Research Project on Unicorn Grocery (pdf)
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Added on 2021-02-17
Research Project on Unicorn Grocery (pdf)
Added on 2021-02-17
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Research Project
Table of ContentsCHAPTER 1: INTRODUTION........................................................................................................1Research aim..........................................................................................................................1Research objective..................................................................................................................1Research Question..................................................................................................................2Rationale of research..............................................................................................................2Research time plan.................................................................................................................2CHAPTER 2: LITERATURE REVIEW............................................................................................32.1 To ascertain the impact of use internet platforms for increase sales and value of enterprise.................................................................................................................................................32.2 To determine the various ways through which firm can expand its commercial activities inother new areas.......................................................................................................................42.3 To examine the importance of internet tools for carry out promotional activities...........52.4To analyse the significance of internet platforms in enhance enterprise value.................5CHAPTER 3: RESEARCH METHODOLOGY.............................................................................6CHAPTER 4: DATA ANALYSIS AND INTERPRETATION............................................................1CHAPTER 5: FINDINGS TO STAKEHOLDERS.......................................................................10CHAPTER 6: RECOMMENDATION..........................................................................................10CHAPTER 7: REFLECTION.........................................................................................................11CHAPTER 8: CONCLUSION........................................................................................................11REFERENCES................................................................................................................................1
TITLE: To examine the impact of effective use of internet platform on enhancing value andsale of company’s products. A case study of Unicorn Grocery.CHAPTER 1: INTRODUTIONToday almost every enterprise takes help of technology in order to promote its goods andservices in order to increase its sales and to sustain in market for long run. Various functions areperform by a business entity to achieve its set goal and objective and from all functionsmarketing is known as one of the significant one as this provide an opportunity to firm tocommunicate with target customers and make them inform about its products. With effectivemarketing enterprise can increase its return on investment and at the same time can increase itsmarket share (Apulu and Latham, 2011). In today's business environment, every enterprise offerfeatured products to its customers at affordable prices so in that situation, influence customers tobuy company's product is very difficult and in this entity require to carry out its promotionalactivities in an effective way so it can attract more and more customers towards its offering.Today internet is known as one of the most effective tools which is utilise by firms to carry outits marketing activities. When company use internet tools to communicate with its customersthen it not only help in attract them but at the same time help in create a good relations withthem. Today every individual want their brand their brand to be socially active with this firm canretain customers for a long time period. One of the main feature of use internet is that it providean opportunity to an individual to examine the products and its features before make a purchasedecision. This also provide an opportunity to business enterprise to expand its business activitiesin new areas which increase profits of enterprise. This is one of the most effective tool for smallbusiness firms. With help of this firms can enlarge its business and can increase its market share. Research aimAim: To ascertain the impact of use internet platforms for increase sales and value ofenterprise. A case study of Unicorn Grocery.Research objectiveThis aspect of research indicate the end goals set by research worker before startresearch. Main objectives related with this research are given as follows:To examine the impact of effective use of internet platform on enhancing value and saleof company’s products.1
To determine the various ways through which firm can expand its commercial activitiesin other new areas.To examine the importance of internet tools for carry out promotional activities.To analyse the significance of internet platforms in enhance enterprise value. Research QuestionThis part of research indicates the major questions on which whole research is based. Data iscollected and analysed by research worker to get answer of these questions. Following are thequestion related with this research:What is the impact of use internet platforms on enhancing value and sale of company’sproducts?What are the various ways through which firm can expand its commercial activities inother new areas?What is the importance of internet tools for carry out promotional activities?What is the significance of internet platforms in enhance enterprise value?Rationale of researchOne of the main reason of choose this topic of research is due to increase use of internetplatforms by commercial firms for execute their operations. This help in determine theimportance of use internet platforms during carry out promotional activities. Another reason tochoose is research topic is to ascertain how internet tools help in enhance organisational value.Research time planVarious activities are carry out by investigator to complete the research and to draw validconclusion. To get effective solution of problem, it is very important for researcher to ensurecompletion of all activities in time. For this researcher can formulate a plan contain time andresources require to complete the research. 2
CHAPTER 2: LITERATURE REVIEW2.1 To ascertain the impact of use internet platforms for increase sales and value of enterprise.According to (DuBose, 2011) in modern scenario, internet marketing is contributingsignificantly towards the growth and development of an organization. This is generally consideras one of the most effective tool in terms of generating higher sales lead and increasingprofitability ratio of the company. The main benefit of this is it help in attracting large number of3
customer that play key role in maximising profit of the company. Some of main advantage ofinternet marketing are discussed below: Reach to large number of customers: Now a days every single individual is having at-least one account on any social networking sites. Taking the advantage of this, Unicorn Grocerycan promote its product on some of leading social networking sites such as facebook, instagrametc. This enable Unicorn Grocery to increase its customer base and market share. In addition tothat, with the help of different marketing tool it has become much easier for Unicorn Grocery tocarry out all business activities and operation in a structured and thorough manner. Improve brand recall and brand awareness: Since it is a small size enterprise theycannot spend much on promoting its goods and services. So the company has decided to promoteits products through internet marketing as it is cheapest way to advertise one's product orservices. Along with it help in improving the productivity of organization which further assistthem in gaining high competitive edge in the market. 2.2 To determine the various ways through which firm can expand its commercial activities inother new areasVarious tools of internet are utilized by Unicorn Grocery in order to promote their goods& services in market. This will assist firm in attaining its objectives and targets in more effectiveand efficient manner. For getting desired outcomes, it is crucial for managers to make use ofappropriate tool. Various tools that are utilized by company in order to expand its commercialactivities in new areas are defined as follows: Social media: This is the most effective and suitable tool that can be utilized bycompany in order to promote product in current scenario. There are many social mediaplatforms available such as Twitter, Facebook, You Tube and so on which are using by largenumber of people. So, by the assistance of these promotional channels, firm can easily promotetheir goods in market and communicate its value to customers in more effective and efficientmanner. Mobile application: As per the view point of Hall and et. al., 2012 introduction of ownmobile application by Unicorn Grocery assists in getting attention of large group of customers inmore better way. It is the easiest way to getting things online and highly contributes firm inpromoting its products in market. In present scenario, every individual use android mobilephones by which they can easily access to application introduced by firm. It will assists firm in4
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