Significance of Mobile Applications and Social Media in Developing Better Relationship with Consumers

This research aims to evaluate the significance of mobile applications and social media in developing better relationships with consumers at an international level. It includes objectives, rationale, data analysis, and findings. The study explores the benefits of mobile technology and social media, measures adopted by A One Communication, and the impact on decision making and organizational productivity. The presentation concludes with recommendations and references.

RESEARCH PROJECT

Table of Content
 Introduction
 Research Aim
 Research Objectives
 Rationale of Research
 Data analysis and Findings
 Conclusion
 Recommendations
 References

Introduction
Digital technology and tools are regarded as most necessary
component of this modern era, there are many people which
are using the digital technology in order to connect with
people in better manner. It is helpful in make life of people
more comfortable as well as easier.

Research Aim
Aim of this research is “To evaluate significance of mobile
applications and social media in developing better
relationship with consumers at international level. A case
study on A One Communication.”

Research Objectives
Under this, there are some objectives which are mention below
as above:
 To determine advantages of mobile technology and social
media.
 To identify various measures which adopted through A
One Communication in order to gain attention of
individuals towards firm.

Rationale of Research
This research take in to consideration on significance of mobile
applications and social media in developing better
relationship with consumers at international level. It will help
in increasing knowledge base as well as skills of a learner.
The main rationale behind conducting this investigation to
know the effectiveness of social media and mobile
applications in order to develop better relationship with the
people at international level.

Data Analysis and Findings
Data analysis is a procedure of applying statical as well as
logical techniques in systematic way in order to condense,
illustrate, evaluate and explain data and information. In
addition to this, it is necessary element of assuring data
integrity is appropriate and accurate research findings
analysis.

THEME 1: Mobile technologies and social media
are helpful for organisational productivity
Q1) Does mobile technologies
and social media are helpful for
organisational productivity and
also success?
Frequency
Yes 30
No 10
Yes No
0
5
10
15
20
25
30
30
10
Column B

THEME 1: Mobile technologies and social media
are helpful for organisational productivity
Q1) Does mobile technologies
and social media are helpful for
organisational productivity and
also success?
Frequency
Yes 30
No 10
Yes No
0
5
10
15
20
25
30
30
10
Column B

THEME 1: Mobile technologies and social media
are helpful for organisational productivity
Q1) Does mobile technologies
and social media are helpful for
organisational productivity and
also success?
Frequency
Yes 30
No 10
Yes No
0
5
10
15
20
25
30
30
10
Column B

THEME 2: Significance of social media tools
in enhancing productivity
Q2) What are main significance of
social media tools in enhancing
productivity of A One
Communication company?
Frequency
Better consumer relationship 20
Minimize cost 12
Increase brand awareness 8
20
12
8
Better consumer relationship
Minimize cost
Increase brand awareness

THEME 3: Benefits of mobile technology in
business
Q3) What are benefits of mobile
technology in business of A One
Communication?
Frequency
Less data errors 14
Minimize time among gathering data and
analysing 17
High Versatility 9
14
17
9
Less data errors
Minimize time among
gathering data and analysing
High Versatility

THEME 4 : Mobile technologies used
through A One Communication
Q4) What are main mobile technologies
used through A One Communication
company to gain attention of consumers
towards company?
Frequency
Website 11
Cloud computing 12
Mobile application 8
Online applications 9
11
12
8
9
Website
Cloud computing
Mobile application
Online applications

THEME 5: Mobile technologies and social
media effective
Q5) Does mobile technologies
and social media effective in
impacting on decision making
of consumers in context to
provide services and products?
Frequency
Yes 28
No 12
Yes No
0
5
10
15
20
25
30 28
12 Column B

THEME 6: Major reason behind using the
source of Social media and mobile applications
Q6) What are the major reason behind
using the source of Social media and
mobile applications within the work
place?
Frequency
Detailed Description 8
Reaching to consumers 10
Easy Availability of products 13
Expand business at global market 9
Detailed Description
Reaching to consumers
Easy Availability of products
Expand business at global market
0
2
4
6
8
10
12
14
8
10
13
9
Column B

THEME 7: Necessary techniques used
through A One Communication
Q7) What are necessary techniques
used through A One Communication
firm in context to sustain loyal
consumers for business?
Frequency
Discounted offers 14
Provide services after sales 10
Free vouchers 16
14
10
16 Discounted offers
Provide services after
sales
Free vouchers

THEME 8: Various measures which adopted
through A One Communication
Q8) What are various measures
which adopted through A One
Communication in order to gain
attention of individuals?
Frequency
Introduce new products 16
Execute promotional techniques and
tools 13
Execute innovative and new
technology 11
Introduce new products
Execute promotional
techniques and tools
Execute innovative and
new technology

THEME 9: Consumer attraction is better for
preparing increasing organisational sales
Q9) Does consumer attraction is
better for preparing increasing
organisational sales and
profitability?
Frequency
Yes 32
No 8
Yes No
0
5
10
15
20
25
30
35 32
8
Column B

Conclusion
Through this mentioned research, it has been concluded that
companies which are wanted to achieve their objectives and
services in a predetermined period of time are needed to
digitalise their business. Every enterprise have different types
of organisational activities as well as several kinds of
initiatives which would help in generating high profitability
and getting desired return on investment.

Recommendations
From this research study, it has observed that development of
social media and mobile applications gives various benefits to
companies operated at small and large scale of businesses. In
order to develop good relationship with customers, it has
recommended this enterprise to use mobile applications and
social technologies. This would help in making good
interaction with consumers as well as determining their needs
as well.

References
Bolton, R. N. and et. al., 2013. Understanding Generation
Y and their use of social media: a review and research
agenda. Journal of service management. 24(3). pp.245-
267.
Chen, H., Chiang, R. H. and Storey, V. C., 2012. Business
intelligence and analytics: from big data to big impact.
MIS quarterly. pp.1165-1188.

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