
Theme3: Impact on brand value
Q3) Do you think brand value of Unicorn
Grocery gets enhance with use of internet
tools?
Frequency
Yes 40
No 10
12

Yes No
0
5
10
15
20
25
30
35
40
40
10
Frequency
(Source: Survey data)
Interpretation: Unicorn grocery is big brand name in retail sector. This is the
organisation which has outlets in different parts of country. So according to respondents, there is
increment in brand value of association. Above chart shows out of 50 responders 40 favours this,
while 10 disagrees on brand value increment. Hence there is requirement of change in plans and
policies which are important and significant for organisational growth also.
Theme4: Role of internet media tools on growth and development of organisation
Q4) Do you think internet media tools are
beneficial for growth and expansion of
Unicorn grocery?
Frequency
Yes 30
No 20
13

(Source: Survey data)
Interpretation- There is much competition in retail sector. Hence it is essential to work
with latest trends happening in business environment. There are possibilities that due to
alteration in technology, Unicorn Grocery has to make changes in their business operations
which are relevant for organisational growth. Above mentioned information shows according to
30 respondents internet tools and techniques are beneficial. While according to 20 respondents, it
does not give positive return.
Theme5: Significance of Internet tools
Q5)What is the significance of Internet tools
for enhance organisational value?
Frequency
Easy marketing of product and services 20
Assist in communication 10
Interaction with customers 20
14
Yes No
0
5
10
15
20
25
30
30
20
Frequency

(Source: Survey data)
Interpretation- Internet tools are not only beneficial for organisation, but also significant
for external interaction also. In order to operate business according to business environment,
internet tools are important. Internet tools are important for marketing purpose, communication
gets easy and it is effective for interacting with customers also. According to graph, 20 people
respondents have view that it makes marketing process easy. 10 responders have view it assist in
communication. Managers of Unicorn Grocery has to interact with internal as well as external
parties of association such as employees, suppliers, bank and other stakeholders. Remaining 20
favours for interacting with customers. It is important to have contact with customer regular
basis. This helps to make changes in product and services
Theme6: Major tools to market products
Q6) What are the major tools that can be
utilise by Unicorn Grocery to market its
products?
Frequency
Mobile application 35
Social media marketing tools 15
15
0
4
8
12
16
20
20
10
20
Frequency

(Source: Survey data)
Interpretation- Internet tools have very vast concept. There are many search engines
which are part of internet tools. In Unicorn Grocery, there is requirement of internet so they can
compatible to external market. Unicorn Grocery can implement internet tools through mobile
application or social media tools. With the help of mobile application, organisation can operate
business through window shopping, which is convenient for customer and this increases
customer satisfaction. Social media tools helps to market product among customers. Above
graph shows 35 respondents favour for mobile application. While remaining 15 favours for
social media marketing tools such as Facebook, linked-In, etc.
Theme7: Purpose of using social media tools
Q7) For what purpose you use social media
tools?
Frequency
Shopping 25
Price estimation 10
Trend analysis 10
16
Mobile application Social media marketing tools
0
5
10
15
20
25
30
35
35
15 Frequency

Others 5
(Source: Survey data)
Interpretation- Social tools are used for different purpose such as education, training,
Movies, shopping, etc. There is difference in demand of customers hence there is difference in
purpose of using internet too. Above graph shows out of 50 respondents 25 people use social
media for shopping, 10 candidates checks internet tools for price estimation. Apart from this 10
people want social media for trend analysis. Remaining 5 respondents uses for job purpose,
educational training, etc.
Theme8: Departments affecting due to internet tools
Q8) Which departments gets affected because
of internet tools?
Frequency
HR 5
Marketing 20
Research and Development 10
Sales 15
17
Shopping Price estimation Trend analysis Others
0
5
10
15
20
25
25
10 10
5
Frequency

(Source: Survey data)
Interpretation- There are many departments in Unicorn Grocery such as purchase, sales,
manufacturing, etc. above graph shows that out of total population of 50, 5 respondents thinks
that it is beneficial for HR department, 20 thinks it boosts marketing activities such as
promotions, campaigning events, etc. Research and development department is also benefited
with internet tools as per 10 respondents. This is effective and significant for increasing sales
also according to 15 respondents. Managers of Unicorn Grocery can easily talk feedback related
to quality of product and services, this helps to increase sales.
Theme9: Advantages of internet tools
Q9) What are the advantages of using
internet tools for Unicorn Grocery?
Frequency
Fast communication 10
Quick feedbacks 15
Global reach 5
18
HR
Marketing
Research and Development
Sales
0
2
4
6
8
10
12
14
16
18
20
5
20
10
15
Frequency

Ease in marketing 20
(Source: Survey data)
Interpretation- There are various advantages such as ease in communication, instant
feedback, vast reach, etc. of internet tools which assist in brand expansion of Unicorn Grocery.
Above mentioned graph shows out of 50 respondents 10 thinks its worth for fast communication,
15 thinks its relevant for feedback, 15 favours it for global reach and remaining 20 favours it for
marketing purpose. Hence main benefit of internet technology is marketing of product and
services. This helps to create awareness among society for brand.
Theme10: Issues in adopting internet tools
Q10) What issues managers of Unicorn
Grocery face in adopting internet tools?
Frequency
Lack of training 25
Costly approach 10
Lack of employees participation 15
19
Fast communication
Quick feedbacks
Global reach
Ease in marketing
0
2
4
6
8
10
12
14
16
18
20
10
15
5
20
Frequency

(Source: Survey data)
Interpretation- There are some issues also which arise in adopting internet tools. When
some changes happens in working environment, then this affects working style of employees.
Hence above graph shows that there are possibilities of lack of training, costly approach, lack of
employees participation. According to 25 respondents, there is lack of training which creates
hurdle in performing business operations. 10 candidates have views that it is costly because there
up-gradations in software of digital technology. Hence changes are important for improving
working style. Remaining 15 respondents favour for employees participation.
Theme11: Requirement of training
Q11) Do you think there is requirement of
training for employees?
Frequency
Yes 30
No 15
Can't say 5
20
Lack of training
Costly approach
Lack of employees participation
0
5
10
15
20
25
25
10
15
Frequency

(Source: Survey data)
Interpretation- When there is change in roles and responsibilities of employees, then
they might gets confused regrading working style. So there is requirement of training programme
through which they can train and polish skills of workers. Above chart shows that out of 50
respondents, 30 favour for training, 15 does not think need of training. While remaining 5 have
no idea about requirement of training. Hence, majority of population needs training so
employees can implement new technology in effective manner.
Theme12: Type of training
Q12) Which type of training channel will
fruitful?
Frequency
On the job training 35
Off the job training 15
21
Yes No Can't say
0
5
10
15
20
25
30
30
15
5
Frequency

(Source: Survey data)
Interpretation- There are two ways through which employees can be trained i.e. on the
job and off the job methods. Out of 50 respondents, 35 favours for on the job training. They have
view that if learnings is provided with working, then it is most effective and efficient. This gives
positive result to organisation. Modes of on the job training are-promotion, job rotation, etc.
Hence at the same, 15 respondents have view that off the job training is effective because it gives
break from routine work and provides refreshment to mind. Hence employees can give best
when they return to work.
Theme13: Expansion of business at global level
Q13) Do Unicorn Grocery able to expand
business at global level with internet tools?
Frequency
Yes 35
No 10
Can't say 5
22
On the job training Off the job training
0
5
10
15
20
25
30
35
35
15 Frequency

(Source: Survey data)
Interpretation- These days, globalisation is relevant in current market scenario. This
gives chances for growth and development of business. With the help of internet tools, managers
of Unicorn grocery can expand business. Out of total 50 respondents, 35 favours for use of
internet tools. 10 says no it is not fruitful for global reach. While 5 have no idea it. With the help
of internet tool, managers are bale to create awareness about their brand in market and with
market analysis, customer satisfaction can be achieved.
5 FINDINGS TO STAKEHOLDERS
Significance of Internet tools for enhance organisational value
From the above discussion it is clear that Unicorn Grocery is able to increase brand value
in industry. It is important for making alterations which are significant and relevant for achieving
targets. There is competition in retail sector, so managers of Unicorn grocery has to use internet
tools through which they can make changes which are relevant and significant for business
operations. In case technological changes are not accepted by managers, then this affects
business growth in adverse way. Significance of using internet tools for Unicorn Grocery are-
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Yes No Can't say
0
5
10
15
20
25
30
35
35
10
5
Frequency

 It is beneficial for marketing product. There is more use of internet these days for
different purpose, hence t is easy to market products with the help of social media tools
such as mobile application, Facebook, etc.
 market analysis is easy which provides knowledge about changes in trend. This helps to
modifications in product and services. There is competition in retail sector, s it is
important to analyse competitors policies with the help of internet tools.
 Unicorn grocery can expand business at global level, which boosts organisation's goals
and objectives.
 Employees are also satisfied that they are working with latest technology and hence
labour turnover and absenteeism is less in association. When employees remain satisfied,
then they perform well at work place and this is fruitful for customer satisfaction.
Major tools that can be utilise by Unicorn Grocery to market its products
Mobile application is one of the important element through which managers of Unicorn
can expand business. In this a mobile portable application can launch by directors through which
consumer can shop online, give feedback, which is beneficial for business growth. With mobile
application, promotional discounts can offered which helps association to provide growth and
development to association. Price estimation can also done by consumers, it is easy to display
product and services through mobile application. In case of mobile application, managers can use
concept of “prime customers”. This helps to market product and creates awareness about product
and services to customers.
Apart from mobile application, there must be use of social sites which helps to perform
marketing functions in effective and appropriate manner. For instance at the occasion of
Christmas, there are different promotional discounts, so managers of Unicorn Grocery can target
consumers. This helps to increase sales and create brand awareness among customers.
6 RECOMMENDATIONS
Above interpretation shows that more than 50% population favours for implementation of
Internet tools in business operations. There are many benefits which assist in improving brand
image of Unicorn Grocery, assist in making global reach, hence this helps to increase sales and
revenue. Internet tools are effective approach to enhance brand image and this makes Unicorn
Grocery compatible to other firms in industry.
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 As recommendation, managers of Unicorn Grocery must use on the job training methods
and attach performance with monetary and monetary benefits. This helps to improve
working style and regular performance appraisal helps to improve quality of product and
services.
 Managers must interact with employees to know their mindset. When employees is not
ready to work with latest techniques then personal interview, focus group activities, etc.
for convincing workforce.
 There must be seminars and conferences which provides knowledge about important of
digitalisation to workers. This is fruitful for implementing social media application and
launching mobile application.
 Decision making power must be given with equal roles and responsibilities. Employees
must accountable for their actions. In case of negative result, it is easy to fix
accountability and corrective actions can be taken.
 To expand business, mobile application must be launched by Unicorn Grocery. This
provides opportunity of online shopping to customers. While social media application
such as Facebook, Instagram must be used by managers.
7 ETHICS IN RESEARCH
While performing this research, there is use of different techniques to attain aims and
objectives. For unicorn grocery, internet tools are most effective and relevant because these are
relevant for communicating with people. There are some changes which has to made in working
style, so this is effective and significant for attaining good brand image in industry. While
performing this research, researcher use all the approaches in ethical manner. While taking views
from respondents, they are welly aware are about facts and able to give free consent. Researcher
is able to understand changes which has are demanded while pursuing this research. While
collecting quantitative and qualitative data, best and optimal resources are used, so this assist in
providing appropriate interpretation. In this report all the information are collected from relevant
sources. Some respondents provide their views related to subject matter, researcher keep them
confidential according to legal terms.
Apart from collecting information with the help of questionnaire, research can use
personal interview. With the help of this method, it is easy to understand views of respondents
and then taking actions for implementing digital technology. With conducting this research,
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researcher is able to understand role of internet tools in improving organisation's values. With
collected view, it is easy to understand technological changes taking place and importance in
implementing in operations. With outcomes, researcher is able to understand various types of
social media sites used by consumers. There are different purpose behind using internet sources
such as shopping, price investigation, etc. With the help of internet sources, it is easy to use
organisation's can communicate with consumers sitting at distance. Hence it is clear that with use
of internet sources, there is more scope of growth and development of association.
8 REFLECTION
While performing research get good support from my team which is beneficial and
fruitful for achieving objectives and aims. This research helps me to enhance my knowledge
related to digitalisation. I use questionnaire as primary data which helps me to get proper
knowledge about internet technology. This helps to achieve aims and objectives and this
information is relevant and important from future growth career. I am working as mentor for
team of 5 individuals. To performed my job responsibilities with full confidence and energy. I
motivate my team to give best, this helps to complete research on time.
There are some issues which arise while performing research work. Personal conflict,
improper distribution of work, improper communication channel are issues faced by team. This
affects performance of whole team in adverse way. Due to improper distribution of work, there is
dissatisfaction among teammates. While working in team there are some members who have
personal grievances and hence they do not want to work in team. This affects research activities.
Apart from this there are some responds which favour digitalisation and provide some
suggestions for improvement. While collecting data. Respondents are very energetic which helps
to boost team's confidence. While working in team I provide opportunities to team mates to take
part in decision making. This reducers communication gap and new ideas used to complete
research.
9 CONCLUSION
From the above discussion it is clear that role of digitalisation is important in current
market trends. For increasing brand value, internet tools are effective as it provides knowledge
about market trends. Gantt chart and time scale are two techniques through which time taken to
complete research activities are identified. Internet tools are effective for making good brand
26

image in industry and more number of consumers can be targeted. In this research, qualitative
research method is used with primary data. This provides complete and in-depth information
about implementation of internet tools. Thematic data analysis is done through which briefing of
question can be known. Internet tools are fruitful for increasing brand image in industry and
helps in marketing of product. Above discussion shows that there is requirement of training
which is important and relevant for achieving targets and targets.
27

REFERENCES
Books and Journals
Büyüközkan, G. and Arsenyan, J., 2012. Collaborative product development: a literature
overview. Production Planning & Control. 23(1). pp.47-66.
Durmuşoğlu, S. S. and Barczak, G., 2011. The use of information technology tools in new
product development phases: Analysis of effects on new product innovativeness,
quality, and market performance. Industrial Marketing Management. 40(2). pp.321-330.
Ip, C., Leung, R. and Law, R., 2011. Progress and development of information and
communication technologies in hospitality. International journal of contemporary
hospitality management. 23(4). pp.533-551.
Kasemsap, K., 2016. The role of social networking in global business environments. In Social
media and networking: Concepts, methodologies, tools, and applications (pp. 1635-
1653). IGI Global.
Pantano, E., 2014. Innovation drivers in retail industry. International Journal of Information
Management. 34(3). pp.344-350.
Parveen, F., Jaafar, N.I. and Ainin, S., 2015. Social media usage and organizational
performance: Reflections of Malaysian social media managers. Telematics and
Informatics. 32(1). pp.67-78.
Quinn, C.N., 2011. Designing mLearning: tapping into the mobile revolution for organizational
performance. John Wiley & Sons.
Trainor, K. J. and et. al., 2014. Social media technology usage and customer relationship
performance: A capabilities-based examination of social CRM. Journal of Business
Research. 67(6). pp.1201-1208.
Wallace, L., Wilson, J. and Miloch, K., 2011. Sporting Facebook: A content analysis of NCAA
organizational sport pages and Big 12 conference athletic department pages.
International Journal of Sport Communication. 4(4). pp.422-444.
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Research Proposal Form
Student Name: ______________________ Student ID:
______________________
Centre Name: _____________________
Tutor: ________________ Date:
___________________
Unit: ____________________
Proposed Title: ______________________________________________
Section One: Title, objective, responsibilities
 Title or working title of the research
project (in the form of a question,
objective or hypothesis) To examine
importance of various INTERNET tools for
enhance organizational value. A case study
on Unicorn Grocery.Research objectives
(e.g what is the question you want to
answer? What do you want to learn
how to do? What do you want to find
out?):To ascertain the significance of
Internet tools for enhance organisational
value.To determine the major tools that can
be utilise by Unicorn Grocery to market its
products.
 To identify the major ways through which
Unicorn Grocery can expand its business
activities with help of internet.
Section Two: Reasons for choosing this
research project
Reasons for choosing the project (e.g links
to other subjects you are studying, personal
interest, future plans, knowledge/skills you
want to improve, why the topic is important):
One of the main reason to choose this
research topic is due to increase use of
29

internet by various enterprises for complete
their various tasks.
To analyse the profitability related with use
internet channels.
Section Three: Literature sources searched
Use of key literature sources to support your
research question, objective or hypothesis:
Kasemsap, K., 2016. The role of social networking
in global business environments. In Social
media and networking: Concepts,
methodologies, tools, and applications (pp.
1635-1653). IGI Global.
Pantano, E., 2014. Innovation drivers in retail
industry. International Journal of
Information Management. 34(3). pp.344-
350.
Section Four: Activities and timescales
Activities to be carried out during the research project (e.g
research, development and analysis of ideas, writing, data
collection, numerical analysis, tutor meetings, production of final
outcome, evaluation, writing the report):
How long this will
take:
30

Milestone one: _________________
Target date (set by tutor): ____________________
Milestone two: _______________________
Target date (set by tutor):
______________________
Section Five: Research approach and
methodologies
What type of research approach and
methodologies are you likely to use and why?
Inductive approach and qualitative research
methodology
What your areas of research will cover:
Comments and agreement from tutor
Comments (optional):
I confirm that the project is not work which
has been or will be submitted for another
qualification and is appropriate.
Agreed: ________________ (name)_______________
Date ______________
Comments and agreement form project
proposal checker( IV sampling)
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Comments (Optional):
I confirm that the project is appropriate.
Agreed /Disagree: (Name of
the IV)
Date
Research Ethics approval form
All students conducting research activity that involves human participants
or the use of data collected form human participants are required to gain
ethical approval before commencing their research. Please answer all
relevant questions and note that your form may be returned if incomplete.
For further support and guidance please see your respective Unit Tutor:
Before completing this form, we advise that you discuss your proposed
research fully with your unit tutor. Please complete this form in good time
before your research project is due to commence.
Section 1: Basic details:
Project title: To examineanima.k importance of various INTERNET tools for enhance organizational
value. A case study on Unicorn Grocery.
Student name:
Student ID number:
32

Programme:
College Name:
Intended research start date:
Intended research end date:
Section 2 Project summary
Please select all research methods that you plan to use as a part of your project:
 Interviews Yes
 Questionnaires Yes
 Observations No
 Use of personal records No
 Data Analysis Yes
 Action Research Yes
 Focus Groups No
 Others (Please specify) :
Section 3: Participants
Please answer the following questions, giving full details where necessary.
Will your research involve human participants?
Who are the participants? Tick all that apply:
Adults:
How will participants be recruited (identified an approached)?
Approached
Describe the processes you will use to inform participants about what you are doing:
With help of face to face interaction
How will you obtain consent from participants? Will this be written? How will it be made clear to
participants that they may withdraw consent to participate at any time?
Studies involving questionnaires: will participants be given the option of omitting questions that
do not wish to answer?anima.k
Yes
If no please explain why below and ensure that you cover any ethical issues arising from this
Studies involving observation: Confirm whether participants will be asked for their informed
consent to be observed.
Yes
Will you debrief participants at the end of their participation (i.e give them a brief explanation of
the study)?
Yes
Will participants be given information about the findings of your study?(This could be a brief
summary of your findings in general)
Yes
Section 4: Data Storage and Security
33

Confirm that all personal data will be stored and processed in compliance with the Data Protection
Act (1998)
Yes
Who will have access to the data and personal information?
During the research:
Where will the data be stored?
Will mobile devices such as USB storage and laptops be used
No
If Yes, please provide further details:
After the research:
Where will the data be stored?
How long will the data and records be kept for and in what format?
Will data be kept for use by other researchers?
Yes No
Section 5 : Ethical Issues
Are there any particular features of your proposed work, which may raise ethical concerns? If so,
please outline how you will deal with these:
It is important that you demonstrate your awareness of potential risks that may arise because of
your research. Please consider/address all issues that may apply. Ethical concerns may include,
but are not limited to the following :
 Informed consent.

 Sensitive topics
 Risk to participants and /or researchers
 Confidentiality/anonymity
 Disclosures/ limits to confidentiality
 Data storage and security, both during and after the research (including transfer, sharing,
encryption, protection).
 Reporting
 Dissemination and use of your findings.
Section 6: Declaration
I have read, understood and will abide by the institution’s Research and Ethics Policy:
Yes No
I have discussed the ethical issues relating to my research with my Unit Tutor:
Yes No
I confirm that to the best of my knowledge:
The above information is correct, and this is a full description of the ethical issues that
may arise in the course of my research
Name: Date:
Please submit your completed form to the Cohort Leader and a copy to your supervisor
only
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