Managing Cultural Diversity in Workplace

Research Project

ABSTRACT
In this study it has shown importance of developing aims and objectives on which basis,
researcher develops project and perform further steps. It has also covered all steps of research
methodologies like the type of research, philosophies, approaches, data collection and data
analysis tool for making the project more efficient. It has also shown that different people have
different views and most commonly known that the company is promoting and managing
workplace diversity because by doing this it gets competitive advantages and also decrease
labour turnover.

Table of Contents
ABSTRACT.....................................................................................................................................2
TOPIC: Managing cultural diversity in workplace..........................................................................1
INTRODUCTION...........................................................................................................................1
Background of the study.........................................................................................................1
Aims and Objectives........................................................................................................................2
Significance............................................................................................................................2
Theme 1: Meaning of workplace diversity.............................................................................3
Theme 2: Benefits of employing diverse workforce..............................................................4
Theme 3: Challenges during promoting workplace diversity................................................4
Theme 4: Effective strategies of managing cultural diversity................................................5
Theme 5: Recommendations of solving problems related to workplace diversity................6
Research Methodology..................................................................................................................10
Findings and Analysis:...................................................................................................................13
CONCLUSION..............................................................................................................................23
Recommendations:.........................................................................................................................23
Reflection.......................................................................................................................................23
REFERENCES..............................................................................................................................25

TOPIC: Managing cultural diversity in workplace.
INTRODUCTION
Equality and diversity is a broad term that ensure that everybody should be given an
equal opportunity and not be treated differently on the basis of age, gender qualifications etc
(Al-Jenaibi, 2017. If company does not provide equal opportunities and does not treat them in an
effective manner then it lowers their morale and de-motivates them. Discrimination on the basis
of culture and ethnicity can create several problems for companies as it can increase employees’
turnover rate, lack of motivation among employees, lack of innovation and creativity within an
organization and poor productivity and sales as well. Because de-motivated employees or those
employees who experienced discriminated at their workplace they are less likely to support
companies in accomplishing their goals which limits innovation and creativity in an
organization.
Background of the study
This study is going to show the importance of research methodologies that consists of
several elements like its types, approaches and philosophies. This present study is based on
Waitrose which is well known brand of supermarkets. It sells groceries as part of Britain’s
largest employee-owned retailer. This retailer was found in the year of 1904 by Wallace Waite.
It will discuss all important aspects related to workplace diversity as well as discrimination on
the basis of cultures which can have several negative effects on performance of company. By
making an effective use of views of authors and literature it will help out to researcher in
providing all answers related to workplace diversity as well as discrimination and their effects. It
will identify benefits which companies can have by promoting diversity as well as equality at
workplace in all bases or by providing fair treatment to all employees. Further, it will also
discuss some problems which companies often face while planning as well as implementing
diversity at workplace such as resistance of employees, languages problems and others. Lastly it
will show ways by which companies can promote equality and employ diverse workforce within
organization in an effective manner and it is one of the main reasons of conducting research on
this topic.
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Aims and Objectives
Aim:
“ To analyse some ways of managing cultural diversity at workplace by overcoming all
issues related to diversity and equality. A case study of Waitrose.”
Objectives:
 To identify the meaning and broad concept of workplace diversity.
 To explore some benefits of employing diverse workforces for Waitrose.
 To identify some challenges that occur at workplace during promoting workplace
diversity.
 To identify effective strategies of managing cultural diversity and equality at
Waitrose.
 To recommend some ways of promoting equality and diversity at workplace.
Research Questions:
 What is the actual concept of the term workplace diversity?
 Which types of benefits Waitrose can get by employing diverse workforces?
 What problems occur in managing workplace diversity and equality?
 Which strategies can help Waitrose in solving problems related to cultural diversity and
equality?
 What are some recommendations of promoting an effective diversity at workplace.
Significance
In the context of equality and diversity it can be said that it is one of the common and
important topic which not only help companies in taking advantages but can allow to all in
accomplishing their goals and making themselves able to increase values. Diversity and equality
means providing equal and fair treatment to all people whether they are black, white, males,
females and others. When all people at workplace and all places are being given fair and equal
opportunities then it makes them feel valued and motivated (Dhanani, Beus and Joseph, 2018).
They are more likely to focus on their work and being loyal towards others. So, by conducting
research on this topic like workplace diversity on the basis of culture and valuing each others’
beliefs and each others, they can also improve relation. Improved relation allows people to help
each others in their work which reduces errors and eventually help companies in accomplishing
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their goals. So, by conducting research on this topic, researcher can help companies in
improving their image, bringing innovation and can also make all employees feel valued at
workplace.
Rationale:
Diversity and equality is an important topic which can give several advantages to the
company if it promotes it in an effective way. It is a broad term and interesting topic because it
can be beneficial not only at professional and academic level as well as can be helpful at
personal and at all level. So, personal interest and usefulness at all level of this topic is the main
reason of selection. By identifying challenges, importance and strategies to overcome challenges
related to workplace diversity, an organization can accomplish it's all goals.
LITERATURE REVIEW
Theme 1: Meaning of workplace diversity
Zanoni and Janssens, (2015) Workplace diversity means respecting values and beliefs of
each other’s providing equal or fair treatment to people with different cultures and ethnicity.
There are several companies who employ different cultures of employees and when they provide
equal treatment and opportunities on the basis of performance not on the basis of culture then it
is known as workplace diversity. Having diversified employees at one place like males, females,
black employees, white employees, all age group of people are also considered workplace
diversity. On the other hand, those companies who do not provide equal treatment to employees
with different cultures are known as workplace discrimination.
On the other hand, Barak, (2016) stated that When employees of different cultures get
opportunities to apply in any organization for employment and when they are being treated in an
equal manner as like local employees then those companies are known as diverse companies and
this treatment at workplace is known as workplace diversity and equality. It has several benefits
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