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15 32 Theme 5 Facebook is major perspective that impact positively on Thomas Cook group YesNoCannot say Findings present to audience 2 12 6 Theme 1 E-commerce is the best tool of digital technology Social Media AdvertisingE commerce Administration 2 12 6 Theme 3 E-commerce is the best aspect to increase awareness PromotionCreating awareness Competitive advantage 124 4 Theme 2 Digital technology is the best tool of travel and tourism YesNoCannot say FacebookInstagramTwitterYouTube 0 2 4 6 8 10 12 2 12 33 Theme 4 Instagram is main perspective which used in social media 14 4 2 Theme 6 Posting travel information assists to gain travellers attention in business Posting travel informationFlashing of image Posting video Theme 5 Facebook is major perspective that impact positively on Thomas Cook group Theme 7 Social media advertisement is effective for travel and tourism business Theme 8 Customers access E- commerce information YesNo Cannot say Theme 9 Implement E- commerce activities consider through Launching online campaign Theme 10 Students always using E- commerce activities for advertisementAlwaysSometime RarelyNever