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Research Project on Social Media Affect Purchasing Decision

   

Added on  2020-07-23

18 Pages4493 Words34 Views
RESEARCH PROJECT

Table of ContentsINTRODUCTION...........................................................................................................................1TASK...............................................................................................................................................12.1 Research Questions...............................................................................................................12.2 Research investigation..........................................................................................................12.3 Questionnaire........................................................................................................................2CONCLUSION................................................................................................................................2REFERENCES................................................................................................................................2

TASK2.1 Research Questions.There are some of the questions which needs to be identified from market so thatcompany can use such information in great manner. How much time people spend on social media? How social media is affecting the purchasing decision of people? To find the extent to which proper information is provided by social media regardingproduct? To determine the limit at which people is used to recommend friends and relatives aboutthe product?2.2 Research investigation.Mainly there are two method for conducting the research and those are as qualitative andquantitative (Chen and Chang, 2012). Basically, quantitative research is such which somewherecompletely depended on some numerical facts and figures as well. This tool does aid in havingan providing the practical, experimental, observational and numerical bonds too. Normally,mathematical statics are that which has utilised the data collection in great way. Therefore, thiskind of research is such which is mainly used to differentiate in between the past and present topredict the future alterations. Hence they do use the some measurable data to formulate fact andalso uncover the pattern in research as well. Data collection method is such which do include theonline surveys, paper surveys with the mobile surveys too. Qualitative method is totally of fully different from the quantitative method as becausethey do not rely on some numerical facts and figures. This method is based on the analysation,interpretation and accumulation of the available information, which is normally performed by thepopulation in the appropriate manner and with strategies too (Smith, 2014). Moreover, suchmethod are those which comprise of feedbacks and thoughts who do share some kind of greatpersonality. Even though this data collection method has vary in using the structured andsomewhere the semi-structured techniques as well. It is such which do include the differentmethod like focus group, individual interviews and having participation. This is something whichdoes help in developing the ideas and hypothesis as well for having an quantitative research. 3

These two method help company to collect information in great way and thus theorganizations do choose the method according to the requirement. 2.3 Questionnaire.It is being considered as the accurate method which do provide the range in optionsamong the population which can choose the cyclic viewpoints in great way. Generally,interviews are such which is designed in accomplishing the data in various ways and even insystematic manner as well which does had accuracy of data that could be obtained in variousquestions which would be asked and will be analysed as well. Therefore, the survey was done on30 people to gather various information related to the question being asked (Aral, Dellarocas andGodes, 2013). Questionnaire Name: Contact No: Address:Email id: Gender: 1.) Does social media affect the purchasing decision of people? Yes No 2.) What percentage of people spend their maximum time on social media? 60% to 70%70% to 80%80% to 90%3.) Does social media help company to earn higher profit? Yes No 4.) Social media is helping company to attract the large customer towards their firm? Yes 4

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