P(56) Research Project

“To determine the impact customers
loyalty and rewards schemes: A
study on Hilton hotel”.

Aim: “To determine the impact customers loyalty and rewards schemes: A study on Hilton hotel”
Objectives:
 To understand the concept of reward schemes and customer loyalty
 To determine the relationship between reward schemes and customer loyalty at Hilton
hotel.
 To identify the impact of customer loyalty and reward schemes in raising performance of
Hilton hotel.
 To recommend ways to improve customers loyalty towards the services provided by Hilton
hotel UK.
Research Question
 What is the concept of reward schemes and customer loyalty ?
 What is the relationship between reward schemes and customer loyalty at Hilton hotel ?
 What is the impact of customer loyalty and reward schemes in raising performance of
Hilton hotel ?
Aim and Objectives

Theme 1: All type of services that are provided by
Hilton are satisfactory
Yes No
0
2
4
6
8
10
12
14
8
12
Frequency

Theme 2: Hilton provide its customers with reward
schemes for the services and product
Yes
No
0 2 4 6 8 10 12 14 16 18
16
4
Frequency