RESEARCH PROJECT.

RESEARCH PROJECT
TASK 4

INTRODUCTION
Customer is very significant role within the
corporation by which firm can improve its
productivity and profitability. It is very important
for company to satisfy customer and deliver
services accordingly. Customer loyalty is highly
assisted to organisation in enhancing business
performance and sales.The following research aim
is to analyse the strategy to improve customer
loyalty so as company can able to improve its
performance as well a sales of product and services.

Research Aims and Objective
To study the role of customer loyalty in improving the
business performance and sales of organisation: A
case of British Airways.
• To explore the understanding about customer
loyalty
• To analyse factor that affect customer loyalty or
customer attraction of the British Airway
• To understand the influence of customer loyalty on
the business performance and sale

Theme 1:Customer frequently you are using the airline
services of British airways
Twice in a monthOnce in a three monthOnce in a six month Once in a year
0
2
4
6
8
10
12
14
16
Frequency